The Sales Ninja Show Podcast

Jay Lee
  • 5.0 (10)
  • Entrepreneurship
  • Updated Weekly

Want to learn how to sell without selling? Are you tired of the harsh selling tactics? What if you were able to ask questions that had your prospects asking for the sale instead of you asking for the sale? Then this podcast is for you. During these episodes you will learn how to become an empathetic listener who has an authentic voice and will have clients asking for the sale. As a former introvert and pastor for 10 years, struggled to make money to buy groceries for my family, I know the pain of not being able to make ends meet. As a 7-Figure Sales Ninja closer, I will be sharing with you my secrets that have helped my clients to sell more and give more.

  1. 3d ago

    How to Build a Growth Mindset and Break Limiting Beliefs Using Your Inner Blueprint

    Adrian Treacy is an Irish entrepreneur, author, and mindset coach with over 20 years of experience in sales, SaaS, revenue management, and business operations. While working with Sixt Rent a Car in Ireland, he helped increase incremental sales from approximately €1.5 million to nearly €3 million in one year. His experience revealed how employee mindset, customer relationships, and consistent sales processes influence business performance. A key driver of that growth was the Sales Wheel, a repeatable system built around customer rapport, needs assessment, and offering relevant products to every customer. Adrian also explains his Inner Blueprint concept and five-step Results Engine, which examine how beliefs, habits, and past experiences shape behavior and outcomes. Drawing on lessons from Bob Proctor, Maxwell Maltz, and Carol Dweck, he discusses how repetition, self-awareness, and a growth mindset can help people change established patterns. The conversation covers practical ways to improve sales consistency, build customer trust, identify limiting beliefs, and develop better business habits. Entrepreneurs and sales professionals gain a clearer understanding of how structured sales training, intentional thinking, and improved priorities can support sustainable performance. In this episode 01:54 Introduction to Adrian Treacy and his background 03:38 Early entrepreneurship and family business influences 11:23 Growing incremental sales from €1.5M to nearly €3M 13:18 The Sales Wheel and consistent product offerings 14:37 Building customer rapport and identifying needs 19:44 Why mindset matters more than motivation 22:45 Bob Proctor and the Thinking Into Results program 25:34 Psycho-Cybernetics and changing self-image 30:56 The Inner Blueprint and behavioral patterns 36:23 Growth mindset and the influence of environment 47:13 The five-step Results Engine and changing outcomes 47:50 Time management, priorities, and entrepreneurial mindset More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Adrian offers a free mindset guide through AdrianTreacy.com . Follow Adrian Treacy’s Socials: Facebook → facebook.com/adrian.treacy.56 LinkedIn → linkedin.com/in/in/adrian-treacy Follow Jay Lee’s Socials: Facebook: https://www.facebook.com/jayleesalesninja Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity Instagram: https://www.instagram.com/gosalesninjapro LinkedIn: https://www.linkedin.com/in/jayleecanada YouTube: https://www.youtube.com/@jayleesalesninja Sales Ninja Website: https://www.gosalesninja.com/home

  2. 4d ago

    How to Turn Missed Leads Into Sales Using AI Automation and iMessage

    Dinah Redhouse, chief growth officer of WhatSnap.ai and founder of Digital Protégé, helps businesses recover sales opportunities lost through slow follow-up and ineffective messaging. After leaving corporate life, she helped build an AI-powered communication platform that connects iMessage with GoHighLevel CRM. Her team expanded into international markets while developing tools for real estate professionals, coaches, and other service businesses. Redhouse explains WhatSnap's direct-to-conversation (DTC) approach, which allows prospects to initiate text conversations directly from landing pages. By combining iMessage, AI-powered responses, automated workflows, and voice messages, businesses can reduce friction between initial interest and a sales conversation. She illustrates how a traditional funnel might turn 100 landing-page visitors into just one booked call, highlighting where potential customers drop off. The discussion covers faster lead response, personalized follow-up, CRM automation, and building sales processes around trust. Redhouse and Jay Lee also examine faith-driven leadership, client qualification, and the long-term value of ethical selling, including Jay's experience closing $1 million in 90 days while prioritizing client fit and retention. In this episode 00:00 Introduction to the Sales Ninja Show 03:20 Dinah Redhouse's entrepreneurial journey 07:18 Purpose, mindset, and burnout 16:26 Faith and values in business 19:39 Ethical selling and client retention 27:42 Missed leads and sales opportunities 29:14 iMessage automation with GoHighLevel 33:30 Direct-to-conversation marketing 36:03 Trust, buyer behavior, and funnel friction 55:48 SnapMe and lead attribution 01:05:34 AI workflows and automated appointment booking 01:07:19 Android messaging and RCS compatibility More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Follow Dinah Redhouse’s Socials: Facebook → facebook.com/dinah.redhouse Instagram → instagram.com/dinahsade LinkedIn → linkedin.com/in/dinah-redhouse Follow Jay Lee’s Socials: Facebook: https://www.facebook.com/jayleesalesninja Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity Instagram: https://www.instagram.com/gosalesninjapro LinkedIn: https://www.linkedin.com/in/jayleecanada YouTube: https://www.youtube.com/@jayleesalesninja Sales Ninja Website: https://www.gosalesninja.com/home

  3. Sep 26

    Hidden Money Beliefs! How to Stop Discounting and Sell With Confidence

    Dave Won is a sales coach, certified money coach, former Air Force captain, TEDx speaker, President’s Club winner, and Salesperson of the Year. His approach grew from a costly sales lesson: despite believing a $1 million service was right for a client, fear of losing the deal led him to offer a $100,000 solution instead. The client eventually left for a competitor after the lower-priced option failed to solve the problem. Won traces behaviors such as premature discounting, keeping dead deals alive, accepting weak objections, and underpricing services back to limiting money beliefs. His process starts by identifying and naming the belief driving the behavior, then examining the story behind it before changing the sales tactic itself. He also explains how tying personal worth to money can affect pricing, negotiations, and confidence when selling a $10,000-per-month service or working with Fortune 500 prospects. The conversation breaks down how sellers and founders can separate financial pressure from client needs, diagnose the beliefs influencing sales decisions, and recognize the money beliefs buyers bring into a conversation. It offers a practical way to approach pricing, objections, negotiations, and high-value sales with clearer judgment. In this episode 02:24 Dave Won’s sales and money coaching background 12:47 Air Force lessons on failure and resilience 18:34 Dave’s path into sales 21:47 The $1 million sales opportunity that changed his approach 27:59 Identifying limiting money beliefs 31:25 Discounting, dead deals, and weak objections 36:15 How money beliefs affect founders and pricing 40:12 Selling to wealthier and Fortune 500 clients 45:15 Naming the belief behind sales behavior 47:00 Faith, money, and emotional decision-making 01:01:17 Buyer money beliefs and purchasing decisions 01:11:49 Selling more to create greater impact More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Follow Dave Wons’s Socials: LinkedIn: http://linkedin.com/in/davewon Follow Jay Lee’s Socials: Facebook: https://www.facebook.com/jayleesalesninja Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity Instagram: https://www.instagram.com/gosalesninjapro LinkedIn: https://www.linkedin.com/in/jayleecanada YouTube: https://www.youtube.com/@jayleesalesninja Sales Ninja Website: https://www.gosalesninja.com/home

  4. Sep 19

    The Ultimate 3-Step Guide to Book Monetization and Authority Marketing

    Kimberley Day is a three-time award-winning bestselling author, publisher, book coach, and business growth strategist who spent 13 years in financial services before building her own business. After writing her first book, she doubled her income within 12 months, expanded from local to national media coverage, and within 18 months was earning more from book coaching than financial services. Her clients have since used books to generate measurable results, including a $12,000 book launch and a $10,000 real estate deal within 30 days of publishing. Kimberley breaks down her Book to Buyer ATM Framework: Attract, Teach, Monetize. The strategy begins with the offer, reverse engineers the book around the client journey, and moves readers into a teaching experience where trust can develop before presenting the next paid step. She also explains how existing presentations, podcasts, programs, frameworks, client stories, and AI can dramatically shorten the book creation process. The discussion covers how coaches, consultants, and service businesses can use a book for qualified lead generation, authority building, content repurposing, and client acquisition. It also examines how one book can become the foundation for a larger sales and content system. In this episode 02:34 Introduction to Kimberley Day 09:18 From financial services to entrepreneurship 14:54 Cancer, divorce, and losing her job 19:28 Writing her first business book 21:53 Doubling income and earning national media coverage 24:20 Building a book around the end offer 27:37 Turning existing content into a book 33:02 Writing and publishing faster with AI 35:30 Client book launch results 37:59 Reverse engineering the Sales Ninja client journey 54:51 The Attract, Teach, Monetize framework 01:11:42 AI-powered content creation strategy More Value: Join Kimberley’s FREE AI Content Creation Workshop → https://us06web.zoom.us/meeting/register/IjW7n06FQZ-BnelGu5SyqQ Follow Kimberley Day’s Socials: Facebook: http://facebook.com/therealkimday Instagram: http://instagram.com/therealkimday LinkedIn: http://linkedin.com/in/therealkimday Follow Jay Lee’s Socials: Facebook: https://www.facebook.com/jayleesalesninja Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity Instagram: https://www.instagram.com/gosalesninjapro LinkedIn: https://www.linkedin.com/in/jayleecanada YouTube: https://www.youtube.com/@jayleesalesninja Sales Ninja Website: https://www.gosalesninja.com/home

  5. Sep 12

    Business Valuation Explained! How to Build a Sellable Business with Systems and SOPs

    Joey Lieber started as an entrepreneur in the music industry, eventually building a music education business that generated $70,000 in annual net income. Since 2022, he has worked in mergers and acquisitions, focusing on business valuations, marketing, and sales. One standout transaction involved a landscaping company producing $1.7 million in net income that sold for $9.2 million in under six months. That experience reinforced a core principle behind business value: a company becomes more transferable when its success does not depend entirely on the owner. Joey explains how documented SOPs, capable employees, clean financials, accurate valuations, and gradually reducing owner involvement can strengthen a company before a sale. His firm closes about 75% of the businesses it takes to market and maintains an internal network of roughly 36,000 buyers. This conversation breaks down how founders can prepare for an exit, understand cash flow multiples, identify potential buyers, and build systems that make a company less dependent on its founder. It also examines the role of employees, AI, financial records, and choosing a buyer who can protect the company's legacy. In this episode 03:35 From music entrepreneur to business owner 05:21 Building value through SOPs and systems 13:18 The danger of stepping away too quickly 15:32 M&A and building a sellable business 18:30 The $9.2M landscaping company exit 20:13 How cash flow multiples determine valuation 22:55 Finding buyers through a 36,000-buyer network 23:48 SBA, private equity, and strategic buyers 28:18 Preparing financials years before an exit 30:22 Why 75% of listed deals close 32:29 Using market comps to estimate business value 38:38 Choosing the right buyer and protecting legacy 41:25 How AI could affect business valuations More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Get a Starting Point for Your Business Value With This Free Calculator → https://calculator.fbxbrokers.com/ Follow Joey Lieber’s Socials: Facebook: http://facebook.com/joeylieber LinkedIn: http://linkedin.com/in/joey-lieber-pa-1b2647242 Follow Jay Lee’s Socials: Facebook: https://www.facebook.com/jayleesalesninja Sales Ninja Facebook Community: https://www.facebook.com/groups/salesninjacommunity Instagram: https://www.instagram.com/gosalesninjapro LinkedIn: https://www.linkedin.com/in/jayleecanada YouTube: https://www.youtube.com/@jayleesalesninja Sales Ninja Website: https://www.gosalesninja.com/home

  6. Sep 4

    How to Hyperscale Your Business Using Speed to Lead and Sales Automation in 6 Months

    Jon Weberg has spent 14 years helping businesses improve growth and sales operations, with work touching more than 20,000 businesses across 25+ industries. His experience includes a $6.8 billion mining merger and work connected to Frank Kern, Dan Fleyshman, John Crestani, Chase Hughes, and AI Acquisition, a company discussed as having 150 employees and roughly $60–$70 million in annual recurring revenue. Weberg’s approach focuses on finding the “seams” between marketing, sales, follow-up, CRM, retention, and other departments where performance gets lost. He explains how speed-to-lead outreach within 30 seconds to five minutes, multi-channel follow-up, CRM automation, prospect research, offer expansion, and targeted conversion testing can improve show rates, close rates, and customer lifetime value. The conversation breaks down practical ways to diagnose growth bottlenecks, simplify sales operations, personalize prospect follow-up with AI, and identify the few metrics most likely to move revenue. It also covers offer expansion, VSL testing, and increasing lifetime value by giving existing customers more relevant ways to buy. In this episode 04:29 Finding the hidden gaps between departments 07:18 Managing growth across large teams 12:29 Building a CRM for a $60–$70M business 17:21 Increasing show rates with speed to lead 21:22 Human connection and trust before the sales call 25:49 Multi-channel follow-up cadence 29:41 Using AI for personalized prospect research 35:54 The Profitalize growth model 38:19 Metrics that drive hyperscaling 41:05 Jon’s entrepreneurial start at age 13 01:00:51 Follow-up mistakes and VSL variations 01:05:06 Increasing customer lifetime value More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Get the free Profitalize resource at Profitalize.com and see where your growth engine can improve. Visit Profitalize.com/partner to get your free Seam Map and uncover your biggest growth gaps. Follow Jon Weberg’s Socials: Facebook | Instagram | LinkedIn | X Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  7. Sep 3

    How to Move from Canada to the U.S. Using an E-2 Visa and Immigration Strategy

    Lauren Cohen is a Canadian-born dual citizen who has spent 25 years in the U.S. and now helps entrepreneurs, investors, professionals, and families plan their move across the border. Her career took shape after her ex-husband was detained by immigration authorities and later deported following their honeymoon, exposing the risks of fragmented immigration advice. Today, she brings immigration, business, investment, real estate, tax, financing, and long-term planning into one strategic roadmap. Cohen’s approach starts with strategy before selecting a visa. Her process can complete an E-2 visa in roughly 3 to 6 months for qualifying clients, while planning beyond the five-year visa toward longer-term options such as a green card. Her real estate model includes co-living properties starting around $330,000 USD, typically requiring 25% to 30% down, combined with an operating business and a five-year growth plan. This episode breaks down how Canadians can evaluate U.S. immigration through the lens of family, business, investment, and long-term status. It covers the age-21 rule for dependent children, national-interest strategies, affordable housing investments, and Cohen’s integrated network of six core strategic partners plus roughly 15 additional ecosystem partners. In this episode 02:27 Lauren Cohen and cross-border immigration 05:52 From personal immigration crisis to career 10:30 E-2 visas and the 3-to-6-month process 13:16 The age-21 rule for dependent children 18:22 Building a path toward a green card 22:42 Co-living and affordable housing 25:05 $330,000 real estate investment model 27:37 Five-year business and portfolio planning 32:45 Solving fragmented cross-border advice 37:42 Building an integrated expert ecosystem 39:18 Faith, integrity, and community 43:43 The U.S. Strategic Entry Roadmap More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Ready to explore your U.S. options? Start with a personalized cross-border strategy thru investingacrossborders.net Get Lauren Cohen’s Expert Guide to the Key Steps, Requirements and Strategies for Obtaining an E-2 Visa → http://usa.investingacrossborders.net/e2-expert Follow Lauren Cohen’s Socials: Facebook | Instagram Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

  8. Sep 2

    Facing Sales Rejection? Discover 5 Ways to Turn “No” Into Profitable Customers

    Cole VanDeWoestyne built his career by finding value where other people saw dead ends. He sold more than $100 million in cars in his 20s, generated another $100 million through copywriting and $350 million through email marketing, then shifted his attention to building Saurin, a focus beverage he aims to scale to $100 million in annual revenue. His approach centers on “deal vision,” the belief that a workable deal often exists when someone is willing to uncover the real problem and connect the right people, assets, or opportunities. Cole also explains his sphere of influence strategy for reaching dream clients through trusted relationships, including how that process helped Saurin secure Boeing as its first corporate account. The episode breaks down practical approaches to conversational email marketing, landing high-value accounts, finding opportunities inside rejected deals, launching a consumer product, and using AI to accelerate execution. Cole’s examples include turning a seemingly impossible car deal into $3,000 to $4,000 in profit and using AI to reduce years of learning into months while building new businesses. In this episode 03:30 Cole’s $550M sales and marketing track record 04:51 From broke at 18 to top car salesman 18:35 Why simple emails can outperform polished copy 23:31 The sphere of influence strategy 27:28 How Cole landed Boeing as a corporate account 34:07 Selling into dealerships and high-value accounts 43:52 Developing “deal vision” 47:23 Turning an impossible car deal into profit 51:39 Why Cole pivoted to Saurin 59:45 Building the Saurin brand around focus 01:08:04 Expanding from golfers to high performers 01:13:13 Using AI to accelerate business execution More Value: Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshop Discover Cole’s playbook for sales, email, copywriting, launches, and productivity at ColeVanDee.com/gift Get your FOCUS BEVERAGE here - drinksorin.com Follow Cole VanDeWoestyne’s Socials: Facebook | Instagram | LinkedIn | X Follow Jay Lee’s Socials: Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja

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About

Want to learn how to sell without selling? Are you tired of the harsh selling tactics? What if you were able to ask questions that had your prospects asking for the sale instead of you asking for the sale? Then this podcast is for you. During these episodes you will learn how to become an empathetic listener who has an authentic voice and will have clients asking for the sale. As a former introvert and pastor for 10 years, struggled to make money to buy groceries for my family, I know the pain of not being able to make ends meet. As a 7-Figure Sales Ninja closer, I will be sharing with you my secrets that have helped my clients to sell more and give more.

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