The Sales Ninja Show Podcast

Jay Lee
  • 5.0 (10)
  • Entrepreneurship
  • Updated Weekly

Want to learn how to sell without selling? Are you tired of the harsh selling tactics? What if you were able to ask questions that had your prospects asking for the sale instead of you asking for the sale? Then this podcast is for you. During these episodes you will learn how to become an empathetic listener who has an authentic voice and will have clients asking for the sale. As a former introvert and pastor for 10 years, struggled to make money to buy groceries for my family, I know the pain of not being able to make ends meet. As a 7-Figure Sales Ninja closer, I will be sharing with you my secrets that have helped my clients to sell more and give more.

  1. 1d ago

    How to Master High Ticket Sales Using Relationship Selling and Technical Expertise

    Tony Bianco built an unconventional career that spans ministry, software development, enterprise marketing, and high-ticket sales. After teaching himself programming, he worked on projects for organizations including Microsoft, Boeing, the Department of Defense, and World Vision, where email campaigns helped generate millions of dollars in disaster relief funding. He later transitioned into high-ticket sales, earned recognition among the industry's top 1% performers, generated eight figures in client revenue, and achieved monthly sales commissions of up to $88,000. The conversation examines how technical expertise, marketing, and relationship-driven selling combine to create predictable business growth. Tony explains why enterprise deals can be accelerated by structuring projects into phased approvals, how messaging directly influences buying decisions, and why high-ticket sales require addressing belief before handling objections. He also outlines his approach to building scalable sales operations through virtual assistants, pipeline management, and a descending offer structure that shortens the customer buying journey. This discussion provides practical insight into enterprise sales, high-ticket coaching offers, sales psychology, and operational systems that improve efficiency. It also highlights how entrepreneurs can strengthen trust, simplify complex sales processes, and build teams that increase capacity without sacrificing personal involvement. In this episode 00:00 Introduction to Tony Bianco 02:18 From Ministry to Programming 05:53 Selling the Invisible at World Vision 09:11 Email Marketing and Fundraising Strategy 11:50 Enterprise Projects and RFP Strategy 15:04 Entering High-Ticket Sales 18:21 Training with Jeremy Miner 21:04 High-Ticket Sales Pipeline 23:23 Descending Offer Strategy 24:53 Defining High-Ticket Sales 29:01 Building Sales Systems with Virtual Assistants More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Follow Tony Bianco’s Socials: Facebook | Instagram | Twitter Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  2. 2d ago

    How to Scale SaaS Revenue Using Go-to-Market Strategy and Talent Acquisition with Proven Hiring Systems

    Michael Bertoni has spent more than 25 years helping SaaS, AI, and technology companies scale through talent acquisition and go-to-market strategy. Working primarily with founders between $0 and $10M in annual recurring revenue (ARR), he has supported more than 100 clients by building recruiting systems, sales playbooks, and lead generation frameworks. One case study highlighted a company that grew into a six-person revenue team in five months by combining specialized talent from Latin America with ongoing strategic coaching, while scaling a business generating $2–3M ARR. The conversation explains why many early-stage companies struggle despite funding and outlines a structured approach to building predictable revenue. Bertoni emphasizes establishing foundational brand assets before investing in paid acquisition, creating a repeatable pipeline through multiple lead-generation channels, qualifying prospects before product demonstrations, and hiring specialized roles such as SDRs, BDRs, RevOps specialists, and executive assistants in a sequence that supports sustainable growth. He also shares how leveraging talent in Latin America can provide startups with experienced go-to-market teams at significantly lower operating costs than comparable U.S. hiring. This discussion breaks down practical approaches to building scalable sales organizations, improving hiring decisions, and creating repeatable revenue systems. It also provides a clear framework for founders deciding when to invest in people, processes, and go-to-market infrastructure as their companies grow. In this episode 00:00 Introduction to Michael Bertoni 03:32 Building SaaS Companies Through Recruiting 05:39 Why Startups Struggle With Sales 06:58 Understanding Go-to-Market Strategy 11:29 Building Foundational Growth Assets 16:47 Case Study: Scaling With Latin America Talent 21:18 Structuring a Six-Person Revenue Team 30:11 What Founders Can Expect Working Together 36:33 Hiring A-Players for Startup Growth More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Visit saas-talent.com/home to learn how better hiring and smarter GTM execution can accelerate your company's growth. Michael offers a unique 10% for Life Partner Program designed to build lasting business relationships. Connect on LinkedIn for more info Follow Michael Bertoni’s Socials: Facebook | Instagram | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  3. 2d ago

    How to Scale Your Sales Team Using AI and Virtual Assistants in 30 Minutes

    Jeff J. Hunter is the founder of a virtual assistant company with more than 150 team members and the creator of the AI Persona Method, helping entrepreneurs combine AI with remote talent to scale operations more efficiently. During the conversation, he shares how his first year as an AI consultant generated $282,000 in revenue and explains how he has worked with organizations including Agora Financial to develop AI-driven marketing systems. The discussion centers on replacing repetitive manual work with structured workflows that increase sales capacity without expanding internal teams. Hunter explains that successful AI implementation depends less on prompting individual tools and more on building repeatable workflows around a clear business outcome. He demonstrates how specialized AI personas can generate complete lead-generation funnels, write follow-up email sequences, integrate with CRM platforms, automate social media engagement, and support human team members through defined rules and guardrails. Rather than replacing employees, the approach combines AI automation with trained virtual assistants to create scalable operational systems. The conversation explores practical approaches to building AI-powered marketing and sales systems that reduce manual effort while improving lead generation, follow-up, and customer engagement. It also examines how founders can create repeatable processes that allow human teams and AI to work together effectively as businesses grow. In this episode 00:00 Introduction to the Sales Ninja Show 02:13 Meet Jeff J. Hunter 03:40 Why AI Needs Better Workflows 05:20 Building Agentic AI Systems 08:04 Marketing, Sales, and Offer Strategy 11:05 AI for Lead Generation and Funnel Building 14:07 Live Demo of an AI Funnel Builder 20:50 The Three Elements of Effective AI Prompts 27:00 Integrating AI with CRM Workflows 35:00 Human and AI Collaboration for Business Growth More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Visit TheTIP.ai to discover AI tools and workflows that help entrepreneurs save time and grow faster. https://thetip.ai Follow Jeff Hunter’s Socials: Facebook | Instagram | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  4. 3d ago

    How to Build Sales Discipline Using Consistency and Sales Leadership for Long-Term Growth

    Marcus Chan has helped CEOs, founders, CROs, and sales leaders generate more than $950 million in new revenue through data-driven sales improvement. A Wall Street Journal bestselling author and four-time Salesforce Top Sales Influencer, he transformed his own career from nearly being fired in sales to becoming the number one performer across 12 different roles. In this conversation, he shares how disciplined habits, early lessons from his family's restaurant, and personal challenges raising a son with severe allergies shaped the leadership principles behind his business. The discussion centers on building consistent performance through measurable systems rather than relying on talent or motivation. Marcus explains how tracking leading indicators, creating repeatable sales processes, investing in expert coaching, and improving one habit at a time produce sustainable results. He also discusses why most traditional sales training fails and how ongoing reinforcement creates lasting behavioral change instead of short-term enthusiasm. This conversation explores practical ways to build discipline, improve sales consistency, lead high-performing teams, and create repeatable systems that scale. It also offers valuable perspective on resilience, long-term thinking, and applying the same principles of preparation and accountability in both business and family life. In this episode 00:00 Introduction to Marcus Chan 02:18 Helping Clients Generate $950M in Revenue 03:06 Health, Fitness, and Performance Habits 05:21 Reaching 8% Body Fat Through Consistency 11:25 Building Sustainable Nutrition Habits 15:00 Training Routine and Daily Discipline 18:15 Family Life and Son's Allergy Journey 23:20 Commitment to a Five-Year Allergy Program 26:13 Growing Up in a Family Restaurant 28:00 How Early Lessons Shaped Sales Leadership 29:37 Building Sales Systems That Create Consistent Results More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Follow Marcus Chan's Socials: Instagram | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  5. 3d ago

    How to Scale an Info Product Using Conversion Optimization and Sales Alignment in 5 Practical Steps

    Chris Zhu is the Chief Marketing Officer at Sales Possible, where he has spent the past five years helping multiple seven and eight figure companies increase revenue by improving funnels, conversion rates, automation, paid advertising, and backend systems. In this conversation, he explains why many businesses chase more traffic instead of fixing the internal constraints that quietly limit growth. Drawing from his own journey of leaving college to pursue entrepreneurship, he shares how experience in both marketing and high-ticket sales shaped his approach to scaling information products. Chris outlines a growth strategy centered on identifying bottlenecks before increasing ad spend. He explains the importance of aligning marketing and sales through continuous feedback, refining messaging for the right audience, improving application questions, and qualifying prospects beyond financial capacity alone. Rather than relying on volume, his process focuses on attracting buyers with genuine intent and optimizing every stage of the customer journey to improve conversion and long-term client success. This conversation explores practical ways to diagnose growth constraints, improve lead quality, strengthen collaboration between marketing and sales teams, and build funnels that attract qualified buyers. It also highlights how thoughtful positioning and disciplined optimization can produce stronger business outcomes than simply increasing advertising budgets. In this episode 00:00 Introduction To Chris Zhu And Business Growth 04:21 From Computer Engineering To Entrepreneurship 11:31 Building Marketing And Sales Skills 12:26 Learning High-Ticket Sales 16:00 Marketing Challenges And Sales Pipeline Gaps 18:54 Aligning Marketing And Sales Teams 24:24 Qualifying Better Leads 27:41 Improving Applications And Buyer Intent 29:17 Matching Marketing To The Right Audience 30:43 Marketing Trends And Social Media Positioning More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Watch Chris's free VSL to learn how to uncover hidden revenue bottlenecks. → https://salespossible.wistia.com/s/vp611qb39vs4la5 Follow Chris Zhu’s Socials: Sales Possible Facebook Page | Personal Facebook Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  6. 4d ago

    How to Lead Through the AI Revolution Using Human-Centered Leadership and Ethical AI

    Bruce Randall has spent more than 30 years helping organizations navigate major shifts in technology, business strategy, and innovation across software, cloud computing, digital advertising, manufacturing, and artificial intelligence. In this conversation, he shares how he built his first company after losing the opportunity to buy the business where he worked, growing it from roughly $40,000 in first-year billings to about $70,000 annually before selling it for approximately 1.5 to 2 times revenue. He also discusses his work as an executive adviser and author of four books focused on AI, quantum technology, and the future of work. Randall explains that long-term business growth comes from identifying the root cause of a problem rather than responding to surface-level symptoms. He outlines a customer-first sales approach built on understanding a client's language and challenges before presenting solutions. The discussion also explores practical adoption of AI, the role of quantum computing in accelerating discovery, and why developing AI skills has become an important competitive advantage for entrepreneurs and professionals. This conversation examines practical approaches to building resilient businesses, evaluating opportunities, adopting emerging technology, and improving sales conversations through deeper customer understanding. It also offers a grounded perspective on preparing for the changing workplace while keeping human judgment at the center of decision-making. In this episode 00:00 Introduction to Bruce Randall 01:08 Sales Ninja Show introduction 02:23 Bruce Randall's background in technology and AI 03:47 Building a first business from adversity 10:40 Selling a business and business valuation 12:04 Customer discovery and solving root problems 14:00 Four books on AI and quantum technology 15:35 AI, hiring, and the future of work 19:35 Understanding quantum computing 28:06 Cybersecurity and emerging technology projects 32:03 Building AI applications and career opportunities 36:00 Lightning round and leading through the AI revolution More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Follow Bruce Randall’s Socials: LinkedIn | X Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  7. 4d ago

    How to Handle "I'll Think About It" Using Ethical Sales Conversations with the CRISP Method

    Andre Kotze spent more than 30 years building and scaling businesses, growing a group of four companies to $15.63 million in annual revenue before completing an eight-figure exit in just six years. After retiring in 2012, traveling to 26 countries, and becoming a certified master coach, he returned to help coaches, consultants, and experts increase their monthly revenue from $5,000–15,000 to $50,000–100,000. The conversation also explores how he generated more than $110 million in personal sales, achieved an 83% close rate with cold outreach to corporate decision-makers, and secured contracts worth more than $2 million. Rather than treating objections as something to overcome at the end of a sales call, Andre explains how they can be prevented through a structured conversation. He introduces his CRISP framework, Connect to Serve, Reveal Their Dream, Identify Their Reality, Suggest Your Solution, and Partner to Ensure Their Success, which addresses the five barriers that prevent buyers from committing: lack of trust, need, urgency, help, and confidence in the outcome. The discussion also examines why leading with desire instead of pain creates stronger buying decisions and more productive sales conversations. This conversation explores practical ways to improve sales conversations, qualify better-fit clients, reduce common objections, and increase close rates through trust, structure, and effective questioning rather than pressure or persuasion. In this episode 00:00 Introduction to the Sales Ninja Show 02:21 Andre Kotze's Entrepreneurial Journey 06:00 Building Four Businesses to an Eight-Figure Exit 09:00 Winning Corporate Clients Through Cold Outreach 13:23 Why Great Offers Still Hear "I'll Think About It" 17:20 The CRISP Sales Framework 20:21 The Five Barriers to Every Sale 27:42 Leading With Desire Instead of Pain 32:18 Better Sales Conversations, Not More Leads 34:10 Coaching a High-Ticket Closer to Higher Conversions More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Follow Andre Kotze’s Socials: Facebook | Instagram | LinkedIn Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  8. 5d ago

    The AI Content Engine! How to Turn AI Content Into More Sales Conversations with Content Automation

    Colton Havens built AI Rebels after years of creating content manually for clients, following a career in face-to-face sales where he estimates delivering more than 500,000 sales presentations. He scaled a YouTube content agency to 20 recurring clients paying $2,500 per month, producing as many as 84 videos daily before operational demands exposed the limits of a labor-intensive service model. That experience led him to develop an AI-driven system that automates content production while preserving strategic marketing principles. Instead of relying on generic AI tools, Havens created a framework that trains dedicated AI "content bots" around a client's offer, audience, messaging, and marketing strategy. The system mines long-form assets such as Zoom recordings, identifies high-value moments, generates short-form video clips, creates supporting images and copy, and schedules content across multiple platforms. During one three-day client event, the process produced 112 video assets and more than 110 scheduled posts within 24 to 48 hours, replacing work that previously required a multi-person team. The conversation examines how entrepreneurs can transform existing content libraries into scalable marketing systems, combine AI with proven sales and marketing fundamentals, and create consistent lead generation without dramatically increasing production time or staffing requirements. In this episode 00:00 Introduction to the Sales Ninja Show 02:19 Introducing Colton Havens and AI Rebels 03:30 From Face-to-Face Sales to Content Agency 07:03 Building AI-Powered Content Systems 09:46 Repurposing Large Content Libraries 11:02 Turning Live Events into Months of Content 12:28 AI Images, Posts, and Video Automation 17:13 Inside the AI Content Engine 19:19 Converting Social Content into Sales Conversations 24:12 AI Video Clipping and Marketing Training 30:31 Building Client-Specific AI Content Bots More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Get Colton's AI Video Ads Blueprint at YesColton.com Follow Colton Havens' Socials: Facebook | YouTube Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

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About

Want to learn how to sell without selling? Are you tired of the harsh selling tactics? What if you were able to ask questions that had your prospects asking for the sale instead of you asking for the sale? Then this podcast is for you. During these episodes you will learn how to become an empathetic listener who has an authentic voice and will have clients asking for the sale. As a former introvert and pastor for 10 years, struggled to make money to buy groceries for my family, I know the pain of not being able to make ends meet. As a 7-Figure Sales Ninja closer, I will be sharing with you my secrets that have helped my clients to sell more and give more.

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