LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business o

Brenda Meller
  • 5.0 (11)
  • Entrepreneurship
  • Updated Weekly

Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.   Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.Download a FREE LinkedIn Checklist:www.mellermarketing.com/checklists

  1. Why (and How) I Recommend a Public Membership Directory -- Ep 215

    2d ago

    Why (and How) I Recommend a Public Membership Directory -- Ep 215

    How My Public Membership Directory Promotes Members and Simplifies Referrals In this episode, I explains why I created a public membership directory at mellermarketing.com/directory to systematically refer clients to trusted members when asked for services I don’t provide (e.g., career strategy, resume writing, SEO). The directory helps spotlight members and serves as an easy resource for visitors to find the right referral. I explain how (and why) I collect member details using Kajabi’s Assessments tool, including permission to use a LinkedIn headshot, three short service/topic descriptions, and one web link, then reviews submissions before adding them to a three-column, first-name alphabetical webpage with occasional “This could be you” filler graphics. I also periodically nudge members to submit their info to join the directory, by promoting upcoming LinkedIn “Marketing Monday” features and an email blast to my VIP list, and notes the directory is a benefit for members of her two communities: The Recipe for Social Selling on LinkedIn and Marketing with Meller. 00:00 Welcome and Overview 01:09 Why a Directory Exists 03:12 Building the Intake Form 04:57 Publishing and Organizing Entries 06:15 Getting Members Featured 07:06 Two Communities Explained 08:03 Public Page Best Practices 08:33 Bonus Link and Wrap Up Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    11 min
  2. New LinkedIn Company Page Feature - Create Short Video Clips

    6d ago

    New LinkedIn Company Page Feature - Create Short Video Clips

    In this episode, I share a repurposed YouTube walkthrough, demonstrating a newly noticed LinkedIn company page Event Management feature that lets admins edit event recordings and create short-form clips.  Using my Meller Marketing LinkedIn company page, I walk through how to navigate to the Events tab with upcoming and past events. I then open a recent livestream, and use the in-platform editor to trim off the first three minutes with no audio due to microphone issues.  I then test “Create event clips,” save a short clip, locate it under saved clips, and show how to post or download it, noting captions aren’t perfect and that burned-in captions require other tools like Descript.  I also review options like boosting events, viewing registrations, and following up with attendees. 00:00 Podcast Intro Setup 01:18 Livestream Basics Delay 02:00 Company Page Discovery 03:37 Events Tab Overview 05:27 Editing Event Recording 06:10 Trimming Audio Issues 08:51 Create Event Clips 11:41 Boost And Results 13:37 Follow Up Attendees 14:55 Find Post Saved Clips 17:33 Wrap Up And Next Steps Full YouTube Episode: https://youtu.be/EfAl3qpTuYg  Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    21 min
  3. How to Repurpose LinkedIn Lives as Podcasts with Jon Gay - Ep 214

    Jun 8

    How to Repurpose LinkedIn Lives as Podcasts with Jon Gay - Ep 214

    Repurposing LinkedIn Lives Into Your Podcast with Jon Gay As I was thinking about what to publish this week, I decided to go to my "Vault" containing a few years of LinkedIn Live interviews, and where better to start than this episode, featuring podcast producer Jon Gay who shares strategy tips about converting past LinkedIn Live videos into a podcast and why the advice still matters.  Jon explains the basics of turning video into audio, why audio can be more intimate and memorable than video, and how podcasts create long-term, evergreen ROI.  He covers key production tips: using a dynamic mic like the Samson Q2U instead of a Blue Yeti, recording in a sound-friendly space, doing a mic check, what to avoid drinking before a show (dairy/carbonation), staying close to the mic, and managing notifications.  He compares Zoom with local-recording platforms, discusses editing options (including Descript), and outlines hosting, RSS feeds, distribution to Apple/Spotify/YouTube, promotion tactics, and respecting audience time. We also discuss DIY vs outsourcing, pricing ranges, ideal episode length, and monetization realities. 00:00 Podcast Vault Intro 01:27 Tools Hosting Disclosures 02:34 Meet Jon Gay 04:46 Why Repurpose Lives 05:45 Jon Framework Overview 07:16 Audio Versus Video 08:42 Podcasting Growth ROI 11:23 Mic Gear Recommendations 14:02 Recording Space Setup 15:27 Zoom Versus Local Recording 18:02 Make Visuals Audio Friendly 19:07 Presentation Day Soundcheck 23:35 Mic Technique Proximity 24:55 Editing Software Options 25:14 Choose Your DAW 25:28 Before And After Edit 26:57 Descript Text Editing 28:57 Podcast Hosting Basics 30:26 Distribution And Promotion 32:10 Follow Not Subscribe 33:09 Respect Your Audience 35:41 Audience Q And A 36:10 DIY Vs Outsource Costs 39:11 Ideal Episode Length 42:07 Monetization Mindset 43:29 YouTube Audio Tradeoffs 45:43 Wrap Up And Contact Connect with Jon: https://www.linkedin.com/in/jongay18/ Visit his website: https://jagpodcastproductions.com/ Check out my affiliate / partner offers here: https://www.mellermarketing.com/specialoffers Original livestream: https://www.youtube.com/live/-hhmFrbYC0A?si=EOGA7PJbJs2zTjjN Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    51 min
  4. Your LinkedIn Questions: Real Estate Marketing, Cancelling LinkedIn Premium, Podcast Marketing, and the New "Get Advice From Me" Feature on LinkedIn - Ep 213

    Jun 4

    Your LinkedIn Questions: Real Estate Marketing, Cancelling LinkedIn Premium, Podcast Marketing, and the New "Get Advice From Me" Feature on LinkedIn - Ep 213

    I answer five community questions about LinkedIn and share how I repurpose Q&As into a podcast, blog, and YouTube video while keeping askers anonymous. First, I explain that even without deep industry experience (like real estate), the key is understanding audience mindset on LinkedIn and optimizing a profile to clearly describe services and provide a path to do business.  Next, I advise canceling LinkedIn Premium if its features aren’t being used, and I note the premium tools I find most valuable, including profile views, personalized invite notes, and the away message.  I then explain how to block or report irrelevant or offensive promoted ads.  I also outline ways to capitalize on being tagged in a post that boosted podcast listens by commenting, reposting, linking directly, and networking with others mentioned.  Finally, I discuss LinkedIn’s new paid consultation link "Get Advice from Me" -- a feature for Premium Business, why it may be intended to drive upgrades, and why it may not convert well compared to other profile link placements. 00:00 Community Q&A Intro 01:11 Real Estate LinkedIn Tips 04:33 Profile Refresh Masterclass 05:04 Canceling Premium 06:19 Premium Features Breakdown 08:36 Blocking Offensive Ads 11:17 Podcast Shoutout Spike 15:30 Get Advice Button 21:04 Wrap Up and Contact Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    23 min
  5. Member Spotlight: 1-to-1 Coaching with Elaine Belson - Ep 212

    May 25

    Member Spotlight: 1-to-1 Coaching with Elaine Belson - Ep 212

    Overthinking can look like “being responsible,” but it often feels like you’re stuck in your own head with no exit. We’re putting the spotlight on Elaine Belson, a self-authority coach, speaker, psychotherapist, and Army veteran, to talk about what really helps when you’re hard on yourself, constantly second-guessing, or relying on other people’s reactions to feel OK. Elaine breaks down her one-to-one coaching, including a 60-minute mindset reset and a 90-minute deep dive (plus discounted multi-session packages). We dig into the patterns that keep women trapped in self-criticism and people pleasing, and why building self-authority means learning to trust your instincts, set boundaries without looking for permission, and practice self-validation instead of using others as mirrors. You’ll hear memorable frameworks you can actually use: overthinking is like chocolate cake (comforting, but not a solution), the six types of overthinking, and why emotions are information just like hunger or pain. Elaine also shares the “Columbo” approach to growth (curious, not judgmental) and a powerful reframe for boundaries she calls the opposite of the golden rule. We even get into her story of joining the Army at 42 and what that says about choosing a bigger impact. If you want practical mindset coaching, emotional intelligence tools, and a clearer path to confident decisions, this conversation will give you a solid starting point. Subscribe, share this with a friend who’s stuck in overthinking, and leave a review to help more people find the show.  00:00 Member Spotlight Intro 01:37 Meet Elaine Belson 03:02 Elaine’s Background Mantras 04:28 One to One Coaching Offer 04:43 Who It’s For and How It Helps 07:13 How Clients Find and Book 09:45 Who It’s Not For 10:38 Audience Q and A Stories 14:16 Trends Overthinking Chocolate Cake 16:10 Army Veteran Story Barbie Moment 22:57 Self Validation and Mirroring 25:48 Wrap Up Links and Community Events 30:08 Final Thanks and Close Connect with Elaine on LinkedIn: https://www.linkedin.com/in/elainebelsonlcsw/ Visit Elaine's website: https://www.theselfauthoritycoach.com/ Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    32 min
  6. Your Next LinkedIn Post Is Already In Your Inbox - Ep 211

    May 18

    Your Next LinkedIn Post Is Already In Your Inbox - Ep 211

    In this podcast episode, I turn a real client email into a simple LinkedIn content framework that can help you demonstrate expertise without sharing private details.  I also break down what to do after a post performs well so engagement turns into actual conversations, not just likes.  • pulling content ideas from emails, texts, and DMs we already receive  • anonymizing client context while keeping the lesson useful  • evaluating a LinkedIn post using reactions and comments as signals  • reviewing reactors for reconnection and follow-up opportunities  • inviting second- and third-degree people to connect with a personal note  • replying to every comment to improve etiquette and reach  • keeping posts conversational so they do not read like AI  • using fewer, relevant hashtags and keeping expectations realistic  00:00 Why I Published Today 00:37 Turn Questions Into Content 01:05 Anonymized Client Post Review 03:00 Follow Up On Reactions 05:12 Reply to Every Comment 05:52 Sound Human Not AI 06:44 Hashtags and SEO Reality 08:07 Wrap Up and Call to Action Shout out to Podcasting Business School: https://podcasts.apple.com/us/podcast/podcasting-business-school/id1439327697  QUESTIONS? You can email me at Brenda at MellerMarketing.com.  Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    10 min
  7. How to Curate Content That Prospects / Candidates Actually Trust - Ep 210

    May 11

    How to Curate Content That Prospects / Candidates Actually Trust - Ep 210

    QUESTION: How do I curate valuable content that builds trust for prospects & candidates? This episode answers an audience question. 00:00 Welcome and Audience Question 00:15 VIP Email List Workflow 02:00 Trust Building Basics 03:14 Prospect Content Strategy 03:46 LinkedIn vs YouTube Monetization 07:06 Content for Candidates 08:31 Organizing Past Episodes 09:32 Podcast Episodes to Reference 15:12 Turning Podcasts Into Blogs 16:02 Blogs and Masterclass Ideas 18:41 Testimonials and Social Proof 19:24 Wrap Up and Next Steps Podcast Episodes Referenced: 191: AI Can’t Do This: Answer Your LinkedIn Questions buzzsprout.com/2162051/episodes/18198338  184: How Speaking Can Help You Showcase Your Business and Expertise. buzzsprout.com/2162051/episodes/17940730182: This Week’s LinkedIn Questions: How to Get a Bigger Slice of the LinkedIn Pie. buzzsprout.com/2162051/episodes/17874958163: Tips for Posting on Your LinkedIn Company Page. buzzsprout.com/2162051/episodes/17148531132: Trifecta Talks (with Michelle B. Griffin and Michelle J. Raymond) buzzsprout.com/2162051/episodes/15914620118: SEO Tips for Entrepreneurs (with Rachel Lindteigen) buzzsprout.com/2162051/episodes/15465378110: How to use FAQs as content featuring a question buzzsprout.com/2162051/episodes/15400028 Blogs Referenced: AI Can’t Do This: Answer Your LinkedIn Questions mellermarketing.com/blog/why-brenda-meller-is-better-than-chatGPT-at-answering-linkedin-questionsReminding People What You Do Is Good Marketing mellermarketing.com/blog/reminding-people-what-you-do-is-good-marketingAmazing Virtual Marketing Masterclasses to Supercharge Your Business mellermarketing.com/blog/amazing-virtual-marketing-masterclasses-marketing-with-mellerBlog on LinkedIn: Why Bother? mellermarketing.com/blog/blog-on-linkedin-why-botherWanna Grow Your Business? Ask Your Clients for Testimonials mellermarketing.com/blog/leverage-raving-customers-to-find-more-customers Join my VIP Email List: mellermarketing.com/subscribe Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    21 min
  8. Member Spotlight: Go High Level with Carrie Saunders Ep 209

    May 4

    Member Spotlight: Go High Level with Carrie Saunders Ep 209

    We bring on Carrie Saunders for a Member Spotlight and get a clear look at Go High Level through her white-label offer, Course Creator Suite, including what it does well for course creators and online business owners. We also talk honestly about platform support, pricing pressure, and what it really takes to move from tools like Kajabi, Wix, or WordPress. • how our Member Spotlight interviews work and why we feature members • what Go High Level is and who it helps • why Course Creator Suite adds curated training plus live Q&A and implementation support • when DIY setup makes sense and when done-for-you support saves time • pricing at $97/month plus usage-based email and messaging costs • how importing courses and contacts works when migrating from Kajabi • why the built-in CRM matters for tracking forms, bookings, purchases, tags, and lifetime value • a quick CRM demo showing contact records and pipeline workflows • upcoming Marketing with Meller events and how we handle calendar invites Learn more:  https://coursecreatorsuite.com or info@coursecreatorsuite.com Connect with Carrie Saunders on LinkedIn: https://www.linkedin.com/in/carriesaunders/ Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    40 min
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5
out of 5
11 Ratings

About

Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.   Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.Download a FREE LinkedIn Checklist:www.mellermarketing.com/checklists

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