Selling on Giants: The eCommerce Marketplace Podcast

Selling on Giants: The eCommerce Marketplace Show
  • 5.0 (12)
  • Marketing

Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

  1. 1d ago

    Manufacturers Going DTC: Build a Brand Customers Understand with Amy Pruitt

    Send us Fan Mail Manufacturers moving to direct-to-consumer (DTC) need more than a great product. They need a brand customers understand, recognize, and choose. Amy Pruitt, founder of Vivid Thistle, explains how to turn technical expertise and company history into a brand story that sells. In episode 1 of the Manufacturers Going DTC series, Mr. Will and Amy break down the clarity gap: the distance between knowing how your product works and explaining why it matters to customers. Get this foundation right before you invest in Amazon, paid media, or customer acquisition. In this episode: Why product specs alone don’t win customersHow to position your brand without competing on priceWhy consistent colors, fonts, and messaging build recognition and trustHow to turn company legacy and industry expertise into a competitive advantageHow to bring customers along through a rebrand and keep their trust when things go wrongWhy showing your people and production process helps your brand stand outAbout Amy Pruitt Amy Pruitt is the founder of Vivid Thistle, where she helps businesses clarify their brand identity and communicate what makes them distinctive. Connect with Amy: LinkedIn: https://www.linkedin.com/in/amy-pruitt-50370952/ Website: https://vividthistle.com/ About Manufacturers Going DTC This series covers what manufacturers need to know when moving from producing for other brands to owning their own brand and customer relationships. Upcoming episodes cover brand protection, marketplace strategy, operations, compliance, and growth. Subscribe to Selling on Giants for practical insights on Amazon, Walmart, and the evolving eCommerce landscape. Support the show

    Manufacturers Going DTC: Build a Brand Customers Understand with Amy Pruitt

  2. 3d ago

    Black Friday Comes Early, Amazon's Paid Review Push & Tariff Trouble

    Send us Fan Mail Black Friday is starting early, Amazon is charging sellers to request reviews, and new tariff deadlines are putting pressure on marketplace profitability. In this November 3, 2026, episode of Selling on Giants, host Will Haire breaks down the biggest Amazon, Walmart, and Target updates affecting eCommerce brands heading into the holiday shopping season. Amazon has extended its Black Friday deal submission deadline, Walmart is launching three holiday shopping events, and Target is introducing early November promotions. Meanwhile, new Amazon insurance requirements, automated virtual multipacks, and paid review requests are creating additional opportunities and operational challenges for sellers. The big question: Are brands prepared to capture holiday demand profitably, or are they simply chasing revenue? When Is Black Friday 2026, and What Are the Major Marketplace Deadlines? Black Friday falls on November 27, 2026, followed by Cyber Monday on November 30. Key dates for marketplace sellers: November 5–7: Target Early Black Friday eventNovember 12–15: Walmart Early Black Friday eventNovember 13: Amazon's extended Black Friday and Cyber Monday deal submission deadlineNovember 23–29: Walmart Black Friday eventNovember 27: Black FridayNovember 30–December 2: Walmart Cyber Monday eventAmazon's deal submission extension does not extend previously announced FBA inventory deadlines. Sellers need to confirm inventory availability, promotional eligibility, and advertising budgets before committing to holiday discounts. What Are Amazon's New Seller Insurance Requirements? Effective November 2, Amazon expanded its commercial liability insurance requirements for certain higher-risk product categories. Affected sellers must maintain at least $1 million in liability coverage, regardless of monthly sales volume. Categories include certain children's products, cosmetics, ingestibles, and lithium battery products. Brands should verify that Amazon has accepted their insurance documentation to avoid potential compliance disruptions during the holiday season. Is Amazon Automatically Creating Virtual Multipacks? Amazon is expanding its virtual multipack program, with selected offers scheduled to become available November 11. These listings allow customers to purchase multiple units using existing FBA inventory without requiring physical bundles. However, sellers need to review: Automatically generated product titles, images, and variationsMultipack pricing and contribution marginsFulfillment fees charged per unitInventory availability during holiday promotionsMore purchasing options do not automatically mean more profitable sales. How Do Amazon's New Paid Review Requests Work? Amazon is introducing a paid Review Requests advertising program designed to encourage verified purchasers to leave ratings and reviews. The United States beta targets eligible products with fewer than one thousand ratings and reviews. Amazon reports approximately three times more weekly ratings and reviews among products participating in its closed beta. Will examines whether this advertising product makes sense for new product launches, how it compares with Amazon Vine, and why brands should evaluate incremental review costs before scaling. What Do Amazon's Advertising Results Mean for Holiday Sellers? Amazon reported approximately $19.6 billion in third-quarter advertising revenue, growing eleven percent year over year. With advertising growth expected to accelerate during the fourth quarter, marketplace brands face increasing pressure to manage budgets strategically. Will explains why holiday advertising decisions should prioritize inventory, conversion rates, contribution margins, and profitable growth rather than simply increasing campaign spending. Are New China Tariffs Coming in November? One hundred seventy-eight exclusions from additional Section 301 tariffs on certain Chinese products are scheduled to expire after November 9, 2026. Without another extension, affected importers could face increased duties beginning November 10. The episode examines how tariff uncertainty affects landed costs, pricing decisions, inventory planning, and advertising profitability. What Are Walmart's Holiday Pricing and Consumer Spending Signals? Walmart is emphasizing affordability with a Thanksgiving meal basket serving ten people for thirty-five dollars. The retailer is also introducing seven new pricing recommendation reports designed to improve visibility into Buy Box performance, competitive pricing, and aging inventory. With consumer confidence improving but discretionary spending remaining cautious, brands need to communicate tangible value rather than relying exclusively on discounts. What Should Amazon, Walmart, and Target Sellers Prioritize? This week's central message is simple: Holiday revenue matters, but profitable growth matters more. Brands should focus on inventory readiness, promotional coordination, marketplace compliance, advertising efficiency, and clear product value propositions. The winners this holiday season may not be the brands offering the deepest discounts. They'll be the brands making the smartest operating decisions. About Selling on Giants Selling on Giants delivers weekly Amazon, Walmart, Target, and eCommerce news with practical analysis for brand owners, marketplace managers, and retail operators. Hosted by Will Haire, founder of BellaVix, the podcast explores marketplace strategy, retail media, advertising, profitability, and emerging eCommerce trends. Follow Selling on Giants for weekly operator-level coverage of Amazon, Walmart, TikTok Shop, AI commerce, retail media, and marketplace strategy. Subscribe to Selling on Giants for weekly insights that go beyond the headlines and focus on what actually impacts your business. Support the show

  3. Oct 29

    Fix Fragmented eCommerce Data: The SMART Framework with Tim Shea

    Send us Fan Mail Tim Shea, founder and CEO of Latticework Insights, explains how eCommerce brands can connect data from Amazon, Shopify, Meta, Google, and retail partners, and use his SMART framework to make more profitable decisions. Most growing brands already have plenty of data. It sits in separate systems, so nobody gets a full picture of what drives growth. In this episode of Selling on Giants, Mr. Will and Tim cover when spreadsheets stop working, how to evaluate performance across five areas (Speed, Margin, Attribution, Retention, and Tier), and why LTV and CAC need more context than a single ratio. In this episode, you’ll learn: When spreadsheets stop working and why growing brands need a unified view of the businessHow to use the SMART framework to evaluate speed, margin, attribution, retention, and customer tiersWhy customer value varies by acquisition channel, promotion, and buying behaviorHow retail expansion complicates attribution and what brands can do about itWhy moving customers from their third to fourth purchase can be worth more than focusing on early transactionsHow to use data to form hypotheses, run experiments, and improve decisionsTim also walks through Latticework Insights’ 90-day onboarding process: understanding the business, building insights, and putting them into practice through experimentation and A/B testing. The result is a repeatable loop where data informs a theory, the theory becomes an experiment, and each result improves the next decision. Connect with Tim Shea:  Website: https://latticeworkinsights.com LinkedIn: https://www.linkedin.com/in/sheanineseven/ Subscribe to Selling on Giants for practical conversations about Amazon, Walmart, DTC, marketplace strategy, and the decisions shaping eCommerce growth. Support the show

    Fix Fragmented eCommerce Data: The SMART Framework with Tim Shea

  4. Oct 27

    Walmart Lets AI Shop, Amazon Extends Black Friday & UPS Hikes Rates

    Send us Fan Mail Walmart is opening its marketplace to outside AI shopping agents, Amazon extended its Black Friday deal window, and UPS is raising shipping rates. In this October 27, 2026 episode of Selling on Giants, Mr. Will breaks down Walmart's new AI shopping rules, overlapping holiday promotions, UPS rate increases, and Amazon's return-policy uncertainty. Is Walmart allowing AI agents to shop for customers? Yes. Walmart announced Agent Profiles and an Agent Gateway designed to let authorized AI assistants shop on behalf of customers. Shoppers can approve purchases or set spending limits, while agents cannot access payment-card details. The Gateway is still in beta. For brands, accurate titles, attributes, pricing, and delivery promises will matter even more to AI product recommendations. Did Amazon extend its Black Friday deal deadline? Amazon extended its deal-sourcing window to November 13, but sellers should verify which promotion types and ASINs qualify in Seller Central. The extra time does not extend the October 28 FBA inbound deadline for Amazon-optimized shipment splits. Peak fees can turn strong sales into weak margins. More time is not more inventory. When do Walmart and TikTok Shop Black Friday events start? TikTok Shop runs November 11–30. Walmart is spreading promotions across November 12–15, November 23–29, and November 30–December 2. Brands need coordinated inventory, creator content, advertising, and pricing across channels. How much are UPS shipping rates increasing? UPS announced an average 5.9% increase effective December 21, with FedEx planning a similar average increase in January. Actual costs also depend on zones, fuel surcharges, package size, and contract terms. Compare Walmart's expanded carrier choices before changing fulfillment plans. Are Amazon FBM return rules changing in December? A seller-shared Amazon notice says most U.S. seller-fulfilled returns will require prepaid labels starting December 18, excluding heavy and bulky items. Sellers disagree about what changes in practice. Verify your own Seller Central notice and model holiday returns. Is Amazon testing real-time seller chat? A beta Enable Real-Time Chat toggle has appeared in some Seller Central accounts, including one spotted by Mr. Will. Amazon has not announced eligibility, response-time rules, or any conversion impact. Don’t enable a live channel without a staffing plan. What should marketplace sellers do now? Audit Walmart catalog data for agent-based discovery. Confirm eligible Amazon promotions and available FBA inventory. Recalculate margins using peak fees and shipping costs. Align holiday calendars across channels, and review returns before January. The operator takeaway: A platform extending a deadline, automating a shopping journey, or opening another sales channel does not guarantee profitable growth. Brands win when catalog accuracy, inventory discipline, and contribution margin drive decisions. Like and follow Selling on Giants for weekly Amazon, Walmart, TikTok Shop, AI commerce, and marketplace updates. Subscribe to Selling on Giants for operator-level analysis that goes beyond the headlines. Support the show

  5. Oct 22

    Why Barcodes Look Like That (and What It Means for Your Data)

    Send us Fan Mail Why does a barcode look the way it does? Mr. Will started with that simple question and ended up with a story about entrepreneurship, industry standards, and the data that now runs modern retail. The barcode began in 1948 as a checkout problem. Joe Woodland sketched the first version in the sand at Miami Beach, inspired by Morse code. He and Bernard Silver patented a circular bullseye design, sold it for $15,000, and waited decades for the technology to catch up. When the grocery industry finally chose a standard in 1973, the winner was IBM engineer George Laurer’s vertical bar design, chosen largely because it survived the realities of high-speed printing. Woodland, then at IBM, backed it. Will also covers what founders can learn from being early, why retailers like Walmart and Amazon end up setting the rules, and how the barcode’s biggest impact came from the data every scan created. He closes with a question every Amazon and Walmart operator should ask: am I actually using my data to make decisions? Related reading from BellaVix: How to Create UPC Codes for Amazon & Prevent Issues Amazon FNSKU vs UPC: Which Barcode Should You Use for FBA in 2026? The Most Important Facts About Barcodes and Their Relationship With Amazon How to Get a Walmart GTIN Exemption: Step-by-Step Seller Center Guide Selling on Giants is brought to you by BellaVix. Learn more at https://bellavix.com Support the show

    Why Barcodes Look Like That (and What It Means for Your Data)

  6. Oct 20

    Amazon Takes Control of Multipacks, Google Changes Checkout & Black Friday Starts Early

    Send us Fan Mail Amazon is creating multipack listings for sellers, Google is moving shopping into a universal cart, and TikTok's Black Friday starts weeks before Thanksgiving. The margin stakes are rising. In the October 19, 2026 episode of Selling on Giants, Mr. Will breaks down the holiday demand outlook, Amazon's new automation and Q4 costs, Walmart's expanded shipping choices, TikTok's extended promotional calendar, and Google's push to own more of the buying journey. This episode focuses on operator decisions. How strong is the 2026 holiday shopping season? The National Retail Federation forecasts $1.013 trillion in November and December retail sales, up 4.2% year over year. But revenue growth doesn't necessarily mean stronger unit demand. With shopping starting earlier, brands must watch units, conversion, inventory, and contribution margin. When does TikTok Shop's Black Friday campaign begin? TikTok Shop is running its Black Friday and Cyber Monday event November 11–30, supported by eligible three-day delivery badges and more convenient returns. Participating isn't enough: creator content, inventory, pricing, and fulfillment must be ready. What is Amazon's Black Friday deal deadline, and how do peak FBA fees affect profits? October 20 is Amazon's deadline for submitting eligible Black Friday and Cyber Monday deals. Peak FBA fulfillment fees began October 15 and run through January 14, 2027, with an additional fuel and logistics surcharge. Will explains why a healthy ACoS or ROAS can disguise poor contribution margin once discounts, advertising, and fulfillment costs are included. Why is Amazon automatically creating multipack listings? Amazon is creating virtual multipack listings for selected brand-owned FBA products, with listings scheduled by October 28 and customer purchasing starting November 11. The units come from existing inventory, but pricing, pack structure, imagery, and product positioning still need human review. Automation still needs brand oversight. What's changing with Walmart's seller-fulfilled shipping? Walmart has approved eight additional parcel carriers, giving marketplace sellers more ways to compare shipping rates during peak season. Cheaper labels can protect margin, but poor delivery performance can quickly erase those savings. Cost and reliability both matter. What is Google's Universal Cart, and why should Amazon and Walmart brands care? Google's Universal Cart is rolling out through Search and Gemini, allowing shoppers to collect products from different merchants in one experience, track price drops, and move toward checkout. As platforms compete to control checkout, accurate product feeds, imagery, pricing, and inventory become critical. The operator takeaway: More promotions don't automatically create profit. More listings don't automatically improve merchandising. And AI won't fix messy product data. The brands that win Q4 are the ones that connect advertising, inventory, fulfillment, and margin into one operating plan. Like and follow Selling on Giants for weekly marketplace news and practical operator insights. Subscribe to Selling on Giants for Amazon, Walmart, TikTok Shop, retail media, and AI commerce analysis that goes beyond the headlines. Support the show

  7. Oct 15

    From Prompts to AI Agents: How eCommerce Teams Should Adopt AI | Edwin Choi

    Send us Fan Mail Using AI every day but still doing most of the work by hand? Edwin Choi, Founder & CEO of Jet Fuel Agency, explains how eCommerce teams move from basic prompting to AI agents that run, connect, and improve their own workflows. Mr. Will and Edwin cover a three-level framework for building AI maturity, why teams should document their judgment calls before automating anything, and where agents deliver the most impact today, from competitor gap analysis to CRO testing. KEY TAKEAWAYS - AI adoption happens in three levels: communication (prompting LLMs well), skills (turning playbooks into repeatable processes), and agentic workflows (connected agents that trigger each other and run QA). - Don’t automate too early. Document your team’s internal DNA, the judgment calls and strategies behind your work, so agents behave the way you intend. - Competitor gap analysis is a strong first use case. Agents can crawl competitor ads, product detail pages, and keywords to surface opportunities. - For CRO, combining historical test data with Microsoft Clarity session recordings shows where visitors drop off and generates new experiments. - AI looks backward at existing data. Taste-making, the ability to anticipate trends and set a brand’s direction, becomes the most valuable marketing skill. - Human oversight stays essential. AI prepares the data, and the strategist makes the final call. - Measure success beyond time saved. Track output quality, employee retention, and whether the work is 10x better. CONNECT WITH EDWIN Website: https://jetfuel.agency/ LinkedIn: https://www.linkedin.com/in/choiedwin Related resources from BellaVix: https://www.bellavix.com/how-to-conduct-an-amazon-competitive-analysis/ https://www.bellavix.com/case-study/mastering-the-art-of-agency-strategy-elevating-amazon-account-performances-with-expert-techniques/ Selling on Giants is a podcast about the people, strategies, and decisions shaping eCommerce across Amazon, Walmart, DTC, and the broader digital marketplace. #ecommerce #AIagents #AIautomation Support the show

    From Prompts to AI Agents: How eCommerce Teams Should Adopt AI | Edwin Choi

  8. Oct 13

    Amazon's Q4 Deadline Crunch, Walmart's Store Play & AI's New Buy Box

    Send us Fan Mail Holiday shopping is starting earlier, Amazon's Q4 costs are rising, and Walmart is closing the gap on fulfillment. Meanwhile, AI shopping is creating a new battle for product visibility. In this October 12, 2026 episode of Selling on Giants, Mr. Will breaks down what Prime Big Deal Days revealed about holiday demand, the Amazon deadlines sellers cannot afford to miss, Walmart's latest marketplace moves, and why AI product cards may become the next Buy Box. Did Prime Big Deal Days actually increase holiday demand? U.S. online shoppers spent $9.86 billion on October 6 and 7, up 8.5% year over year, according to Adobe. That figure covers online retail broadly, not just Amazon. Will explains why pulling purchases into October isn't the same as incremental growth, and why brands must measure incremental demand and contribution margin before Black Friday. What are Amazon's critical October deadlines for Black Friday and Cyber Monday? Key holiday dates include October 14 for AWD arrival, October 21 for FBA minimal shipment splits, and October 28 for Amazon-optimized splits. Deal submissions close October 20, while peak fulfillment fees begin October 15 and run through January 14. These decisions can quietly erase Q4 profitability. Are Amazon's new partial refund controls worth using? Amazon now lets eligible FBA sellers configure partial refunds by return reason. Brands can compare recovery value against processing and disposal costs. The answer depends on SKU economics, not a blanket policy. How is Walmart becoming a stronger Amazon competitor? Walmart's new Brand Highlights bring enhanced images, video, and branded storytelling to eligible product pages. Its Stockton fulfillment center adds West Coast capacity, while a limited test explores placing third-party marketplace inventory directly inside Walmart stores for pickup and faster delivery. The opportunity is growing, but copying an Amazon strategy into Walmart still isn't a strategy. What changes when AI agents and TikTok influence checkout? Walmart, Shopify, Stripe, and others are supporting the emerging Personal Agent Protocol, while TikTok is introducing Buy Direct and an AI-powered Shopping Assistant. These developments point toward shopping journeys where a consumer starts with a conversation or video rather than a traditional search page. Could AI product cards become the next Buy Box? A small study involving 40 shoppers suggests consumers often choose products and offers from structured AI shopping cards. The numbers are early and directional, but the operator lesson is clear: accurate product attributes, strong imagery, competitive offers, availability, and reliable delivery matter as much as AI mentions. The bottom line: More traffic does not fix weak margins. Faster delivery does not fix poor inventory planning. AI visibility does not fix a weak product offer. The brands that win are the ones connecting marketing decisions to operational discipline and real profitability. Like and follow Selling on Giants for weekly coverage of Amazon, Walmart, TikTok Shop, retail media, and AI commerce. Subscribe to Selling on Giants for seller-level analysis that goes beyond the headlines. Support the show

See All (152)

5
out of 5
12 Ratings

About

Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

Information

  • Creator
    Selling on Giants: The eCommerce Marketplace Show
  • Years Active
    2023 - 2026
  • Episodes
    152
  • Rating
    Explicit
  • Copyright
    © 2026 Amazon Seller Central, Amazon FBA, Amazon PPC, Walmart Marketplace, Shopify eCommerce, Retail Media, Marketplace Strategy, eCommerce Growth, Product Listing Optimization, Returns and Refunds, Buyer Abuse, AI Advertising
  • Show Website
    Selling on Giants: The eCommerce Marketplace Podcast

You Might Also Like