Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Christina Tzavaras Edwards
  • 5.0 (35)
  • Non-Profit
  • Updated Semiweekly

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.

  1. 5d ago

    207: Why Being Realistic Is Keeping Your Nonprofit Small: The Healthy Delusion™ Effect

    Most nonprofit leaders play it too safe. In this episode, I’m pulling back the curtain on why a little “healthy delusion” might be the missing ingredient in your fundraising and leadership success. You’ll learn why being overly realistic can quietly cap your revenue potential, and how the right dose of ambitious, slightly unreasonable belief in your vision can get you into rooms, conversations, and opportunities you didn’t think were possible. This isn’t about ignoring reality. It’s about expanding it. Topics: Defining “healthy delusion”: What it means and why it works for nonprofit leadersBreaking free from playing small: How being “too realistic” keeps you in the same lane year after yearWhy wait for evidence before acting slows your growthReal client wins sparked by leaning into healthy delusionHow to test bigger asks, expand your network, and approach opportunities without self-disqualifying This is part two of a two-part mindset series we're re-releasing.  For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.  If you've listened to the show and found it valuable, would you leave a review? It helps more nonprofit leaders find the podcast, and I read every one. Thank you for being here for episode 200 and beyond. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

  2. Jul 14

    206: Why Most Nonprofits Stall Before They Ever Grow: The Inner Grit Effect

    Something is missing in your recipe for success. Not a tool. Not a strategy. But something deeper: your inner grit. This isn’t about hustling harder or pushing yourself until you burn out. It’s about the strength you draw on when you’re tired, when the campaign feels heavy, when the grant report is due, and when your to-do list is longer than your capacity.  In this episode, I’m sharing why grit matters just as much as skill in fundraising, the mindset shifts that make it sustainable, and how to build your own reserve of inner strength so you can lead with clarity, joy, and resilience, even when the work gets hard. If you’ve ever felt like you’re running on fumes or questioning if you’ve got what it takes, this episode will remind you: you do. You just need to reconnect with it. Topics: Why inner grit is the missing ingredient in many nonprofit leaders’ successHow grit differs from hustle culture (and why that matters)Practical ways to build mental and emotional resilienceThe connection between grit and long-term fundraising successSigns you’re running low on grit (and what to do about it)Why skill without grit leads to stalled progressHow to rally yourself when you’re tired, overwhelmed, or uninspired This is part one of a two-part mindset series we're re-releasing. Listen to this, then go straight to Episode 207.  For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.  If you've listened to the show and found it valuable, would you leave a review? It helps more nonprofit leaders find the podcast, and I read every one. Thank you for being here for episode 200 and beyond. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

  3. Jul 7

    205: From Grant-Only to $20K in 20 Days: How Aftersight Transformed Its Fundraising

    What does it look like when a 35-year-old organization that has never fundraised decides to go all in on individual donors? In this special episode recorded live at GiveCon, I sit down with Penn Street, returning podcast guest, Development & Outreach Director at Aftersight, and host of The Blind Chick podcast. Penn walks us through Aftersight's transformation from a grant-only model to running successful sprint campaigns, including a $20K in 20 Days campaign that exceeded its goal and changed how the entire organization thinks about fundraising. We also dig into something most nonprofits completely overlook: accessibility as a revenue strategy. Penn makes the case that blind and low vision donors have money and want to give it to you, but your fundraising materials, events, and technology are making it impossible. Plus we talk about turning podcast audiences into email subscribers, using past guests as Social Street Team® members, and why your volunteer list might be the most underused donor pipeline in your organization. Topics: How Aftersight went from zero individual fundraising to exceeding its first $20K in 20 Days campaign goalWhy your podcast guests, volunteers, and past event attendees are untapped donor pipelinesUsing lead magnets to move podcast listeners into your email list, and why that matters for campaignsAccessibility as a revenue strategy: what nonprofit events and emails are missing and what it's costing themThe Social Street Team® method is applied to an organization with a national and international audienceLive Q&A: lapsed donor strategy, CRM migration, and alt text for inclusive email storytelling For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.  If you've listened to the show and found it valuable, would you leave a review? It helps more nonprofit leaders find the podcast, and I read every one. Thank you for being here for episode 200 and beyond. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

  4. Jun 30

    204: Scared Money Doesn't Make Money: The Donor Relationship Truth Nobody Says Out Loud

    What's the real difference between a donor who gives once and disappears and one who goes to bat for your organization in rooms you've never been in? In this conversation, I sit down with Jaz' Vick, Managing Director of Development at One Goal Georgia, a pastor, and one of the most genuinely gifted relationship builders I've ever met. We dig into what it actually means to fundraise from a place of connection instead of transaction, why assumptions about donor capacity destroy trust faster than almost anything else, and the simple habits that have made Jaz' one of the most effective development professionals in the sector. We also talk about what scared fundraising costs organizations, what great leadership actually looks like for a development team, and why the next generation of donors gives Jaz' so much hope for the future of philanthropy. This one is equal parts tactical and deeply human, and I think you'll feel it. Topics: Why transactional fundraising destroys donor trust, and what relationship-based fundraising actually looks like in practiceThe simple 10-second habit that has changed Jaz' donor relationships  How to build deep donor relationships at scale without burning outWhy assumptions about donor capacity are one of the fastest ways to breach trustWhat strong ED support looks like for a development team, and what it doesn'tScared money doesn't make money: how fear-based fundraising keeps organizations stuck in the same cycle For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.  If you've listened to the show and found it valuable, would you leave a review? It helps more nonprofit leaders find the podcast, and I read every one. Thank you for being here for episode 200 and beyond. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

  5. Jun 23

    203: Summer Is the Most Underrated Fundraising Season: Your 90-Day Game Plan

    Americans gave $592 billion to charity last year. That was a record year, in the same economy, in the same tumultuous climate, with the same donors everyone says are pulling back. So why does it feel so hard? In this special session recorded live, I break down the summer fundraising forecast and make the case for why right now (not September, not year-end) is the most wide-open fundraising opportunity of the year. I cover what's actually keeping organizations stuck (it's not donor fatigue, it's messaging), why 60% of nonprofits are fighting over 0.4% of grant money, and how to run a focused sprint campaign this summer that seeds your strongest year-end ever. Plus real client results, live Q&A, and details on how to work with me inside The SPRINT Method™ and The Purpose & Profit Club®. Topics: Why there is no generosity crisis, only a messaging and strategy crisisThe summer fundraising opportunity most organizations completely missWhy 60% of nonprofits are fighting over 0.4% of grant money, and what to do insteadEmail as the foundational backbone of online fundraising, and why "it doesn't work" usually means the recipe was wrongMonthly giving as the most sustainable revenue stream, and why most organizations don't have enough monthly donorsSprint campaigns vs. endless soft asks, and why short, focused bursts beat marathon fundraising every time For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.  If you've listened to the show and found it valuable, would you leave a review? It helps more nonprofit leaders find the podcast, and I read every one. Thank you for being here for episode 200 and beyond. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

  6. Jun 16

    202: Stop Crying Wolf: How to Fundraise Without Burning Out Your Donors

    There's a marketing concept that applies directly to how nonprofits fundraise: some messages are painkillers, and some are vitamins. Painkillers solve immediate problems: urgent, scarce, make-or-break. Vitamins build something sustainable: aspirational, visionary, long-term. Most nonprofits accidentally built their entire fundraising strategy around one extreme or the other, and both extremes are costing them donors. In this episode, I break down the difference between painkiller and vitamin fundraising, when each one belongs in your strategy, and what happens when you overuse either. I also dig into the dangerous gray zone I call vague vitamin messaging, content that sounds nice, means nothing, and converts nobody. If your campaigns are flatlining, your donors are churning, or your monthly giving program isn't growing, this episode will show you exactly why and what to do instead. Topics: The painkiller vs. vitamin fundraising framework, and why most organizations are stuck in one extremeWhy chronic panic messaging trains donors to churn, distrust, and disappearWhat vague vitamin messaging looks like, and why it's just as dangerous as over-urgencyHow the Chicks for Change campaign hit 115% of its goal in under two weeks using a pure vitamin strategyWhy monthly giving is the ultimate vitamin, and what a small monthly donor program signals about your messagingHow to balance both painkiller and vitamin in a sustainable fundraising calendar For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.  Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

  7. Jun 9

    201:From Pinterest Board to Panama: How One Founder Fundraised Before She Had Proof

    What does it look like to fundraise tens of thousands of dollars before a single wall is built? In this episode, I sit down with Louise Henry, founder of Tim's Club, a nonprofit community space in Panama being built from scratch to support individuals with autism and intellectual disabilities. Inspired by her younger brother Tim, Louise spent years building an online business first so she could dedicate herself to bringing this vision to life. We dig into how she transferred her entrepreneurial and email marketing skills to nonprofit fundraising, how she uses Pinterest vision boards to hold belief before there's evidence, what a hard hat tour does for donor trust, and how her monthly progress reports keep international supporters connected and coming back. This is a conversation about clarity, courage, and what it really means to fundraise before you have proof, and it's one of my favorites. Topics: Building a nonprofit capital campaign from scratch (land, structures, and programming) in PanamaHow entrepreneurial and email marketing skills transfer directly to nonprofit fundraisingUsing Pinterest vision boards to hold donor belief before there's tangible proofCreative low-lift campaigns: stepping stone sponsorships, bench naming, product bundles, and peer-to-peerWhy hard hat tours are one of the most underused donor engagement toolsMonthly progress reports and live workshops as donor retention and connection tools For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.  If you've listened to the show and found it valuable, would you leave a review? It helps more nonprofit leaders find the podcast, and I read every one. Thank you for being here for episode 200 and beyond. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

  8. Jun 2

    200: Live Panel from GiveCon: The Advice We Don't Put on Slides

    This is a special episode recorded live at GiveCon 2026, sponsored by Bloomerang. I joined three powerhouse experts, fundraising event strategist Samantha Swaim, digital marketing consultant Julia Campbell, and Bloomerang CMO Ann Fellman, for a candid panel called "The Advice We Don't Put on Slides." No safe takes, no polished talking points, just the real stuff consultants say behind closed doors. We cover what nonprofits consistently get wrong, the trade-offs nobody wants to make, what actually moves the needle, and the advice we give all the time but wish we didn't have to. From a scarcity mindset to the 17 touchpoints it takes to convert a donor, from abandoning friend-raisers to stepping into CEO energy, this conversation is packed with the kind of honest, actionable insight you don't usually get in a conference session. Topics: The most expensive mistakes nonprofits repeat Why the call is coming from inside the house when donor numbers decline, and what to do about itWhy "just do a raffle" and "friend-raiser" events are costing organizations more than they raiseThe 15–17 touch points it takes before revenue comes in, and why that changes everything For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Read Bloomerang's 2026 Giving Signals Report here.  If you've listened to the show and found it valuable, would you leave a review? It helps more nonprofit leaders find the podcast, and I read every one. Thank you for being here for episode 200 and beyond. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

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Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.

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