The Life & Business On Purpose Podcast with Sandy Patterson

Sandy Patterson
  • 5.0 (12)
  • Entrepreneurship
  • Updated Weekly

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.

  1. 16h ago

    ep. 149 Redefining Success: Perfectionism, Self-Abandonment & Choosing the Life You Actually Want | Interview with Mary-Pat Moran

    What if the life you’ve been taught to want isn’t actually the life you want? In this interview episode, I’m joined by my client, friend, and fellow former teacher Mary-Pat Moran for a conversation about perfectionism, self-trust, self-abandonment, and what it really looks like to redefine success on your own terms. We talk about the sneaky ways perfectionism can show up- even when you don’t consider yourself a perfectionist. Sometimes it isn’t color-coded planners or obsessing over every tiny detail. It’s getting another certification before you feel ready. Waiting to launch until everything is “right.” Procrastinating because you don’t want to be bad at something new. Or staying in situations you’ve already outgrown because disappointing someone feels worse than disappointing yourself. We get into self-abandonment, Good Girl conditioning, motherhood, business, relationships, sunk cost fallacy, and everything in between.  In this episode, we talk about: How perfectionism can disguise itself as procrastination, over-preparing, and avoiding being a beginnerWhy being willing to be bad at something is often the fastest path to becoming good at itHow Good Girl conditioning teaches women to prioritize being respectable, responsible, and liked over being fully themselvesThe connection between people-pleasing and self-abandonmentHow self-abandonment can show up in your business and client relationshipsWhy motherhood can completely change your definition of successThe hidden opportunity cost of staying in a career, relationship, business model, or version of yourself you’ve outgrownWhy the time and money you’ve already invested isn’t a reason to keep choosing something that no longer fitsHow to redefine success around freedom, fulfillment, impact, and the life you actually wantWhy changing your mind doesn’t mean you failed—it can mean you finally trust yourself enough to choose differently If you’ve ever thought, “I should be happy with what I have,” while quietly knowing you want something more, this episode is for you. Connect with Mary-Pat: Find Mary Pat on Instagram at @MappingMaryPat Book a complimentary breathwork session with Mary-Pat Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  2. Oct 4

    The Good Girl Tax Series #7: Your Business Only Works When You Feel Good

    What if the biggest thing standing between you and predictable revenue isn’t your offer, your content, your pricing, or your sales strategy? What if it’s the fact that your business only works when you feel good? In this episode of The Good Girl Tax Series, I’m pulling together the patterns we’ve been talking about throughout this series- from discounting and over-delivering to changing your strategy, pulling back from selling, or burning down an offer the second things get quiet. Because these aren’t five different business problems. They’re symptoms of the same problem: your emotional state has become part of your business operating system. When people are buying, responding, engaging, and validating what you’re doing, it’s easy to sell, stay visible, hold your pricing, trust your decisions, and keep moving. But what happens when the response disappears? Do you disappear? If your strategy changes every time your emotional state changes, it becomes nearly impossible to collect enough data to know what actually works- and even harder to build consistent, predictable, repeatable revenue. In this episode, we’re talking about: Why favorable conditions are not the same thing as a sustainable business modelHow Good Girl conditioning quietly influences your sales, pricing, visibility, leadership, and decision-makingWhy constantly changing your strategy prevents you from figuring out what actually worksThe difference between experiencing emotions in your business and letting those emotions make your business decisionsWhy you may be interrupting your own momentum- and then blaming the strategyHow to execute a strategy long enough to gather real data before deciding whether something needs to changeWhat it looks like to run your business with self-trust even when you aren’t getting immediate validationThe question to ask yourself when you’re tempted to pull back, discount, pivot, or disappear The bottom line: If your business only works when you’re in the right emotional state, you don’t have predictable revenue. You have favorable conditions. And favorable conditions aren’t a business model. This is the work we’ll be taking even deeper inside the Good Girl Unleashed Virtual Retreat in November 2026- moving beyond simply recognizing these patterns and deciding who gets to run your business instead. Grab your retreat pass 👉🏽 HERE. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  3. Sep 30

    The Good Girl Tax Series #6: One Slow Month Doesn’t Mean Your Business Is Broken

    One slow week isn't a strategy problem. But if every dip in revenue sends you into panic mode- changing your offer, rewriting your messaging, lowering your price, adding bonuses, or planning an entirely new launch- you're making it harder to figure out what creates sales in your business. In this episode of The Good Girl Tax Series, we’re talking about what happens when high-achieving women treat revenue like a grade. A great month means you’re doing everything right. A slow month? Suddenly something is wrong with your strategy, your offer… or you. And that need to “fix it” can look a whole lot like productive business strategy when it’s actually anxiety with a to-do list. I’m breaking down the difference between evaluating your business and interfering with your business, why constantly changing variables makes repeatable revenue almost impossible, and how to use your actual sales data to make cleaner, more strategic decisions. We’ll talk about: Why revenue dips can trigger Good Girl conditioning and the need for external validationHow constantly changing your messaging, offers, pricing, or sales strategy destroys useful dataThe difference between a real business signal and your emotional reaction to itWhy you need repetition before you can accurately decide whether something is workingWhat to look at before deciding your offer or strategy needs to changeHow to compare the inputs behind your high-revenue and low-revenue monthsWhy changing one variable at a time gives you better informationHow to build a business where you understand what creates revenue—and can intentionally repeat it Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  4. Sep 25

    The Good Girl Tax Series #5: Overthinking in Your Business Decisions Is Costing You Revenue

    How long does it take you to make a decision in your business- and how many people need to weigh in before you finally trust yourself enough to move? In this episode of The Good Girl Tax Series, we’re talking about one of the sneakier ways good girl conditioning can cost you money: confusing slow decision-making with thoughtful decision-making. The problem isn’t that you need more information. You’re looking for enough outside validation to feel safe moving forward. And when you’re building a business designed for predictable, repeatable revenue, that matters. Because repeatable revenue isn’t created by magically making the “right” decision every time. It’s created by shortening the distance between decision ➡️ action ➡️ feedback ➡️ response. In this episode, we cover: The difference between discernment and searching for certaintyWhy constantly asking for opinions can dilute your original instinctsHow “research mode” can actually be a form of avoidanceWhy constantly changing your pricing, messaging, offers, or strategy makes it harder to know what’s actually workingThe connection between faster feedback loops and repeatable revenueWhy self-trust isn’t knowing your decision will work- it’s trusting yourself to respond if it doesn’tThree questions to ask when you catch yourself saying, “I just need to think about it a little longer” Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  5. Sep 19

    The Good Girl Tax Series #4: Why Over-Delivering Is Costing Your Coaching Business

    Over-delivering can look "kind" and "generous." But what happens when every new client and every increase in revenue also requires more of you? In this episode of The Good Girl Tax Series, we explore the hidden business cost of over-delivering- and why it isn't only a boundaries or burnout problem. It's also a revenue repeatability problem. In this episode, you'll learn: How Good Girl conditioning shows up as over-delivering in your coaching businessThe difference between generosity and over-delivering for validationWhy over-delivery can make consistent and predictable revenue harder to sustainHow adding more calls, access, resources, and customization can quietly change your business modelWhy more support doesn't automatically create better client resultsHow your current delivery model could be creating a ceiling on your growthWhy scalable revenue requires some parts of your offer and delivery to remain steadyThe difference between asking, “Did I give enough?” and “Did I create the conditions required for the best result?”How to identify whether your business can actually hold the revenue you're working so hard to create The goal isn't to stop caring deeply about your clients or to never over-deliver. It's to stop using how much you give as evidence of how valuable you are. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  6. Sep 14

    The Good Girl Tax Series #3: Why “Nice” Messaging Isn’t Making You Sales

    Why does your messaging suddenly get so much nicer when there’s money attached to it? You’re direct, specific, and convicted when you’re talking to a paying client. You can see the problem. You know what needs to change. You’re willing to say the thing. Then you sit down to create content to sell the exact same offer and suddenly you’re softening your opinions, adding disclaimers, over-explaining, and turning your strongest ideas into “three things to consider.” That’s the Good Girl Tax showing up in your messaging. In Episode 3 of The Good Girl Tax Series, let's break down how good girl conditioning- being nice, agreeable, helpful, and careful not to offend- can lowkey filter your marketing and make it harder for the right buyers to understand why they need you. In this episode you'll learn: Why good girl conditioning can make your messaging safer, softer, and less specificThe difference between being provocative for attention and having a clear point of viewWhy premium buyers are looking for discernment and leadership—not more informationHow watered-down messaging can create an engaged audience that still doesn’t buyWhy tension is an important part of content that drives decisionsHow over-teaching can make you useful without making the real problem visibleWhy naming the consequence of a problem is part of strong leadershipHow constantly changing your messaging can make repeatable revenue harder to createThe question to ask before posting: “What would I say here if this person had already paid me?” This episode is an invitation to stop measuring your messaging by how universally agreeable it is and start asking a different question: Will the right person recognize herself in this? Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  7. Sep 11

    The Good Girl Tax Series #2: Your Audience Shouldn’t Decide How Consistently You Sell

    What happens to your sales behavior when nobody responds? When people are replying to your stories, clicking your links, asking about your offer, and buying, it’s easy to feel confident selling. But when things get quiet? That’s where the Good Girl Tax can start getting expensive. In this episode of The Good Girl Tax Series, we're breaking down what happens when your willingness to sell becomes dependent on external validation- and why that can quietly sabotage your ability to create consistent, predictable revenue. Because sometimes what looks like a sales strategy problem isn’t actually a strategy problem. It's time to stop requiring your audience to reassure you that selling is safe before you’re willing to keep showing up. Inside this episode, you’ll learn: Why your audience’s engagement should not determine how consistently you sellThe difference between engagement and actual buying behaviorHow Good Girl conditioning can turn selling into approval-seekingWhy giving more free value can sometimes become a hiding place when selling feels uncomfortableHow outsourcing conviction in your offer makes revenue less predictableWhy your sales behavior matters just as much as your sales strategyHow to distinguish a genuine messaging, offer, or conversion problem from an emotional reaction to silenceWhat to watch for after you make an offer and don’t get the response you wanted If you want more predictable revenue, your business needs more than a strategy that works when everyone is excited. You need to be able to hold your conviction, look at the actual data, adjust intentionally, and continue leading your buyers toward a decision- even when the market isn’t giving you constant reassurance. Because your business cannot become more predictable than the person operating it. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

  8. Sep 9

    The Good Girl Tax Series #1: Why Every Month in Your Business Feels Like Starting Over

    You know you can make money in your business. You’ve signed clients. You’ve had successful launches. Maybe you’ve even had a $5K or $10K month. But do you know exactly what created that revenue well enough to do it again? Welcome to The Good Girl Tax Series, where we’re exposing the seemingly harmless “Good Girl” behaviors that are quietly costing women money in their businesses. In this first episode, we’re talking about one of the biggest barriers to predictable, repeatable revenue: constantly interrupting your own strategy. In this episode, we’re digging into: The difference between making money and creating repeatable revenueWhy inconsistent inputs often create inconsistent revenueHow perfectionism, people-pleasing, fear of rejection, and the need for validation affect your salesThe difference between responding to actual data and reacting to discomfortWhy constantly changing your pricing, messaging, offers, or sales strategy makes it harder to know what worksHow the search for the “right” strategy keeps you from creating your own business evidenceWhy your behavior as the CEO is an important part of your revenue systemHow to look back at your best revenue months and identify the conditions that actually created those results Repeatable revenue isn’t about finding the one perfect funnel, offer, launch plan, or sales strategy. It’s about understanding your own business well enough to say: When I do this, this is what happens. Making money once gives you evidence that it’s possible. Understanding how you created that money- and knowing what to repeat- is what allows you to build a business capable of doing it again and again. If you’re tired of every month feeling like you’re starting over, this episode will help you identify where you may be interrupting the very strategy that could create the consistency you’re looking for. Resources & Links: ➡️ Book your free Good Girl Unleashed Expansion Call ➡️ Apply for coaching ➡️ Connect on Instagram ❤️ Leave a review and share with your biz bestie if this episode resonated!

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About

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your business dreams a reality. From mindset hacks to business building tips and sharing stories of women doing the damn thing, this podcast is your secret weapon to building a biz that lights you up (and gets you paid).Sandy’s a former teacher turned certified life & business coach, and she’s now your no-nonsense guide, mentor and coach. She left her “real” job three years ago and hasn’t looked back because she built two successful businesses. Now, she’s here to help you do the same and create a life you love where everyday feels like Friday. So, if you’re ready to stop playing small and start living bigger and brighter, grab your headphones and let’s get started. Biz Builders is here to help you crush your goals, have some fun, and create a life you love- no permission slip required.

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