What if the way you actually get things done is the very thing you're secretly embarrassed by? On this episode of Dark Mirror, host Jessicka Anne talks with Victoria Bardovic about instinct: the urge that moves your body before your mind weighs in, and what it does to the way you build a business. Victoria wondered if she was just a bad entrepreneur, so she set her gut aside on purpose and did it someone else's way to find out. Jessicka asks where that story came from, and when it's worth swallowing another person's method versus spitting it out. That second question pulls them through bro culture, brand, and why copying everyone else usually gets you there too late. Which brings it back to "that's just not me." If you've said it lately, Victoria has a theory about what that sentence is actually doing for you. Listen in and see if you can argue with it. – About Victoria: Victoria Bardovic didn't learn brand-building from a textbook. She learned it by building brands, several times over, from the ground up.
Victoria is a brand strategist who helps founders build both the inner and outer worlds of their brands. The inner world is the voice, the values, the instinct and the story that make a brand feel alive. The outer world is the positioning, the offers, the experiences and the presence that let people find it and feel it. Most brands get one right. Victoria builds both, and makes them speak the same language.
Her own track record is the proof. She created and developed a signature, globally accredited modality and grew it into a six-figure international school that she successfully sold in 2023. She built two franchise speaking events, including Beyond the Bedroom, which she scaled to 12 locations across Australia, the USA, the UK and Ireland.
She is also the Director of Yoni Elixir, a first-to-market Australian product brand. Her work has been featured in The Guardian, The Daily Mail, The Irish Sun, Metro, The Herald Sun, International Business Times and News.com.au.
Victoria works with founders who are ready to stop blending in. She brings strategy with soul, instinct with structure, and she does it with sass, warmth and zero apology. – Connect with Victoria: Instagram - https://www.instagram.com/victoriabardovic Website: https://www.victoriabardovic.com/ – Grab our 11 targeted questions to alchemise your shadows and reclaim your manifestation power for free here: http://jessickaanne.com/shadow-prompts - Connect with Jessicka: Instagram: https://www.instagram.com/thejessickaanne/ Facebook: https://www.facebook.com/thejessicaanne0 Website: https://jessickaanne.com/ - Chapters 00:00 Understanding Instinct and Eros03:13 The Role of Instinct in Business06:03 Navigating Entrepreneurial Challenges12:09 The Intersection of Feminine and Masculine in Business18:07 Maturing Instinct and Business Literacy24:12 Embracing Discomfort for Growth29:48 Exploring Magic and Sexuality32:53 The Alchemy of Business36:59 Yoni Elixir: A Journey of Self-Discovery41:59 Trusting the Illogical47:58 Finding Resonance in Marketing and Dating54:55 Embracing Instinct in Business
