Tales from the Book Nook

Kate Toon
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Big stories from a little bookshop Join Book Nook owner, author and digital marketing mentor Kate Toon for behind-the-scenes moments, author interviews, reviews, and all the fun that happens in an independent bookshop.

  1. Jul 28

    Behind the Nook: How easy is it to open an indie bookshop?

    Welcome to the first episode fo Tales From The Book Nook. In it I'll address the common question of how to open an independent bookshop, providing a realistic perspective on the challenges and considerations involved. I discussed key factors including: location selection (focusing on affordable rent, high foot traffic, and good neighboring businesses), infrastructure planning, technology requirements, stock sourcing and management, and the importance of proper curation and layout design. While opening a bookshop can be rewarding, it requires treating it as a business first rather than just a passion project, highlighting the narrow profit margins, staffing needs, and the significant time and financial investment required, especially in the first few years. Useful resources:  Visit the online shop Check out our book clubs See our upcoming events   Freebies:  Get the 100 Checklist Join our Facebook community

    Behind the Nook: How easy is it to open an indie bookshop?

  2. Jul 22 ·  Bonus

    Welcome to Tales from the Book Nook

    Hi, I'm Kate Toon, the owner of The Book Nook in Umina, and welcome to my new podcast, Tales from The Book Nook, which will share behind-the-scenes moments from running an indie bookshop, author interviews, book reviews, and stories about the unique community interactions that happen in the store. We'll have four main episode types: Behind the Nook for sharing bookshop processes and challenges, Chat and Chapter for author conversations, Nook Reviews for honest book assessments, and Nook Gossip featuring funny customer moments and shop stories.  Subscribe for regular updates about the bookshop's adventures. Useful resources:  Visit the online shop Check out our book clubs See our upcoming events   Freebies:  Get the 100 Checklist Join our Facebook community

    Welcome to Tales from the Book Nook

  3. 09/09/2025

    SFWYS: How books can impact your profile and business with Fiona Killackey (Success Story)

    So you want to make money while you sleep, but what does that look like in reality? How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to a real-life ADPIPer, Fiona Killackey, about how she created her ADPIP empire, how she used her book to boost it, the challenges, the wins, and the lessons she has for you. Tune in to learn:  How Fiona got started as a marketing strategist, and why she switched to business coaching The pros and cons of having a membership Why creating a personal connection with an audience through a podcast or book is incredibly effective How Fiona uses her podcasting as part of her onboarding process Why sharing who you are and what you believe within your marketing works best in the long term for customer retention How Fiona got her first book written and published How writing books impacted Fiona's profile and her business How having passive income brings a lot of freedom to Fiona's lifestyle   Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to episode notes    Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    SFWYS: How books can impact your profile and business with Fiona Killackey (Success Story)

  4. 08/13/2025

    SFWYS: How to know when your ADPIP isn't working with Kara Lambert (Success Story)

    So you want to make money while you sleep, but what does that look like in reality?  How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to a real-life ADPIPer, Kara Lambert, about how she created her ADPIPs, the challenges, the wins and what to do when your ADPIPs no longer fit with the business adventure you are on. Tune in to learn:  How Kara started her ADPIP empire Kara's specialty as a traditional business coach and her focus on the psychology of business How Kara realised her course wasn't serving what her audience wanted How to pivot to workshops and memberships The benefits of offering one-on-one coaching Why people are more interested in networking in person What Kara plans to focus on with her ADPIPs in the future   Useful resources:  Come to my Test Before You Invest Workshop Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to episode notes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    SFWYS: How to know when your ADPIP isn't working with Kara Lambert (Success Story)

  5. 07/15/2025

    SFWYS: Maintaining successful memberships with Shan Morrison (Success Story)

    So you want to make money while you sleep, but what does that look like in reality?  How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to Shan Morrison about how he supports others to help them build their ADPIP empires. We're gonna talk through the challenges, the wins, and the lessons he's learned along the way.   Tune in to learn:  How Shan started working for Stay Tooned How Shan helps other business owners How memberships work Why business owners should choose the membership model What type of entrepreneurs' memberships are suitable for Where to start setting up your membership How to set up realistic boundaries within your community Which platforms work best for memberships How pricing and subscriptions work The differences between making a course vs. a membership   Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to episode notes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    SFWYS: Maintaining successful memberships with Shan Morrison (Success Story)

  6. 02/15/2025

    DT26: How I got my book published

    Hello and welcome to the Daily Toon and today I'm going to answer a question about how I got a publisher for my book. Kate shared her experiences with self-publishing and traditional publishing, emphasizing the importance of having a marketable book idea and working with a book coach. She also discussed the challenges of promoting a book and the need for a strong marketing strategy. Lastly, Kate expressed her interest in writing a novel and her plans to run a weekend workshop for aspiring authors. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    DT26: How I got my book published

  7. 02/14/2025

    DT25: What Makes a Good Speaker

    Hello and welcome to The Daily Toon and today I'm going to be talking about what I think makes a good public speaker. Kate, a speaker and entrepreneur, shared her insights on effective public speaking techniques. She emphasized the importance of thorough preparation, audience engagement, and a balanced approach to content delivery. Her advice covered various aspects of speaking, from presentation style to practice methods, with a focus on creating value for the audience. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    DT25: What Makes a Good Speaker

  8. 02/13/2025

    DT24: Why I bought a bookshop

    Hello and welcome to the Daily Toon, and today I'm going to be telling you the story of why I bought a bookshop. Kate Toon explains why, at 50, she bought a bookshop after achieving financial security through digital products. Despite caution from advisors, she proceeded for personal joy and community engagement. Kate faced challenges but found fulfillment in running the shop, cherishing the sense of community and creativity it brings. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    DT24: Why I bought a bookshop
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Big stories from a little bookshop Join Book Nook owner, author and digital marketing mentor Kate Toon for behind-the-scenes moments, author interviews, reviews, and all the fun that happens in an independent bookshop.

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