Uncharted

Uncharted

Grow your business with advice from the best. Uncharted is a private collective of top-tier founders, funders, and creators — and on this podcast, our members share the unseen tactics and strategies that drive their success. It’s like you’re sitting next to them at an Uncharted event.

  1. 4d ago

    The Trust Gap That Kills Innovative Startups, with Meredith Perry

    Meredith Perry, CEO and co-founder of Elemind, has built something genuinely revolutionary: a wearable headband that uses real-time EEG and sound pulses to interrupt the brainwaves keeping you awake. Clinically proven. Published in Nature. The median user falls asleep in 11 minutes. The problem? Science doesn't sell. People don't believe you. In this episode, Meredith breaks down how she solved the trust gap that kills most innovative products. She walks Jason through the actual technology (and demos it on him live during the podcast), then unpacks the guerrilla marketing strategy that put Elemind on the map: "Sleep With Our CEO," where she goes around New York knocking out strangers in Times Square, on the Staten Island Ferry, outside Giants games, anywhere people don't expect to fall asleep. If you're a founder with a complicated product and a skeptical market, this one is for you. Timestamps: 00:00 Cold open 04:10 The real innovation gap: getting people to believe you 06:09 What Elemind actually is and how it works 07:18 Putting 500 people to sleep at CES 08:58 The neuroscience, explained simply 11:02 Live demo: Jason tries the headband on the podcast 17:10 Why leading with science doesn't sell 19:24 The "Sleep With Our CEO" guerrilla campaign 22:06 Why founders have to become the face of accountability 25:30 How humor became the strategy 28:32 Amplifying the truth: if it works in Times Square, it works anywhere 30:09 The language masterclass: noise cancellation for the brain, app store for the brain 34:04 Balancing humor with serious science 36:02 Customer feedback that changed the strategy 37:14 Why comfort beat futuristic design 40:26 The one question every consumer asks 41:03 Advice for founders with revolutionary products nobody understands 43:04 Where to get Elemind

    39 min

  2. May 27

    Do more than Longevity. Generational Health Is the Real Science. with Sanskriti (Sans) Thakur

    Sans Thakur, CEO and Chairman of Tower Capital Group, joins Jason Feifer to explain why the longevity industry is missing the point. The real frontier is generational health: the science of how your DNA, environment, and choices create cascades that shape your descendants' health for up to 16 generations. Sans is one of the named pioneers of generational health. She spent decades helping launch 40+ medicines that reached 6 million patients before becoming an investor. In this conversation, she breaks down what's actually possible right now: dementia prevention infusions that cut risk by 50%, bio-AI that can grow a beating heart from a drop of your blood, and why the food you eat is interacting with your cells in ways science is only beginning to understand. If you've been skeptical of the longevity hype but curious about what real science can do, this episode is for you. Disclaimer: The science descriptions are ultra simplified for general audience consumption. Timestamps: 00:00 Cold open 01:25 Why longevity has become "fluffy" and what it used to mean 02:30 What Tower Capital Group actually does 09:12 Defining generational health and the 16-generation cascade 13:53 From Human Genome Project to today's bio-AI breakthroughs 18:00 The dementia prevention infusion that cuts risk by 50% 21:30 Genetic cascades explained: how your choices imprint on your DNA 24:35 Growing a beating heart from a drop of blood 28:30 Bioethics and why this technology isn't available to everyone yet 29:32 Your mother's mitochondria and why maternal health is underfunded 32:00 Why longevity influencers get it wrong 36:38 Food as medicine and the data gap between groceries and clinics 40:12 How much do we actually know about food and the body? 46:13 How to get involved with Tower Capital Group and Uncharted Pitches 52:48 The "spackle" and why small wins matter too

    43 min

  3. May 12

    How AI Startups Actually Land Enterprise Clients

    In the early days of AI products, buyers were willing to experiment and take risks. Now they expect clear ROI. That’s changing the way that AI products are taken to market. Rachel ten Brink, GP and co-founder of Red Bike Capital, breaks down what’s actually working now: founder-led sales, distribution moats, customer adoption, enterprise champions, strategic partnerships, and why the companies that win won’t necessarily have the best models — they’ll have the best go-to-market strategy.

    47 min

  4. Apr 28

    How to Win in a Crowded Market

    You don’t win on product alone. You win by recognizing the white space that’s hidden in plain sight In this episode, Jason talks with beverage entrepreneur Michelle Ivey — who built Illegal Mezcal and sold it to Bacardi, helped Megan Thee Stallion launch her tequila, and is now building multiple beverage brands — about what it actually takes to stand out when every shelf is full.

    45 min

  5. Apr 14

    How to Lead When Everything Is Changing

    During big technological shifts, leaders face a difficult question: How do you project calm and vision, while everything around you changes? Raynmaker CEO Joe Gagnon has led six companies, and has an answer: You must move as fast as the change itself. He explains how to create confidence in uncertain times, where AI actually helps (not hurts), and why the fundamentals of business matter more than ever.

    39 min

  6. Mar 31

    How the Best Founders Solve Problems Faster

    How do founders stay calm, think clearly, and find answers faster when everything goes wrong?In this episode, host Jason Feifer talks with Gambit Robotics cofounder and former U.S. chess player Nicole Maffeo about the real mechanics of problem solving. They break down how great operators handle ambiguity, why patience is now a competitive advantage, how to “chunk” complex problems into solvable parts, and why losing well may be one of the most valuable entrepreneurial skills.

    38 min

  7. Mar 17

    The Skill That Helps Founders Win in Any Industry

    If you’re thinking about a pivot, a new venture, or a move into unfamiliar territory, this conversation will give you a smarter way to think about starting from scratch. In this episode, Jason Feifer talks with Michael Louis, cofounder and CEO of the AI company Cerebrium, about what it takes to win in spaces you’ve never worked in before. Michael has built companies across blockchain, e-commerce, and AI, and he explains how he approaches every new market: by invalidating ideas fast, solving the next problem instead of obsessing over the long-term plan, building highly autonomous teams, and using relationships to accelerate learning and growth.

    38 min
  8. Achieve More Without Burning Out, with Global Expert Dr. Taryn Marie Stejskal

    Mar 4

    Achieve More Without Burning Out, with Global Expert Dr. Taryn Marie Stejskal

    Burnout is the greatest danger to any ambitious founder. But with the right strategies, you can drive hard, grow fast, and preserve your sanity. Dr. Taryn Marie Stejskal explains how. She’s the founder of the Resilience Leadership Institute, was previously head of executive leadership development & talent strategy at Nike, and a recognized expert on resilience and burnout.

    53 min
See All (30)

5
out of 5
12 Ratings

About

Grow your business with advice from the best. Uncharted is a private collective of top-tier founders, funders, and creators — and on this podcast, our members share the unseen tactics and strategies that drive their success. It’s like you’re sitting next to them at an Uncharted event.

Information

  • Creator
    Uncharted
  • Years Active
    2023 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Uncharted
  • Show Website
    Uncharted

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