Trade Sales Made Simple: For Trade, Construction & Industry Leaders

Ben Wright
  • 4.6 (10)
  • Management
  • Updated Weekly

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with your Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to Episode 191(a fan favourite), and keep listening from there. Episode 191: https://open.spotify.com/episode/142tG4HqqMNvZV1QLxlziw?si=17acc3327a8d4441

  1. E226: If You’re Running With Sales Scripts You’re Leaving Money on the Table - And What to Do Instead to Grow Your Trade Sales:Trade, Leadership, Sales

    1d ago

    E226: If You’re Running With Sales Scripts You’re Leaving Money on the Table - And What to Do Instead to Grow Your Trade Sales:Trade, Leadership, Sales

    Are your sales conversations helping you win more work—or are they costing you deals without you even realizing it? Many trade business owners either rely on rigid sales scripts or simply "wing it" when talking to prospects. The problem is that both approaches can lead to missed opportunities, inconsistent results, and wasted time quoting jobs that never convert. In this episode you'll discover: Why sales frameworks create more consistent results than scripts while allowing you to build genuine connections with customers.How simple frameworks like Deliverables, Decision Makers, and Deadlines can help you uncover critical information and avoid costly sales mistakes.Practical ways to improve your sales process, increase quote conversion rates, and bring more structure to every customer conversation. Listen now to learn how a simple framework-driven sales approach can help you win more jobs, improve your close rates, and make every quote count. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

    9 min
  2. E225: CRITICAL Negotiation Power Moves that Will Help you Sign Deals and Land Customers (And Stop You Losing Sales!): Sales, Leadership, Trade

    3d ago

    E225: CRITICAL Negotiation Power Moves that Will Help you Sign Deals and Land Customers (And Stop You Losing Sales!): Sales, Leadership, Trade

    Are your customers quietly choosing your competitors because of the way you negotiate, quote, or communicate—without you even realizing it? Many trade business owners believe negotiation is all about defending price or being the toughest person at the table. But the reality is that most sales are won or lost long before a formal negotiation begins. In this episode you'll discover: Learn the three powerful negotiation levers—time, power, and knowledge—and how to use them to win more deals without discounting.Discover how slowing down, educating customers, and asking better questions can eliminate many price negotiations before they start.Understand how to position your expertise in a way that builds trust, increases perceived value, and helps customers feel confident choosing your business. Listen now to uncover a simple negotiation framework that can help you close more jobs, reduce price resistance, and grow your sales with greater confidence. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

    10 min
  3. E224: Want to GROW Your Close Rates By 50%? Listen to My Sales Lessons to Save You Years of Trial and Error: Sales, Leadership, Trade

    5d ago

    E224: Want to GROW Your Close Rates By 50%? Listen to My Sales Lessons to Save You Years of Trial and Error: Sales, Leadership, Trade

    Are you unknowingly rushing your sales process and losing deals that should have been yours? Many trade business owners rely on their technical expertise and years of experience to win work, but experience alone doesn’t guarantee strong close rates. If you're spending hours quoting, chasing leads, and wondering why more jobs aren't converting, these mindset shifts could be the missing piece. Listeners will discover how to: Focus their time on the sales activities that generate the greatest impact and improve close ratesBuild stronger customer relationships by bringing genuine care and personality into every sales conversationCreate momentum through small, repeatable improvements that compound into significant sales growth over time Press play now to learn the three mindset habits that can help you stop rushing deals, build trust faster, and consistently win more profitable work. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

    12 min
  4. E223: Tradies Win or Lose Sales in the First 7 Seconds - Get it Wrong and Your Expensive Lead is Wasted Money: Sales, Leadership, Trade

    May 28

    E223: Tradies Win or Lose Sales in the First 7 Seconds - Get it Wrong and Your Expensive Lead is Wasted Money: Sales, Leadership, Trade

    Are you losing sales before you even get the chance to present your quote properly? From poor first impressions to rushed quoting processes and weak follow-up systems, these small mistakes quietly destroy close rates and leave business owners frustrated after spending hours quoting work that never converts. If you’ve ever felt like you’re working harder than ever but not seeing enough signed jobs, this conversation will hit home. Listeners will learn how to: Identify the three most common sales mistakes causing trade businesses to lose jobsImprove customer engagement by matching buyer excitement and building stronger trust from the first interactionCreate a more effective quoting and follow-up process that increases close rates and revenue per deal Press play now to discover the practical sales fixes that can help you stop wasting quotes, win more jobs, and grow your trade business faster. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

    9 min
  5. E222: Without this SECRET Hack, Working Harder Won’t Grow Your Sales: Sales, Leadership, Trade

    May 26

    E222: Without this SECRET Hack, Working Harder Won’t Grow Your Sales: Sales, Leadership, Trade

    What if working harder isn’t the answer to growing your sales? Many business owners and sales professionals pride themselves on their work ethic—and rightly so. But hard work alone doesn’t guarantee results. The real challenge isn’t effort; it’s making sure your effort is directed toward the activities that actually drive sales growth. In this episode you'll discover: Why hard work alone doesn’t always translate into stronger sales resultsHow to distinguish between urgent tasks and truly important sales activitiesThe three key levers that will help you work smarter, focus on what matters, and improve your close rates Press play now to learn how to shift from simply working hard to working effectively—and start achieving the sales growth your effort deserves. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    7 min
  6. E221: 3 Crucial Errors LOSING Trade businesses Sales, and How to Fix them for IMMEDIATE Growth in Your Business: Sales, Leadership, Trade

    May 24

    E221: 3 Crucial Errors LOSING Trade businesses Sales, and How to Fix them for IMMEDIATE Growth in Your Business: Sales, Leadership, Trade

    Are you losing trade sales without even knowing why your customers are saying no? Many trade and construction businesses spend countless hours quoting jobs but still struggle with inconsistent close rates and unpredictable revenue. In this episode, Ben breaks down the three most common mistakes trade businesses make during the quoting process and explains how small changes can dramatically increase both close rates and revenue per job. In this episode you'll discover: Why failing to match your customer’s excitement can instantly reduce trust and cost you sales opportunities.How “tick and flick” quotes force customers to compare you on price instead of value — and what to do instead.The simple follow-up systems that consistently help trade businesses win more jobs without needing more leads. Press play now to learn the practical sales fixes that can help you close more deals, stop wasting time on lost quotes, and grow your trade business faster. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    10 min
  7. E220: This 1 CRUCIAL Framework IS Your Secret Hack To Communicating With Customers and Make You More Money: Trade, Leadership, Sales

    May 21

    E220: This 1 CRUCIAL Framework IS Your Secret Hack To Communicating With Customers and Make You More Money: Trade, Leadership, Sales

    What if one simple communication framework could help you build more trust, reduce customer confusion, and close more sales? In the final episode of this special series, George Bryant breaks down why so many trade businesses lose deals through poor communication — not poor service. This episode introduces a practical framework that makes every customer interaction clearer, calmer, and more effective. In this episode you'll discover: The powerful “APPLE” communication framework that helps guide customers confidently through every stage of the sales journeyHow to eliminate confusion, overwhelm, and uncertainty by improving the way you communicate before, during, and after customer conversationsThe simple shifts that create more trust, better engagement, and faster buying decisions in trade and construction sales Hit play now to learn the communication system that can help you simplify your sales process, create better customer experiences, and increase your close rates without adding more pressure to your sales Know more about George Bryant at https://mindofgeorge.com/ New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    16 min
  8. E219: 3 Mistakes You Didn’t Even Realise You’re Making, That’s Making Closing Sales Feel IMPOSSIBLE: Trade, Leadership, Sales

    May 19

    E219: 3 Mistakes You Didn’t Even Realise You’re Making, That’s Making Closing Sales Feel IMPOSSIBLE: Trade, Leadership, Sales

    Why do so many trade businesses make sales harder than they need to be — even when they’re great at what they do? If you’ve ever felt frustrated by quoting endless jobs without getting enough “yeses,” this episode breaks down three simple but costly mistakes that quietly destroy close rates. Ben Wright and George Bryant unpack how communication gaps, ego-driven selling, and overwhelming customers with too much information can stall momentum, reduce trust, and make deals unnecessarily difficult to close. In this episode you'll discover: Why the “black hole” between customer communications kills momentum — and the simple habit that keeps deals moving forwardHow shifting your language from “I” to “you” instantly creates more emotional buy-in and customer trustThe hidden danger of the “fire hose” approach and how simplifying information helps customers make faster buying decisions Press play now to learn the practical sales fixes that can help your trade business close more deals, create more trust, and grow revenue without making sales feel harder than they should. Know more about George Bryant at https://mindofgeorge.com/ New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    13 min
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4.6
out of 5
10 Ratings

About

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with your Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to Episode 191(a fan favourite), and keep listening from there. Episode 191: https://open.spotify.com/episode/142tG4HqqMNvZV1QLxlziw?si=17acc3327a8d4441

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