Becoming a Business BadAss

Dawn Owen
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  • Entrepreneurship
  • Updated Weekly

Welcome to the Becoming a Business BadAss Podcast!

  1. Episode 174 - Why You're Still Not Making The Sales You Want

    5d ago

    Episode 174 - Why You're Still Not Making The Sales You Want

    Why are you still not making the sales you want? In this week’s episode, I'm sharing a concept we're exploring inside MTFO Bootcamp that I believe every business owner needs to hear - Sales Identity. Most women assume they're struggling to make sales because they need more followers, more leads, more visibility, or a better strategy. But what if the real issue isn't any of those things? What if the problem is who you become the moment it's time to sell? I dive into why the strongest belief in the room wins, how we unknowingly reject ourselves on other people's behalf, and why making assumptions about who will or won't buy is quietly costing you opportunities. You'll hear real examples from my own business, learn why confidence is a reward rather than a prerequisite, and discover how to separate your job from your prospect's job when it comes to selling. If you've ever questioned your offer, softened your certainty, or made a no mean something about you, this conversation is for you. It's time to strengthen your Sales Identity and start making offers from belief rather than fear! Check out All The Things here - https://dawnowen.com/lfg Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

    22 min
  2. Episode 173  - It’s All About Confidence

    Jun 2

    Episode 173  - It’s All About Confidence

    This week, I’m chatting to Karen Heap, Founder of Socially Shared Women’s Business Network, about their 8th annual Women in Business Conference. The theme for the conference this year is ‘Confidence’, and in this chat, we are talking about  -  Why I decided to be the Premier Sponsor of the event What confidence is Why it’s such an important topic for women And what you can expect from the conference Join us as we cover the many aspects of confidence for women, and I get a bit ranty, obvs!   Get your tickets to the Socially Shared Conference here - https://sociallyshared.co.uk/events/#!event/2026/6/12/socially-shared-8th-annual-women-in-business-conference Check out All The Things here - https://dawnowen.com/lfg Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

    39 min
  3. Episode 172  - You’re Doing Too Much

    May 26

    Episode 172  - You’re Doing Too Much

    Are you overwhelmed… or are you simply doing too much? In this week’s episode, I’m unpacking one of the biggest reasons so many women stay stuck in business - overcomplication. Because scaling isn’t about adding more offers, more platforms, more strategies, more noise. It’s about refinement. Inside this episode, I’m breaking down the five ways you may be making business far harder than it needs to be, from listening to too many voices, to lacking constraint, to creating your own overwhelm, to constantly reinventing your offers instead of committing to one and selling it properly. If your business currently feels heavy, chaotic, noisy, or like you’re spinning your wheels despite being busy all the damn time, this conversation is for you. And if one of the places you’ve been stuck is trying to figure out what to sell, I’ve got you. My live experience, Create Your Money Making Offer, starts next week and is designed to help you strip away the noise, create a clear offer, and start moving with confidence. Hit play, then come take action.   Check out All The Things here - https://dawnowen.com/lfg Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/ Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

    21 min
  4. Episode 171 - Why Clients Don’t Buy

    May 19

    Episode 171 - Why Clients Don’t Buy

    Ever been so busy cranking out free content that you secretly wonder why your bank account isn’t keeping up with all that value you’re giving? Well, this week’s podcast is gonna flip your whole perspective on its head! Because the thing you think is most valuable - your content - is actually just the warm-up.  The real magic, the actual transformation, starts with your offer. We’re diving into - ✨ Why your offer is more valuable than your content (yes, really) ✨ How to stop undervaluing your offer without tinkering with bonuses or Canva worksheets ✨ The mindset shifts that make your offer feel safe and comfortable - for you AND your client ✨ How to present your offer so clearly and confidently that saying yes becomes a no-brainer Your offer deserves to be the most valuable thing you do - and your clients are waiting for it! Check out All The Things here - https://dawnowen.com/lfg Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/ Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

    27 min
  5. Episode 170 - BadAss Boardroom Takeover - Rowena Wilding

    May 12

    Episode 170 - BadAss Boardroom Takeover - Rowena Wilding

    It’s takeover time again… and this episode does not tiptoe politely around the edges of marketing. This week, Rowena Wilding takes the guest-host seat in Becoming a Business BadAss to talk about the thing she sees sabotaging small business owners more than anything else -  random acts of marketing. No useless hacks. No ‘just post more’ nonsense. Instead, Rowena breaks down her ROAR framework for marketing that actually works: Research: Understanding what your audience really needs, not just what they say they want • Organise: Creating intentional marketing activity instead of chaotic visibility • Action: Why marketing is not passive, and why conversations close sales • Review: Treating every result as data instead of a personal failure spiral She dives into the danger of hiding behind ‘busy work’, the myth that visibility alone creates revenue, and why so many brilliant business owners are exhausting themselves creating noise with no strategy behind it. Expect straight-talking advice on funnels, follow-up, messaging, selling, audience psychology, and building marketing with actual teeth. No beige. No background noise. Just practical strategy, sharp perspective, and marketing that sounds like a real human being.   Find Rowena here - https://wildingmarketing.co.uk/ Check out All The Things here - https://dawnowen.com/lfg Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

    25 min
  6. Episode 169 - Your Offer is Not the Problem

    May 5

    Episode 169 - Your Offer is Not the Problem

    If you’ve been stuck ‘figuring out your offer’, this episode is going to challenge you in the best way. Because what I see time and time again is women telling themselves they need more clarity, more tweaks, more refinement… before they can really go all in. But that’s not what’s actually going on. In this episode, I break down why ‘offer confusion’ is often just a cover for avoiding decision-making - and how that pattern is costing you sales, confidence and momentum in your business. I walk you through the identity shift from ‘thinking about selling’ to actually becoming someone who sells, and why waiting to feel certain is keeping you stuck. You’ll hear exactly why there is no perfect offer, what’s really creating hesitation in your business, and what needs to change if you want to start making consistent money. This is a straight-talking, no-fluff episode designed to get you out of circling and into action. If you’re ready to decide and move, this one’s for you. Check out All The Things here - https://dawnowen.com/lfg Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/ Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

    17 min
  7. Episode 168 - Why All Your Action Isn’t Creating Results

    Apr 28

    Episode 168 - Why All Your Action Isn’t Creating Results

    In this episode, I’m diving into something I’ve been seeing come up again and again with my clients - taking action from scarcity. On the surface, it can look like you’re doing all the right things. You’re showing up, creating content, selling, and signing clients. But underneath it, there’s a different driver. Pressure, urgency, and that constant feeling of ‘it’s not enough.’ I break down what scarcity action really is, how it shows up in your business, and why it keeps you stuck in a cycle of chasing results without ever feeling stable. We talk about the difference between taking action to create something versus taking action to fix something, and why that distinction matters more than your strategy. I also share the key shifts that will help you move out of scarcity and into cleaner, more powerful action that actually builds momentum and consistency. If you’ve been feeling like you’re doing a lot but not getting the results you want, this episode will show you why - and what to do about it. Check out All The Things here - https://dawnowen.com/lfg Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/ Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

    23 min
  8. Episode 167 - Stop Making it About YOU! (It’s costing you money!)

    Apr 21

    Episode 167 - Stop Making it About YOU! (It’s costing you money!)

    If you’ve been telling yourself that you need more confidence before you can make money in your business, this episode is going to shift that for you. I’m breaking down the difference between self-value and business value, and why confusing the two is keeping so many women stuck. When your results start to mean something about you, everything slows down. You hesitate, you overthink, and you stop taking the actions that actually create clients and money. Using the TEAR model, I walk you through how your thoughts are driving your results and why you don’t need to feel ready to start moving. Confidence isn’t a prerequisite for action - it’s something that’s built through it. I also share real business scenarios so you can see exactly how this shows up and what to shift instead. Check out All The Things here - https://dawnowen.com/lfg Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/ Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/ Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/ Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off! Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity

    26 min
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About

Welcome to the Becoming a Business BadAss Podcast!

Information

  • Creator
    Dawn Owen
  • Years Active
    2023 - 2026
  • Episodes
    178
  • Rating
    Explicit
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    Becoming a Business BadAss

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