Marketing Unfiltered

Tiana Whetnall
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  • Marketing
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Welcome to Marketing Unfiltered, the podcast for service-based business owners who want to attract more clients, refine their messaging, and build a marketing strategy that works for them and actually converts. Hosted by Tiana, a marketing consultant, it breaks down what’s really driving results, from buyer psychology and ideal client clarity to content that compounds over time. Each episode delivers honest, no-gatekeeping insight, tangible strategies, and conversations to help you grow your business with intention. Connect with me on Instagram @tianaleighw.

  1. 4d ago

    #22 | Marketing Isn't a Feeling — Why "I'll Post When I'm Inspired" Is the Most Expensive Sentence in Your Business

    In this episode of Marketing Unfiltered, I'm calling out one of the most common (and most expensive) habits I see in service-based businesses: building your entire content marketing strategy around how you feel on the day. "I'll post when I'm inspired." "I create my best content when I'm in flow." Sound familiar? I hear it constantly, and while it sounds reasonable, waiting for motivation is quietly costing you consistency, reach, inquiries, and clients. Marketing isn't a feeling, it's a system, and in this episode I break down exactly what that means and what it looks like to build one. In this episode we cover: Why "posting when inspired" is the most expensive content marketing habit a business owner can haveWhat actually happens to your reach, algorithm performance, and inquiries when you post sporadicallyWhy the business owners you admire aren't more motivated than you, they're more structuredHow I helped a client eliminate content resistance by implementing a simple three-pillar system mapped to set days of the weekWhy decision fatigue is the real reason most content doesn't get created, and how to remove itHow one of my clients built a minimum content output clause into her team contracts (and why every business owner needs this mindset)Why the moment you treat content as optional, it becomes optionalWhat a content system actually includes — pillars, cadence, content blocks, data review, and how to put it all together in a way that works for youWhy structure doesn't kill creativity, it gives it somewhere to consistently show upYour audience doesn't care if you felt inspired when you posted. They care that you showed up, that what you said was relevant to them, and that you keep showing up consistently enough that they trust you. That's what converts, and that's what a structured system gives you. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes, we post weekly.📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  2. Sep 7

    #21 | Why Does Running Your Own Business Feel Like a 9 to 5? The Freedom Paradox and How to Build by Design

    In this episode of Marketing Unfiltered, I'm talking about something that comes up in almost every client conversation I have; the freedom paradox. You started your business because you wanted freedom, flexibility, the ability to work for yourself, on your own terms, without asking anyone for permission, and then somewhere along the way, you ended up chained to your desk, working longer hours than you ever did in a 9 to 5, and wondering where the freedom went. This one is personal because I've been there too, and I want to talk honestly about why it happens, what's actually driving it, and how to start building your business by design rather than by default. In this episode we cover: What the freedom paradox actually is and why it's so common among service-based business owners and coachesWhy businesses grow in volume before they grow in structure and how that's the root of feeling trappedThe difference between freedom as the absence of responsibility and freedom as the presence of choiceHow I personally structure my week, including a four day work week, and why that works for me without sacrificing income or growthWhy hustle culture and the people around you can pull you away from building a business that actually suits your lifeThe systems, automations, and structures that free up your time without sacrificing the quality of your client experienceWhy "I don't have time for content" is never really about time and what it's actually telling you about your businessHow to build a business in alignment with the life you actually want, whether that's more time with your kids, working from anywhere, or simply having the choiceFreedom isn't working less. It's working with intention and making sure the business you're building actually reflects the life you set out to create. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes.📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  3. Sep 1

    #20 | The Wellness Rules I Break and Why Health Gets to Look Different for Everyone

    In this episode of Marketing Unfiltered, I'm getting personal and calling out the wellness "rules" that the health and fitness world tells you to follow religiously, that I break every single day. And genuinely, my nervous system has never been better. As someone who's come from the bodybuilding world, has done three competitive shows, works with a naturopath, trains regularly, tracks macros, and has previously been diagnosed with anxiety and depression, I think I've earned the right to say: health doesn't have to look the way the internet tells you it does. This episode started as an Instagram post and turned into a full conversation because honestly, this is something I could yap about forever. In this episode I break down: The 5 wellness and health rules I break as a founder and why I have zero plans to stopMy personal health backstory — from competitive bodybuilding to working with a naturopath to get to the root cause of everythingWhy a regulated nervous system doesn't have to come with a strict wellness routineThe reminder that what works for one person genuinely won't work for another and that's completely okayIf you've been feeling guilty for not doing the 90-minute phone-free morning or the elaborate wind-down routine, this episode is your permission slip to simply just do what works for you. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes.📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  4. Aug 25

    #19 | Why Earning More Won't Make You Wealthy: Real Talk for Business Owners

    In this episode of Marketing Unfiltered, I'm talking about something that doesn't get spoken about nearly enough in the online business space — the difference between earning money and actually building wealth. Spoiler: they are not the same thing. Growing up with a mum who's an accountant and a dad who's been financially savvy my whole life, I learnt early that income is just the starting point. What you do with that income is what creates real wealth, and for most business owners, those two things are often blurred. If you've ever thought "I just need to earn more" — this episode is going to shift the way you think about money, business, and your financial future. In this episode we cover: The difference between earning a good income and building wealthWhy your business is your income plan, not your wealth planHow I structured my business as a company from day one to protect my personal assets — property, shares, and moreWhat building wealth actually looks like in practice and what I'm personally doingWhy having money sitting in a bank account is one of the worst wealth-building strategiesThe mindset shift from "I need to earn more" to "I need my money to do more" and why it changes everythingHow building wealth outside your business makes you a calmer, more confident business ownerThis isn't financial advice, it's real talk from someone who's been intentional about building a financial life that exists beyond her business. If you've never sat down and thought about what your financial future looks like outside of your business, consider this your sign to start. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes.📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  5. Aug 12

    #18 | Do You Actually Need a University Degree to Succeed in Business? An Honest Take From Someone Who Has Two

    In this episode of Marketing Unfiltered, I'm getting personal and talking about something most people who follow me probably don't know about me. I have a Bachelor of Journalism and a Bachelor of Communication and Media (majoring in Digital Media) from the University of Wollongong, and I almost never talk about it. Why? Because when I think about the career and businesses I've built, the degrees are honestly pretty far down the list of what got me here. Six years on from finishing a four-and-a-half year double degree, I finally have the hindsight to give you my honest take — what university gave me, what it didn't, and whether I think you actually need a degree to build a successful business or marketing career in 2024. Spoiler: you don't. In this episode I share: Why I chose journalism and communications and what I actually thought I'd be doing with my lifeWhat my double degree genuinely gave me (and where it fell completely flat)Why social media and marketing degrees are almost always outdated before you even graduateThe real skills that matter in business and why none of them are taught in a lecture theatreWhat I'd invest in instead of a university degree if I was starting againWhy lived experience and real-world experimentation will always outpace a certificationWhat I'd say to an 18-year-old leaving school, someone mid-degree questioning whether to finish, and an established business owner who feels like they're missing something because they didn't studyWhether you're considering university, mid-degree, or years into running your own business without a formal qualification — this one's for you. Your results are your qualification and no piece of paper is going to change that. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes.📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

  6. Aug 2

    #17 | Why Content Feels Easy for Some Business Owners with Jess Hugo

    Why does creating content feel effortless for some business owners… while others spend hours overthinking every post? In this episode of Marketing Unfiltered, I'm joined by fitness coach, online entrepreneur, and podcast host Jess Hugo for an honest conversation about content creation, personal branding, consistency, and what it really takes to build a business online. Jess shares how she built a successful coaching business by simply being herself online, why content has always come naturally to her, and how staying in your own lane is often the biggest competitive advantage you can have. We also talk about why comparison is one of the fastest ways to kill creativity, the importance of having an opinion, and why trying to copy other creators will only hold your business back. Beyond marketing, we dive into the realities of building a business while maintaining your health, navigating weight gain in relationships, creating sustainable habits, and why your personal experiences can become some of your most valuable content. Because the stories you've lived are often the ones your audience needs to hear the most. If you're a service-based business owner, coach, or entrepreneur who's struggling with content ideas, consistency, showing up confidently online, or finding your own voice, this episode will remind you that great content isn't about having the best camera, the perfect strategy, or following every trend. It's about building a personal brand people genuinely connect with. When you're clear on who you are, what you stand for, and who you want to help, content becomes a whole lot easier. 🎧 Make sure you’re following the podcast so you don’t miss upcoming episodes. 📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia And if you love her vibe, follow Jess here: @itsjesshugo

  7. Jul 12

    #16 | Why Proactive Communication Is A Non-Negotiable in Business (Story Time: My Podcast Studio Curtains)

    In this episode of Marketing Unfiltered, I'm sharing a story time that turned into one of the most frustrating (and eye-opening) business lessons I've had in a while. If you've been following the Casa Sociale podcast studio build on Instagram, you'll know it's still not open. And the reason? Curtains. Specifically, curtains that arrived incomplete, and a customer service experience that has been a masterclass in exactly what not to do. Over the past few weeks, I've been chasing a company for missing curtain tracks, following up more times than I can count, and receiving a completely different story every time they've bothered to respond. The curtains arriving incorrectly? I can live with that, mistakes happen. But the lack of proactive communication, the silence, and their inconsistency is what's cost them my trust and my future business. In this episode I break down the real lesson behind the curtain debacle: why proactive client communication is one of the most important (and underrated) parts of running a successful service-based business, and what happens to your reputation, your client relationships, and your revenue when you get it wrong. We cover: Why the mistake is rarely the problem, but how you handle it is everythingThe difference between proactive and reactive communication, and what it costs you to be on the wrong side of itWhy one bad client experience will always travel further than 10 good onesSimple, practical ways to build proactive communication into your client experience starting now Whether you're a coach, service provider, or small business owner, this episode is your reminder that a little communication, given early, prevents a lot of damage control later. 🎧 Make sure you're following the podcast so you don't miss upcoming episodes. 📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia If you want to see what I'm building at Casa Sociale, click here.

  8. Jul 2

    #15 | The Metrics That Matter: What to Track in Your Marketing (And What to Ignore)

    Are you tracking the right marketing metrics... or just the easiest ones to see? In this episode of Marketing Unfiltered, I'm breaking down the metrics that actually matter in your business, how to know whether your marketing is working, and what data you should stop obsessing over. Because while likes, followers, views, reach, and impressions might feel exciting, they don't necessarily tell you whether your business is growing or whether your marketing strategy is driving inquiries, leads, and sales. In this episode, we dive into the difference between vanity metrics, visibility metrics, and conversion metrics, and how each one plays a role in understanding your marketing performance. I walk through the numbers service-based business owners should actually be paying attention to, including profile visits, website clicks, inquiry rates, close rates, email open rates, and the metrics that indicate whether someone is moving through your sales funnel. We also talk about how to identify where your marketing funnel is breaking down, how to audit your content and customer journey properly, and why tracking the right data makes it significantly easier to improve your marketing, sales process, and overall business growth. If you're a service-based business owner, coach, consultant, creative, or online entrepreneur who feels like you're posting consistently but still doesn't know what's working and what isn't, this episode will help you make decisions based on data instead of assumptions. Good marketing isn't about chasing vanity metrics. It's about understanding the numbers that actually move your business forward. 🎧 Make sure you’re following the podcast so you don’t miss upcoming episodes. 📲 LETS CONNECT — ⁠⁠⁠⁠⁠click to find me on IG, TikTok and see ways to work together: https://msha.ke/hotmessmedia

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About

Welcome to Marketing Unfiltered, the podcast for service-based business owners who want to attract more clients, refine their messaging, and build a marketing strategy that works for them and actually converts. Hosted by Tiana, a marketing consultant, it breaks down what’s really driving results, from buyer psychology and ideal client clarity to content that compounds over time. Each episode delivers honest, no-gatekeeping insight, tangible strategies, and conversations to help you grow your business with intention. Connect with me on Instagram @tianaleighw.

Information

  • Creator
    Tiana Whetnall
  • Years Active
    2023 - 2026
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © Tiana Whetnall
  • Show Website
    Marketing Unfiltered