Reflections on Generosity for Capital Campaigns

Small Town Capital Campaigns
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Kick off your week with a 5-minute reflection on generosity to ground yourself in the right mindset for capital campaigns.  Each reflection includes a question to ponder throughout the week to aid your work.

  1. 2d ago

    157: Leading with Integrity - Clarity for the Giver

    "...And he will refrain from giving to anybody and everybody, that he may have something to give to the right people, at the right time, and where it is noble to do so..." I am reading from Nicomachean Ethics by Aristotle, written in 350 BC.  Reflection questions: Where are you being vague in your conversations with donors or in your campaign materials?How will you lean into providing clarity to our donors in your leadership?Reflection on quote: This month, we are exploring what it means to lead with integrity during a capital campaign.  For this series, we are using the metaphor of standing at the base of a mountain where the trail is obscured from view by the undergrowth of the forest. Each step is a step of faith, but the journey is grounded in building trust with our staff, volunteers, donors, and the community.  It is both exhilarating and challenging as we make our way to the mountain top to complete the capital campaign.  This trust building requires honesty, clarity, openness, and curiosity in our leadership. This week, we are exploring the principle of clarity through ancient wisdom.  Note: Aristotle uses the word liberal to denote a donor of money from their wealth. Aristotle points to a key principle for capital campaigns; that is, the importance of clarity when speaking with a donor about the campaign. He outlines that virtuous major donors will give to the right people, the right amount, and at the right time.   In the capital campaign context, we lead with clarity when we define why we are most equipped to expand our programs and services now and how we can be trusted to sustain our essential services through our new building or renovation after the campaign is over.  We lead with integrity when we clearly explain the true costs of the campaign and the gift range the donor may consider themselves in.  And, we lead with clarity when we demonstrate why the campaign is needed right now and a gift will have the most effectiveness when given now.   While it may seem more polite in our small towns to be vague in donor conversations, vagueness only leads to donor confusion, sending them back to the trailhead or lost off-trail.  Instead, it is more noble to lead with clarity that we are the right people for the right amount at this right time to receive a gift to the capital campaign.   This work has entered the public domain. What do you think? Send me a text. To explore small town capital campaign coaching deeper and to schedule an free explore coaching call, visit ServingNonprofits.com. Music credit: Woeisuhmebop

  2. Jul 14

    156: Leading with Integrity - Honesty Builds Trust

    "...Admitting uncertainties or limitations, for example, saying, 'We can’t help everyone, but here’s how we are trying,' can actually boost credibility..."  I am reading from Neurogiving. The Science of Donor Decision-Making by Cherian Koshy, published in 2025. Reflection question: As you're preparing your case for support or talking with donors, consider where can you be more honest about limitations instead of glossing over them or exaggerating the impact your campaign will have.Reflection on quote: Last week, we discussed how leading a capital campaign is like standing at the base of a mountain where the trail is obscured from view by the undergrowth of the forest and one key principles is to be curious when facing scrutiny. This week, we will be looking how honesty fits into leading with integrity when sharing the impact the capital campaign will have on the community.  When we're leading a capital campaign in a small town, we know our neighbors and we want to appear competent and confident to them. There's a temptation, when we're asking for significant donations for something as big as a capital campaign, to want to present a version of our organization that looks like it has everything figured out. As if, we’re solving the whole mountainside of problems. But that's not the story that builds trust. Think about the difference between a leader who says "This project will absolutely solve every challenge our mission, our community faces" and one who says "This project won't solve everything, but it's a meaningful step, and here's exactly how we expect it will help." The second leader is building trust and leading with integrity.  The second leader is marking the actual trail that leads up the mountainside. When we lead with honesty — including honesty about our limitations — we're not weakening our case with donors. We're strengthening it. Here's how to purchase Neurogiving from Wiley or Amazon. Quote used by permission. What do you think? Send me a text. To explore small town capital campaign coaching deeper and to schedule an free explore coaching call, visit ServingNonprofits.com. Music credit: Woeisuhmebop

  3. Jul 6

    155: Leading with Integrity - Inviting Scrutiny

    "...that which is a hindrance is made a furtherance to an act; and that which is an obstacle on the road helps us on this road..." This week, I am reading a quote from Meditations by Marcus Aurelius, written around 171 AD. Reflection question: As we are facing scrutiny, is our posture one of defensiveness or invitation and curiosity?Reflection on quote: When we are at the beginning of a capital campaign, it is like standing at the base of a mountain where the trail is obscured from view by the undergrowth of the forest. It is a step of faith to stride ahead from the trailhead, but that is just the first step for a journey in building trust that is both exhilarating and challenging as we make our way to the mountain top.   Similarly, in capital campaigns, as leaders, our role is to lead both our organization and the community along the trail that begins obscured. This journey requires honesty, clarity, openness, and curiosity in our leadership. So, this month, we are starting a series on leading with integrity.  The first principle is to be curious when faced with scrutiny.  When the trail is obscured from view, it is a natural human reaction to wonder if we are going the right way. In the same way, those within our organization, our current donors, and the community will all wonder if the capital campaign is the right path for the organization. Our vision for the project, the work to accomplish the vision, and the project itself will be scrutinized.    We can either become defensive and see the scrutiny as hindrance and obstacle.  Or, we can lead with curiosity and invite the scrutiny to help us be successful in the capital campaign.  We can be curious to use the scrutiny to improve our planning.  And, we can be curious to understand the motivations behind the scrutiny.  Often, those who are scrutinizing the project when invited with curiosity to share their concerns and ask their questions will become the greatest advocates and allies to the capital campaign in our small towns. This work has entered the public domain. What do you think? Send me a text. To explore small town capital campaign coaching deeper and to schedule an free explore coaching call, visit ServingNonprofits.com. Music credit: Woeisuhmebop

  4. Jun 29

    154: Developing Discipline - Ongoing Stewardship

    "...We must now consider what is the main cause of ingratitude..." This week, I am reading a quote from On Benefits by Seneca the Younger, published in 59 AD. Reflection questions: Have we noticed signs of excessive esteem, greed or jealousy slipping into our thinking when we are reviewing our campaign goals and what donors have given?What are ways you can lean into gratitude this week?Reflection on quote: In our final episode on developing discipline during capital campaigns, we are discussing ongoing stewardship and the mindsets that can block gratitude.  Throughout this series, we used the metaphor of riding a wild stallion without a saddle. Previously, we discussed developing disciplines with money beliefs, prioritizing tasks, planting seeds of awareness, and the fear of rejection.  During capital campaigns, we can fall into one of these mindsets that block ongoing gratitude and stewardship because we are confident in the necessity of our work and this campaign project. As a result, we might believe that donors are duty-bound to give to our campaign. We might continually expect donors to give more and more to the campaign. Or, we might be jealous of other campaigns where a donor gave more.  It is easy for us to slip into these root causes of ingratitude, especially when we are faced with the pressures of a campaign.  When we do, to paraphrase Seneca, we become unworthy of what we have received.  And, in small towns, our ingratitude is often discussed among donors. The reality is that donors do not have to fund our campaigns or fund them at a greater extent than other campaigns. Instead, we develop a discipline of gratitude for every donation. Next week, we will start a series on leading with integrity during a capital campaign. This work has entered the public domain. What do you think? Send me a text. To explore small town capital campaign coaching deeper and to schedule an free explore coaching call, visit ServingNonprofits.com. Music credit: Woeisuhmebop

  5. Jun 23

    153: Developing Discipline - Following Up

    "...Hope is not the same thing as optimism. It is not the conviction that something will turn out well, but the certainty that something makes sense, regardless of how it turns out..." I’m reflecting on this quote by Vaclav Havel from a series of interviews, published in the book Disturbing the Peace, translated to English in 1990. Reflection question: How are you cultivating hope in something good, even if your follow-up call results in a no?Reflection on quote: If capital campaigns are like a riding a wild stallion without a saddle, then facing rejection is like being bucked off and being afraid to ride again.  This week, we will discuss how to develop the discipline of facing rejection.  Previously, we discussed developing disciplines with money beliefs, prioritizing tasks, and planting seeds of awareness. In this episode, we’ll discuss how to develop the discipline of hope when facing rejection. I am convinced that the moment we close the car door or we hit end on a call with a donor, the doubts begin to creep in.  And, slowly or quickly, we wonder if we will be rejected when we make the follow-up call or visit we promised to the donor. That’s where the hope Vaclav Havel describes comes in.  It’s the hope in something good, regardless of how the follow up turns out. Hope can be following up, only to find out that the donor can no longer give what they intended and yet bringing grace and humanity into the relationship. And, hope can be following up for 6 months at a donor’s request, wondering if the follow-ups are badgering the donor, then to receive with joy a major gift that is twice the amount the donor was originally considered. And, hope can be following up and sometimes feeling the sting of rejection and yet knowing that an answer, even if it is no, is better than the anxiety of not knowing for us and the anxiety of sharing hard news for the donor. This type of hope keeps us above water and moving forward during a capital campaign. What do you think? Send me a text. To explore small town capital campaign coaching deeper and to schedule an free explore coaching call, visit ServingNonprofits.com. Music credit: Woeisuhmebop

  6. Jun 15

    152: Developing Discipline - Planting Seeds to Raise Awareness

    "...this old man was one of the most useful citizens of the world in his humble way. He has made a greater contribution to our civilization than we realize. He has left a place that never can be filled. Farewell, dear old eccentric heart, your labor has been a labor of love, and generations, yet unborn, will rise up and call you blessed..." Let’s listen to the tribute from Sam Houston around 1847 upon Johnny Appleseed’s death. Reflection questions: What approach are you taking: scattering seeds or planting seeds with intentional outcomes in mind? If you are in the pre-campaign readiness stage, have you considered the more effective ways to raise awareness in your community and brought in community leaders and potential donors to help you determine and implement those ways?Reflection on quote: Capital campaigns are like a riding a wild stallion without a saddle and one key to success is developing discipline. This series unpacks those disciplines. We’ve discussed how understanding our beliefs around money can assist us in creating the necessary disciplines around asking for donations. We’ve discussed how indecision and procrastination can steal opportunities and the importance of prioritizing tasks.  In this episode, we’ll discuss the discipline necessary to successfully raising awareness for our capital campaigns through the life and work of John Chapman; otherwise known as Johnny Appleseed.  Like many, I pictured Johnny Appleseed as wandering aimlessly around the countryside, randomly sprinkling seeds that grew into trees and, against all odds, orchards.  But that wasn’t the case at all. Johnny Appleseed had a purpose for apple trees. He believed that apple trees were important to cultivate as cider to be an alternative to unsafe drinking water.  He then planned the process for planting seeds to grow into trees near villages and towns in Ohio.  His labor of love had an intentional process with both immediate and generational impacts.  In the same way, during a capital campaign, we too must be intentional in how we are raising awareness. We do not simply scatter seeds and hope our communities are paying enough attention.  Instead, we consider the audiences, the people, who need to hear about our vision first.  Then, we determine how we engage those community leaders, connectors, and potential donors in the planning process for the campaign.  Further, we are intentional in what information we share with the community, information that creates confidence and excitement in the goal, and when we share that information. When we are disciplined in raising awareness, those seeds will have a greater contribution to the success of the capital campaign and a greater contribution to the small towns and rural communities we serve.       What do you think? Send me a text. To explore small town capital campaign coaching deeper and to schedule an free explore coaching call, visit ServingNonprofits.com. Music credit: Woeisuhmebop

  7. Jun 9

    151: Developing Discipline - Prioritizing Tasks

    "...This we must shed; this we must cast away, or else remain in misery..." In this second episode in our series on developing discipline, we are discussing the the effects of indecision and procrastination and the necessity of prioritizing the essential tasks of a capital campaign. This week, I’m reading the words of Cicero as weaved through several of his works, published between 89 BC and 43 BC.  Reflection questions: What are the obstacles to completing your campaign tasks?  Which discipline do you need to develop to prioritize campaign tasks?Reflection on quote: Why does it become so hard to stay disciplined in contacting potential and current donors during a capital campaign?  To pick up the phone? To schedule the meeting? To follow up after the meeting? To write the thank you note?  Perhaps we don’t know what to say. To which the discipline for indecision is to accept something said is better than nothing said.  Perhaps, we are distressed from a past bad experience with a donor. To which the discipline is forgiveness of ourself or the other person.  Perhaps, we are procrastinating and working on other urgent, more immediate tasks.  To which the discipline is carve out time each day and prioritizing the campaign tasks.  Otherwise, good and important tasks will steal the opportunities to move the capital campaign forward and keep us in distress.  Without these disciplines, our campaign can stall and in our small towns, the lack of momentum is noticeable.  The good news is that you can start fresh today and cast away indecision, distress, and procrastination and replace it with confidence and generosity.  These works have entered the public domain. What do you think? Send me a text. To explore small town capital campaign coaching deeper and to schedule an free explore coaching call, visit ServingNonprofits.com. Music credit: Woeisuhmebop

  8. Jun 1

    150: Developing Discipline - Inviting Donors

    "..Consistent with social learning theory, individuals tend to carry beliefs about money and money skills learned in childhood into their adult lives..." This week, I’m reading selected quotes from Money Beliefs and Financial Behaviors by Bradley Klontz, Sonya Britt, and Jennifer Mentzer, published in 2011. Reflection Question: Which money script have you been operating in and how might you develop a new discipline?Reflection on Quote: An experienced campaign volunteer once told me that a capital campaign is like riding a wild, unbroken stallion without a saddle.  I’ve contemplated those words often as I coach clients.  When faced with an unruly stallion, we can either let the stallion take control or we can develop the discipline to work with him. The same applies to capital campaigns.  We can let the capital campaign spin out of control or we can develop discipline for the crucial elements of the campaign.  So, this month, we are starting a series on developing that discipline.  The first discipline we develop is becoming comfortable with inviting donors by unpacking our own beliefs around money before discussing generosity with them.  During a capital campaign, these money scripts can allow the wild stallion to take over.  Those with money avoidance scripts can struggle with even inviting a potential donor to find out more information about the project. Those with money worship scripts tend to engage in magical thinking around one major donor that will complete the campaign without engaging a broader base.  Those with money status scripts can find crossing wealth classes intimidating when building a relationship with a more wealthy donor, and then approach that donor apologetically without confidence in the project.  Those with money vigilance scripts may find capital campaign work too all-consuming and focus on tasks that don’t move the campaign forward.  The good news is that, in my experience, once we recognizes our own money scripts, we can develop new disciplines in discussing generosity. Copyright: Klontz, B., Britt, S. L., Mentzer, J., & Klontz, T. (2011). Money Beliefs and Financial Behaviors: Development of the Klontz Money Script Inventory. Journal of Financial Therapy, 2 (1) What do you think? Send me a text. To explore small town capital campaign coaching deeper and to schedule an free explore coaching call, visit ServingNonprofits.com. Music credit: Woeisuhmebop

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Kick off your week with a 5-minute reflection on generosity to ground yourself in the right mindset for capital campaigns.  Each reflection includes a question to ponder throughout the week to aid your work.

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