6 Degrees of Associations: Presented by Big Red M

Big Red M

Presented by Big Red M, Six Degrees of Associations is designed to be a professional development and education resource for individuals working across all aspects of associations. Whether you're in strategic planning, membership, marketing, communications, sales, generating non-dues revenue, or publications—our podcast is here to support you. If you're an “association lifer” like us, make Six Degrees of Associations part of your podcast listening routine!

  1. Apr 29

    Why Toxic Positivity is Kryptonite for Association Leadership

    Courtney Clark, an incredible human who is a world-renowned speaker, author, and researcher on resilience and change, is our guest this week on Six Degrees of Associations, presented by Big Red M.As someone who has spent extensive time working in the association space and has keynoted countless industry events, Courtney is on a mission to end toxic positivity in the workplace.Going beyond pure grit, she discusses how there may come a time in your life, career, or at the inflection point of your association where you actually need to pivot. Sometimes, grit alone won’t get the job done. That is why knowing what to eliminate or stop doing is often more important than knowing what to optimize, because you can never build success while optimizing for all the wrong things.We also touch on the following themes:- Addressing the Gap: Navigating the space between what people want and what they are willing to do.- True Adaptability: What it actually looks like to be adaptable in real-time.- Goals vs. Plans: Understanding the fundamental difference between the two.- Kindness vs. Niceness: Why being nice and being kind are not the same thing.- The Ultimate Choice: Deciding when to pivot and when to persevere.Learn MoreShortCutBook.com: https://courtneyclark.com/theshortcut/ Learn more about Courtney: https://courtneyclark.com/ Watch our episode with Randy Pennington: https://youtu.be/qxroqax1ea4 BigRedM.com: https://bigredm.com/

    29 min
  2. Mar 25

    How Associations Can Reach the Holy Grail of Retention

    Everyone wants everything faster. It's a recurring theme in our culture, and if associations are going to keep up, responsiveness and speed will be the coin of the realm.We're joined this week on Six Degrees of Associations, presented by Big Red M, by prolific author, speaker, branding and marketing thought leader, business-growth expert, and world‑renowned tequila influencer Jay Baer, who brings his passion and wisdom to the show alongside host Lucas McCann, Big Red M CEO and serial entrepreneur.As Jay points out, consumers are telling us that speed is as important as price — but are you running your association that way? It's obvious many associations are either unaware of this or have grown complacent about their standing in the marketplace. We also learn from Jay that responsiveness is the key to unlocking what so many associations are seeking: member retention and loyalty.In the age of AI, the human touch will be what stands out. Once efficiency gains become a red‑ocean commodity through AI, Jay predicts, those who return to the human touch will gain the lasting competitive advantage.Jay’s Website: https://www.jaybaer.com/ “The Time to Win: How to Exceed Your Customers’ Need for Speed”: https://www.amazon.com/dp/B0C9NYKWK9?ref_=pe_3052080_276849420 About the Tequila Report: https://www.tequilareport.com/ Follow Jay on LinkedIn: https://www.linkedin.com/in/jaybaer/ Jay on YouTube: https://www.youtube.com/c/JayBaer

    39 min
  3. Feb 18

    Four Principles That Improve Every Aspect of Your Association

    New York Times bestselling author and business-philosophy and leadership expert Mark Sanborn is our distinguished guest on this week’s edition of the Six Degrees of Associations Podcast, hosted by Lucas McCann and presented by Big Red M. In addition to his writing, Mark is a prolific and highly sought-after speaker who is a member of the Speaker Hall of Fame and a recipient of the Cavett Award, the highest honor from the National Speakers Association.Mark knows the business of associations inside and out, as you’ll hear in this interview. He’s spoken to many associations in his illustrious career and served as volunteer president of the National Speakers Association in 2004.He joined High Point University’s Access to Innovators program in 2019 as Leadership Expert in Residence. [Previous podcast guest Scott McKain is also a member of this prestigious program.] Mark also serves as president of Sanborn & Associates. The interview kicks off with an exploration of the four principles from The Fred Factor (the book for which Mark is best known). These principles impact every aspect of any business:1. Everyone makes a difference. It’s just a matter of what kind of difference you want to make, and it’s important to be intentional about it. 2. You can add value to anything you do, and it does not necessarily have to cost you a nickel. 3. It’s all built on relationships. [Associations: pay attention — it’s not just the quantity of members but the quality of relationships members have with the association and with one another. “Numbers and data are less powerful than relationship capital,” and that’s always a challenge to address, as Mark tells us.] 4. You’ve got to reinvent yourself every day. You have to keep things fresh.Ready to learn more? Get The Fred Factor here: https://www.amazon.com/Fred-Factor-Passion-Ordinary-Extraordinary/dp/0385513518 Visit Mark’s website here: https://marksanborn.com/

    38 min

Ratings & Reviews

5
out of 5
3 Ratings

About

Presented by Big Red M, Six Degrees of Associations is designed to be a professional development and education resource for individuals working across all aspects of associations. Whether you're in strategic planning, membership, marketing, communications, sales, generating non-dues revenue, or publications—our podcast is here to support you. If you're an “association lifer” like us, make Six Degrees of Associations part of your podcast listening routine!

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