Produced By

Tomas Loucky
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Produced By is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.

  1. Living Between Two Worlds: Building a Life Away From Home | 151: Inaara Touryani

    4D AGO

    Living Between Two Worlds: Building a Life Away From Home | 151: Inaara Touryani

    Inaara Touryani is an Email Marketing and CRM specialist who moved from Pakistan to the UK to pursue her MSc in Advanced Marketing and build her career. From loneliness and financial pressure to navigating a highly competitive job market as an international candidate, her journey was far from easy. Through persistence, self-learning, and trial and error, she found her niche in email marketing and began building a personal brand on LinkedIn by sharing her journey and what she was learning along the way. In this episode, we dive into Inaara’s journey of starting from scratch in a new country, finding her direction in marketing, and building her presence on LinkedIn. She shares how she discovered her niche, improved her job search approach, and how creating content led to meaningful connections. You’ll also hear her approach to personal branding, why authenticity matters, and how showing up consistently while figuring things out helped her grow in confidence and clarity.Connect with Inaara:https://www.linkedin.com/in/inaaratouryani123/https://www.instagram.com/inaara_touryani/https://thegrowthcorner.substack.com/Timestamps: 00:00 - Why people prefer raw content over polished wins 01:11 - Introduction and welcome 01:40 - Who is Inaara and how she found her niche 02:58 - Moving from Pakistan to the UK 03:56 - The reality of moving abroad and feeling lost 05:35 - Culture shock and adjusting to a new life 06:22 - Why moving abroad needs real planning 08:12 - Why she chose the UK and Liverpool 10:58 - Why she chose marketing as a career 12:22 - What studying marketing in the UK was really like 14:32 - The importance of networking during studies 16:33 - Why finding a job is harder than expected 19:50 - How she discovered email marketing 22:47 - Why she enjoys email marketing and keeps learning 24:19 - Growing in a niche and adapting to change 27:01 - Why learning beyond your job matters 31:12 - How she started posting on LinkedIn 33:00 - Her first post and unexpected response 35:00 - Building confidence through sharing online 41:02 - Why raw content works better on LinkedIn 43:31 - Why engagement and community matter 45:17 - Where to find and follow Inaara 47:23 - Final message on not underestimating yourself Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    50 min
  2. Build Before You Quit: The Safer Way To Leave Your Nine to Five | 150: Snigdha Trivedi

    MAY 4

    Build Before You Quit: The Safer Way To Leave Your Nine to Five | 150: Snigdha Trivedi

    Snigdha Trivedi is a personal brand strategist, ghostwriter, and LinkedIn creator who built a top creator ranked presence on the platform in just six months while working a full time job. With more than six years of experience in marketing, content strategy, and audience psychology, she now helps professionals turn their ideas and expertise into authentic online visibility that builds credibility, trust, and real opportunities. In this episode, Snigdha shares the story behind her decision to leave her nine to five and pursue working independently while helping others grow their personal brands on LinkedIn. You will hear practical insights on building a personal brand, attracting your first clients through credibility rather than cold outreach, and creating a loyal community through meaningful engagement and consistency.Connect with Snigdha:https://www.linkedin.com/in/snigdha-trivedi-2b5240267/https://www.instagram.com/socialsbysnigdha/Timestamps: 00:00 - Community over virality 01:11 - Introduction 01:24 - Who is Snigdha Trivedi 01:56 - Background in marketing and early career 02:25 - Moving to London and career decisions 03:05 - Why she started building her personal brand 04:31 - Building alongside a nine to five 05:17 - Why quitting without a plan is risky 05:58 - Working during university and gaining experience 06:55 - Exploring different career paths early 08:11 - Discovering personal branding 09:50 - First impressions of LinkedIn 10:20 - Starting without a clear strategy 11:11 - Using content series to get started 12:42 - Why commenting builds community 13:37 - The power of meaningful engagement 14:28 - Turning online connections into real relationships 15:28 - Does experience give you an advantage 16:00 - The 90 day no metrics experiment 17:11 - Why most people quit too early 18:20 - Finding your first clients 20:40 - Building credibility before selling 21:14 - Balancing a job and building online 23:04 - Managing time and staying consistent 23:34 - Why you should build before you need it 25:08 - Personal brand as leverage for opportunities 25:52 - How to attract your first clients 27:17 - Advice on growing on LinkedIn 28:29 - Why engagement comes from community 30:00 - Why viral content does not bring clients 31:10 - Stop chasing trends and algorithms 32:00 - Testing formats and understanding reach 32:45 - There are no shortcuts to growth 33:37 - Outlasting others on the platform 34:27 - Making content creation enjoyable 34:56 - Building systems instead of relying on motivation 36:30 - Creating a recognisable personal brand 37:46 - Why unique voice matters 38:57 - The problem with AI comments 40:29 - Life outside of work and hobbies 41:42 - Thoughts on other platforms 42:29 - Books and learning habits 44:43 - Where to find Snigdha 45:20 - Goals after going independent 46:26 - Transition from nine to five to self employment 47:28 - Final advice for creators 48:29 - Why it is not too late to start 49:28 - Closing thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    50 min
  3. From Profile to Pipeline: Turning LinkedIn Into Clients | 149: Marie Zamecnikova

    APR 27

    From Profile to Pipeline: Turning LinkedIn Into Clients | 149: Marie Zamecnikova

    Marie Zamecnikova is a personal brand strategist and LinkedIn advisor helping founders and executives turn their visibility into real business opportunities. What began as simple experimentation with posting on LinkedIn gradually grew into a global personal brand and a six figure business built from scratch. Today Marie leads a team of experts and has supported more than 15,000 entrepreneurs as well as organisations such as the European Commission, helping leaders communicate their ideas clearly, build trust online, and attract the right opportunities through LinkedIn. In this episode we explore Marie’s journey from struggling to find work and searching for direction to discovering the power of LinkedIn and building a business around it. What started as small experiments with posting eventually led to landing an unexpected first major client, the European Commission, a moment that changed everything and set the foundation for the company she runs today. Marie shares insights on building a powerful personal brand on LinkedIn, attracting the right clients through clear positioning, and pursuing ambitious goals while still enjoying life and the journey along the way.Connect with Marie:https://www.linkedin.com/in/marie-zamecnikova/https://marieolivie.com/https://www.instagram.com/marieolivie_/https://www.youtube.com/@MarieOlivieBrandTimestamps: 00:00 - Why personal branding is a business asset 01:11 - Welcome and introduction 01:27 - Marie introduces her LinkedIn branding agency 02:07 - How she discovered LinkedIn 02:22 - From unemployed graduate to building a personal brand 03:41 - Landing her first major client: the European Commission 06:11 - Why personal branding takes time to work 08:22 - The real power of building a personal brand 09:02 - How drawing helped shape her brand identity 12:43 - Living as a digital nomad in the Canary Islands 13:45 - Why your website must support your LinkedIn presence 18:14 - Building services for founders, employees and students 19:29 - Starting on LinkedIn without following influencers 20:50 - Meeting a LinkedIn influencer by accident 22:56 - Discovering the power of the LinkedIn ecosystem 23:13 - Why LinkedIn can feel limiting if you stay in one bubble 25:36 - Expanding your network to unlock opportunities 26:34 - The mindset shift that changes how you see LinkedIn 27:59 - How to find your first clients on LinkedIn 31:40 - Why positioning and repetition matter 32:28 - The consistency experiment that proves it works 35:08 - Why building a personal brand takes time 36:14 - Lessons from top personal brands like Tony Robbins 38:38 - Why people trust brands over expertise 39:06 - Why Marie built her own marketing agency 42:06 - Biohacking, sports and personal routines 43:44 - Thoughts on Brian Johnson and modern biohacking 45:37 - Social pressure and changing habits 47:12 - Books, learning and Joe Dispenza 50:10 - Where to find Marie online 50:55 - Final advice on personal branding Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min
  4. From Diagnosis to Demand: Turning Difference Into Revenue | 148: Magali De Reu

    APR 20

    From Diagnosis to Demand: Turning Difference Into Revenue | 148: Magali De Reu

    Magali De Reu is a personal brand strategist and keynote speaker who helps experts and speakers stop competing on expertise and start positioning around personality. Diagnosed with autism and ADHD at 14, she grew up being told she was too intense, too direct, too different. Instead of toning it down, she built her business around it. Today, she helps speakers move from invisible to in demand by turning what makes them different into their competitive edge. In this episode, Magali shares what it really means to grow up neurodivergent and why she believes her success is because of autism and ADHD, not in spite of it. We talk about masking in professional spaces, rebuilding a business with nothing but LinkedIn, why most speakers stay invisible after great talks, and why personality is the only real differentiator in a world where expertise is becoming a commodity. This is a conversation about identity, positioning, and building authority without pretending.Connect with Magali:https://www.linkedin.com/in/magalidereu/https://www.magalidereu.com/https://magalidereu.substack.com/Timestamps: 00:00 - Pattern recognition and personality first positioning 01:11 - Introduction 01:22 - What Magali does and who she helps 02:00 - Autism ADHD and her unconventional journey 03:11 - It is not despite it is because 04:06 - Turning flaws into features 05:30 - Personality first positioning explained 06:07 - Discovering her diagnosis at 14 06:35 - The real struggles of autism ADHD 08:47 - Outsourcing weaknesses and hiring a PA 09:58 - Using AI without losing critical thinking 11:00 - Personal branding as identity work 12:21 - Personality as a competitive advantage in the AI era 13:50 - The swap test and standing out 14:34 - The pigeon post and unique content 15:42 - Stop competing on expertise 16:13 - Rebuilding from scratch using LinkedIn 17:52 - Building in public and client results 18:46 - LinkedIn is a networking platform 19:23 - Fast growth from 7K to 24K followers 20:46 - Why going viral is a vanity metric 21:48 - Niching by audience vs transformation 25:27 - The biggest mistake speakers make 27:16 - Imposter syndrome and identity work 29:08 - TEDx experience and lessons 31:32 - Speaking as part of a bigger strategy 32:30 - Inspirations and anti inspiration 33:32 - How to grow on LinkedIn 35:47 - Time management and hiring support 37:28 - Sharing the messy reality 38:20 - Travel and managing overwhelm 39:25 - Favourite destinations 40:33 - True crime and psychology 41:22 - The book Bad Blood and Elizabeth Holmes 42:35 - Languages and learning German 43:10 - Where to find Magali 43:55 - Future plans and projects 44:36 - Final thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    46 min
  5. From Burnout to Direction: Reinventing at Fifty Five | 147: Vaclav Sulista

    APR 13

    From Burnout to Direction: Reinventing at Fifty Five | 147: Vaclav Sulista

    Vaclav Sulista is a Switzerland based career consultant, former senior leader in the pharmaceutical industry and Honorary Consul of Czechia who helps pharma and supply chain professionals secure better roles through strategic positioning and structured guidance. After more than 27 years in management, including 16 years at Novartis, he left corporate life at 55 following burnout and a difficult personal period. What began as pro bono interview coaching gradually grew into Sulista Consulting, where he now supports professionals worldwide in navigating career decisions with clarity and confidence. In this episode, Vaclav shares a life shaped by love, political upheaval and reinvention. From growing up in communist Czechoslovakia to moving to Switzerland just days after the fall of the Berlin Wall, his story blends history with personal courage. We talk about the mindset that helped him rebuild and how generosity and consistency turned into a global client base. This conversation is about resilience and choosing progress over comfort.Connect with Vaclav:https://www.linkedin.com/in/sulista-consulting/https://www.sulista.ch/Timestamps: 0:00 - Love story, Berlin Wall and moving to Switzerland 1:11 - Intro and why this episode is personal 2:31 - Life in communist Czechoslovakia and migration 4:20 - Why he moved to Switzerland and early career 6:29 - Learning languages and adapting quickly 8:04 - How he learns languages and thinking patterns 9:39 - Learning Spanish and using AI tools like Talkpal 11:27 - Career journey from startup to Novartis 13:50 - Why he left at 55 and the burnout moment 15:18 - Starting with interview coaching and helping for free 16:42 - Building the business and early uncertainty 17:57 - How LinkedIn changed everything 19:02 - Two years of slow growth and consistency 20:43 - Why helping people always pays off 23:17 - What his consulting business actually does 24:26 - Global clients and niche positioning 25:21 - Why niching down changed everything 28:09 - How to find your niche using AI 28:58 - How he uses AI in his work today 30:30 - Why you should never copy paste AI content 31:24 - Tool for LinkedIn analytics and content insights 31:58 - Advice for growing on LinkedIn 32:21 - Viral post with 250k views and reality of conversions 34:13 - Why consistency beats trends 35:51 - Why newsletters are underrated 36:35 - Posting less and focusing on quality 38:17 - Why he only focuses on LinkedIn 39:59 - Working for free and long term thinking 40:46 - Ice hockey at 46 and starting late 44:03 - Books, learning and personal growth 45:10 - Will he write a book 45:41 - Goals, mindset and small daily steps 46:47 - Power of visualisation and life perspective 47:42 - Reality behind success and struggles 49:02 - Where to find him and his services 49:40 - Final thoughts and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min
  6. From Freelance to Founder: Stepping Into Creative Leadership | 146: Hannah del Herrera

    APR 6

    From Freelance to Founder: Stepping Into Creative Leadership | 146: Hannah del Herrera

    Hannah del Herrera is a brand strategist and founder of ALSK, where she helps creator founders transform their visibility into scalable brand ecosystems. After quitting her London 9 to 5 in 2023 with 2K LinkedIn followers, £4K in savings, and no clients, she decided to take her own dreams seriously and build in public. Since then, she has grown a 55K plus audience, evolved her freelance practice into a creative studio, and launched Rebel Design Club, a platform helping designers step into the creator founder era. Her work sits at the intersection of branding, business strategy, and the psychology of showing up. In this episode, we explore her unexpected move from London to Bangkok, a trip that began as a backpacking experiment and turned into a permanent life shift within a week of arriving. Hannah shares what pushed her to stop playing safe, how LinkedIn became the engine behind her growth, and why community, consistency, and personality matter more than chasing viral moments. It is a conversation about building two businesses, designing a life that feels aligned, and exploring how ambition and enjoyment can coexist.Connect with Hannah:https://www.linkedin.com/in/hannahdelherrera/https://www.instagram.com/hannahdelherrera/Timestamps: 00:00 - Taking your dreams seriously 01:11 - Welcome and Hannah’s introduction 02:06 - Leaving London and moving abroad 03:00 - Why she chose Bangkok 04:02 - Freelancing while travelling 05:31 - The moment that changed everything 06:48 - Travelling solo and personal growth 07:56 - Exposure to new cultures 09:09 - Starting on LinkedIn 09:53 - Quitting her 9 to 5 10:32 - Trial and error on LinkedIn 12:17 - How to grow on LinkedIn with intention 14:17 - Staying consistent for years 15:30 - Content systems and batching 17:12 - Struggling to find clients 18:35 - Why personality wins clients 20:04 - Building Rebel Design Club 21:24 - Helping creatives break into the industry 25:03 - From freelance to creative director 26:53 - Time management and systems 28:49 - Balancing content and business 30:01 - Expanding to other platforms 31:33 - Tools for design and content 32:19 - AI and the future of creativity 35:27 - Working with creator founders 36:59 - Creative inspiration and process 39:21 - Life outside of work 40:06 - Travel and Japan inspiration 41:28 - Books and learning 43:39 - Building and launching ALSC 44:55 - Where to find Hannah 46:05 - Final advice on chasing your dreams Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min
  7. Selling Without the Ick: How to Help Instead of Convince | 145: Dean Seddon

    MAR 30

    Selling Without the Ick: How to Help Instead of Convince | 145: Dean Seddon

    This episode with Dean Seddon was recorded using Riverside. If you want studio quality audio and video for remote podcasts or interviews, this is the platform I use to record Produced By: Try it here: https://creators.riverside.com/TomasLoucky Dean Seddon is a social selling coach, author, speaker and founder with more than 17 years of experience helping individuals, teams and global organisations turn LinkedIn into a reliable source of real conversations, clients and revenue. He is known for his calm, systems led approach to selling, focused on removing pressure, gimmicks and burnout. Dean prioritises human behaviour, trust and simplicity, and stays deeply hands on with the platform he teaches, building repeatable processes that value relationships over vanity metrics and consistency over hype. In this episode, Dean shares how he became the number one social selling coach despite hating sales at the start of his career. He talks about the motivations that kept him going and the mindset shift that made the difference. You will hear practical advice on selling on social media by focusing on quality over quantity, alongside a reminder that it is possible to build a successful business, show up consistently without burning out, enjoy your life, and create a recognisable personal brand that feels clear, positive and human, often helped by Dean’s now iconic shirts.Connect with Dean:https://www.linkedin.com/in/socialsellingdean/https://www.deanseddon.io/Timestamps: 00:00 – Selling starts with the buyer’s problem 01:10 – Introduction and Dean’s iconic shirts 02:00 – The story behind the bright shirts 05:16 – Did Dean always want a career in sales 07:05 – The mindset shift that changed everything 08:53 – Early career struggles and motivation 10:31 – Discovering social selling through Facebook 12:07 – Seventeen years of social selling experience 13:59 – Why Dean switched from Facebook to LinkedIn 16:01 – What LinkedIn was like in the early days 18:15 – The reality of selling on LinkedIn today 20:20 – Why big numbers do not mean real success 21:50 – Dean’s outreach strategy and booking calls 22:55 – Mid-roll: Recording podcasts with Riverside 23:25 – Selling advice most people forget 25:25 – Attention spans and the nine-word hook 26:33 – Automation mistakes to avoid 30:11 – Handling rejection and awkward moments 31:52 – The automation mistake Dean will never repeat 34:29 – Building a recognisable personal brand 37:12 – Why Dean chose pink branding 38:11 – Staying consistent across multiple platforms 39:40 – Hobbies, Star Trek and writing 43:30 – Books that influenced Dean 45:54 – Writing the next book 47:15 – Where to find Dean online 48:05 – The question Dean wishes people asked 49:14 – How to find your niche 50:26 – Final thoughts and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min
  8. From 2007 to 2025: The Ghostwriter Who Finally Hit Publish | 144: Dmitry Pavlotsky

    MAR 23

    From 2007 to 2025: The Ghostwriter Who Finally Hit Publish | 144: Dmitry Pavlotsky

    We talk a lot about hitting publish in this episode. Fittingly, it was recorded using Riverside: https://creators.riverside.com/TomasLoucky Dmitry Pavlotsky is a ghostwriter, copywriter and marketing expert with nearly two decades of experience helping founders turn ideas into stories that build trust and drive results. He has written for CEOs, scaled startups, launched brands and ghostwritten thousands of posts, all while staying behind the scenes. That changed in 2025 when one interview gave him the push to start posting under his own name. Since then, he has built a loyal audience by sharing sharp, funny and honest posts that open doors and spark real conversations. Listen to this episode to hear Dmitry’s journey from ghostwriter to creator. He shares how years of writing and brand-building shaped his voice and what finally convinced him to use it. You’ll learn how he stays consistent by focusing on process and play, not perfection, and why showing up with curiosity is often the best strategy. Whether you're building your brand, attracting clients without a portfolio or trying to post more often without overthinking it, this episode will help you simplify the process, trust your voice and grow something meaningful.Connect with Dmitry:https://www.linkedin.com/in/pavlotsky/Timestamps: 00:00 - Offering free posts and the unexpected response 01:11 - Welcome to the show 01:23 - Dmitry’s background in marketing and ghostwriting 03:33 - Why he finally started posting on LinkedIn 05:01 - Posting every day and the doors it opened 05:42 - Stop overthinking and just hit publish 06:56 - Waiting 18 years before posting for himself 07:57 - Why social media is really about connection 08:37 - Enjoying the process of creating content 09:35 - Finding a creative outlet through LinkedIn 10:16 - Experience does not always make starting easier 10:44 - The three rules of writing: clear, short, publish 12:08 - Short posts and why they work 12:48 - The two-word post experiment 14:20 - Why funny posts attract attention 15:04 - Finding your audience on LinkedIn 15:24 - Showing up even when it is difficult 16:29 - When a post flops and what to do next 18:05 - Learning from mistakes and staying honest 19:43 - Why storytelling builds trust 20:27 - Turning everyday moments into stories 22:27 - Mid-roll: Recording this podcast with Riverside 23:02 - Dmitry’s process for writing LinkedIn posts 24:59 - Helping people get jobs by posting online 25:16 - Helping people even when they are not clients 26:05 - Offering the first post for free 27:46 - The post that brought 200 requests in 24 hours 29:08 - Using a simple lead magnet on LinkedIn 29:51 - Dealing with difficult clients 32:23 - Why trusting your gut matters 33:00 - How to attract your first clients without a portfolio 34:09 - Your LinkedIn posts as your portfolio 35:30 - Advice for growing on LinkedIn 36:25 - The importance of consistency 38:17 - A viral joke that brought unexpected leads 40:13 - Balancing authority and authenticity online 41:34 - Why virality does not equal clients 42:36 - Hobbies, football and reading 43:03 - A book recommendation for writers 46:09 - Favourite music and bands 46:49 - Dmitry’s past as a drummer 47:12 - Writing books and future plans 48:31 - Where to find Dmitry online 49:59 - What happiness means for success 51:09 - Final advice: there are more good people than bad Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    53 min
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Produced By is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.

Information

  • Creator
    Tomas Loucky
  • Years Active
    2023 - 2026
  • Episodes
    193
  • Rating
    Clean
  • Copyright
    © Tomas Loucky
  • Show Website
    Produced By