Marketing in the Madness

Marketing in the Madness
  • 5.0 (2)
  • Marketing
  • Updated Weekly

The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.

  1. 4h ago

    How to stand out on LinkedIn with humour

    Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary? Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read. They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”. Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch. Chapters 00:00 Why LinkedIn matters for business 07:03 Why humour stands out 17:03 Adam’s most successful LinkedIn content 20:24 Finding your own funny angle 26:24 The LinkedIn posts that make us cringe 36:55 What makes a bad LinkedIn DM? 43:00 Turning engagement into conversations 50:25 Building a personal brand through your work Subscribe to Marketing in the Madness for more conversations about marketing, content and the people changing how we work. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Adam Faulkner https://www.linkedin.com/in/adamjfaulkner/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

  2. Sep 22

    Why AI still needs human judgement | Richard Shotton

    AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker. Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI. They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work. Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value. In this conversation: 00:00 Why behavioural science still matters 00:21 Using behavioural biases to improve AI 01:15 Why people judge AI-made work more harshly 02:24 How to communicate the value behind AI-assisted work 04:38 Why good AI output starts with a good brief 05:21 Can better AI lead to worse work? 06:35 Will attitudes towards AI-generated content change? 07:48 The key takeaway for marketers Subscribe to Marketing in the Madness for more honest conversations with the people shaping marketing, technology and business. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981    Richard Shotton https://www.linkedin.com/in/richard-shotton/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

  3. Sep 15

    How Advertising Can Reinvent Sex and Relationships With Cindy Gallop

    What happens when we don’t talk openly and honestly about sex? Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication. Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive. In this conversation: 00:00 Cindy Gallop’s unconventional self-care routine 00:30 Why she launched MakeLoveNotPorn 01:09 When porn becomes sex education 02:22 Promoting consent, communication and healthy sexual values 03:35 Reinventing aspiration through advertising 04:24 Why relationships should be partnerships of equals 06:15 Using humour to challenge relationship stereotypes 07:05 Why the advertising industry needs to talk about sex 07:54 Katie opens up about confidence and intimacy 08:51 Why Gen Z is having less sex 09:43 Building body confidence in the bedroom 10:49 What people really find attractive Subscribe to Marketing in the Madness for more honest conversations with the people challenging the marketing industry. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Cindy Gallop LinkedIn: https://www.linkedin.com/in/cindygallop/ Kate Chundy LinkedIn: https://www.linkedin.com/in/katechaundy/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

    How Advertising Can Reinvent Sex and Relationships With Cindy Gallop

  4. Sep 8

    The Future of Retail: Our Shoptalk 2026 Global Recap

    In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe. Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce. From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth. You’ll discover: How Cotswold Outdoor achieved a 30% increase in ASICS’ share of revenue through retail media Why 60% of Adidas’ revenue comes through B2B channels How P&G is preparing its brands to be discovered through AI Why pre-loved luxury can introduce consumers to new brands How first-party data powers personalisation and predictive marketing The luxury travel trends shaping 2026 and beyond How AI agents could transform the customer journey Topics covered: 00:00 - The biggest lessons from Shoptalk 2026 02:23 - Cotswold Outdoor’s retail media results 04:28 - Why B2B drives 60% of Adidas’ revenue 07:11 - How P&G is preparing for AI search 09:25 - eBay and the rise of pre-loved luxury 12:26 - Using first-party data to power AI 15:11 - Hilton’s biggest luxury travel trends 17:53 - Langham’s family of AI employees 21:34 - Preparing product data for agentic commerce 25:44 - Google’s Universal Commerce Protocol explained 27:45 - Join Katie at Shoptalk in Nashville Subscribe to Marketing in the Madness for more conversations about retail, marketing, AI, technology and the future of commerce. Shoptalk FALL 2026 is already shaping up to be HUGE.  If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0 Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Jamie Kristow https://www.linkedin.com/in/jamiekristow/ Siddharth Roy https://www.linkedin.com/in/siddharthroy2010/ Rob Manhoudt https://www.linkedin.com/in/rob-manhoudt-3715b41/ Kirsty Keoghan https://www.linkedin.com/in/kirsty-keoghan-05464517/ Amit Manghnani https://www.linkedin.com/in/amitkeswanim/ Candice D’Cruz https://www.linkedin.com/in/candicedcruz/ Sean Seah https://www.linkedin.com/in/seanseah/ Sharon Gee https://www.linkedin.com/in/sharongeenyc/ Kapil Dabi https://www.linkedin.com/in/kapildabi/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

    The Future of Retail: Our Shoptalk 2026 Global Recap

  5. Sep 1

    Cindy Gallop on Sex, Ageism and Advertising at Cannes Lions

    Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss. In this episode, they open up about: 0:00 - Standing out and dressing to get noticed in a room full of competitors 6:11 - Why she never wanted marriage or children, and why that's a form of self-care 10:55 - Building Make Love Not Porn to fight rape culture and reshape sex education 26:25 - Sexism and ageism she faced as a woman in advertising's "Mad Men" era 31:32 - Sextortion, teen mental health, and why open conversations about sex protect kids 16:36 - Reinventing "aspirational culture" for a new generation of relationships and brands This is a masterclass in confidence, authenticity, and using your voice to change an industry, recorded live at the Empower Cafe during Cannes Lions. Subscribe for more interviews with the world's leading marketers, retail experts, and industry disruptors. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Cindy Gallop LinkedIn: https://www.linkedin.com/in/cindygallop/ Kate Chundy LinkedIn: https://www.linkedin.com/in/katechaundy/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

    Cindy Gallop on Sex, Ageism and Advertising at Cannes Lions

  6. Aug 25

    How Vestiaire Collective built a €1 billion luxury resale marketplace

    How did Vestiaire Collective turn second-hand fashion into a €1 billion global luxury marketplace? Live from Shoptalk Europe, Katie Street speaks with Bernard Osta, CEO of Vestiaire Collective about the rapid growth of luxury resale and why the industry is entering a new era of profitable growth. Bernard reveals how the platform attracts buyers and sellers across 70 countries, the luxury brands holding their value and why younger consumers are changing the perception of second-hand fashion. They also explore Vestiaire Collective’s partnerships with brands including Gucci, Chloé and Burberry, its latest collaboration with Zalando and how AI could transform search, authentication and the customer experience. Topics covered include: 00:00 - Inside the world of luxury resale 01:17 - Building a €1 billion global marketplace 02:47 - Why second-hand fashion is entering a new era 04:25 - How younger consumers are driving adoption 05:29 - Which luxury products hold their value? 07:43 - Using AI to improve product discovery 08:09 - Why resale can introduce customers to luxury brands 10:10 - Vestiaire Collective’s partnership with Zalando 12:28 - How its luxury brand partnerships work 13:26 - From investment banking to fashion CEO 15:30 - The luxury brands performing best in resale 18:07 - Staying focused while growing a marketplace 19:46 - What resale data reveals about luxury shoppers 21:06 - How AI could transform Vestiaire Collective 23:24 - Why trust and authentication remain essential Subscribe to Marketing in the Madness for more conversations with the retail leaders shaping the future of commerce, technology and customer experience. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Bernard Osta LinkedIn: https://www.linkedin.com/in/bernard-osta-799ab88b/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

    How Vestiaire Collective built a €1 billion luxury resale marketplace

  7. Aug 18

    The secret engine behind 60% of Adidas’ revenue

    Did you know that around 60% of Adidas’ revenue comes through B2B channels? In this episode of our Shoptalk Europe series, Katie Street sits down with Siddharth “Sid” Roy, Director of Product at Adidas to unpack the huge wholesale engine behind one of the world’s most recognisable consumer brands. Sid explains how Adidas manages its B2B ecosystem across major retailers, independent stores and digital wholesale platforms, why B2B remains such an important part of the business and how the brand balances wholesale growth with its direct-to-consumer experience. They also explore how AI is beginning to change retail from the inside out - from natural-language product search and smarter product management to agentic commerce, enterprise AI costs and the challenge of knowing which new technologies are actually worth investing in. In this episode: 01:23 Sid Roy’s role at Adidas 02:39 What B2B looks like inside Adidas 04:38 How Adidas works with wholesale retailers 06:19 B2B vs B2C product strategy 07:37 Creating retailer-exclusive products 08:30 How product and marketing work together 09:48 Choosing the right retail partners 10:42 Natural-language search in B2B retail 11:16 How Adidas is approaching AI 13:22 Why the end consumer still comes first 15:20 Sid’s biggest Shoptalk Europe takeaways 16:51 Understanding the economics of AI 17:14 Which LLM should businesses use? 18:30 The rise of agentic commerce 19:34 Where AI is getting its retail information 20:20 What’s next for Shoptalk Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building. Shoptalk FALL 2026 is already shaping up to be HUGE.  If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0 Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Siddharth Roy LinkedIn: https://www.linkedin.com/in/siddharthroy2010/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

    The secret engine behind 60% of Adidas’ revenue

  8. Aug 11

    How P&G is preparing its brands for AI search

    How are brands like P&G preparing for a world where consumers discover products through AI, social media and LLMs instead of traditional search? In this episode of Marketing the Madness, Katie Street speaks with Rob Manhoudt, VP of Digital Commerce Europe at Procter & Gamble. Rob shares how P&G is rethinking digital commerce as consumer behaviour changes, from making product information accessible to AI platforms to understanding the growing role of social discovery, retail media and customer advocacy. Topics covered include: 00:00 – How P&G is preparing for an AI-first world 01:10 – Rob Manhoudt’s role leading digital commerce at P&G 02:44 – The shift from ecommerce to digital commerce 04:14 – How the consumer journey is changing 06:26 – How P&G is approaching visibility in LLMs 09:44 – The role of retail media in P&G’s marketing strategy 11:38 – Why fragmented customer journeys change measurement 13:11 – Why retail media needs a more holistic approach 14:24 – What makes P&G brands like Fairy so powerful 16:09 – Why consumers are becoming the voice of brands 17:34 – How AI, social and advocacy create a brand flywheel 18:56 – What’s inspiring the future of retail and brand building Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building. Shoptalk FALL 2026 is already shaping up to be HUGE.  If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0   Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Rob Manhoudt LinkedIn: https://www.linkedin.com/in/rob-manhoudt-3715b41/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

See All (100)

Ratings & Reviews

5
out of 5
2 Ratings

About

The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.

Information

  • Creator
    Marketing in the Madness
  • Years Active
    2023 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © 2025 Marketing in the Madness
  • Show Website
    Marketing in the Madness

You Might Also Like