Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Christina Tzavaras Edwards
  • 5.0 (33)
  • NON-PROFIT
  • UPDATED SEMIWEEKLY

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.

  1. 3D AGO

    191: From $3K to $12K: The SPRINT Campaign That Changed Everything

    What does it look like when a solo nonprofit founder stops playing small and finally breaks through her fundraising ceiling?  In this episode, I’m joined by Mary Muroski, founder and Executive Director of the Children's Legacy Partnership Foundation. After 20 years of teaching middle school and nearly a decade building her Uganda-based foundation (largely alone), Mary hit a wall. She was doing everything, raising from the same small circle of friends and family, and couldn't figure out what came next. Then she discovered The SPRINT Method™. Mary shares how she went from a $3,000 year-end campaign to hitting a $12,000 goal, achieving her first five-figure revenue month, and building the systems, confidence, and board accountability that will carry the organization forward. This is a must-listen for any small nonprofit founder who feels like they've taken their organization as far as they can go alone. Topics: Building a nonprofit solo while working full-time, and knowing when to go all inHow weekly emails became the foundation for consistent donor engagement and campaign conversionsRunning a focused SPRINT Method™ campaign that raised $12K to fully fund a girls' vocational center in UgandaWhy monthly donors are your biggest evangelists (not a group to protect from your asks)The difference between therapy and coaching, and how accountability drives fundraising resultsBoard building done right: applications, term limits, and having the hard conversations For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. LIVE APRIL 15th - REGISTER HERE FOR FREE Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    47 min

  2. MAR 24

    190: The $20K Pivot: Canceling a Gala and Raising More with Sharing Hope Africa

    Sometimes the most powerful shifts in fundraising start with a simple decision: we’re not doing it the old way anymore. That’s exactly what happened for Sophia Caputo and Jami Porzl, co-founders of Sharing Hope Africa. Balancing full-time careers, they were preparing for a large gala when they decided to pause and rethink their approach. What followed was a completely different fundraising path, one built on clarity, community, and focused campaigns using The SPRINT Method™. In this conversation, we discuss what shifted when they stopped guessing and started fundraising with intention: activating their board, building donor momentum, growing their confidence in making asks, and planning for long-term sustainability, including a community chicken coop designed to eventually fund the preschool permanently. This episode is a powerful look at what happens when strategy replaces burnout, and when small nonprofits step into bold leadership. Topics: Building a nonprofit while working full-time jobsPivoting from a high-cost gala to a lower-lift fundraising eventUsing a focused SPRINT™ strategy to raise $20K in monthsMoving from friends-and-family donors to a real donor pipelineActivating board members as fundraisersThe impact of funding on a preschool in MozambiqueLong-term sustainability through community-led solutionsThe moment they hit their fundraising goal in the first 10 minutes of an event For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. LIVE APRIL 15th - REGISTER HERE FOR FREE Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    39 min

  3. MAR 17

    189: The Habit That Grows Your Nonprofit’s Funding (But Almost No Leaders Practice It)

    If your nonprofit feels stuck at the same funding level year after year, the problem might not actually be your donors. It might be your calendar. In this episode, I’m introducing a leadership habit I call CEO Time. It’s the protected time where nonprofit leaders step out of the constant reaction cycle and focus on the work that actually generates revenue. Too often, nonprofit leaders spend their weeks managing operations, responding to emails, preparing board materials, and solving daily problems. All of that work matters, but none of it directly builds the funding pipeline that allows an organization to grow. CEO Time is different. It’s where leaders focus on donor conversations, relationship-building, partnerships, campaign strategy, and the work that drives real fundraising momentum. I’m sharing why so many nonprofits plateau financially, even when their missions are powerful, how leadership time gets misallocated, and what happens when leaders begin to protect even a few hours each week for revenue-generating work. If you’ve ever ended the day exhausted but unsure whether you actually moved your organization forward, this episode will help you rethink how leadership time shapes your nonprofit’s future funding. Topics: Why many nonprofits plateau financially despite strong missionsThe concept of CEO Time and why it matters for nonprofit growthHow operational overload prevents leaders from focusing on revenueThe difference between busy work and revenue-generating leadership workThe burnout cycle caused by constant reaction and operational pressureStrategic activities that actually build funding pipelinesDonor conversations and relationship-building as revenue driversWhy courage and boundaries are essential leadership skillsHow protecting strategic time can rebuild fundraising momentumHow the SPRINT Method™ supports focused fundraising campaigns For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    17 min

  4. MAR 10

    188: Monthly Giving Isn’t the Strategy. It’s the Result.

    What does the Winter Olympics have to do with monthly giving? More than you think. Watching Alysa Liu’s gold medal performance, I couldn’t stop thinking about magnetism, how some athletes make you want to cheer for them, root for them, watch them again and again. That’s the energy monthly giving requires. In this episode, I explain why simply adding a “give monthly” checkbox to your donation form isn’t a strategy. Recurring revenue isn’t built through automation; it’s built through retention, campaign energy, and relational depth. Monthly giving is the result of belonging, not billing. If your recurring program has stalled or never quite taken off, this episode will help you see what needs to happen first, and how to build a system that compounds instead of resets. Monthly giving isn’t the engine; it’s what happens when the engine is working. Topics: Why monthly giving is the result, not the strategyThe difference between a payment feature and a real programRetention before recurring revenueWhy trust-building must happen before asking for commitmentThe role of campaign energy in monthly giving growthBelonging vs. billing: creating identity for donorsHow to know if your nonprofit is ready to launchWhy donors are absolutely “monthly people”Subscription economy and donor behaviorHow to integrate monthly giving into your full fundraising ecosystem For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. LIVE APRIL 15th - REGISTER HERE FOR FREE Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    27 min

  5. MAR 3

    187: Influencer Partnerships for Nonprofits (And Why This Isn’t a Social Media Strategy)

    Most nonprofits think influencer partnerships mean celebrity shoutouts, paid posts, or “social media strategy.” That’s not what this is. In this episode, I break down why influencer partnerships are actually about borrowed trust, not follower count. I explain why 99% of nonprofits are missing this opportunity, how to build true ambassador relationships instead of transactional posts, and why this works even if you don’t have a big budget. I talk about the Social Street Team® Method, why influence is a free visibility superhighway, and how to use it to warm donors before you ever ask. If your organization feels like the best-kept secret in town, this episode is your blueprint to change that. Topics: Why influencer partnerships are not social media tacticsThe difference between creators and influencersBorrowed trust vs. follower countWhy transactional posts don’t workThe Social Street Team® Method explainedHow influence builds donor momentum and retentionCommon mistakes nonprofits make with influencer campaignsWhy campaigns must convert before influencers amplifyReal-world example: Jones Road Beauty’s growth strategyHow to build long-term ambassador relationships For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. LIVE APRIL 15th - REGISTER HERE FOR FREE Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    29 min

  6. FEB 24

    186: 6 Indicators Your Fundraising Strategy Needs to Change

    What if your fundraising challenges aren’t about effort, but about design? In this episode, I break down six indicators that your fundraising strategy may be quietly underperforming. If your team feels tired, campaigns feel heavier every time, or growth has plateaued despite working harder, this conversation will give you clarity. I unpack the hidden signs I see in nonprofit teams: overreliance on a few people, waiting instead of inviting, campaign cold starts, stalled monthly giving, and measuring success by campaign rather than by donor. This episode is about momentum, alignment, and designing a fundraising engine that compounds instead of resets. If you’ve ever said “we’ve tried everything,” this one is for you. Topics: Why “we’ve tried everything” is often a strategy design issueThe difference between momentum problems and donor problemsWorking harder vs. working with leverageThe danger of relying on the same few peopleWhy waiting instead of inviting stalls growthCold-start campaigns and donor churnWhy monthly giving fails without primingMeasuring success per donor vs. per campaignStrategy hopping vs. shared operating systemsDesigning fundraising systems that compound over time For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. LIVE APRIL 15th - REGISTER HERE FOR FREE Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    26 min

  7. FEB 17

    185: Strategic Networking That Actually Grows Revenue (Without Being Cringey)

    If you want bigger gifts, stronger partnerships, and more sustainable revenue, you can’t grow in isolation. In this episode, I’m breaking down what strategic networking actually looks like for nonprofit leaders, and why staying hidden in your inbox is one of the fastest ways to stall growth. This isn’t about awkward mixers, cheesy pitches, or forcing yourself to be someone you’re not. It’s about intentionally placing yourself in rooms where influence, generosity, and decision-making already exist, and learning how to show up with confidence, clarity, and alignment. I talk about why familiar routines keep organizations stuck at the same revenue ceilings, how one conversation can collapse years of cultivation, and the exact types of rooms nonprofit leaders should prioritize if they want to raise more without burning out. If you’re ready to stop doing great work quietly and start building real momentum, this episode will shift how you think about networking forever. Topics: Why nonprofit growth requires proximity, not more hustleThe difference between old-school networking and strategic networkingHow one conversation can bypass years of donor cultivationWhy staying “in your lane” keeps revenue cappedThe four types of rooms nonprofit leaders must prioritizeHow to network without feeling salesy or awkwardWhy asking great questions makes you more memorableHow visibility leads to funding opportunitiesBuilding a consistent networking habit without burnoutTurning conversations into warm introductions and partnerships For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    24 min

  8. FEB 10

    184: The Familiarity Trap: Why “Good Enough” Is Slowing Your Fundraising

    I see this pattern constantly with nonprofit leaders: staying busy, staying loyal to systems and strategies that feel familiar, and wondering why results have plateaued. Today, I break down what I call the familiarity trap,  the tendency to cling to fundraising tactics, tools, and routines not because they’re effective, but because they’re comfortable. I talk about how burnout often shows up as indecision, avoidance, and endless tinkering instead of forward momentum. I unpack why familiarity feels safe to the brain, how it keeps leaders stuck in low-impact work, and why decisiveness (not perfection) is the fastest way out. If you’re circling the same decisions, rewriting the same content, avoiding donor outreach, or telling yourself you’ll “deal with it later,” this episode will help you recognize what’s actually happening and show you how to interrupt the cycle with clarity and courage. Topics: What the familiarity trap is and why it’s so common in nonprofitsHow burnout shows up as indecision and avoidanceWhy “thinking about thinking” keeps leaders stuckThe neuroscience behind comfort, fear, and decision-makingWhy decisiveness beats perfection every timeHow familiar tasks drain energy without moving revenueThe cost of delaying donor outreach and key decisionsHow to choose one path and commit long enough to see resultsThe difference between being careful and being stalled For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. LIVE APRIL 15th - REGISTER HERE FOR FREE Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    25 min
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About

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.

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