Unmasked: The CEO Files

Leanne Bucaro, Alan McLaren

The mic is on. The masks are off. UNMASKED: The CEO Files explores the leadership journeys you don’t see on LinkedIn. The turning points, the real pivots, the moments that shaped who these leaders became beneath the title. We sit with executives as they talk candidly about building trust at scale, shaping culture, and staying visible without selling out who they are. Why it matters In a world of curated content and algorithm-chasing brands, UNMASKED offers something rare: a human signal that resonates. These are the stories behind the success. The decisions made in uncertainty. The moments that rewired how a leader shows up.

  1. 1d ago

    Outside Capital Comes With Inside Pressure With Guest Kyle York

    What does it really take to raise capital, scale a technology company, and build lasting enterprise value? In this episode of UNMASKED: The Capital Raise Files, host Alan McLaren sits down with Kyle York, Co-Founder, CEO and Managing Partner of York IE, to uncover the realities of fundraising, venture capital, and building enduring technology businesses. Drawing on his experience scaling Dyn from $3M to $100M in ARR before its $600M acquisition by Oracle, Kyle shares candid insights from both sides of the capital table. They explore what investors really look for, why founders matter more than ever, the importance of capital efficiency, navigating leadership transitions, and why raising money should be about building a better business—not simply chasing the next funding round. In this episode, discover: ➡️ What investors really want to see in a startup pitch. ➡️ Why enterprise value matters more than fundraising milestones. ➡️ The realities of venture capital and investor expectations. ➡️ How to scale teams, navigate governance, and prepare for growth. ➡️ Why founder-market fit and execution can make or break a company. ➡️ How to build a successful business without losing sight of your values. Whether you're a startup founder, entrepreneur, CEO, technology executive, or investor, this conversation offers practical advice on raising growth capital, scaling strategically, and building a business that lasts. Connect with Kyle York and York IE: 🌐 Website: https://york.ie 🔗 Social: @YorkGrowth | @KyleYork20 🔗 Connect with Kyle on LinkedIn: https://www.linkedin.com/in/kyork20/ 📚 Check out Kyle's E-Book, "How to Become the CEO of Your Career" here: https://york.ie/wp-content/uploads/2019/09/York_IE_Become_the_CEO_of_your_career.pdf _____ UNMASKED: The Capital Raise Files: Real stories from CEOs who have raised capital, so other leaders can move through the process with more clarity, confidence and fewer wasted rooms. In this special series of Unmasked: The CEO Files, we sit down with CEOs and founders who have actually lived through a capital raise to uncover what happened behind the deck, the numbers and the polished story. Why was the money needed? How did they approach the market? How many investor rooms did it take? What questions created pressure? Where did trust form, and where did resistance show up? Most importantly, what would they do differently if they had to raise again? Because raising capital is never just about the business opportunity, the financial model or the pitch deck. Investors are evaluating the leader in the room, too. How clearly can a CEO communicate under pressure? Can they build trust? Can they respond when challenged? And how does the way they show up influence the outcome? The Capital Raise Files goes beyond fundraising advice to explore the lived experience of raising capital, giving CEOs and founders practical insight they can take into their own investor rooms. If you’re preparing to raise capital, considering M&A or moving toward an IPO, these are the real stories worth hearing. We’re researching why some capital raises move quickly in fewer investor meetings while others drag through extra meetings and follow-up. If you’ve raised capital, we’d value your input. It takes under a minute and all responses are aggregated and never attributed. Click here: https://tally.so/r/68yyZB If you are interested in the findings let us know at alan@strataoriginals.com 🔗 Connect with STRATA Website: www.strataoriginals.com LinkedIn: https://www.linkedin.com/company/80453987 Subscribe for more candid conversations with the people behind the capital, companies, and decisions shaping the entrepreneurial ecosystem.

  2. 1d ago

    What Makes or Breaks a CEO Transition With Guest Navid Nazemian and Host Alan McLaren

    A new CEO role can make or break a career. So why do so many executives enter their next leadership transition without a roadmap? In this episode of UNMASKED: The CEO Files, Alan McLaren sits down with award-winning executive coach and international bestselling author of Mastering Executive Transitions to uncover what it really takes to succeed in a new leadership role. Discover the Double Diamond Framework, the critical first 90–120 days, and the 5 Cs of successful leadership transitions. From building credibility and navigating organizational politics to knowing when to listen, act, and inspire change, this conversation offers practical insights every CEO and senior executive needs. Plus, discover the one question every CEO should ask before accepting their next role. The takeaway? Invest in preparedness, not prediction. 🎧 Watch now and learn how to turn leadership transitions into lasting success. ______ UNMASKED: The CEO Files. The mic is on. The masks are off. UNMASKED: The CEO Files explores the leadership journeys you don’t see on LinkedIn. The turning points, the real pivots, the moments that shaped who these leaders became beneath the title. We sit with executives as they talk candidly about building trust at scale, shaping culture, and staying visible without selling out who they are. Why it matters: In a world of curated content and algorithm-chasing brands, UNMASKED offers something rare: a human signal that resonates. These are the stories behind the success. The decisions made in uncertainty. The moments that rewired how a leader shows up. If investor trust isn’t building fast enough, your raise may require more conversations than it should. Try the Capital Room Scan: https://stratacapitalroomscan.s.gy/origRm 🔗 Connect with STRATA Website: www.strataoriginals.com LinkedIn: https://www.linkedin.com/company/strataoriginals/posts/?feedView=all

  3. 1d ago

    Easy to Believe: How Leaders & Organizations Earn Trust - With Guests Leanne Bucaro & Dave Sutton

    Trust isn't built through messaging. It's built through leadership, decisions, and the way a business operates. In this special episode of UNMASKED: The CEO Files, Alan McLaren and Leanne Bucaro are joined by entrepreneur, investor, and former public company CEO Dave Sutton to explore how leaders build trust, navigate uncertainty, and turn trust into a competitive advantage. In this episode, we explore: ➡️ Why trust must be built into business operations, not just messaging. ➡️ How leadership behaviour shapes team dynamics and decision-making. ➡️ Why transparency and vulnerability matter during times of uncertainty. ➡️ How AI, layoffs, and corporate communications can impact trust. ➡️ How CEOs can make trust a lasting competitive advantage. 🔗 Connect with Dave Sutton on LinkedIn: https://www.linkedin.com/in/marketingscientists/ ______ UNMASKED: The CEO Files. The mic is on. The masks are off. UNMASKED: The CEO Files explores the leadership journeys you don’t see on LinkedIn. The turning points, the real pivots, the moments that shaped who these leaders became beneath the title. We sit with executives as they talk candidly about building trust at scale, shaping culture, and staying visible without selling out who they are. Why it matters: In a world of curated content and algorithm-chasing brands, UNMASKED offers something rare: a human signal that resonates. These are the stories behind the success. The decisions made in uncertainty. The moments that rewired how a leader shows up. If investor trust isn’t building fast enough, your raise may require more conversations than it should. Try the Capital Room Scan: https://stratacapitalroomscan.s.gy/origRm 🔗 Connect with STRATA Website: www.strataoriginals.com LinkedIn: https://www.linkedin.com/company/strataoriginals/posts/?feedView=all

  4. 1d ago

    Raise With The Exit In Mind With Guest Neil Grosscup

    Building a spirits brand and raising capital? Success takes more than a great product. In this episode of UNMASKED: The Capital Raise Files, host Alan McLaren sits down with Neil Grossup, Founder of Collina Hospitality, to explore what it takes to raise capital, build consumer traction, and position a business for a successful exit. In this episode we explore: ➡️ How to raise capital from the right investors and family offices. ➡️ Why transparency and consistent communication are essential to building investor trust. ➡️ How to manage equity dilution while planning for a successful exit. ➡️ Why focused growth and strong consumer traction help attract strategic acquirers. ➡️ How to navigate due diligence, deal fatigue, and the realities of selling a business. Whether you're raising capital, scaling a consumer brand, or preparing for an acquisition, Neil shares practical lessons on building investor relationships, making smarter funding decisions, and creating long-term business value. _____ UNMASKED: The Capital Raise Files: Real stories from CEOs who have raised capital, so other leaders can move through the process with more clarity, confidence and fewer wasted rooms. In this special series of Unmasked: The CEO Files, we sit down with CEOs and founders who have actually lived through a capital raise to uncover what happened behind the deck, the numbers and the polished story. Why was the money needed? How did they approach the market? How many investor rooms did it take? What questions created pressure? Where did trust form, and where did resistance show up? Most importantly, what would they do differently if they had to raise again? Because raising capital is never just about the business opportunity, the financial model or the pitch deck. Investors are evaluating the leader in the room, too. How clearly can a CEO communicate under pressure? Can they build trust? Can they respond when challenged? And how does the way they show up influence the outcome? The Capital Raise Files goes beyond fundraising advice to explore the lived experience of raising capital, giving CEOs and founders practical insight they can take into their own investor rooms. If you’re preparing to raise capital, considering M&A or moving toward an IPO, these are the real stories worth hearing. We’re researching why some capital raises move quickly in fewer investor meetings while others drag through extra meetings and follow-up. If you’ve raised capital, we’d value your input. It takes under a minute and all responses are aggregated and never attributed. Click here: https://tally.so/r/68yyZB If you are interested in the findings let us know at alan@strataoriginals.com 🔗 Connect with STRATA Website: www.strataoriginals.com LinkedIn: https://www.linkedin.com/company/80453987

  5. 1d ago

    More Than the Owner’s Son: Chris Hughes on Finding His Own Way.

    What does it take to grow a business from $30 million to $300 million while transforming operations, navigating succession, and building long-term value? In this episode of UNMASKED: The CEO Files, Chris Hughes shares lessons from his journey from receptionist in his family’s maintenance business to Chief Executive, leading major acquisitions, a whole-of-business transformation, and an eventual exit to an iwi partner. Now working through Aperture Limited and Duality as an owner, operator, and investor, Chris is putting that experience to work helping business owners and CEOs navigate growth, change, and what comes next. In this episode, we explore: ➡️ How Chris helped grow a family business from $30 million to $300 million in turnover. ➡️ The role acquisitions and strategic partnerships played in transforming the business. ➡️ Why successful transformation means redesigning how people, processes, systems, and customer experiences work together. ➡️ What business owners should consider when planning succession and choosing the right ownership partner. ➡️ How operational experience can uncover new opportunities for growth, investment, and long-term value. 🔗 Connect with Chris on LinkedIn: https://www.linkedin.com/in/chris-hughes-newzealand/?isSelfProfile=false ______ UNMASKED: The CEO Files. The mic is on. The masks are off. UNMASKED: The CEO Files explores the leadership journeys you don’t see on LinkedIn. The turning points, the real pivots, the moments that shaped who these leaders became beneath the title. We sit with executives as they talk candidly about building trust at scale, shaping culture, and staying visible without selling out who they are. Why it matters: In a world of curated content and algorithm-chasing brands, UNMASKED offers something rare: a human signal that resonates. These are the stories behind the success. The decisions made in uncertainty. The moments that rewired how a leader shows up. If investor trust isn’t building fast enough, your raise may require more conversations than it should. Try the Capital Room Scan: https://stratacapitalroomscan.s.gy/origRm 🔗 Connect with STRATA Website: www.strataoriginals.com LinkedIn: https://www.linkedin.com/company/strataoriginals/posts/?feedView=all

  6. 1d ago

    Capital Partnerships Based On Trust With Guest James Umlah

    Raising capital or selling your business? The real work starts long before the deal. In this episode of UNMASKED: The Capital Raise Files, host Alan McLaren sits down with James Umlah to explore how investor readiness, transparency, and the right partnerships can make or break a transaction. In this episode we explore: ➡️ Why preparing your business for sale from day one makes you a stronger business owner. ➡️ What investors really look for in leadership, cash flow, and business performance. ➡️ How to choose the right capital partner and align on values, expectations, and long-term goals. ➡️ Why transparency around business weaknesses builds trust and protects your deal. ➡️ How to prepare for due diligence, navigate deal fatigue, and keep your business and personal priorities aligned. Whether you're preparing to raise private equity, sell your company, pursue an M&A transaction, or scale your business, Alan and James share practical insights to help you make smarter decisions, build stronger investor relationships, and protect the legacy you're working hard to create. _____ UNMASKED: The Capital Raise Files: Real stories from CEOs who have raised capital, so other leaders can move through the process with more clarity, confidence and fewer wasted rooms. In this special series of Unmasked: The CEO Files, we sit down with CEOs and founders who have actually lived through a capital raise to uncover what happened behind the deck, the numbers and the polished story. Why was the money needed? How did they approach the market? How many investor rooms did it take? What questions created pressure? Where did trust form, and where did resistance show up? Most importantly, what would they do differently if they had to raise again? Because raising capital is never just about the business opportunity, the financial model or the pitch deck. Investors are evaluating the leader in the room, too. How clearly can a CEO communicate under pressure? Can they build trust? Can they respond when challenged? And how does the way they show up influence the outcome? The Capital Raise Files goes beyond fundraising advice to explore the lived experience of raising capital, giving CEOs and founders practical insight they can take into their own investor rooms. If you’re preparing to raise capital, considering M&A or moving toward an IPO, these are the real stories worth hearing. We’re researching why some capital raises move quickly in fewer investor meetings while others drag through extra meetings and follow-up. If you’ve raised capital, we’d value your input. It takes under a minute and all responses are aggregated and never attributed. Click here: https://tally.so/r/68yyZB If you are interested in the findings let us know at alan@strataoriginals.com 🔗 Connect with STRATA Website: www.strataoriginals.com LinkedIn: https://www.linkedin.com/company/80453987

  7. Oct 7

    Make Investors Compete For The Deal With Guest Roy Moëd

    What does it really take to raise capital, build a resilient business, and make investors compete for the deal? In this episode of UNMASKED: The Capital Raise Files, Alan sits down with entrepreneur, CEO and LifeBook Memoirs co-founder Roy Moëd to explore decades of entrepreneurial experience, fundraising lessons, business reinvention, and the importance of finding investors who believe in both the opportunity and the mission. In this episode, we explore: ➡️ How to create competition among investors ➡️ Why investor alignment and trust matter ➡️ How to handle pressure and challenging questions ➡️ Using AI to stress-test your pitch and prepare for investors ➡️ Why your legacy matters beyond money and business success Roy has chronicled the journeys of 67 startups and, through LifeBook Memoirs, has helped create more than 2,000 private autobiographies and memoirs. A global serial entrepreneur and longtime YPO member, Roy brings a unique perspective on business, storytelling, leadership and building something that lasts. His reminder is simple: raising money is only ever a means, what lasts is what you build with it. 🔗 Connect with Roy Moëd on LinkedIn: https://www.linkedin.com/in/roy-mo%C3%ABd-lifebook-memoirs/ _____ UNMASKED: The Capital Raise Files: Real stories from CEOs who have raised capital, so other leaders can move through the process with more clarity, confidence and fewer wasted rooms. In this special series of Unmasked: The CEO Files, we sit down with CEOs and founders who have actually lived through a capital raise to uncover what happened behind the deck, the numbers and the polished story. Why was the money needed? How did they approach the market? How many investor rooms did it take? What questions created pressure? Where did trust form, and where did resistance show up? Most importantly, what would they do differently if they had to raise again? Because raising capital is never just about the business opportunity, the financial model or the pitch deck. Investors are evaluating the leader in the room, too. How clearly can a CEO communicate under pressure? Can they build trust? Can they respond when challenged? And how does the way they show up influence the outcome? The Capital Raise Files goes beyond fundraising advice to explore the lived experience of raising capital, giving CEOs and founders practical insight they can take into their own investor rooms. If you’re preparing to raise capital, considering M&A or moving toward an IPO, these are the real stories worth hearing. We’re researching why some capital raises move quickly in fewer investor meetings while others drag through extra meetings and follow-up. If you’ve raised capital, we’d value your input. It takes under a minute and all responses are aggregated and never attributed. Click here: https://tally.so/r/68yyZB If you are interested in the findings let us know at alan@strataoriginals.com 🔗 Connect with STRATA Website: www.strataoriginals.com LinkedIn: https://www.linkedin.com/company/80453987

  8. Oct 7

    Capital With Conviction: Why Investor Alignment Matters With Guest Wayne Hennessy-Barret

    What does it really take to build a mission-driven business, raise capital, and stay true to your values when the pressure is on? In this episode of UNMASKED: The Capital Raise Files, Alan sits down with Wayne Hennessy-Barrett, Founder and Executive Chairman of 4G Capital, a fintech company helping small businesses across Africa access the working capital they need to grow. Wayne shares his journey from 17 years in the British Army to building a business focused on democratizing wealth creation for entrepreneurs in Kenya and Uganda. In this episode, we explore: ➡️ How Wayne's military career shaped his approach to leadership and decision-making ➡️ The journey from the British Army to building 4G Capital ➡️ What investors really want to know during a capital raise ➡️ Why customer trust and company values matter when times get tough ➡️ Wayne's advice for founders building sustainable, mission-driven businesses The conversation dives into fundraising, leadership, investor alignment and the difficult decisions that come with building a growing company. Wayne also shares what he learned from raising capital during COVID, why choosing the right investors matters, and how staying focused on customers and values can shape a stronger business. 🔗 Connect with Wayne on LinkedIn: https://www.linkedin.com/in/waynehennessybarrett/?isSelfProfile=false _______ UNMASKED: The Capital Raise Files: Real stories from CEOs who have raised capital, so other leaders can move through the process with more clarity, confidence and fewer wasted rooms. In this special series of Unmasked: The CEO Files, we sit down with CEOs and founders who have actually lived through a capital raise to uncover what happened behind the deck, the numbers and the polished story. Why was the money needed? How did they approach the market? How many investor rooms did it take? What questions created pressure? Where did trust form, and where did resistance show up? Most importantly, what would they do differently if they had to raise again? Because raising capital is never just about the business opportunity, the financial model or the pitch deck. Investors are evaluating the leader in the room, too. How clearly can a CEO communicate under pressure? Can they build trust? Can they respond when challenged? And how does the way they show up influence the outcome? The Capital Raise Files goes beyond fundraising advice to explore the lived experience of raising capital, giving CEOs and founders practical insight they can take into their own investor rooms. If you’re preparing to raise capital, considering M&A or moving toward an IPO, these are the real stories worth hearing. We’re researching why some capital raises move quickly in fewer investor meetings while others drag through extra meetings and follow-up. If you’ve raised capital, we’d value your input. It takes under a minute and all responses are aggregated and never attributed. Click here: https://tally.so/r/68yyZB If you are interested in the findings let us know at alan@strataoriginals.com 🔗 Connect with STRATA Website: www.strataoriginals.com LinkedIn: https://www.linkedin.com/company/80453987

About

The mic is on. The masks are off. UNMASKED: The CEO Files explores the leadership journeys you don’t see on LinkedIn. The turning points, the real pivots, the moments that shaped who these leaders became beneath the title. We sit with executives as they talk candidly about building trust at scale, shaping culture, and staying visible without selling out who they are. Why it matters In a world of curated content and algorithm-chasing brands, UNMASKED offers something rare: a human signal that resonates. These are the stories behind the success. The decisions made in uncertainty. The moments that rewired how a leader shows up.