Conversations with MarTech

MarTech.org
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As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.  Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)Len Devanna, VP of Customer Experience  of Cortico-X. (Voice agents will change how you think about your brand and website)Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)Subscribe to keep up-to-date on all things Conversations with MarTech!

  1. 5d ago

    How events are helping marketers cut through the noise

    Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise.  For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape from the noise.  In this episode of Conversations with MarTech, we’re talking to Tara Corey, SVP of marketing at Optimizely, to explore how brands are cutting through modern content bombardment by prioritizing human connection and immersive storytelling by leaning on the value of in-person experiences. Episode guide 00:00 Introduction 00:45 Meet Tara Corey 01:22 What makes content overload seem worse today than ever before?  02:23 Is there an advantage to being the brand that doesn’t try to “out-screan” the others? 03:15 Why are in-person events thriving? What types of events are performing well? 06:22 What’s the future of events? Is it event personalization? 07:51 What types of events are Tara’s team creating? 08:39 The sweetest-smelling booth giveaway 09:07 How to create events that deliver value with less of a sales pitch 11:02 Events are a word-of-mouth experience 12:15 How do you build an event on an online community? 14:18 How does a re-brand impact the types of events you hold? 17:23 What can a theme park teach you about your brand and events? This podcast is produced by MarTech, a Third Door Media property.

    19 min

  2. May 27

    AI won't save a broken organization

    Many marketers missed the initial opportunity to reimagine their organizational models before implementing AI technology. Now, they find themselves at the evolving intersection of AI, data, and modern marketing strategy. In this episode of Conversations with MarTech, Ryan Warren, Chief CRM Officer at Razorfish Warren discusses why many organizations struggle to realize the full potential of their martech stacks and how to pivot for an AI-driven future. Among the topics we discuss: • Navigating the complexity of legacy applications and point solutions by focusing on eight essential technology domains. • Viewing the flow of data from big data clouds and CDPs to the final customer experience as a unified assembly line. • The importance of establishing a common lexicon between marketers and data engineers to manage modern data foundations effectively. • How AI may lead to the disappearance of traditional "buttons" in favor of more intuitive, integrated workflows. • Using AI not just for scale, but to combat customer saturation and declining performance in direct messaging and email. • Why teaching teams to use AI effectively is a leadership responsibility that requires embedding prompts and orchestration into daily work. Episode guide 00:00 Introduction 00:38 Meet Ryan Warren, chief CRM officer at Razorfish 02:07 How did marketers blow the AI opportunity? 04:13 What does a martech stack look like in an AI world? 08:56 Have marketers failed to capitalize on using AI to help their data? 10:47 What would a conversation about data and AI in marketing look like one year from now? 12:52 Can AI help marketers avoid cognitive overload for consumers? 17:33 Do we fail at training our teams for AI? This podcast is produced by MarTech, a Third Door Media property.

    20 min

  3. May 20

    What's the future of AI and RCS in mobile messaging?

    Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with MarTech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications. Eric and I dive into how brands can move past the "quantity over quality" era of spam and leverage AI-driven personalization to build genuine customer loyalty.  Discover why RCS (rich communication services) is becoming a game-changer for branded, engaging, and trusted messaging, and learn about the technical "tightrope" brands must walk with Apple and Google's new "unknown sender" filters. Episode guide 00:00: Introduction 01:09: Meet Eric Miao 01:28: Are there too many messages for consumers? 04:04: What is the current state of RCS? 09:30: What is the ultimate messaging experience for users? 14:13: What to expect for messaging in the year ahead? This podcast is produced by MarTech, a Third Door Media property.

    17 min

  4. May 13

    A challenger brand takes on the stacks

    As vibe coding, AI, and data play a bigger role inside revenue teams, a shift from fragmented best-of-breed stacks toward unified, AI-native operating systems is taking shape. Naman Khan worked for legacy giants like Salesforce and Dropbox and now serves as CMO at Reevo, a challenger brand in the revenue platform space.  In this episode of Conversation with MarTech, we discuss the evolution of marketing technology and the "integration tax" companies pay when managing complex, brittle tech stacks that can lead to data loss and inefficient sales processes.  Khan also shares how Reevo is marketing in a crowded field, his philosophy of marketing as a "craft" rather than just a data-driven exercise, and explains why he thinks the future belongs to brands that can humanize their identity and connect with audiences. Episode guide Meet Naman Khan Is vibe coding putting stacks in danger? How does a Reevo approach marketing as a challenger brand? What is working for Reevo’s marketing? What is an AI-native platform in the eyes of Reevo’s customers? What was Naman’s mindset when he took over marketing at Reevo? This podcast is produced by MarTech, a Third Door Media property.

    19 min

  5. Apr 29

    How to focus marketing on high-impact work

    Are your team's high performers disengaged? It could be burnout. But it could also be bore-out. Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring repetitive tasks that sap purpose and meaning from the work people do. AI could actually help with both of these issues, for teams that play their cards right. And if they do, people will be freed up to work on the strategic and creative tasks that challenge them and turn out to be fun. In this episode of Conversations with MarTech, we’re talking to Christine Royston, CMO of Wrike, about how we motivate marketing teams in the AI era. Episode guide 1:12: Meet Christine Royston 2:04: What is bore-out? 7:39: Are marketing teams caught between efficiency and speed vs. authenticity and creativity? 9:40: Will we ever regain the time and space needed for creativity, or has that opportunity passed? 13:03: What are the signs of bore-out? And how should leaders address it? 15:24: How to talk to senior leaders about creating the space for creativity and authenticity? This podcast is produced by MarTech, a Third Door Media property.

    18 min

  6. Apr 22

    A whole new way to think about TV advertising

    Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape. Despite advances in targeting through CTV, we know consumers will skip ads when it’s possible. As a result, TV advertisers are seeing ROAS go down and fewer opportunities to insert more ads into content.  Advances in AI now allow advertisers to insert their products and brands into TV content in a programmatic-like way, on short notice, with targeting, adding a whole new wrinkle to a medium that’s ruled the ad market for three quarters of a century.  Episode guide 1:18: Meet Cory Treffiletti 2:00: What does the longevity of TV advertising say about the medium and its results? 4:17: Why has TV advertising focused on interruption, which degrades the viewer experience? 6:07: What does the TV advertising playbook for 2026 and beyond look like? And does it satisfy both advertisers and viewers? 7:50: Product placement in TV is evolving 10:45: How does a new TV advertising model look to the finance people? How does it improve ROAS? Does it ask for significantly more budget? This podcast is produced by MarTech, a Third Door Media property.

    15 min

  7. Apr 15

    Lessons from a first-time CMO

    It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew. All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity. In this episode of Conversations with MarTech, we’re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO.  Episode guide 1:11: Meet Steven Quach 2:20: What did Steven learn in his first two quarters as a CMO? 4:56: What was surprising about the CMO role? 7:09: How is Steven approaching the role of AI in the marketing organization? 13:20: How do Steven and his team use being a challenger brand to their advantage? This podcast is produced by MarTech, a Third Door Media property.

    17 min

  8. Apr 8

    What to expect from the next phase of retail media

    There are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers at the point of purchase now includes financial services and even delivery services. Today, the retail media space has a fragmentation problem, because marketers who want to buy media across the different channels and sites often find themselves working with each individual platform. Retail media will also face a challenge from AI, as LLMs and AI agents begin to flatten the traditional purchase funnel. In this episode of Conversations with MarTech, we’re talking to Tom Richards, SVP of global product at MiQ, about the current state of the future of retail media. Episode guide 1:15: Meet Tom Richards 2:46: Where is the retail space right now, in terms of maturity and continued growth?  5:53: How does fragmentation impact marketers’ ability to actually understand performance? 8:23: What will the retail media landscape look like over the next 12 months and beyond?  11:35: What impact will retail media see as AI helps flatten the purchase funnel? This podcast is produced by MarTech, a Third Door Media property.

    16 min
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About

As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.  Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)Len Devanna, VP of Customer Experience  of Cortico-X. (Voice agents will change how you think about your brand and website)Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)Subscribe to keep up-to-date on all things Conversations with MarTech!

Information

  • Creator
    MarTech.org
  • Years Active
    2023 - 2026
  • Episodes
    74
  • Rating
    Clean
  • Copyright
    © 2026 MarTech.org
  • Show Website
    Conversations with MarTech

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