Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast

AdQuick
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Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology. Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need to stay ahead: ad tech, programmatic advertising, marketing attribution, media mix modeling, brand strategy, AI in marketing, out-of-home and DOOH advertising, DTC and e-commerce growth, SEO, B2B marketing, startup growth, venture capital, and the creator economy. Past guests include SparkToro CEO Rand Fishkin, beehiiv founder Tyler Denk, Triple Whale's Alexa Kilroy, Check My Ads co-founder Nandini Jammi, Pirate Wires' Mike Solana, VC Turner Novak, Digitas EVP John Long, Lamar VP Ian Dallimore, and dozens of other marketing leaders, agency heads, and startup founders. Whether you're a brand marketer, media buyer, agency strategist, startup founder, or just passionate about the future of advertising, Madvertising delivers the insights, trends, and honest takes you won't find in a press release. New episodes every week. Available on YouTube, Spotify, and Apple Podcasts. Visit adquick.com to learn more.

  1. 4d ago

    Kaleigh Moore - How AI Search Is Changing B2B Marketing | E94

    AI search is changing how people discover brands, evaluate products, and make buying decisions. In this episode of the AdQuick Madvertising Podcast, we sit down with AI search strategist Kaleigh Moore about the shift from traditional SEO and demand capture to AI visibility, brand reputation, and demand generation. Kaleigh explains why so much of the information AI systems cite comes from sources outside a company’s own website, how B2B companies can turn internal expertise into external authority, what happens to SEO teams as AI search grows, and why creators, LinkedIn, podcasts, and other third-party sources are becoming increasingly important.  We also discuss zero-click marketing, the changing role of attribution, AI spam and manipulation, the future of social platforms, owning your audience, and what young marketers should focus on as the industry changes. Follow Kaleigh on Twitter/X at: https://x.com/kaleighf On LinkedIn at: https://www.linkedin.com/in/kaleighmoore Check out her newsletter at: https://kaleigh-moore.beehiiv.com/ Follow AdQuick Twitter: https://twitter.com/adquick  LinkedIn: https://www.linkedin.com/company/adquick  Visit: https://www.adquick.com to get started telling the world your story  Listen on Spotify: https://open.spotify.com/show/03FnBsaXiB1nUsEaIeYr4d  Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/adquick-madvertising-podcast/id1670723215  Follow the hosts:  Chris Gadek Twitter: https://twitter.com/dappermarketer  Adam Singer Twitter: https://twitter.com/adamsinger

  2. Sep 22

    The Future of Out of Home ads with Barry Frey of DPAA | E93

    In this episode of the AdQuick Madvertising Podcast, we sits down with Barry Frey, President & CEO of DPAA, to discuss the evolution of out of home advertising and where the medium is headed next. Barry shares how OOH has transformed through digitization and programmatic buying, why the medium proved resilient through COVID, and how OOH can function as a full-funnel channel in an increasingly fragmented media landscape. The conversation also gets into measurement and outcomes, the importance of proving business results, why marketers can get stuck in organizational inertia, and how technology can make traditional media more efficient without changing what makes it powerful. Learn about the Video Everywhere summit Oct 13: https://dpaasummit.com/global/

  3. Sep 16

    Kurt Donnell - AI, Ads & the Future of Publishing | E92

    On this episode of the AdQuick Madvertising Podcast, we sit down with Kurt Donnell, CEO of Freestar, to talk about the future of advertising, publishing, AI, and the changing internet. Kurt shares how his unusual path from law and M&A into adtech shaped the way he thinks about business, why AI should be viewed as a tool that makes people more effective rather than simply a replacement for workers, and why publishers need to rethink their relationship with search, social platforms, and other sources of traffic. The conversation also covers why advertising remains essential to the free internet, how AI is changing consumer behavior and publisher economics, the rise of newsletters and YouTube as durable media businesses, and what Kurt would build if he were starting a media company from scratch today.

  4. Sep 3

    Terry Seitz - The Mad Scientist Approach to Marketing | E91

    Terry Seitz, Partner & COO of The Nuance Collective, joins us in the latest episode of the Madvertising podcast to discuss the evolution of marketing from commercial artistry to a more rigorous, data-driven discipline, and why the best marketers need to be both scientists and creatives. We dig into AI’s growing role in marketing, the danger of over-relying on attribution and optimization, why brands are suffering from marketing ADHD, and how marketers can balance data, creativity, curiosity, and long-term thinking to drive real enterprise value. We also discuss the differences between working at massive companies like Visa and startups, what young marketers should prioritize in their careers, and why the future may require marketers to optimize for both humans and machines.

  5. Aug 27

    Rich Kahn - How Much of Digital Advertising Is Fake | E90

    Digital advertising runs on data, but how much of that data can marketers actually trust? On this episode of the Madvertising podcast, we sit down with Rich Kahn, co-founder and CEO of Anura, to unpack the hidden economics of ad fraud, fake traffic, programmatic advertising, and the growing challenge of distinguishing real humans from increasingly sophisticated bots.  Anura grew out of a problem he encountered firsthand: a significant portion of the traffic his company was buying simply wasn't behaving like real human traffic. What started as a small piece of code became a sophisticated fraud-detection platform.  We discuss the scale of ad fraud, why AI is making the problem worse, which advertising channels tend to have the most fraudulent traffic, why programmatic advertising is particularly vulnerable, and why marketers can end up making major decisions based on bad data. Rich explains the difference between general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), how fraudsters can spoof seemingly legitimate users and devices, and why traditional pre-bid fraud detection may miss increasingly sophisticated attacks. We also get into the business side of marketing: how to sell to CMOs by solving their actual problems rather than selling them a product they don't think they need, the value of in-person relationships, and Rich's advice for young marketers and technologists entering an increasingly AI-driven workforce.

  6. Aug 20

    Christian Brown - The Creator Economy Is Growing Up | #89

    In this episode of the AdQuick Madvertising Podcast, Adam Singer sits down with Christian Brown, co-founder and CMO of Glewee, to explore how influencer marketing has evolved from one-off sponsored posts into a scalable, always-on marketing channel. Christian shares how he got into e-commerce and social media marketing as a teenager, before social advertising had really taken off, and how that experience ultimately led to building Glewee. He explains why the most effective creator programs focus on long-term relationships with creators, how brands can turn creator content into performance marketing assets, and why even smaller brands can get started with relatively modest budgets. The conversation also goes into the rise of TikTok Shop and affiliate marketing, the growing role of creators in B2B marketing, and why follower count may matter less than a creator's ability to actually drive sales and engagement. Finally, Adam and Christian discuss one of the biggest questions facing marketers today: AI. Christian explains why AI can dramatically increase the efficiency of marketing teams, but why brands shouldn't confuse cheaper content production with better creative. They discuss the growing value of authenticity, the risks of using AI as a shortcut, and how marketers can use AI to eliminate repetitive work while keeping human judgment and creativity at the center.

  7. Aug 13

    Onur & Okan Has - Why Your Brand Needs a Content Engine | E88

    In Episode 88 of the AdQuick Madvertising podcast, we sit down with Onur and Okan Has to talk about the power of content, personal branding, organic distribution, and what it really takes to turn attention into revenue. The brothers are the founders of Has Media, a marketing and media company focused on helping entrepreneurs, founders, and brands build content engines that actually get noticed. We talk about why so many companies jump straight into paid advertising without first figuring out what organically captures attention, why founders need to put themselves in front of their audiences, and why you don't need millions of followers to generate serious revenue. We also get into the role of AI in modern content creation, why human creativity and judgment still matter, how to get introverted executives comfortable on camera, why marketers shouldn't be afraid of being "cringe," and why volume and repetition are ultimately what make you better at creating content. Plus, Onur and Okan share their advice for young marketers entering an increasingly AI-driven industry, and why putting in the work matters more than your title, degree, or follower count.

  8. Jun 30

    Senda Ben Abdallah - The state of streaming ads | E87

    Streaming TV has changed the way people watch content, but advertising on TV hasn’t always kept up. In this episode of the Madvertising podcast, we sit down with Senda Ben Abdallah, Head of Product Marketing at Vibe.co, the self-serve CTV advertising platform working to make streaming TV more accessible to marketers of all sizes. We talk about the future of CTV advertising, what it takes to build a product marketing function from scratch, and streaming finally becoming a true performance channel. Senda also shares her career journey across enterprise tech, B2B SaaS, and AdTech plus her advice for marketers navigating a world of AI, channel fragmentation, and constant change.

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About

Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology. Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need to stay ahead: ad tech, programmatic advertising, marketing attribution, media mix modeling, brand strategy, AI in marketing, out-of-home and DOOH advertising, DTC and e-commerce growth, SEO, B2B marketing, startup growth, venture capital, and the creator economy. Past guests include SparkToro CEO Rand Fishkin, beehiiv founder Tyler Denk, Triple Whale's Alexa Kilroy, Check My Ads co-founder Nandini Jammi, Pirate Wires' Mike Solana, VC Turner Novak, Digitas EVP John Long, Lamar VP Ian Dallimore, and dozens of other marketing leaders, agency heads, and startup founders. Whether you're a brand marketer, media buyer, agency strategist, startup founder, or just passionate about the future of advertising, Madvertising delivers the insights, trends, and honest takes you won't find in a press release. New episodes every week. Available on YouTube, Spotify, and Apple Podcasts. Visit adquick.com to learn more.

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