Marketing Unfiltered

Tiana Whetnall
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  • Marketing
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Welcome to Marketing Unfiltered, the podcast for service-based business owners who want to attract more clients, refine their messaging, and build a marketing strategy that works for them and actually converts. Hosted by Tiana, a marketing consultant, it breaks down what’s really driving results, from buyer psychology and ideal client clarity to content that compounds over time. Each episode delivers honest, no-gatekeeping insight, tangible strategies, and conversations to help you grow your business with intention. Connect with me on Instagram @tianaleighw.

  1. 2d ago

    #26 | 3 Signs You’re Not Clear on Your Ideal Client (And Why That’s the Real Reason Your Content Isn’t Converting)

    In this episode of Marketing Unfiltered, I’m breaking down one of the most common reasons service-based business owners and coaches aren’t converting through their content, and it’s not your posting frequency, your aesthetic, or the algorithm. It’s being clear. Specifically, being clear on who you’re actually talking to. Most business owners jump straight to fixing their reach when their content isn’t converting. Increasing how much they're posting, trying to get more followers, or using better hooks, but if you're attracting the wrong people in the first place, more visibility just amplifies the problem. The fix isn’t more content, it’s getting clear. In this episode I walk you through three signs that your ideal client profile needs work, and exactly what to do about it. In this episode we cover: Why demographics alone are not an ideal client profile and what psychographics actually means for your contentThe difference between content that performs and content that converts (and why you can have one without the other)Why vanity metrics (likes, views, reach) don’t pay the bills and what to track insteadWhat it actually means to know your ideal client’s inner world — their fears, desires, language, and late-night thoughtsWhy your content might be resonating with the wrong person and how to identify it from your dataThe fitness coach example that perfectly illustrates how your messaging pre-qualifies (or disqualifies) your inquiriesWhy speaking to everyone means converting no one and how specificity is the thing that makes your ideal client stop scrolling and think “she’s in my head”A simple content audit you can do right now to work out who your last five pieces of content were actually forYour ideal client isn’t a vague concept, they're a specific person with a specific problem looking for a specific solution. When your content speaks to that, they self-select. 🎧 Make sure you’re following the podcast so you don’t miss upcoming episodes. 📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  2. Oct 13

    #25 | What My First Social Media Management Client Taught Me About Marketing, Boundaries, and Building a Real Business

    In this episode of Marketing Unfiltered, I’m doing something a little different... I’m taking you back to the beginning, to my very first social media management client, when I was working full time and building my business on the side, and the two lessons I walked away with that completely changed how I run everything today. We're diving into what went wrong, what I didn’t know, what I wish I’d said, and why I’m still grateful for that first client more than any that came after. In this episode I share: Why marketing does not equal sales and the important distinction your clients (and you) need to understand before starting any business engagementWhat happened when my first client’s accountant asked about ROI and why I wasn’t prepared to have that conversationHow to set realistic expectations around your service from day one — what you can be held accountable for, and what you can’tWhy I started messaging clients outside my own business hours and what that actually createdThe email I had to send to all my clients when I realised I’d overstepped my own boundaries and how they respondedWhy overstepping your own boundaries isn’t generosity, it’s an unsustainable standard you’ll eventually have to undoExactly how I onboard clients now — business hours, Telegram response times, no-show policies, and the Notion portal that sets the tone for our work from day oneWhy when you don’t have boundaries, your clients don’t know where the lines are eitherThe way you show up in the client relationship is a direct reflection of how seriously you take your business. If you don’t respect your own boundaries, you can’t expect your clients to either. 🎧 Make sure you’re following the podcast so you don’t miss upcoming episodes. 📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  3. Sep 29

    #24 | What's In My Content Creation Kit: The Exact Equipment I Use to Create High Quality Social Media Content Without Spending a Fortune

    In this episode of Marketing Unfiltered, I'm taking you through exactly what's in my content creation kit — the equipment I personally use and recommend to clients to create high quality social media content without overcomplicating it or spending a fortune on tech you don't need. As a marketing consultant, agency owner, and podcast and content studio owner, good quality content is everything. But one of the biggest misconceptions I see from business owners is that you need the latest, most expensive camera equipment to create content that looks and sounds great. You don't, and that's exactly what I'm breaking down in this episode: Why your iPhone is probably the best content creation tool you already ownWhy I always recommend filming on the back camera and uploading in 1080p HD (and what happens when you don't)The DJI Osmo Pocket 3 — what I use it for, why I love it, and whether it's worth the investment for business ownersMicrophone options at every price point — from the DJI Mini Mics I'm currently using to the $9 Officeworks option that still gets the job doneWhy wired headphones are one of the most underrated content creation tools and how they can immediately lift your audio qualityThe $25 Amazon tripod that lives in my bag and why every business owner needs oneThe SD card iPhone adapter that saves me time on every single content shootWhy you should be hiring a videographer before you invest in a DSLR, and what to spend your money on insteadWhether you're a sole operator just starting out with your content or a service-based business owner looking to lift the quality of what you're putting out, this episode will show you that great content doesn't require great expense. It simply requires the right tools, used the right way. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes. 📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  4. Sep 22

    #23 | My Naturopath Experience — What Seven Months of Functional Health Testing Taught Me About Getting to the Root Cause

    In this episode of Marketing Unfiltered, I'm sharing something a little different — my full naturopath update, seven months in. If you've been following along on Instagram, you'll know I started working with a naturopath earlier this year after months of feeling genuinely awful and getting no real answers from my GP. Today I'm giving you the whole story, from the beginning to where I'm at right now. Health has always been a non-negotiable for me. Growing up with a dad who has been unwell for most of my life with an autoimmune condition, I have never taken my health for granted. And this year, when I couldn't get out of bed without feeling sick, couldn't eat properly, and was taking client calls from the couch, I knew I needed to find someone who would actually get to the root cause rather than dismiss me with inconclusive results. That person was Mia, my naturopath I connected with through a business program we were both in, and honestly, working with her has been one of the best decisions I've made. In this episode I share: Why I decided to work with a naturopath after months of feeling unwell and getting no clear answers from conventional medicineMy history with an autoimmune condition (seronegative arthropathy) diagnosed at 19, and how it connects to everything I've experienced this yearWhat my first 90-minute naturopath consultation looked like and how thorough the process actually wasWhat my blood work and gut microbiome testing revealed — inflammation, ferritin levels, vitamin D, iodine, zinc, and moreHow I went from dreading getting out of bed every morning to feeling completely different within a few monthsWhy our healthcare system is reactive, not proactive — and why I believe in working with specialists who actually want to prevent problems, not just treat themMy latest blood test results and what we're still working onWhy I'd recommend working with a naturopath to anyone who feels like they've been dismissed or can't get a straight answerYou have 99 problems until your health is one... and then it's the only problem. This episode is for anyone who's been putting their health on the back burner, or who's been told everything is "fine" when they know something isn't. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes. 📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  5. Sep 16

    #22 | Marketing Isn't a Feeling — Why "I'll Post When I'm Inspired" Is the Most Expensive Sentence in Your Business

    In this episode of Marketing Unfiltered, I'm calling out one of the most common (and most expensive) habits I see in service-based businesses: building your entire content marketing strategy around how you feel on the day. "I'll post when I'm inspired." "I create my best content when I'm in flow." Sound familiar? I hear it constantly, and while it sounds reasonable, waiting for motivation is quietly costing you consistency, reach, inquiries, and clients. Marketing isn't a feeling, it's a system, and in this episode I break down exactly what that means and what it looks like to build one. In this episode we cover: Why "posting when inspired" is the most expensive content marketing habit a business owner can haveWhat actually happens to your reach, algorithm performance, and inquiries when you post sporadicallyWhy the business owners you admire aren't more motivated than you, they're more structuredHow I helped a client eliminate content resistance by implementing a simple three-pillar system mapped to set days of the weekWhy decision fatigue is the real reason most content doesn't get created, and how to remove itHow one of my clients built a minimum content output clause into her team contracts (and why every business owner needs this mindset)Why the moment you treat content as optional, it becomes optionalWhat a content system actually includes — pillars, cadence, content blocks, data review, and how to put it all together in a way that works for youWhy structure doesn't kill creativity, it gives it somewhere to consistently show upYour audience doesn't care if you felt inspired when you posted. They care that you showed up, that what you said was relevant to them, and that you keep showing up consistently enough that they trust you. That's what converts, and that's what a structured system gives you. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes, we post weekly.📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  6. Sep 7

    #21 | Why Does Running Your Own Business Feel Like a 9 to 5? The Freedom Paradox and How to Build by Design

    In this episode of Marketing Unfiltered, I'm talking about something that comes up in almost every client conversation I have; the freedom paradox. You started your business because you wanted freedom, flexibility, the ability to work for yourself, on your own terms, without asking anyone for permission, and then somewhere along the way, you ended up chained to your desk, working longer hours than you ever did in a 9 to 5, and wondering where the freedom went. This one is personal because I've been there too, and I want to talk honestly about why it happens, what's actually driving it, and how to start building your business by design rather than by default. In this episode we cover: What the freedom paradox actually is and why it's so common among service-based business owners and coachesWhy businesses grow in volume before they grow in structure and how that's the root of feeling trappedThe difference between freedom as the absence of responsibility and freedom as the presence of choiceHow I personally structure my week, including a four day work week, and why that works for me without sacrificing income or growthWhy hustle culture and the people around you can pull you away from building a business that actually suits your lifeThe systems, automations, and structures that free up your time without sacrificing the quality of your client experienceWhy "I don't have time for content" is never really about time and what it's actually telling you about your businessHow to build a business in alignment with the life you actually want, whether that's more time with your kids, working from anywhere, or simply having the choiceFreedom isn't working less. It's working with intention and making sure the business you're building actually reflects the life you set out to create. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes.📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  7. Sep 1

    #20 | The Wellness Rules I Break and Why Health Gets to Look Different for Everyone

    In this episode of Marketing Unfiltered, I'm getting personal and calling out the wellness "rules" that the health and fitness world tells you to follow religiously, that I break every single day. And genuinely, my nervous system has never been better. As someone who's come from the bodybuilding world, has done three competitive shows, works with a naturopath, trains regularly, tracks macros, and has previously been diagnosed with anxiety and depression, I think I've earned the right to say: health doesn't have to look the way the internet tells you it does. This episode started as an Instagram post and turned into a full conversation because honestly, this is something I could yap about forever. In this episode I break down: The 5 wellness and health rules I break as a founder and why I have zero plans to stopMy personal health backstory — from competitive bodybuilding to working with a naturopath to get to the root cause of everythingWhy a regulated nervous system doesn't have to come with a strict wellness routineThe reminder that what works for one person genuinely won't work for another and that's completely okayIf you've been feeling guilty for not doing the 90-minute phone-free morning or the elaborate wind-down routine, this episode is your permission slip to simply just do what works for you. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes.📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  8. Aug 25

    #19 | Why Earning More Won't Make You Wealthy: Real Talk for Business Owners

    In this episode of Marketing Unfiltered, I'm talking about something that doesn't get spoken about nearly enough in the online business space — the difference between earning money and actually building wealth. Spoiler: they are not the same thing. Growing up with a mum who's an accountant and a dad who's been financially savvy my whole life, I learnt early that income is just the starting point. What you do with that income is what creates real wealth, and for most business owners, those two things are often blurred. If you've ever thought "I just need to earn more" — this episode is going to shift the way you think about money, business, and your financial future. In this episode we cover: The difference between earning a good income and building wealthWhy your business is your income plan, not your wealth planHow I structured my business as a company from day one to protect my personal assets — property, shares, and moreWhat building wealth actually looks like in practice and what I'm personally doingWhy having money sitting in a bank account is one of the worst wealth-building strategiesThe mindset shift from "I need to earn more" to "I need my money to do more" and why it changes everythingHow building wealth outside your business makes you a calmer, more confident business ownerThis isn't financial advice, it's real talk from someone who's been intentional about building a financial life that exists beyond her business. If you've never sat down and thought about what your financial future looks like outside of your business, consider this your sign to start. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes.📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

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About

Welcome to Marketing Unfiltered, the podcast for service-based business owners who want to attract more clients, refine their messaging, and build a marketing strategy that works for them and actually converts. Hosted by Tiana, a marketing consultant, it breaks down what’s really driving results, from buyer psychology and ideal client clarity to content that compounds over time. Each episode delivers honest, no-gatekeeping insight, tangible strategies, and conversations to help you grow your business with intention. Connect with me on Instagram @tianaleighw.

Information

  • Creator
    Tiana Whetnall
  • Years Active
    2023 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © Tiana Whetnall
  • Show Website
    Marketing Unfiltered