Creating the World's Best Client Experience

Alison Katschkowsky
  • 5.0 (3)
  • Entrepreneurship
  • Updated Weekly

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

  1. All About Accountability with Gwen Bortner

    11h ago

    All About Accountability with Gwen Bortner

    In this episode Alison speaks with Gwen Bortner, founder of Everyday Effectiveness, about accountability and how it supports business results. They discuss her background in consulting across different industries and how that experience shaped her approach to helping entrepreneurs and organizations improve effectiveness. More importantly, they explore how accountability differs from simple task checking. Gwen defines it as an actual conversation that includes reflection and problem solving, rather than just asking whether something was done. They also discuss why accountability can be difficult, including the fact that it often requires uncomfortable questions and honest self-examination. Alison and Gwen look at accountability in the context of client experience and coaching. They talk about whether business processes are truly serving clients or simply making things easier for the business, and how weekly asynchronous written check-ins can help clients see their progress over time. Gwen identifies three elements that make accountability work: consistency, focus, and feedback. They cover the value of narrowing attention to one to three priorities, and discuss how changing questions from “why” to “what” can reduce defensiveness and lead to better problem solving. She also notes the importance of reviewing what has gone right, not only what needs to change, so that effective patterns can be repeated. HIGHLIGHTS: 1:15 Accountability in business 8:01 Client experience through accountability 13:18 When fit matters most 15:46 The three accountability pillars 21:13 Practical accountability tips connect with Gwen: website: https://everydayeffectiveness.com The Business You Really Want: https://www.youtube.com/@EverydayEffectiveness1 SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    28 min
  2. Recap of The Retreat Industry Forum

    May 21

    Recap of The Retreat Industry Forum

    Alison reflects on the first Retreat Industry Forum, which was created for retreat leaders after realizing there were few dedicated industry events. She shares how the forum was planned and how much value was placed on in-person connection, better conversations, and follow-up. She also recaps the main themes from the program, including pricing, sustainable retreat positioning, advertising, legal issues, sales, leadership, AI, SEO, and retreat logistics. She shares about her talk on retreat promises, where people buy the specific outcome and identity shift, not just the itinerary. Alison finishes with reflections from attendees and the VIP day, which went deeper on SEO prompts, pricing, and retreat promise work. She closes with her takeaways that the work reflects our own journey, the retreat industry needs more community and structure, and being in the room can create opportunities. HIGHLIGHTS: 1:15 Forum Origins and Big Ideas 4:36 In-Person Changes Everything 6:57 Holding the Vision 9:30 Welcome Reception Begins 11:17 Make Five New Connections 21:55 VIP Dinner Sparks Collaboration 26:51 Three Key Takeaways 28:45 Community and Infrastructure 30:14 Say Yes to the Room mentioned in episode: Sancerre Retreat: https://sl1nk.com/dl0vfwk SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    39 min
  3. Podcasting in Your Business with Line Brunet

    May 14

    Podcasting in Your Business with Line Brunet

    In this episode, Alison had the pleasure of reconnecting with her producer, Line Brunet, who has been an integral part of Alison's podcasting journey for nearly seven years. Together, they dive into the significance of podcasting in the modern business landscape, discussing how it enhances personal branding and the unique advantages it can bring to any business. The two explore the current state of the podcasting industry, noting its incredible growth, especially since the pandemic. Line highlights how more celebrities have entered the space, further propelling its popularity, yet acknowledges that many still lack a clear understanding of what podcasting is, which is a fresh and evolving medium, with countless untapped opportunities for connection and brand-building. Unlike other platforms that might deliver a more superficial engagement, podcasts allow for deeper audience connections, as listeners invest substantial time engaging with hosts and their content. They also address the long-game mentality required in podcasting. Alison recalls the foundational advice from Line that success doesn’t come overnight and that consistency and promotion are paramount. They discuss the necessity of regularly engaging with your audience, even when you’re not producing new content. Employing strategies to keep listeners informed about past episodes and leveraging platforms to maintain visibility ensures that your podcast remains relevant and continues to grow. As they transition into emerging trends, Line mentions the resurgence of grassroots podcasting and the growing interest in community-focused content. She reveals how podcasters are experimenting with innovative formats, such as live recordings and interactive Q&As, which enhance listener participation and foster a sense of belonging. They acknowledge that while video might be taking over certain spaces, audio still reigns supreme as the preferred medium for accessibility and multitasking. HIGHLIGHTS: 2:13 Meet Line Brunet 3:57 The Rise of Podcasting 4:44 Benefits of Podcasting 8:19 Building a Personal Brand 9:15 Navigating Podcasting Trends 15:23 The Future of Podcasting 22:11 Advice for Aspiring Podcasters connect with Line website: https://www.iamlinebrunet.com Instagram: @iamlinebrunet Facebook: https://www.facebook.com/linebrunet SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    30 min
  4. From a Mindset to a Brand with Ash Davis

    May 7

    From a Mindset to a Brand with Ash Davis

    Alison is joined by Ash Davis, a friend and fellow entrepreneur with an inspiring journey that spans multiple industries. They delve into his remarkable transition from a successful corporate career, where he served as a national vice president of operations, to establishing his own brand, FTDS—an impactful mantra that encapsulates a mindset geared towards resilience and focus, essential for success in both personal and professional realms. Ash's narrative begins with his roots in corporate media, where he honed his skills as a writer, producer, and engineer for over two decades. He recounts the pivotal moment when he decided to leave this stable career in 2014 to pursue his passions in real estate, writing, and ultimately, his burgeoning brand. This journey was not without its challenges and his experience illustrates the deep relationship between life events and entrepreneurial evolution. They explore Ash's ventures into writing, to his TED Talk about the significance of letter writing in an age dominated by digital communication. This endeavor was not just about publishing; it served as a foundation for his philosophy that encourages individuals to build meaningful connections through personal expression. As they discuss Ash’s latest initiative with FTDS, he shares insights into the power of branding based on personal philosophy. The mantra serves not only as a clothing line and motivational tool but as a beacon for those looking to cut through the noise of daily distractions. This brand aims to resonate with a diverse audience—from teenagers managing social pressures to professionals navigating career complexities—by offering practical advice on how to prioritize what truly matters. Throughout their conversation, Ash emphasizes the importance of community and mentorship in entrepreneurship. By vocalizing his ambitions and surrounding himself with like-minded individuals, he was able to gain accountability and valuable insights that propelled his brand forward. They also touch upon the role of technology in modern entrepreneurship, particularly how Ash leverages tools like social media and AI to refine his message and engage with his audience. HIGHLIGHTS: 1:15 Introduction to FTDS 7:15 The Evolution of a Brand 16:08 The Power of a Mantra 21:33 Building a Business Plan 28:25 Leveraging Connections for Success 31:27 Embracing Failure and Growth connect with Ash website: https://teamftds.com A Life Through Letters: https://www.alifethroughletters.com Instagram: https://www.instagram.com/fckthedumbsht SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    37 min
  5. Thoughts From a Hybrid Practice Model with Jennifer Teplin

    Apr 30

    Thoughts From a Hybrid Practice Model with Jennifer Teplin

    In this episode, Alison dives into the unique intersection of self-care and the client experience, particularly in the wellness industry. She's joined by Jennifer Teplin, the CEO and founder of a transformative hybrid therapy practice that balances in-person and virtual services and they explore how this innovative model not only meets clients where they are but also enhances therapeutic outcomes. Jennifer shares her entrepreneurial journey and the creation of Manhattan Wellness, which has grown from a small team to over 30 full-time therapists serving hundreds of clients weekly across several states. They discuss the importance of adaptability in business, notably how the pandemic forced many practices, including Jennifer’s, to pivot to virtual services. This transition led to unforeseen growth and allowed her practice to expand rapidly. As they go deeper into the client experience, Jennifer unveils her “gold standard” framework, designed to ensure that each client interaction is exceptional, efficient, and compassionate. From rapid responses to inquiries to streamlined therapy matching, they explore the proactive measures her practice takes to eliminate friction points. For instance, Jennifer highlights the importance of immediate communication and personalized placement, which has significantly increased client satisfaction rates. The conversation also touches on the work-life balance challenges that come with being an entrepreneur. Jennifer candidly shares her reflections on managing her responsibilities while preparing for her third child and how she strives to maintain self-care amidst the hustle. Her insights into setting boundaries and prioritizing non-negotiables are invaluable for anyone navigating similar pressures in business. Jennifer’s commitment to continuous improvement is evident as she shares her strategies for hiring and training staff, highlighting the importance of nurturing talent within her practice. The innovative approach of bringing in clinical fellows not only serves clients in need of affordable therapy but also allows new therapists to gain meaningful experience and enhance their skills. HIGHLIGHTS: 5:31 The Journey of Hybrid Therapy 11:18 Adapting to the Pandemic 15:16 Balancing In-Person and Virtual Therapy 21:00 Establishing a Gold Standard 24:31 Innovating Through Challenges 29:51 Taking the First Step 32:35 Prioritizing Self-Care as a Business Owner connect with Jennifer Get Therapy Tips: https://manhattanwellness.myflodesk.com/reframe Manhattan Wellness: https://manhattanwellness.org SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    37 min
  6. Building Safe Visibility with Lillian Sue

    Apr 23

    Building Safe Visibility with Lillian Sue

    In this episode, Alison has a fascinating conversation with Lillian Sue, a PR expert dedicated to helping entrepreneurs, authors, and coaches gain the visibility they need to thrive in their respective industries. Lillian shares her extensive background as a publicity coach and PR specialist. She explains how she equips her clients with the tools needed to create effective media campaigns. With resources like media lists, templates, and strategies for safe visibility, she simplifies the often overwhelming world of publicity. One of the key points of their discussion is the notion that getting media coverage is just the first step. It's not enough to simply appear in front of audiences; what truly matters is how to transform that exposure into meaningful connections and results. Alison and Lillian dive into the misconception many new business owners have about market saturation and visibility. Lillian emphatically states that no market is truly oversaturated; rather, it’s about finding your unique voice amidst the noise. This is where authentic storytelling comes into play. She encourages clients to be transparent and genuine in sharing their narratives, as this authenticity builds trust and connection with potential audiences. A major thread in the conversation is the transformation of media consumption—from social media noise to the revival of traditional channels like magazines. Lillian notes that while many entrepreneurs think social media should be their primary focus, they often overlook the value of speaking engagements and being featured in niche publications. She emphasizes that media is not just about broad reach but about being seen as an authority in areas relevant to one's audience. They also discuss the increasing role of AI in our lives and its impact on publicity strategies. Lillian asserts that the foundation of content—real human connections and storytelling—remains irreplaceable. She points out that despite technological advancements, the authenticity of personal experience is what resonates with audiences. HIGHLIGHTS: 3:18 Understanding Publicity and PR 5:10 The Challenge of Being Noticed 9:05 Goals of Publicity and Media 10:12 The Process of Sharing Stories 12:37 Building Safe Visibility 16:57 Importance of Authenticity 20:03 The Value of Print Media 25:29 Navigating Media Interviews 28:25 Customized Coaching Approaches 29:56 New Trends in Media connect with Lillian Instagram: https://www.instagram.com/liliansueprcoach Facebook group: https://www.facebook.com/groups/bookedfeaturedpaid SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    39 min
  7. When It's Time to Innovate and Make Changes in Your Business with Erin Haag (part 2)

    Apr 16

    When It's Time to Innovate and Make Changes in Your Business with Erin Haag (part 2)

    This is your chance to hear the other side of the story as Alison continues this two-part mini-series on pivotal changes in business by speaking with Erin Haag, founder of Luxury in Business Retreats. They discuss Erin's journey in building her retreats and her decision to pass the business to Alison, delving into the motivations that led to this significant transition. Erin reflects on her challenges in managing multiple businesses and her realization that she needed to focus on the future of Luxury in Business Retreats. Alison and Erin explore the logistics of the acquisition process, emphasizing the importance of intentionality and transparency. Additionally, the two outline the next steps for the retreat business, including upcoming offerings and their shared vision for creating impactful experiences for business leaders. This episode offers valuable insights for anyone considering major changes in their business journey, especially when it comes to buying and selling a business. HIGHLIGHTS: 2:37 The Decision to Sell 3:04 Erin’s Perspective on Luxury Retreats 5:33 The Internal Struggle 8:30 The Shift in Focus 13:17 Taking Immediate Action 14:32 Assessing Business Opportunities 18:43 The Business Acquisition Process 23:01 Navigating Due Diligence 27:25 Finalizing the Agreement 28:58 The Announcement Strategy 31:14 Reflections on the Transition 34:26 Future Plans and Growth 36:54 The Last Retreat 40:59 Embracing Change 42:53 Connecting with the New Vision connect with Erin Pricing Overhaul: https://pricingoverhaul.com Luxury in Business: https://luxuryinbusinessretreats.com Retreat Industry Forum: https://shorturl.at/9189Q SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    50 min
  8. When It's Time to Innovate and Make Changes in Your Business (part 1)

    Apr 9

    When It's Time to Innovate and Make Changes in Your Business (part 1)

    Knowing when it's time to innovate, expand and/or make changes in your business is crucial and in this part 1 of a 2 part series, Alison shares the pivotal moment of acquiring Luxury in Business Retreats. A move that closely aligns with her long-term vision for CU Fitness and the Alison K Agency. She reflects on her journey of growth, emphasizing the extensive thought process and self-doubt that accompanied this significant decision. This episode explores the contrasting dynamics of personal growth and strategic development in business, highlighting how embracing fear can be essential for expansion. Alison also discusses the importance of collaboration with the founder, Erin Haig, as they shape their future vision together. As a precursor to part 2 with Erin, consider your own path in business and the belief systems that can facilitate their growth. HIGHLIGHTS: 3:15 Acquiring Luxury in Business Retreats 4:35 Behind the Scenes of Mindset Work 9:44 Challenges in Business Expansion 15:20 The Importance of Belief and Capacity 21:46 Reflecting on Past Business Changes 30:11 The Decision-Making Process 38:04 The Moment of Commitment 42:24 The Future of Luxury and Business Retreats SPONSOR: Cellev8 Discount code: THEALISONK2024 PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

    49 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

What really goes into a Client Experience? This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!

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