Hort Culture

Plant People

Welcome to Hort Culture, where a group of Extension professionals and plant people talk about the business, production and joy of farming. So, join us for a chat on the culture of horticulture. Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu Check us out on Instagram!

  1. Connecting People, Forests, and Knowledge

    Jun 4 ·  Video

    Connecting People, Forests, and Knowledge

    In this episode of Hort Culture, the hosts sit down with Dr. Eli Sagor, Extension Forestry Specialist and Program Leader for Natural Resources at the University of Minnesota, to discuss forestry, forest management, and the evolving role of Extension education. Dr. Sagor shares how he works with forestry professionals across Minnesota to address real-world challenges through collaborative learning and peer-to-peer knowledge exchange. The conversation explores the impacts of climate change on forest ecosystems, including shifting tree species ranges, invasive pests, and efforts to create climate-resilient woodlands. The group also discusses Minnesota’s unique forest landscapes, favorite tree species, and the importance of stewardship in maintaining healthy forests for future generations. Throughout the episode, the hosts and Dr. Sagor reflect on how Extension has evolved from simply providing information to helping people interpret and apply knowledge in an age of information overload, emphasizing the value of trust, conversation, and authentic human connections in education and outreach. Eli Sagor Great Lakes Silviculture Library Cloquet Forestry Center University of Minnesota Extension Natural Resources Sustainable Forests Education Cooperative Minnesota Master Naturalist Program University of Kentucky Department of Forestry and Natural Resources Kentucky Division of Forestry Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@gmail.com Check us out on Instagram!

    44 min
  2. Specialty Cut Flower Workshops & The Experience Economy

    May 10 ·  Video

    Specialty Cut Flower Workshops & The Experience Economy

    In this episode of the Hort Culture Podcast, hosts Brett, Alexis, Jessica, and Ray are joined by returning guest Savannah Columbia to discuss her master's thesis research on specialty cut flower workshops, consumer behavior, and the rising "experience economy" within agritourism. Savannah framing her study around the concepts of search, experience, and credence goods, explains that hands-on agritourism activities—such as floral arrangement, wreath making, seed starting, and flower drying—function as "experience goods" because their quality and value can only be evaluated by consumers after the event takes place. She points out that consumer interest in these interactive farm experiences has risen sharply since COVID-19, aligning with massive growth in the cut flower industry; national census data shows a 60% increase in farms reporting cut flower sales, and Kentucky's own cut flower directory expanded exponentially from 35 growers in 2020 to roughly 159 by 2026. To better understand what drives this market, Savannah conducted a three-part survey tracking consumer experiences before the workshop, immediately following the event, and four weeks post-experience across nine flower growers in Kentucky and North Carolina. Her research maps out "pre-decision variables" like price, location, demographics, and travel distance alongside long-term consumer relationships. The hosts reflect on how these findings mirror their own real-life behaviors, discussing how modern consumers often prioritize purchasing memorable experiences or experience-based gifts over physical items, concluding that these workshops serve as a vital tool for farmers looking to establish a high consumer lifetime value. FLORAL ENCOUNTERS: EXAMINING THE ROLE OF EXPERIENCE GOODS AND PROMOTERS IN SPECIALTY CUT FLOWER WORKSHOPS Center for Crop Diversification  University of Kentucky Cooperative Extension Service Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@gmail.com Check us out on Instagram!

    44 min
  3. Practical Tips for Productive Growing

    May 3 ·  Video

    Practical Tips for Productive Growing

    This episode of Hort Culture features special guest Sarah Geurkink from the Organic Association of Kentucky and focuses on practical, budget-friendly strategies for growers, with discussions centered around weed management, irrigation, production efficiency, and marketing. The conversation begins with a lighthearted discussion about favorite spring blooming trees before shifting into grower advice. A major topic is weed management, emphasizing the importance of understanding which weeds are most problematic, how quickly they go to seed, and how large the weed seed bank is in the soil. The group explains how tilling can expose dormant weed seeds and why preventing weeds from reaching maturity is one of the best long-term management strategies. They also discuss how using mulch, weed barriers, and consistent maintenance can significantly reduce weed pressure over time. Another useful production tip involves planting in black plastic mulch, where using potting soil instead of field soil around transplants helps reduce heat stress and prevents weeds from growing directly around young plants. The episode also highlights challenges growers face when scaling up from home gardening to market production, especially when sourcing commercial supplies like irrigation parts, produce boxes, and packaging materials. Group purchasing, planning ahead, and building strong relationships with suppliers can help save time and money. Marketing is also discussed, with advice on creating consistency through standard brand colors, fonts, and simple branding tools. The episode wraps up with a creative idea for a short-term “Peak Season CSA,” designed to sell surplus summer produce like tomatoes and peppers while attracting new customers and improving cash flow. Overall, the main takeaway is that thoughtful planning and small strategic decisions can make production more efficient and profitable. Organic Association of Kentucky (OAK) OAK Organic Production Technical Assistance Program Sustainable Agriculture Research and Education (SARE) Kentucky State University (KSU) Pawpaw Program UK Cooperative Extension Service Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@gmail.com Check us out on Instagram!

    50 min
  4. Succession Planning: Securing the Future of Your Operation

    Apr 18 ·  Video

    Succession Planning: Securing the Future of Your Operation

    In this episode, the Hort Culture team are joined by a full panel of guests: Hunter-Anne, and Spencer from KCARD, along with Dr. Steve Isaacs from the Agricultural Economics Department. Together, they dive into one of the most critical—and often overlooked—challenges in horticulture: succession planning. The conversation explores the realities of generational transition in horticulture businesses, including the emotional, financial, and operational complexities involved. Speakers highlight how succession is not just about handing off ownership, but about preserving knowledge, maintaining relationships, and ensuring long-term business sustainability. Key themes include: Early Planning is Essential: Waiting too long to plan for succession can create instability. Proactive strategies help avoid rushed or forced transitions. Communication Matters: Open dialogue between current owners, family members, and potential successors is critical to aligning expectations and avoiding conflict. Training the Next Generation: Preparing successors involves more than technical skills—it requires leadership development, decision-making experience, and industry awareness. Financial and Legal Considerations: Structuring ownership transfer, valuing the business, and navigating tax implications are all vital components of a successful plan. Non-Family Transitions: The episode also addresses alternatives to family succession, including employee ownership and external buyers, which are becoming more common in the industry.The episode emphasizes that succession planning is ultimately about legacy—ensuring that businesses, relationships, and expertise continue to thrive beyond the current generation. Listeners walk away with a deeper understanding of how thoughtful, intentional planning can safeguard the future of horticulture operations and support the next wave of industry leaders. Kentucky Center for Agriculture and Rural Development (KCARD) University of Kentucky Cooperative Extension Service Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@gmail.com Check us out on Instagram!

    52 min
5
out of 5
17 Ratings

About

Welcome to Hort Culture, where a group of Extension professionals and plant people talk about the business, production and joy of farming. So, join us for a chat on the culture of horticulture. Questions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.edu Check us out on Instagram!

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