Deep Dive with Fuel Media and Marketing

Fuel Media and Marketing
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Oli and John deep dive into media and marketing topics trending at the moment, joined by amazing industry guests from some of the most exciting companies and agencies in the world! Client agency relationship management, pitching insights and much more!

Episodes

  1. 04/19/2023

    Media Auditing, the US Perspective

    In this deep dive Oli and John are joined by Matthew Reiss of AMI and Partners, based in Colorado USA. Matthew gives his unique perspective as a truly independent media auditor in the USA, discussing with Oli and John topics such as: US vs ROW audits, deal letters and tolerances Recent US Media Audit acquisitions and how this has impacted the market What does it mean to be an independent auditor now? Media value swaps, between channels such as TV and Online The reverence with which agencies are held in the USA

  2. 07/26/2022

    Contracts and Relationships

    In this deep dive Oli and John are joined by Clive Howse of M.i Media and Kelly Martin from Flix Mobility to share their knowledge and experience as they discuss the topic of media agency and client relationship management. Clive is the CEO of M.i. Media, the all-media performance agency he set up 12 years ago. Prior to M.i. he had been a ‘lifer’ at MediaCom… joining as a Press Buyer in 1991 before leaving 17 years later as MD of their 90-strong performance division. The agency now manages over £70million of client advertising spend every year and has been recognised by Campaign as one of their best places to work.  Kelly is the Global Head of Offline Marketing and Media for Flix Mobility, where she leads a team responsible for media, direct marketing, partnerships & media sales. Prior to Flix, Kelly spent most of her career working for broadcasters such as Sky, UKTV and NBC, where she managed the owned media strategy to support the launch of new content, products and services across linear and on demand. She views the agency relationship as vital in delivering business success and believes the best way to deliver results is by working with agencies as a partner and extension of the team.

  • 2 Episodes

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Oli and John deep dive into media and marketing topics trending at the moment, joined by amazing industry guests from some of the most exciting companies and agencies in the world! Client agency relationship management, pitching insights and much more!

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