Living The Red Life

Rudy Mawer

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

  1. 5D AGO

    Pediatric Therapy Founders: Turning Compassion Into a Sustainable Enterprise

    Lacy Helms and Krisitin Ceriani are dynamic entrepreneurs who bring a wealth of experience in pediatric therapy and a passion for addressing support services for families of children with disabilities. From modest beginnings in a basement, Lacy and Krisitin have grown Oasis Pediatric Therapy to an impressive team of 125 members and subsequently launched the Whale Respite Center to provide essential support for families with children with disabilities. They share their journey of growth, the challenges of balancing business and heart-led missions, and the wisdom they've accrued along the way. This episode delves into the entrepreneurial grit needed to expand from two-person operations to vast teams, emphasizing lessons learned in leadership and resilience. Lacy and Krisitin open up about the critical need for specialized childcare and how their business models serve this underserved community, bridging compassion with sustainable practices. They explore insights on nonprofit management, revealing strategies behind ensuring financial viability while staying true to core values. The episode is a rich source for entrepreneurs eager to make a social impact while navigating the complexities of scaling a business. Key Takeaways:Lacy Helms and Krisitin Ceriani have successfully scaled Oasis Pediatric Therapy from a basement startup to an impactful enterprise with 125 members, emphasizing strong leadership and continuous education.The Whale Respite Center was founded in response to a pressing community need for accessible, specialized childcare for families with children with disabilities.Strong personal development and commitment from entrepreneurs can drive impactful business growth but require ongoing learning and adaptation.Balancing the creation of meaningful change with financial sustainability demands a clear vision, strategic planning, and the ability to leverage diverse revenue streams.Collaboration with experienced boards and utilization of grants and donations can effectively launch and sustain nonprofit ventures alongside for-profit enterprises. Notable Quotes:"We've had many families that we could see how hard it was for them... seeing that need, we knew that we needed to take action." - Lacy Helms."When you see a single mom who really wants to go back to school or really wants to work outside the home but literally can't, and that is horrible for everyone." - Krisitin Ceriani."We have an ongoing joke about you. We push each other uphill, and you get to kind of the plateau where you think the top is to just figure out that there's more to go." - Krisitin Ceriani."It's like a barstool approach. You have earned income, grants, and donors." - Lacy Helms."Nonprofits still need to run as businesses... if you don't know how to run a business, then your pass. Connect with Lacy Helms and Krisitin Ceriani: Website Linkedin a...

    16 min
  2. JAN 21

    Telehealth Founder Reveals the Exact System to Launch Profitable Virtual Clinics

    Jessica Lynne White is a seasoned entrepreneur revolutionizing the Telehealth industry. Jessica shares her unconventional journey from physical therapy to marketing, and ultimately, to helping others establish their own telemedicine brands. The episode explores her strategies for simplifying the process of launching Telehealth businesses and discusses the profound impact these businesses have on individuals' lives. Whether you're a healthcare professional or an aspiring entrepreneur, there's valuable information on how telemedicine can become a lucrative and fulfilling venture. Jessica elaborates on how she provides entrepreneurs with a streamlined process for starting telehealth businesses, detailing the necessary components such as provider networks, pharmacy integration, legal necessities, and more. The conversation highlights her unique approach and the importance of brand identity in the telemedicine sector. Rudy and Jessica also discuss the broader implications of telehealth in the post-pandemic world and how the availability of cost-effective compounded medications has accelerated the industry's growth. This episode is packed with insights into the telehealth sector, offering listeners a comprehensive understanding of its current landscape and future possibilities. Key Takeaways:Jessica has redefined how telehealth businesses are started, making it accessible for both medical professionals and entrepreneurs without a medical background.The telehealth industry's growth was spurred by the pandemic and the increasing demand for compounded medications.Jessica offers a systematic approach to creating telemedicine brands, integrating marketing, legal, and pharmacy channels efficiently.Entrepreneurs from various fields are exploring telehealth due to its lucrative potential and the personal satisfaction of improving patient lives.Brand identity and storytelling play crucial roles in the success of telehealth ventures, attracting customers through relatable and authentic messaging. Notable Quotes:"I think the biggest struggle is trying to balance realizing... when you're growing, you have this revelation of how much you don't know.""The fun part of this whole thing is not just about money, but seeing the way that some of these medications transform lives.""That's the beauty of being an entrepreneur. There's no limit, there's no ceiling.""I've invested in consultants that promised the moon and didn't even deliver stardust.""Well, telehealth became very popular after the pandemic, and it was more widely accepted to be online." Connect with Jessica Lynne White: Linkedin Instagram Website Connect with Rudy Mawer: a href="https://www.linkedin.com/in/rudymawer/" rel="noopener noreferrer"...

    17 min
  3. JAN 14

    Top Leadership Coach: Transforming Potential Into Purpose-Driven Influence

    Deketa Tranae is a leadership coach who focuses on building impactful leaders. This episode delves into Tranae's approach to leadership development, emphasizing awareness, legacy building, and overcoming adversities. Tranae discusses her journey from realizing her teaching gift at an early age to her current role as a sought-after coach and speaker, as well as the importance of having mentors and a supportive tribe in one’s professional journey. Throughout the conversation, Deketa Tranae shares key insights drawn from her experiences, highlighting the importance of authenticity and lasting impact in leadership roles. She also discusses the evolution of her career and the serendipitous alignment of becoming a certified John Maxwell Team member, a figure whose works she has long used as a teaching tool. Her story is a testament to resilience, faith, and the belief that each coaching session and speech is an opportunity to inspire and ignite change, both in individual lives and organizations. This episode is an inspiring listen for those seeking to elevate their leadership capabilities and understanding of legacy building. Key Takeaways:Developing impactful leaders involves creating a culture and environment that fosters self-awareness and potential.Mentorship and a strong support network are critical in personal and professional growth.Embracing one's authentic self and focusing on legacy can significantly shape leadership journeys.Effective leadership and coaching are supported by continuous learning and alignment with personal core values.Overcoming adversities with "audacity, delusion, and faith" can catalyze personal growth and success. Notable Quotes:"Leaders make legacy. They build, they develop, they create legacy.""You're not late, you're right on time... You're going to have this kicking your spirit to where you all have all of a sudden have a spirit of awareness of your why.""What I share... I didn't make it up. I couldn't even make this up if I tried; this happened in real life.""I am human too. I am flawed too. I am still developing and growing.""Despite adversities and challenges, I was crazy enough... to have the delusion to believe that, oh, no, it didn't work today. It'll work tomorrow." Connect with Deketa Tranae: Website Instagram Linkedin Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    21 min
  4. 12/17/2025

    Horse Industry Trailblazers: What It Really Takes to Ride at the Highest Level

    Kristin and Zach Hardin. They share insights into the equestrian lifestyle, explore the relationship between horse and rider, and discuss the transformative power of horses in people's lives. As they emphasize the industry's perpetual growth, Kristin and Zach provide listeners with an enlightening glimpse into a world that marries tradition with modernity. The Hardins reveal the physical and mental demands of horse training, highlighting the need for balance, core strength, and fearlessness. Kristin discusses her role in ensuring ethical transactions in the horse industry, while Zach shares how modern social media platforms are helping to revolutionize equestrian sports. Amidst these discussions, they touch on the elite perception of horse riding, work-life balance, and the nurturing of future ambassadors of the sport. With insights from their rich experiences, this episode is a must-listen for anyone intrigued by the art of riding and the beauty of horses. Key Takeaways:The balance, core strength, and mental resilience required for successful horse training.How Kristen Hardin uses her expertise to maintain ethical standards in buying and selling horses.Zach Hardin’s insight into leveraging social media to modernize and expand their equestrian business.The importance of understanding horses' unique personalities for effective training.The emotional and life-changing connection that people develop through horses. Notable Quotes:"Our job is horse training, and then I fly around and give clinics and teach kids." – Kristin Hardin"You can't be afraid at all. You have to be really physically fit." – Kristin Hardin"It's hard because you can see everything everyone is doing all of the time." – Zach Hardin"Let the horse choose the rider." – Kristin Hardin. Connect with Kristin and Zach Hardin: Facebook Instagram Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    23 min
  5. 12/16/2025

    Horse & Rider Ventures: How Authenticity Built a Western Lifestyle Brand

    Tanner Bryson and Christa Brunori, two dynamic individuals who've devoted their lives to the horse industry through their company, Horse and Rider Ventures. This episode dives deep into their fascinating journey, discussing their professional milestones and unique offerings. From horseback tourism in Arizona's scenic landscapes to professional horse training and their passion for Western art, Tanner and Christa share their experiences as they work to preserve the legacy of the Western horse industry. Listeners will gain insight into the inner workings of a horse-centric business model, exploring their diverse revenue streams and the importance of an authentic social media presence in today's digital age. The guests emphasize the intricate process of training horses, highlighting the balance between nurturing equine talents and managing customer expectations in the marketplace. With themes of legacy, authenticity, and the nuanced art of matching horses with potential buyers, this episode offers a comprehensive overview for enthusiasts or anyone curious about the industry. Tanner and Christa’s genuine love for what they do is apparent as they share personal stories and industry secrets, creating an engaging experience for all listeners. Key Takeaways:Horse and Rider Ventures Diversity: Tanner and Christa operate a business with multiple facets, including horseback tourism and professional horse training, showcasing their expertise and love for the industry.Social Media Influence: Christa underscores the significant impact of social media as a driving force and tool for engagement with loyal followers and potential customers.Horse Training Philosophy: The duo emphasizes the importance of nurturing both the horse's talents and their own skills through an intuitive training process, akin to being talent agents in the industry.Legacy and Authenticity: Maintaining a respected brand and passing on knowledge to future generations are central to their mission, upholding a strong sense of authenticity in the Western horse community.Customized Client Experiences: They tailor experiences for corporate and group events, using their industry knowledge to create memorable and educational Western adventures. Notable Quotes:"The real magic is when you're... You get to ride a horse and you get to understand them.""Our social media presence is huge. It's actually our biggest driving force.""I look at horse training almost like being a talent agent.""Horses have bad days... The greatest horses in the world have a few little quirks.""It's all about your intuition with what you just feel." Connect with Tanner Bryson and Christa Brunori: Website Facebook ArtStudio Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    26 min
  6. 12/15/2025

    The Mastropieri Group: The Discipline and Structure Fueling 2,000 Homes Sold

    Larry Mastropieri is a distinguished real estate broker and entrepreneur, known for achieving over $100 million in annual sales, translating to more than 150 homes sold each year, totaling 2,000 homes in his career. He shares his inspiring journey from overcoming significant health challenges to becoming a top real estate entrepreneur. Highlighting key moments of his life and career, Larry discusses how being diagnosed with autoimmune diseases shaped his resilient mindset and business approach. Despite the hurdles, he has built a thriving real estate empire in South Florida, and in this episode, he dives deep into the mindset and systems that have been pivotal in his success. Larry elucidates on the importance of mindset, consistent effort, and strategic systems that are at the core of his business success. He attributes much of his achievement to his unwavering focus, structured lifestyle, and the ability to leverage past soccer experiences for team-based success in the real estate industry. Larry’s dedication to learning from every experience and continuously seeking growth and improvement offers listeners substantial insights into creating a sustainable and prosperous business in real estate. This episode is rich with SEO keywords such as real estate, entrepreneurial mindset, and health challenges, proving essential for anyone looking to delve into high-level business strategy and personal resilience. Key Takeaways:Mindset for Success: Larry Mastropieri emphasizes that a strong mindset and resilience, built from early life challenges, are fundamental to achieving business success.Systems and Structure: As both an engineer and realtor, Larry’s focus on creating efficient systems and structures has been crucial to managing and growing his real estate business.Health as a Catalyst: Battling autoimmune diseases, Larry highlights how his health challenges have driven him to maintain a disciplined and proactive lifestyle, enhancing his business focus.Continuous Learning: Larry underscores the value of learning from mentors and coaches, an approach that has guided him to seek new knowledge and practical expertise in real estate.Team and Culture: Building a successful team that shares a relentless work ethic and entrepreneurial spirit is key to scaling and sustaining long-term business growth. Notable Quotes:"The success was helpful, but the failure in that was what really teaches you mindset.""The health issues have created who I am today without question.""We're at this point where we're foundationally built with the systems skills, all that we've learned so much we can scale now.""Just show up. Let's set these big goals and execute on those.""I fit into that hustle culture because we're not here to do the average thing." Connect with Larry Mastropieri: Website Instagram LinkedIn Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    22 min
  7. 12/04/2025

    Real Estate Industry Leader: What It Takes to Win in Any City

    Justin Colby is a prominent real estate investor, coach, and host of the "Science of Flipping" podcast. Renowned for his vast experience in the industry, Justin shares his journey from his entrepreneurial childhood in the Bay Area to becoming a leading real estate investor with a mindset focused on resilience and adaptability. This episode unpacks Justin's philosophy on entrepreneurship, the importance of authenticity, and the cultural dynamics that shape his life and career in Miami. Delve deep into the conversation as Justin Colby emphasizes the significance of embracing mistakes and the learning curve inherent in entrepreneurship. Highlighting key tenets such as persistence and self-awareness, he unveils his approach to conquering challenges in the ever-evolving real estate market. The discussion transitions seamlessly into a reflection on the cultural contrasts between Miami and the Bay Area, and how these have influenced his personal and professional growth. Designed to inspire, this episode offers insightful glimpses into the reality of an entrepreneur’s life, skillfully encapsulating themes of authenticity, resilience, and ongoing personal development. Key Takeaways:Authenticity Sells: Justin stresses the importance of authenticity in building a personal brand and business, highlighting how real stories and genuine personalities resonate with audiences.Entrepreneurial Mindset: Persistence, adaptability, and a commitment to continual growth are crucial traits for success in any industry.Embrace Mistakes: Mistakes are seen not as failures but as learning opportunities that propel entrepreneurs forward, as emphasized by Justin's experiences.Cultural Dynamics in Business: Different regions bring unique cultural influences that can impact business attitudes and strategies. Justin compares his experiences from the Bay Area and Miami.Family-Centric Perspective: Balancing work and family life remains central for Justin, illustrating the broader narrative of personal fulfillment intersecting with professional achievement. Notable Quotes:"Big mistakes have happened in my career for sure. But it doesn't mean I'm done or I failed.""What they really appreciate is like, dude, you're a real guy.""You just got to keep going and give yourself some patience and grace, because you will win if you keep going.""If you just hustle your way, you can usually hustle your way almost to the top.""I'll always be in real estate. I love it. It's just everyone needs a place to live." Connect with Justin Colby: Instagram Youtube Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    29 min
  8. 12/01/2025

    Founder of Elite Pain Doctors: Ending Chronic Pain Without Opioids

    David Segraves is the founder of Elite Pain Doctors, an interventional pain management group that provides non-opioid solutions for chronic pain sufferers.. Growing up in an Indiana town crippled by the opioid epidemic, David shares his personal struggles and subsequent triumph in creating a business model dedicated to offering non-opioid pain relief. Through strategic partnerships with medical experts and leveraging imaging technology, Elite Pain Doctors provide sustainable solutions for patients. The discussion extends to explore the sociocultural and economic factors contributing to the pervasive opioid crisis, particularly in the Midwest. David describes the systemic issues within the pharmaceutical industry and emphasizes his approach of radical transparency in patient care. His story is a testament to resilience and innovation in healthcare, as he expands his business model nationwide to tackle opioid dependency. Furthermore, David touches on the unique interdisciplinary nature of his practice, combining various healthcare professionals to ensure comprehensive pain management. Key Takeaways:Transformative Business Model: Elite Pain Doctors emphasize non-opioid pain relief solutions, making significant strides in chronic pain management.From Personal Struggle to Solution Provider: David's journey from an opioid-affected community to a healthcare innovator shows resilience and determination.Nationwide Expansion: Plans are in place to grow the model nationally, advocating for policy changes to support innovative pain management techniques.Interdisciplinary Approach: The incorporation of diverse medical professionals ensures holistic patient care and improved outcomes.Advocacy and Transparency: Radical transparency in interactions and educating patients on their treatment options is pivotal for patient empowerment and trust. Notable Quotes:"We're changing lives that way. We find exactly what is wrong with the person and then do a procedure to get them out of pain.""I grew up in a small town, Indiana, that was very much affected by the opioid epidemic and had my own struggles with that.""The community I grew up in is what I would say, we used to joke about our high school and call it the pharmacy.""It's a terrible situation, and when you get into those situations, it's gone so far.""We're taking this thing nationwide...a model that should be adopted by every state, especially the ones that had opioid epidemics." Connect with David Segraves: Website Instagram Elite Pain Doctors Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    14 min
4.6
out of 5
116 Ratings

About

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

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