In this episode of Talkin’ Pitt, I’m joined by Dr. Christian Carter, the Director of Olympic Sports Performance at James Madison University (JMU). Christian has been one of the most-requested guests by listeners, and this conversation delivers equal parts coaching philosophy, real talk, and practical lessons from nearly 13 years at JMU. We start with Christian’s path into strength & conditioning: from discovering powerlifting as a teenager, to internships and graduate work, to landing at JMU in 2013 and building a career rooted in consistency, community, and culture. From there, we dive into what actually matters in performance environments: staying authentic as a coach, building a weight room that’s safe and fun, and creating buy-in through competition and intent (yes… including laser tag warm-ups). Christian also shares a perspective that many coaches will feel the longer you’re in it, the more you question how much S&C “matters” compared to skill, sport context, and the reality of athlete lives. We dig into the limitations of sports science, the chaos of real schedules, and why the foundation is still the same: train hard, train consistently, and take care of the human. The back half gets even deeper as Christian talks candidly about mental health, why he started a meditation group for athletes, and the importance of teaching athletes to manage their minds, not just their training loads. We close with a quick-hitter lightning round, including books, dessert, coaching favorites, and a powerful message to his 18-year-old self. If you coach athletes, lead people, or want a conversation that’s honest and refreshing, this one’s for you. Teambuildr Trial Code Use code PITT at checkout. Christian Carter Contact Instagram: @drcoachcarter Email: carte5cr@jmu.edu Pitt Sports Performance Instagram @pitt_sportsperformance Pitt Sports Performance Twitter @pitt_science Music Credit Music Unlimited, “The Podcast Intro.”