The De-Risking Playbook

Adam Egger

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This is not a podcast about growth hacks. This is a survival guide for B2B SaaS leaders on a burning platform. Each max 10-minute audit provides a single, actionable directive to de-risk your product, your roadmap, and your capital. It is a kill-switch system for bad bets. derisking.substack.com

10/03/2025

The Secret to Winning Isn’t Competing — It’s Owning

“Competition is for losers.” Losers fear it. Winners steal from it. Most founders see a competitor and panic. I see: * A validated market. * A free prototype I didn’t have to build. * A list of angry customers I can steal. That’s how you start. Use your enemy to find the pain. But that’s not how you win. You don’t win by being 1% better. That’s a race to the bottom. You win by creating a game only you can play. A brutal differentiation. A niche so small you become the only player. PayPal didn’t fight banks. They owned eBay sellers. Facebook didn’t fight MySpace. They owned Harvard. The goal isn’t to be the best choice. It’s to be the only choice. If you can’t name the corner of your market you could own in 90 days, you don’t have a strategy. You have a guess. That’s why I built my Founder Community. It’s where we keep it simple and real: → Find what makes you stand out. → Show why customers should pick you. → Test ideas fast, without wasting months. If this clicked for you, join us. Learn faster. Fail cheaper. Win sooner. Get full access to Kill Your Bad Ideas at derisking.substack.com/subscribe

2 min
09/26/2025

Why I Ask for $1,000 for a Product That Doesn’t Exist

Let’s be brutally honest. The AI gold rush has produced a flood of cool vibe-coded tools… …and almost zero‑dollar businesses. Everyone is building things. Almost no one is selling. Why? Because 99% of these projects are solutions looking for a problem. This isn’t a theory. It’s a diagnosis. 🎧 I’m sharing a raw, 2‑minute audio clip from a private de‑risking session where I gave a talented founder the one protocol that separates a real business from a financial graveyard. It’s the core of my entire system. Listen here. The Litmus Test After you listen, ask yourself one question: 👉 What’s the one idea you could pre‑sell in the next 72 hours? If the problem is severe enough, people will pay — even if the product doesn’t exist yet. If they don’t, it’s the wrong problem. 🎁 Free Resource I’ve put together a short guide that shows you the exact steps I use to secure pre‑payments before building anything: The First Prepayment Playbook - It works for both SaaS products and high‑ticket coaching services. Reply PLAYBOOK and start building a business validated with real money, not opinions. – Adam Get full access to Kill Your Bad Ideas at derisking.substack.com/subscribe

2 min
02/04/2025

Validate Your SaaS Idea in 30 Minutes: The Ultimate Customer Interview Framework

Forget Product Demos: Learn to Validate the Problem, Solution & Pricing in 30 Minutes! Want to build a successful SaaS product?It all starts with validating your idea. In this episode, I demonstrate my customer interview framework live. In this episode, I talk to two talented developers, Hadar and Dor, who built a travel app called Locator, and show them how to: * Validate problem severity * Test their solution * Nail down pricing ... all in just 30 minutes. Here's what you'll learn: * ➡️ Why demoing is a HUGE mistake * ➡️ How to conduct powerful user interviews * ➡️ The magic of "thinking aloud" tests * ➡️ How to identify your ideal customer * ➡️ The secret to unlocking willingness to pay This is a must-listen if you want to: * Save time and money * Build products people actually want * Gain a competitive edge Stop guessing, start validating.Listen now! Link to the Locator App created by Hadar and Dor: https://locator.ltd/ Get full access to Kill Your Bad Ideas at derisking.substack.com/subscribe

43 min
01/23/2025

ChatGPT Was About to Kill Her Business. Now She Uses It to Scale Her Agency

When ChatGPT launched, Audrey Chia's client sent her a message: "You're about to be replaced." Instead of fighting AI, she embraced it – transforming her copywriting business into a thriving agency that combines human creativity with AI power. In this episode, Audrey (Singapore's top 10 LinkedIn creator) reveals: * The exact process she uses to create high-converting LinkedIn content using AI * Her "100 Headlines Method" that combines ChatGPT with expert copywriting knowledge * The secret to building a personal brand that stands out in the AI era * Which AI tools actually work for content creation (including hidden gems like Napkin and Submagic) * Why mindset matters more than tools when building an AI-powered business 💡 Key Takeaways: * How to test LinkedIn posts before investing in ads * The difference between brand copywriting and conversion copywriting * Why most people fail with AI content (and how to succeed) * The essential AI toolkit for modern business owners * How to maintain authenticity while scaling with AI Perfect for: Entrepreneurs, copywriters, content creators, and anyone looking to leverage AI for business growth. #ContentCreation #Entrepreneurship #ChatGPT #DigitalMarketing #CopywritingTips #PersonalBranding Get full access to Kill Your Bad Ideas at derisking.substack.com/subscribe

20 min
06/03/2024

How to Find Customers on LinkedIn with ChatGPT

Struggling to find customers for your product? In this episode, I'll show you a powerful ChatGPT promptthat will help you identify your customers andconnect with them on LinkedIn in just a few easy steps. Here’s the prompt I’m using:”I'm an XYZ (workshop facilitator, leadership trainer….) . You are a world-class expert in customer research. Give me a list of ideal customer profiles for my offerings.” Whether you're a workshop facilitator, consultant, coach,or any other professional looking to grow your business,this technique will help you connect with the right people and grow your business. 🔍 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: A prompt to give you a list of your IDEAL customers.A prompt to help you find them on LinkedInAn outreach message to connect with them. 📅 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗗𝗶𝘃𝗲 𝗗𝗲𝗲𝗽𝗲𝗿? Want even MORE LinkedIn secrets?Register for my FREE training this Thursday! https://lu.ma/1v7rdvm1 👉 Share this video with anyone who wants to know how to find customers on LinkedIn. Let's help each other succeed! Get full access to Kill Your Bad Ideas at derisking.substack.com/subscribe

4 min
10/23/2023

Incredible Progress in AI Image Generation and Image Recognition - GPT4-V + Dall-E 3

Today we are talking about the incredible progress in AI Image Generation and image recognition. #chatgpt #dalle3 #gpt4v Get full access to Kill Your Bad Ideas at derisking.substack.com/subscribe

12 min
10/06/2023

Create Music with a Prompt

Introducing an incredible AI tool that lets you create music with just a simple prompt! You can use this tool to generate 50 unique music pieces, each up to 45 seconds long, absolutely free. Create AI-generated music at https://www.stableaudio.com/generate. Get full access to Kill Your Bad Ideas at derisking.substack.com/subscribe

14 min
09/20/2023

This AI Voice Cloner is Insane! 😱

Today we dive into one of the craziest #AI tools we’ve found - HeyGen. It can clone your voice and make you speak 30+ languages! The results are mind-blowing. We talk about how this could revolutionize dubbing in the movie industry. #voicecloning #multilingual #deepfakes Presented video:https://www.zeit.de/digital/2023-09/ki-tool-uebersetzer-heygen-videos-test Get full access to Kill Your Bad Ideas at derisking.substack.com/subscribe

9 min

This is not a podcast about growth hacks. This is a survival guide for B2B SaaS leaders on a burning platform. Each max 10-minute audit provides a single, actionable directive to de-risk your product, your roadmap, and your capital. It is a kill-switch system for bad bets. derisking.substack.com

Creator

Adam Egger
Years Active

2023 - 2025
Episodes

28
Rating

Clean
Copyright

© Adam Egger
Show Website

The De-Risking Playbook