A short No Bollocks business lesson on turning DMs into booked calls, without sounding desperate. If people are messaging you, watching your content, or enquiring about your offer, but you’re not converting them into calls, you don’t have a marketing problem. You have a conversation-to-sale problem. In this No Bollocks business lesson, Matt breaks down how to build an appointment-setting team, the people who handle your inbound messages, qualify leads, build trust, and book your calendar with the right calls. Online sales people call them “setters” (because they set appointments), but this is simply about building a team that turns interest into booked calls and revenue, without sounding robotic or desperate. What you’ll learn: What “appointment setting” actually is (and why it matters).Why cheap DM staff kill trust, and how to spot it fast.The traits of a great appointment setter: judgment, tone, empathy, speed.How to hire: tests that reveal whether someone can handle real conversations.How to pay them so they don’t sound needy (and don’t damage your brand).The only metrics that matter: call quality, show-up rate, and revenue.This lesson only works if you implement it. If you want Matt to help you build your appointment-setting system, book a Power Call. Book here for only £99: https://calendly.com/matthaycox/99-consult-call ======================== Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ ▶ YouTube – No Bollocks Podcast - YouTube ▶ LinkedIn – https://www.linkedi...
