Sales Expert Podcast

Oisin Browne & Darragh O'Connor

Whether you're seeking to elevate your sales skills or simply interested in the realm of B2B sales, come and join Oisin Browne and Darragh O'Connor as they delve into the world of sales by interviewing Sales Experts from around the world every week to discuss a diverse range of topics. These include the newest trends in B2B sales, effective sales techniques, and much more. Oisin & Darragh will be hosting some of the most esteemed leaders in the field of B2B sales, who will share their experiences and insights on how they have attained success in Sales.

  1. May 12

    Sales Expert 21: Declan Breen, Challenger Sales Expert & AI Driven Sales Leader

    In this episode of the Sales Expert Podcast, we sit down with Declan Breen, a highly experienced commercial leader known for driving revenue growth, building high performance sales teams, and helping organisations rethink how modern selling should work. Declan shares deep insights into the Challenger Sales methodology and explains why traditional sales approaches are no longer enough in today’s competitive B2B landscape. From understanding procurement psychology to reframing conversations in your favour, this episode is packed with practical advice for sales professionals who want to stand out and create real value. We also dive into one of the biggest shifts happening in sales right now: artificial intelligence. Declan discusses how AI is transforming both buying and selling behaviour, how salespeople can use it to increase efficiency and improve prospecting, and why relationship building will remain at the heart of successful sales. Whether you’re an experienced sales leader, a recruiter, a business owner, or someone starting out in sales, this conversation offers valuable insights into the future of commercial success. In this episode, we discuss: • Declan’s journey from life insurance sales to international commercial leadership• The importance of resilience and mentorship in building a sales career• What the Challenger Sales approach really means in practice• Why understanding procurement is critical in modern B2B sales• How to move beyond “show up and throw up” selling• The importance of tailoring your message to different decision makers• How to challenge customer thinking without sounding arrogant• The role of preparation, research, and insight in winning deals• Why relationships still matter in an AI driven world• How AI is changing the sales process for both buyers and sellers• Using AI to automate admin, CRM updates, meeting notes, and follow ups• How AI can help salespeople identify ideal customer profiles and opportunities• Why sales professionals need to start learning AI now• The future of sales and the growing role of AI agents in purchasing decisions Key takeaway from Declan: “People still buy from people. AI will make salespeople more efficient, but relationships and trust will always matter.” Connect with Declan Breen on LinkedIn to learn more about Challenger Sales and AI in sales leadership. Show Notes

    25 min
  2. Sales Expert 20: Michael Fitzgerald, CEO and Founder of One Page CRM

    11/11/2025

    Sales Expert 20: Michael Fitzgerald, CEO and Founder of One Page CRM

    In this episode of the Sales Expert Podcast, hosts Oisin Browne and Darragh O’Connor are joined by Michael Fitzgerald, CEO and Founder of OnePageCRM, the Galway-based company behind the world’s first action-focused CRM. Used by small businesses in over 80 countries, OnePageCRM was named by Forbes Advisor as the Best Simple CRM in the World in 2024. Michael shares how a simple sketch on a napkin grew into a globally used software platform. He takes listeners through the accidental beginnings of OnePageCRM, his obsession with simplicity, and the importance of designing technology that works the way salespeople actually sell. From idea to global product: How OnePageCRM was born out of necessity and built through customer feedback. Product-led growth: Why Michael prioritised customer experience over advertising and grew through word of mouth. Simplicity as strategy: How staying focused on ease of use and “zero admin” shaped OnePageCRM’s success. Customer connection: The lessons learned from visiting users across the UK in a camper van to understand their real-world needs. Sales philosophy: Why trust, consistency, and keeping promises form the true foundation of successful selling. “Sales is about making promises and keeping them. That’s how you build trust, and trust is what wins the sale.” Explore OnePageCRM at onepagecrm.com

    42 min
  3. Sales Expert 19: Joanne Sweeney, AI & Digital Marketing Specialist, Author of AI Playbook - The Strategic Guide to AI for Marketing and Communications

    10/20/2025

    Sales Expert 19: Joanne Sweeney, AI & Digital Marketing Specialist, Author of AI Playbook - The Strategic Guide to AI for Marketing and Communications

    In this episode of the Sales Expert Podcast, hosts Oisin Browne and Darrell O’Connor sit down with Joanne Sweeney, a leading voice in digital strategy and social selling. Joanne shares how she blends storytelling, sales psychology, and artificial intelligence to help brands and professionals grow online. From her beginnings as a broadcast journalist to becoming a thought leader in digital transformation, Joanne unpacks her journey and offers practical insights for today’s sales professionals navigating the ever-evolving world of online engagement. The evolution of sales: How storytelling fuels authentic marketing and relationship-driven selling. The art of social selling: Practical tips for building a personal brand on LinkedIn and other platforms. AI in sales: How to use tools like ChatGPT ethically and effectively for research, prep, and messaging. Time-saving with tech: Why AI should remove the “drudge” work, not the human connection. Future forecast: What the rise of AI agents means for sales professionals and how to stay ahead. “Visibility before you slide into someone’s DMs is crucial. Let people see your work, trust your voice, and understand your value before you make the ask.” Website: publicsectormarketingpros.com AI Podcast: AI in Six — Learn AI in just six minutes a day LinkedIn: Joanne Sweeney

    29 min
  4. Sales Expert 18: Sylvie Neylon, Founder of Neylons Facility Management & Author of ‘Stop Digging and Start Climbing’

    06/16/2025

    Sales Expert 18: Sylvie Neylon, Founder of Neylons Facility Management & Author of ‘Stop Digging and Start Climbing’

    In this episode of the Sales Expert Podcast, we speak with Sylvie Neylon, founder of Neylons Facility Management and author of Stop Digging and Start Climbing. Sylvie shares his remarkable journey from being made redundant at the age of 47 to building a company that grew to over €56 million in annual turnover and employed more than 1,500 people. He talks about securing his first major contract without a business plan, developing a company culture rooted in training and trust, and the creation of a unique in-house academy that gave Neylons a powerful competitive edge. Sylvie also reflects on leadership, building a board from within, and the emotional decision to sell the business. This episode is packed with insights for anyone in sales, business leadership, or entrepreneurship.

    51 min
  5. Sales Expert 17: Michael Flynn, AKA Mattress Mick, Irish businessman & owner of Mattress Mick

    06/03/2025

    Sales Expert 17: Michael Flynn, AKA Mattress Mick, Irish businessman & owner of Mattress Mick

    In this episode, we sits down with one of Ireland’s most iconic and unconventional entrepreneurs, Mattress Mick. From viral videos to building a household name in the bedding business, Mick shares how creative marketing, fearless branding, and staying connected to the community have been the cornerstones of his sales success. Discover how Mick turned a struggling business into a cultural phenomenon, and learn the powerful lessons he’s picked up along the way about resilience, reinvention, and the art of grabbing attention in a crowded market. What you’ll learn: 🛏️ How to build a memorable brand on a shoestring budget🎯 Why boldness beats blandness in sales and marketing📈 Mick’s unique approach to customer connection and loyalty🎬 Behind-the-scenes of the Mattress Mick documentary and viral fame Whether you're in sales, marketing, or just love a good entrepreneurial story, this episode is packed with energy, honesty, and hustle.

    30 min
  6. Sales Expert 16: Alan Versteeg, Sales Strategist And Global Chief Revenue Officer With Growth Masters

    04/21/2025

    Sales Expert 16: Alan Versteeg, Sales Strategist And Global Chief Revenue Officer With Growth Masters

    In this episode of the Sales Expert Podcast, hosts Oisín Browne and Darragh O’Connor sit down with global sales performance leader Allan Versteeg, co-founder of Growth Matters, who has trained over 2,000 sales managers across 45 countries. Allan's journey is anything but typical—from being fired from his first four sales jobs to becoming a renowned expert in sales psychology, coaching, and pipeline management. He shares powerful insights into what really drives sustainable sales success—and why understanding people is just as important as understanding products. In this conversation, we unpack: Why coaching is the most underused lever in sales management How to build a healthy, predictable pipeline (and what most people miss) The value of structure and psychology in presentations and conversations The secret to making cold calls that actually land: honesty, humor, and relevance Why sales leaders must protect time for coaching—and how to measure its impact What to do if you're in a sales org with little or no support Whether you're leading a team or looking to level up your own performance, this episode is full of practical advice, mindset shifts, and fresh strategies from one of the best in the business.

    30 min
  7. Sales Expert 15: Sean Weafer, Founder & CEO @ SellingIs.Life, Business Development & Sales Coach

    02/10/2025

    Sales Expert 15: Sean Weafer, Founder & CEO @ SellingIs.Life, Business Development & Sales Coach

    In the latest episode of Sales Expert Podcast, I talk to Sean Weafer, a renowned sales leader, coach, and author, to dive deep into what truly drives sales success. Sean’s journey from marine engineer to sales expert is packed with insights every sales professional and leader can learn from. We cover the lasting value of human connection in the age of AI, the power of resilience in sales, why relationship-building trumps hard selling, the critical role of sales management training and how to position yourself as a trusted advisor.

    33 min
  8. Sales Expert 14: Ruairí Conroy, Vice President of Sales Development & Site Lead at Diligent Corporation

    07/29/2024

    Sales Expert 14: Ruairí Conroy, Vice President of Sales Development & Site Lead at Diligent Corporation

    Oisin and Darragh are back talking to Ruairí Conroy,  the Vice President of Sales Development at Diligent Corporation. Ruairí shares his insights on sales development, the importance of coaching and resilience, and his experiences at Diligent. He also gives advice to sales development reps who want to advance in their careers. Join us as  Ruairí shares examine the glass half full mindset and its crucial importance to success in the workplace. And talks to us about  developing an ownership mentality for your career, approaches to workplace growth, and the power of developing admiration for others in the field.

    33 min
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About

Whether you're seeking to elevate your sales skills or simply interested in the realm of B2B sales, come and join Oisin Browne and Darragh O'Connor as they delve into the world of sales by interviewing Sales Experts from around the world every week to discuss a diverse range of topics. These include the newest trends in B2B sales, effective sales techniques, and much more. Oisin & Darragh will be hosting some of the most esteemed leaders in the field of B2B sales, who will share their experiences and insights on how they have attained success in Sales.

Information

  • Creator
    Oisin Browne & Darragh O'Connor
  • Years Active
    2023 - 2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © Oisin Browne & Darragh O'Connor
  • Show Website
    Sales Expert Podcast