Dental Marketing Goat

Gary Bird
  • 5.0 (3)
  • Marketing
  • Updated Weekly

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business. 

  1. 1d ago

    #274 Google Just Killed AI Search (Most Marketing Companies are Lying to You About it)

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Marketing companies are selling AI SEO services that Google literally says you don’t need. In this episode, Gary Bird breaks down Google’s latest AI search guidance, the 5 biggest SEO myths dentists should ignore, and why SEO still matters more than ever for new patient growth. You’ll learn where AI search actually fits into dental marketing, why only about 1% of new patients are coming through AI chatbots right now, and what to focus on if you want your practice to keep growing in 2026. Built from SMC’s real-world data across 1,195 practices. Subscribe to Dental Marketing Goat for tactical dental marketing strategies that help you get more patients and grow faster. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖  Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.  Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4d4C09F 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    7 min

  2. 3d ago

    #273 "I Can't Afford Dental Marketing"

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists say they can’t afford marketing. The real issue is that they can’t afford to market. In this solo Dental Marketing Goat episode, Gary Bird breaks down how dental practices should think about marketing budgets in 2026, why underinvesting leads to patient attrition, and the exact percentage-of-collections framework to use if you want to maintain, grow, or scale aggressively. Gary covers free ways to generate more patients through Google reviews and referrals, how much to spend each month on dental marketing, and why the right marketing system becomes the only expense that actually pays you back. Built from real-world data across 1,195+ practices, this is a tactical blueprint for new patient growth, practice management, and smarter scaling. Subscribe to Dental Marketing Goat for weekly no-fluff strategies on dental marketing, new patient growth, phone conversion, Google reviews, and practice growth. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖  Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.  Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4d4C09F 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    9 min

  3. 3d ago

    #272 15 New Patients per Month from AI Receptionist

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists don’t realize their front desk is quietly killing their growth. This practice was missing calls, losing new patients, and wasting marketing dollars until an AI receptionist started booking 92% of missed calls and adding 10–15 extra new patients per month. In this episode, Gary Bird breaks down the exact AI systems driving 800% ROI, improving phone conversion, reducing front desk overload, and helping practices scale without adding unnecessary payroll. You’ll learn how AI receptionists, patient communication systems, and automation can improve scheduling, increase conversions, and streamline practice management. SMC works with 1,195+ practices and sees the same problem over and over: great dental marketing fails when calls go unanswered. If you want more new patient growth, better phone conversion, stronger Google reviews, and smarter operational systems for your dental startup, fee-for-service office, or DSO, this episode is for you. Subscribe for more tactical dental marketing strategies that actually grow practices. ✨ Timestamps ✨ 00:00 The Role of AI in Patient Interaction 07:00 Innovations in Patient Data Access (https://hubs.la/Q04jd0Hk0) Connect with our Guest Here ⤵️ Website: https://wcdentists.com/ Website: http://juneportal.com Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4jFhb5T 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    10 min

  4. May 27

    #271 How They Got 800% ROI in Dentistry

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dental offices are losing thousands in production because missed calls, overloaded front desks, and bad systems quietly kill new patient growth. In this episode, Gary Bird sits down with Dr. Ben and Dr. Jonathan Geleris from Walnut Creek Dentists to break down how they generated 60–80 new patients a month while hitting an 800% ROI. You’ll learn how they improved phone conversion with AI receptionists, increased call answer rates from 45% to 70%+, automated patient communication, and created a world-class patient experience that drives treatment acceptance and referrals. They also reveal the systems behind June Portal and how operational automation is helping their practice grow faster without overwhelming the team. Gary shares real-world dental marketing insights backed by data from working with over 1,195 practices nationwide. If you want better dental marketing, stronger practice management, more fee-for-service growth, and a system that consistently drives new patients, this episode is packed with tactical takeaways. Subscribe for more real-world strategies that help dentists grow faster. ✨ Timestamps ✨ 00:00 Introduction to Marketing Challenges 02:08 Understanding ROI and Marketing Effectiveness 08:17 The Role of AI in Patient Interaction 12:48 Future Goals and Expansion Plans 14:47 Innovations in Patient Data Access (http://juneportal.com) 20:57 Final Thoughts on AI and Patient Experience Connect with our Guest Here ⤵️ Website: https://wcdentists.com/ Website: http://juneportal.com Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4jFhb5T 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    25 min

  5. May 25

    #270 I Built an AI that Books Patients While I Sleep

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dental offices are losing new patients before they ever book an appointment. Gary Bird breaks down how AI receptionists are converting 70–80% of new patient calls while the average dental office misses 35% of calls and converts only about 50% of the ones they answer. In this episode, you’ll learn how AI can improve phone conversion, reduce wasted dental marketing spend, fill schedules 48–72 hours in advance, and create more predictable new patient growth. Gary also explains how SMC is using AI-driven tracking, outbound texting, and patient communication systems to help practices identify operational bottlenecks and grow faster. If you want better practice management, more efficient patient acquisition, and stronger fee-for-service growth, this episode breaks down the exact systems driving results right now. Subscribe for more tactical dental marketing strategies, phone conversion systems, and real-world growth frameworks from SMC and Dental Marketing Goat. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖  Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.  Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4d4C09F 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    10 min

  6. May 18

    #268 Want to grow? Start with Outcomes!

    Send us Fan Mail 🚀 Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2  🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ If you want to grow, start with the outcomes. If you want to grow, don’t focus on marketing. Focus on outcomes. What outcomes do you desire to have in the next 90 days, 6 months, 12 months? Start building a plan to execute at each step. Marketing will be part of it, but there’s much more that needs to happen. PATIENT REFERRALS should be part of your plan HIRING will probably be part of your plan GOOGLE REVIEWS should for sure be part of your plan COACHING YOUR TEAM will be part of your plan WEEKLY MEETINGS, where you hold your team accountable, will be part of your plan REVIEWING CALLS with your team will be part of your plan ADJUSTING HOW YOU PRESENT TX will probably be part of your plan ADJUSTING HOW YOU SCHEDULE will be part of your plan Very rarely do I meet anyone who’s ready to grow right away. It’s always work. And if you don’t want to put in the work, you aren’t going to grow Subscribe for more no-fluff strategies to grow your practice faster. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4d4C09F Personal: https://bit.ly/49cCnh3 Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4cYinzP ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4d4C09F 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    5 min

  7. May 15

    3rd-Anniversary Episode: The 11 Systems that Actually Grow Practices

    Send us Fan Mail 📥Resource Download: https://dentalmarketinggoat.com/resources/11-systems-behind-dental-practice-growth/ 🚀Check out our new Dental AI Receptionist! It schedules better than humans:  https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Dentists don’t realize the real reason their practice isn’t growing until it’s too late. Missed calls, slow scheduling, weak case acceptance, and poor follow-through quietly kill new patient flow. In this 3rd-anniversary episode of Dental Marketing Goat, Gary Bird breaks down the exact growth moments dentists kept replaying, including the systems that created 122 new patients in 90 days, 95% phone conversion, and over 600% ROI in real practices. These are real-world dental marketing strategies used across hundreds of practices and refined through data from more than 1,000 offices. You’ll learn how to improve phone conversions, increase Google reviews, strengthen treatment acceptance, and build repeatable systems that drive predictable new patient growth. Whether you're launching a dental startup, scaling a fee-for-service, or managing multiple locations, these lessons apply directly to your daily operations. Subscribe for more real-world dental marketing and practice growth strategies that help dentists grow faster. In This Episode You'll Learn: ✔ The phone conversion strategy that doubled new patients ✔ Why waiting too long to fix capacity hurts growth ✔ How financing increased treatment acceptance ✔ The marketing investment strategy that produced 500% ROI ✔ The systems that turned marketing patients into loyal referrals ✨ Timestamps ✨ 00:00 Introduction 00:56 Breakthrough #1 - Phone Conversion Wins Everything 02:57 Breakthrough #2 - Treatment Financing Unlocks Growth 08:45 Breakthrough #3 - Competitive Markets Can Still Win 10:46 Breakthrough #4 - Invest Boldly to Unlock Growth 14:02 Breakthrough #5 - Same-Day Treatment Drives Loyalty 18:16 Breakthrough #6 - Preparation Creates Fast Growth 20:27 Mistake #1 - Waiting Too Long to Fix Capacity Problems 24:33 Mistake #2 - Not Being Involved in Marketing 27:07 Mistake #3 - Thinking Growth Happens Without Investment 29:39 Future Insight #1 - Build Trust Faster than Ever 33:32 Future Insight #2 - Financing will Become Standard 37:10 Future Insight #3 - Systems Beat Complexity Connect with our Guests Here ⤵️ Website: https://queencitydentistryclt.com/ Website: https://chattanoogadentalarts.com/ Website: https://columbusparkdental.com/ Website: https://premierdentalkaty.com/ Website: https://southernsmilestx.com/ Website: https://apoloniasmiles.com/ Website: https://carolinapinesdentistry.com/ Website: https://smilesformilesdental.com/ Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4d4C09F Personal: https://bit.ly/49cCnh3 Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4cYinzP ➖➖➖

    38 min

  8. May 11

    #267 Taking the Good & the Bad of Growth

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/3QDJCbH 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/49oJXVS ➖➖➖➖ Most dentists want growth until the criticism starts showing up. More visibility, more patients, and more marketing also bring negative reviews, angry comments, and resistance from people who don’t understand what you’re building. In this episode, Gary Bird breaks down why backlash is a normal part of scaling a dental practice and how successful owners develop the mindset to handle it. You’ll learn how to deal with hate comments, Google reviews, public criticism, and the emotional pressure that comes with growing a business. After working with over 1,195 dental practices through SMC, Gary has seen firsthand that the practices growing the fastest are usually the ones willing to handle discomfort, visibility, and criticism better than everyone else. If you want more new patient growth, stronger dental marketing, and the mindset to scale your practice without folding under pressure, subscribe to Dental Marketing Goat. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4d4C09F Personal: https://bit.ly/49cCnh3 Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4cYinzP ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4d4C09F 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    3 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business. 

Information

  • Creator
    Gary Bird
  • Years Active
    2023 - 2026
  • Episodes
    276
  • Rating
    Clean
  • Copyright
    © 2026 Dental Marketing Goat
  • Show Website
    Dental Marketing Goat

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