The B2B Marketing Gap Podcast

B2B Jade
  • 4.7 (3)
  • Marketing
  • Updated Semiweekly

Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.

  1. Jun 6

    66. Do this and be happy at work

    Learn more at www.b2bjade.com/links

    19 min

  2. Apr 16

    65. Stop building marketing strategies to impress your leaders

    Did you build your marketing strategy to impress leadership in a meeting, or to actually use it?Deep breath. Be honest.Most marketers rush through building their strategy, cramming in everything leadership asks for so they look good in the presentation. Then it gets filed away, never referenced again, and you're back on the task wheel wondering why nothing's working.📚 Get the Strategic Marketer Kit mentioned in this episode: https://b2bjade.myflodesk.com/wlihflj5vm Join the FREE Live Strategy Clinic - Thursday 30th April: https://b2bjade.myflodesk.com/strategyclinicB2B Breakthrough Academy doors open 28th April (closes 7th May, we start 11th May): b2bjade.com/breakthrough-academyIn this episode, I'm walking you through my Strategic Marketer Prep Kit - the exact workbook every student completes before starting B2B Breakthrough Academy.Why prep before building your strategy?Think of it like clearing the ground before you build a house. You need to understand where you actually are right now, where you want to be, and what's really going on with your business and leaders before you can build something solid.Part 1: Get honest with yourself (the uncomfortable bit)Write down words to describe where you are as a marketer right now - overwhelmed? scattered? invisible?What does a typical day actually look like?How do you respond when leadership asks for something?Can you explain your current strategy in 2-3 sentences without looking at the document?When was the last time you actually used your strategy to guide your activity?The big one: Did you build this strategy to impress leadership or to actually use it?When you look at your strategy document, what do you feel? (Excited? Overwhelmed? Confused? Like burning it?)Part 2: The leadership conversation (I've written it out for you)Schedule 30-45 minutes with your leadership team and ask:Where is the business trying to get to in the next 3-5 years?What's currently standing in the way of hitting these goals?Who is our best customer? (The one who's easy to service, profitable, and you'd clone 100 times)What does strategic marketing mean to you?If marketing could solve one problem for the business this year, what would it be?Part 3: Complete the workbook using their insightsWhat's working, what's not, who your ideal clients actually are, who your competitors are.Why this process matters:You can't build a strategy leadership will back if you haven't taken them on the journey with you. After this one conversation, many leaders already start seeing you as more strategic - because you're being proactive, not just pushing back or firefighting.Also in this episode:I'm introducing AI Jade - she's been fully trained on my brain, the B2B Breakthrough Academy framework, and hours of my consulting calls. Unlike ChatGPT which pulls from millions of different approaches and might send you off course, AI Jade only knows my specific framework for building simple B2B strategies that get leadership buy-in.Students tell me this programme is better than their degree and any course they've taken combined. Not because I'm amazing, but because I built what was missing - simple strategy with no jargon that leaders can understand and you can actually deliver.The plan:Spend April getting honest with this workbook. Join me 30th April for the Live Strategy Clinic to reflect on what you've discovered. Then if you're ready, doors open 28th April to build your complete strategy with me starting 11th May.Stop building strategies to impress. Start building strategies you'll actually use.Jade x#b2bmarketing #marketingstrategy #strategicmarketing #leadershipbuyin

    32 min

  3. Apr 9

    64. The best (and worst) way to write a b2b marketing strategy in 2026 with AI

    Marketing strategy in 2026 isn't just about adding AI to your toolkit - it's about stripping back everything that's stopped working first.🔗 Join the waitlist for the May cohort (doors open 28th April): https://b2bjade.myflodesk.com/x1ac1s40a3 📘 Grab the Strategic Marketer Kit: https://b2bjade.myflodesk.com/wlihflj5vmExplore The Academy: https://b2bjade.com/breakthrough-academy In this episode I'm talking about why so many marketers are heading into boardrooms with AI-generated strategies they can't defend, and how to avoid becoming one of them. I cover the declutter-first approach, why your strategies and tactics need to be properly separated (and connected), and how AI Jade - the framework-trained mentor inside B2B Breakthrough Academy - is cutting strategy build time from 12 weeks down to six.If you're a B2B marketing manager who's overwhelmed, reactive, or quietly unsure whether your strategy actually holds up, this one's for you.

    27 min

  4. Apr 1

    63. Why your marketing strategy isn’t working

    Join the waitlist for B2B Breakthrough Academy [11th May Start] > https://b2bjade.myflodesk.com/x1ac1s40a3 Get the Webinar Replay and Strategic Marketer Kit > https://b2bjade.myflodesk.com/wlihflj5vm

    32 min

  5. Mar 19

    62. Why most b2b marketers feel stuck (and how to become strategic)

    You're working hard, but leadership doesn't listen. Priorities keep changing, and when someone asks what marketing should be doing, you freeze. I call this challenge the b2b marketing gap and in this video I'll break down exactly how to overcome it. Join the free live class: https://luma.com/mdkyvh01 Join the waitlist for B2B Breakthrough Academy April cohort: https://b2bjade.myflodesk.com/x1ac1s40a3 In this episode, I'm reading through my six-page document about where you are right now as a B2B marketer, why you're stuck, and what's really happening behind the scenes. What's covered: Why you feel stuck even though you know marketing What the B2B Marketing Gap actually is Why your current b2b "marketing strategy" isn't working What needs to happen to close the gap How to stop internalising everything and start consulting internally This isn't polished or scripted, it's just me, thinking out loud about what you're going through and how to fix it. Next steps:Join me for the free live class on Thursday 26th March at 11am UK where we'll work through this together. You'll do exercises, identify the real business problem your company is trying to solve, and see the path from scattered to strategic. Over 780 marketers have registered so far! I'd love to see you there. FIND ME HERE:📧 Email: mailto:jade@b2bjade.com (I reply to every email)🎙️ B2B Marketing Gap Podcast: https://b2bjade.com/resources#podcast-banner 💼 LinkedIn: https://www.linkedin.com/in/b2bjade/ 📱 TikTok: https://www.tiktok.com/@b2bjade SUBSCRIBE for weekly B2B marketing strategy, honest business talk, and no-nonsense marketing advice #b2bmarketing #marketingstrategy #customerexperience #marketingdefinition

    31 min

  6. Mar 12

    61. Strategic Marketer vs Marketing Manager | Lauren's story

    When marketers want to become more strategic, they think they need to do more - learn more skills, achieve more, tick more boxes. But becoming a strategic marketer is actually about learning what to throw away. Link for 26th March live class "how to become a strategic marketer" > https://luma.com/mdkyvh01 Get notified when B2B Breakthrough Academy doors open > https://b2bjade.myflodesk.com/x1ac1s40a3 Learn more about B2B Breakthrough Academy > https://b2bjade.com/breakthrough-academy Marketing Collab > https://www.marketingcollab.co.uk It's about figuring out the mind strategy techniques you need to be taken seriously. Because you can build the most beautiful marketing strategy in the world, but if you can't get the company to back you on it, you're stuck. This is the stumbling block most marketers fall into. They don't believe mindset work is as important as learning the tactical skills. Let's stop calling it mindset work - it sounds fluffy. Let's call it mind strategy. You need to learn to build a marketing strategy AND you need to work on your mind strategy. Because if no one buys into your plan, you won't be able to activate it. 📚 Ready to make your breakthrough? Join my FREE live class Thursday 26th March: "How to Become a Truly Strategic Marketer" - [Link in show notes]Get on the waitlist for the April cohort of B2B Breakthrough Academy (doors opening soon): b2bjade.comFree resources: b2bjade.com/resourcesIn this episode, I'm introducing you to Lauren Hill - someone who made the complete transformation from frazzled marketing manager to confident CEO of her own marketing company.

    37 min

  7. Mar 5

    60. Get promoted to head of marketing | faster than you can say pay rise

    If you want to get promoted to head of marketing or marketing director and you work in a b2b company, this video is going to help you figure out where to put your focus and where your blocks might be - so that you can untangle things and get that promo! 👉 Sign up for my webinar on Thursday 26th March on "How to become a strategic marketer" 11am UK time (GMT) https://luma.com/mdkyvh01 👉 Register your interest for the April Cohort of B2B Breakthrough Academy mentorship course https://b2bjade.myflodesk.com/x1ac1s40a3 👉 Get notified when The B2B Club monthly membership launches https://b2bjade.myflodesk.com/kph1k8856r FIND ME HERE:📧 Email: jade@b2bjade.com (I reply to every email) 🎙️ B2B Marketing Gap Podcast: https://b2bjade.com/resources#podcast 💼 LinkedIn: / b2bjade 📱 TikTok: / b2bjade SUBSCRIBE for weekly B2B marketing strategy, honest business talk, and no-nonsense marketing advice:#b2bmarketing #marketingstrategy #customerexperience #marketingdefinition

    22 min

  8. Feb 26

    59. How to get growth from marketing | when all your time is spent reacting

    B2B marketers are pulled pillar to post with marketing ideas and campaign suggestions, they aren't getting the time to build a strategy they can deliver. In this episode I break down why this happens and what can be done. 👉 Register your interest for the April Cohort of B2B Breakthrough Academy mentorship course https://b2bjade.myflodesk.com/x1ac1s40a3 👉 Get notified when The B2B Club monthly membership launches https://b2bjade.myflodesk.com/kph1k8856r 👉 Sign up for my webinar on Thursday 26th March on "How to become a strategic marketer" 11am UK time (GMT) https://luma.com/mdkyvh01 FIND ME HERE: 📧 Email: jade@b2bjade.com (I reply to every email) 🎙️ B2B Marketing Gap Podcast: https://b2bjade.com/resources#podcast-banner 💼 LinkedIn: https://www.linkedin.com/in/b2bjade/ TikTok: https://www.tiktok.com/@b2bjade SUBSCRIBE for weekly B2B marketing strategy, honest business talk, and no-nonsense marketing advice: #b2bmarketing #marketingstrategy #customerexperience #marketingdefinition

    28 min
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Ratings & Reviews

4.7
out of 5
3 Ratings

About

Helping B2B marketing managers learn how to create a b2b marketing strategy without the overwhelm. I talk about simple and practical ways to build your marketing plan so that you can build confidence in yourself and your abilities, step up to mean sales colleagues and leaders and finally make your b2b breakthrough. The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers. Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.

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