B2B Stars | B2B Marketing, Sales & Growth Podcast

Parsa Sepahi

Welcome to B2B Stars where we share the latest marketing, sales, and growth tips, tactics, and strategies from top B2B sales and marketing executives. Brought to you by LeadMaximus.com

Episodes

  1. 08/22/2023

    How Postal a Series B Tech Startup has Become the Leader of the B2B Offline Engagement Space

    In this episode, I speak with Erik Kostelnik founder and CEO of Postal, a series B-funded tech startup that has become the leader of the offline engagement space. Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees. With over $200B spent annually in B2B offline engagement, Postal’s expansive vendor marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. Postal has raised over $30m in two rounds over the last 24 months from top investors Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase). We talk about: - How Erik got started with Postal - How Postal has grown into an enterprise solution for go-to-market (GTM) teams - What advice he has for someone running/scaling a B2B SaaS platform - His thoughts on generative AI (from someone with MIT cred) - And more... You can learn more about Postal here. ================================ This episode has been brought to you by LeadMaximus.com, where we help B2B tech startups, as well as established companies, connect with ideal customers faster and more profitably using omnichannel paid ads. Learn more at ⁠LeadMaximus.com

    13 min
  2. 03/23/2023

    How 10 Recently Funded Technology Companies, VETRO, Togal AI, Mercator AI, StructShare, Unlearn AI, Engrain Disclo, Levels, Nobl9 and RocketRez are Solving Today's Challenging Business Problems

    In this episode, we’re highlighting 10 recently funded companies solving today’s challenging business problems, in industries such as data visualization, enterprise software, IT, construction, real estate, health and wellness, mapping services, life science, big data, business intelligence, market research, e-commerce, and more. The companies highlighted in today's episode are: 1- VETRO FiberMap | A fiber management GIS mapping platform that develops software to help internet providers manage their network. Learn more at vetrofibermap.com 2- Togal AI | The fastest construction estimating takeoff software powered by deep machine learning. Learn more at togal.ai 3- Mercator AI | A real-time construction intelligence solution to find and qualify new opportunities faster. Learn more at Mercator.ai 4- StructShare | Replaces the broken material purchasing management process with an easy-to-use digital platform designed for specialty trade contractors. Learn more at StructShare.com 5- Unlearn AI | Combines AI, digital twins, and novel statistical methods to enable smaller, more efficient clinical trials. Learn more at unlearn.ai 6- Engrain | A real estate technology company known for its touchscreen kiosks, interactive mapping, and data visualization products. Learn more at engrain.com 7- Disclo | A HIPAA-compliant software for employers to collect, verify, and manage employee health disclosures and accommodation requests. Learn more at disclo.com 8- Levels | A health and wellness company committed to improving metabolic health through an app and biowearable devices. Learn more at levelshealth.com 9- Nobl9 | A service-level-objective (SLO) platform that connects reliability metrics to business goals via a modern engineering workflow. Learn more at nobl9.com 10- RocketRez | A cloud ticketing platform built to drive more direct sales while adding efficiency to operations to improve the guest experience. Learn more at rocketrez.com ============================================= This episode is brought to you by LeadMaximus, where we help B2B brands maximize return on ad spend (ROAS) while minimizing customer acquisition cost (CAC), using digital advertising custom audiences enriched with first-party data. To learn more visit ⁠LeadMaximus.com⁠

    8 min
  3. How 10 Recently Funded Tech Companies, Entitle, Kitware, OLI Systems, Third Wave Automation, Rivet Work, Zenoss, ChangeEngine, Riot, Layer & Yobi are Solving Today's Challenging Business Problems

    03/20/2023

    How 10 Recently Funded Tech Companies, Entitle, Kitware, OLI Systems, Third Wave Automation, Rivet Work, Zenoss, ChangeEngine, Riot, Layer & Yobi are Solving Today's Challenging Business Problems

    In today's episode, we’re highlighting 10 recently funded technology companies solving challenging business problems in industries such as cloud management, information technology, artificial Intelligence & machine learning, industrial automation, robotics, productivity tools, recruiting, and more. 1- Entitle // a cloud permissions management platform that automates how access to cloud resources is requested, granted, and audited. Learn more at entitle.io 2- Kitware // a software company that provides open-source software solutions. Learn more at kitware.com 3- OLI Systems // a software company that specializes in electrolyte systems modeling and simulation software. Learn more at olisystems.com 4- Third Wave Automation // provides cloud robotics and machine learning technology to material handling automation. Learn more at thirdwave.ai 5- Rivet Work // helps companies schedule, forecast, acquire and dispatch skilled workers and equipment to jobs and job sites. Learn more at rivet.work 6- Zenoss // develops monitoring and analytic software to provide complete visibility for cloud, virtual, and physical IT environments. Learn more at zenoss.com 7- ChangeEngine // elevating HR leaders to deliver the employee moments that matter most. Learn more at changeengine.com 8- Riot // develops a security platform designed for fighting phishing attempts. Learn more at tryriot.com 9- Layer // a flexible database and team collaboration platform for AECO teams working in BIM. Learn more at layer.team 10- Yobi // an app that consolidates all client and team conversations​ in one app​. Learn more at yobi.app ================================= This episode is brought to you by LeadMaximus, where we help B2B brands maximize return on ad spend (ROAS) and minimize customer acquisition cost (CAC), using digital advertising custom audiences enriched with first-party data. To learn more visit ⁠LeadMaximus.com⁠

    6 min
  4. How 10 Recently Funded Tech Companies, Payabli, Entre, ZenHub, Groopit, LineSlip, FOUNT Global, Denim Social, Barley, Growfin & Glider AI are Solving Today's Challenging Business Problems

    03/13/2023

    How 10 Recently Funded Tech Companies, Payabli, Entre, ZenHub, Groopit, LineSlip, FOUNT Global, Denim Social, Barley, Growfin & Glider AI are Solving Today's Challenging Business Problems

    Today we’re highlighting 10 recently funded technology companies solving today's tough business problems in industries such as finance (fintech), HR (human resources), banking, insurance (insurtech), enterprise software & SaaS and business analytics using artificial intelligence, and more. The companies highlighted in today's episode are: 1. Payabli // helping software companies make payments a core part of their business model to drive revenue, enhance customer lifetime value, and boost enterprise value. 2. Entre // a social platform for entrepreneurs to easily connect, learn, and build. The community consists of over 30,000+ entrepreneurs from all over the world. 3. Groopit // a new category of enterprise SaaS called #crowdsolving. Now, a crowd of employees can solve specific problems with simplified data sharing in Slack, Teams, Salesforce, mobile, and more. 4. LineSlip Solutions // an award-winning SaaS company bringing the digital revolution to the risk and insurance world. 5. Zenhub // a project management platform used by over 8000 software development teams to plan, track, and prioritize their work. 6. FOUNT Global // a SaaS provider that removes friction from work and improves employee experiences. 7. Denim Social // a social media management software company that provides tools to empower marketers in regulated industries such as banking, insurance, mortgage, and wealth management to manage organic social media content and paid social media advertising on one platform. 8. Barley // a compensation management software that makes it easy to structure, analyze, and manage compensation - and keep a pulse on changing salary trends. 9. Growfin // a finance CRM purpose-built for streamlining and automating your receivables process across teams, collaboratively. 10. Glider AI // providing hiring solutions including virtual assessments, coding/video interviews, screen bots, and more to scale hiring quality talent for Enterprises, Staffing Firms, and MSPs. ----------------------------------------------------------------------------- This episode is brought to you by LeadMaximus.com, where we help B2B companies maximize return on ad spend (ROAS) and minimize customer acquisition cost (CAC) using digital advertising custom audiences enriched with first-party data. To learn more visit LeadMaximus.com

    7 min
  5. How 10 Recently Funded Companies, DiffusionData, HR Signal, Savant Labs, SideChef, EvolutionIQ, Bonusly, Cycle Labs, Archetype, Datalogz, and Atlas Digital are Solving Challenging Business Problems

    03/06/2023

    How 10 Recently Funded Companies, DiffusionData, HR Signal, Savant Labs, SideChef, EvolutionIQ, Bonusly, Cycle Labs, Archetype, Datalogz, and Atlas Digital are Solving Challenging Business Problems

    In today's episode, we’re highlighting 10 recently funded technology companies solving challenging business problems in industries such as IT, big data, developer APIs, software analytics, HR, insurance, risk management, e-commerce, telecom, and more. The companies highlighted in today's episode are: 1- DiffusionData - Builds intelligent real-time applications for companies worldwide. Learn more at diffusiondata.com 2- HR Signal - Delivers real-time insights to proactively retain employees, energize career paths, strengthen talent development, and understand company workforce trends. Learn more at hrsignal.com 3- Savant Labs - Develops an analytics automation platform for analysts and ops teams. Learn more at savantlabs.io 4- SideChef - Online platform that provides step-by-step recipes for new and amateur cooks. Learn more at sidechef.com 5- EvolutionIQ - AI startup that offers claims guidance solutions for insurance companies and carriers. Learn more at evolutioniq.com 6- Bonusly - Online platform for employee recognition, rewards, and engagement. Learn more at bonus.ly 7- Cycle Labs - Modernizing enterprise solution deployments by reducing risk through continuous test automation. Learn more at cyclelabs.io 8- Archetype - Pricing and billing infrastructure solution for API products. Learn more at archetype.dev 9- Datalogz - BI Ops platform that provides visibility into business intelligence environments. Learn more at datalogz.io 10- Atlas Digital Group - Builds a turn-key e-commerce solution for fiber-to-the-home and cable network operators. Learn more at atlasdigitalgroup.com -------------------------------------------------------------------- This episode is brought to you by LeadMaximus.com, where we help B2B brands maximize return on ad spend (ROAS) and minimize customer acquisition cost (CAC), using digital advertising custom audiences enriched with first-party data. To learn more visit ⁠LeadMaximus.com⁠

    7 min

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Welcome to B2B Stars where we share the latest marketing, sales, and growth tips, tactics, and strategies from top B2B sales and marketing executives. Brought to you by LeadMaximus.com