The Business Fondle

Professional Babe
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  • Entrepreneurship
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Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.

  1. 1d ago

    175. WE STARTED OUR BUSINESS TO BE OURSELVES

    We started our business to be ourselves — so why do so many of us still design the business we think we should have? In this episode of The Business Fondle, Peta unpacks what really happens when entrepreneurs get the freedom to build a business their way, but keep shrinking back into who they think they need to be. Sparked by a client's comment after Peta got called out for "looking too glam" to be doing content, this one covers the real cost of authenticity, why she got dropped from a major brand deal for not being "brand-friendly," and how to know if you're actually ready to deal with the fallout of showing up as your full self. Key Topics Covered: Why building a business "to be yourself" is a decision you remake daily, not a switch you flip onceThe brand deal Peta lost for being "too much" — and why it was the best thing that happened to her businessHow to tell if you're operating from a "should" instead of what you actually wantThe identity upgrade that has to happen before your brand and your real life match upWhy the people who unsubscribe when you're fully yourself matter less than the ones who stayA gut-check question to use anytime you're tempted to hold back or dilute your message TIMESTAMPS 0:00:00 - Intro: The comment that sparked this whole episode 0:03:03 - The "brand-friendly" version of Peta from her Pilates studio days 0:07:49 - Losing a huge brand deal for not being "brand-friendly" enough 0:11:02 - The decision to go all-in on being herself (and why 2017 was the turning point) 0:12:37 - The Gary Vee quote that changed everything 0:15:22 - Why she'd rather be disliked for being real than loved for a performance 0:19:24 - The "sexy identity upgrade" — closing the gap between your brand and your actual life 0:21:21 - The gut-check question for when you're tempted to hold back 0:27:17 - So, who is the version of you that you want to show up as? LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  2. Jul 27

    174. HOW TO BE CONFIDENT AS FUQ

    Confidence isn't something you're born with — it's evidence you've collected. And you already have more of it than you think. This episode is the pep talk I gave a friend who couldn't see himself the way everyone else sees him. We're unpacking why imposter syndrome, not pitching, not selling and not showing up are all the same problem wearing different outfits — and the exact process I use to build confidence in a brand new situation by borrowing proof from the parts of my life where I already slay. Key Topics Covered: Why imposter syndrome, avoiding the pitch and not selling all come down to one thingThe "book the plane ticket" method for finding confidence you didn't know you hadHow to stop waiting for evidence and start creating itWhy avoiding hard things starves your future self of proofThe real reason most small businesses never break past $50KHow I built a six-figure process by selling it before I'd created itThe kindest gift you can give the version of you six months from nowTIMESTAMPS 0:00:00 - Intro: The pep talk that became a podcast episode  0:00:47 - Imposter syndrome, pitching and selling are the same problem  0:02:30 - The plane ticket method: find where you already slay  0:04:19 - Why "I've never done it before" keeps you stuck forever  0:05:00 - Proof you can do hard things: the dental chair story  0:07:04 - Where you're already confident and don't even notice  0:08:13 - How I stay confident: trusting yourself to figure it out  0:09:57 - Avoiding hard things starves you of future evidence  0:11:39 - Why most small businesses never break past $50K  0:12:37 - Your action step: go first and collect the proof LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  3. Jul 21

    173. PLAN YOUR MILLION DOLLAR YEAR LIKE YOU'VE ALREADY MADE IT

    You could hit a million dollars and still hate how you made it. Here's the process that stops that from happening. I'm walking you through Million Dollar You — the exact three-day immersion I just ran with my Business Bang clients — and the seven areas that have to be a 10/10 for your million-dollar year to actually feel good, not just look good on paper. Think of it like a tent: if one spoke is weak, the whole thing collapses, no matter how solid the rest looks. Key Topics Covered: Why hitting a million dollars means nothing if you burn out getting thereThe seven areas of a business that determine whether success actually feels good How to think and plan from the identity of your future million-dollar self, right nowWhy your standards are the rule book that holds your identity in placeHow my client Brooke had a viral moment because of years of consistent body of workDesigning an "offer wardrobe" instead of settling for one price pointWhy the how is c**k-blocking your vision (and what to do instead)TIMESTAMPS 0:00:00 - Intro: Why hitting your million-dollar year still isn't enough 0:01:18 - Inside the Million Dollar You immersion process 0:02:43 - The tent metaphor: why one weak area sinks your whole business 0:09:24 - Identity: meeting your million-dollar self 0:11:55 - Standards: the non-negotiables that hold your identity in place 0:16:26 - Body of work: what you're actually known for 0:20:36 - Offers: designing your million-dollar offer wardrobe 0:25:00 - Clients: who you actually want to work with 0:27:38 - Circle: who's sitting at your table 0:29:54 - Opportunities: what a million-dollar inbox looks like LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  4. Jul 13

    172. SORRY I GHOSTED — I WAS BUSY PLANNING MY MILLION DOLLAR YEAR

    I'm making a million dollars this year — and it started with realising my goal was embarrassingly small. After 18 years in business, I'm declaring my million dollar year and taking you inside everything that shifted to get here. From scrapping a program format within two hours of a dead call, raising my prices across the board, and deciding clients basically need to audition to work with me — this is what raising the standard actually looks like. Also. Here's Chloe's Instagram! https://www.instagram.com/chloefordwellness/ Key Topics Covered: Why hitting your goal every month means the goal is too smallThe exact moment I knew a program format had to die (and how I changed it in two hours)Letting go of misaligned clients before your business ends up on life supportEnergy leaks: why raising your standards gives you your energy backThe discomfort of growth vs the discomfort of staying exactly where you areThe Million Dollar You process that took my clients from a 3/10 to a 10/10 beliefTIMESTAMPS 0:00:00 - Intro: I ghosted you — and I'm making a million bucks this year 0:02:15 - The Million Dollar You immersion (and a future book) 0:07:07 - The empty call that changed everything: "I'm too f*****g good for this" 0:09:45 - Fix your business before it's on life support 0:14:57 - My real numbers: salary, bonus and a $55K June 0:16:33 - Why my $620K goal was too small 0:20:38 - Letting a client out of contract to raise the standard 0:23:53 - "Not the standard of someone I wanna make rich" — calling in aligned clients 0:28:45 - Raising prices and auditing everything ruthlessly 0:32:48 - Two kinds of discomfort — only one has a payoff LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  5. Jul 6

    171. GO GET REJECTED 100 TIMES

    What if getting rejected 100 times was the fastest way to grow your business? In this episode I break down the 100 No's Challenge — the exercise I gave my clients that had one of them calling it "f*****g impossible." Inspired by Brooke Castillo's urge-resisting jar, I've adapted it for entrepreneurs: go out and collect 100 genuine no's from bold, stretchy, salesy asks, and watch what happens to your confidence, your business, and your bank account along the way. Key Topics Covered: Why a "safe" no doesn't count — and what actually counts as a stretchy noThe exact rules of the 100 No's Challenge (and why being left on read isn't a no)Why some of my clients struggled because they kept winning instead of losingHow waiting to be "chosen" is quietly capping your opportunitiesThe Marie Claire cover girl story that only happened because I asked for moreWhy following up on a no today can turn into a yes in six monthsThis video is for you if: You freeze up at the thought of being told no in businessYou're playing small and waiting for opportunities to fall in your lapYou want a practical, repeatable way to build unshakeable confidence in your asksTIMESTAMPS 0:00:00 - Intro: Are you actually good at hearing no? 0:00:37 - The 100 No's Challenge explained 0:01:14 - Where the idea came from (the urge-resisting jar) 0:02:07 - The rule that makes this work: stretchy no's only 0:03:28 - The exact challenge rules (100 no's, log every yes) 0:04:12 - The problem: clients kept winning instead of losing 0:06:13 - Waiting to be chosen vs. going and getting it 0:08:00 - The Marie Claire cover girl story 0:10:23 - The real challenge: go bigger than your comfort zone LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  6. Jun 17

    170. BUILDING A MILLION DOLLAR AI BUSINESS WITH BROOKE WRIGHT FROM WRIGHT MODE

    She turned a failed launch and a screen recording for one client into $40K — and that was just the beginning. Brooke Wright is back on the podcast, and this time the numbers are very different. When she was last here, she'd just hit her first $100K year. Now she's tracking $100K quarters, her membership has grown from 10 to 150 people, major global brands are sliding into her DMs, and she's founding Techella — a women's AI festival that went from idea to trademark in about two days.  We get into how she pivoted her signature offer, how she used Claude Code to build a sales page mid-coaching-call, how one Canva tutorial racked up 250,000 organic views, and what it actually looks like when your body of work meets its viral moment. Key Topics Covered: How Brooke went from $100K year to an almost $100k month and what actually changed in her businessThe "failed" launch that forced a pivot — and why that was the best possible outcomeUsing Claude Code to build a complete sales page and Stripe checkout in an afternoonThe Canva/Claude tutorial that got 250K organic views and filled a paid masterclass (with ManyChat)Why generosity with your expertise doesn't undermine your value — it amplifies itThe stages of competence and why experienced founders can "throw shit at the wall" in a way beginners can'tTechella: the origin story of Brooke's women's AI festival, from a Microsoft keyboard to a brand deckCONNECT WITH BROOKE: Website: https://www.wrightmode.com/ Instagram: https://www.instagram.com/wright_mode Membership: https://www.wrightmode.com/membership TIMESTAMPS 0:00:00 - Why Brooke's back: from $100K year to $100K quarter 0:02:00 - The body of work that was waiting for its viral moment 0:05:00 - When your best offer stops feeling right: the AI Dream Team pivot 0:07:00 - How Brooke built a sales page mid-coaching-call and launched same day 0:09:00 - Using Claude Code to build a checkout page in an afternoon 0:10:00 - The Canva tutorial that got 250K views and nearly filled a masterclass 0:12:00 - Going in without an agenda — and making $40K from 90 minutes 0:15:00 - Trusting your gut vs. sunk cost: knowing when it's time to evolve 0:18:00 - The stages of competence (and why experienced founders move differently) 0:22:00 - AI is a mirror: why generosity with your knowledge doesn't give your value away 0:26:00 - You have to love it — on freedom, flexibility, and working harder than ever 0:28:00 - What grew after the workshop: membership, consulting, global clients 0:31:00 - How Brooke 10x'd her consulting rate (from $300 to $3,300) 0:34:00 - Techchella: the idea, the vision, and why women's AI events need to exist LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

    170. BUILDING A MILLION DOLLAR AI BUSINESS WITH BROOKE WRIGHT FROM WRIGHT MODE

  7. Jun 1

    169. DECISIVENESS IS AN AURA

    Indecision isn't just a mindset problem — it's leaking out of your business and your clients can smell it. If you've been wondering why your perfect website, schmick feed, and polished assets aren't converting the way they should, this episode is your answer. I break down why decisiveness is one of the most powerful business strategies you can have, how indecision operates like a veil over everything you do, and why buyers are ultimately purchasing certainty — not content. Key Topics Covered: Why buyers purchase certainty, not content or aestheticsThe embodiment gap: the difference between performing confidence and actually having itHow indecision in one area bleeds into everything in your businessWhy a Google Doc with audacity outsells a polished site without convictionThe mental noise loop — and how decisive action clears itHow to self-audit your decisiveness and use it as a positioning toolTIMESTAMPS 0:00:00 - The best business strategy no one's talking about 0:00:26 - The siren analogy: embodied confidence vs performing it 0:02:04 - Why polish alone won't sell if you're secretly indecisive 0:02:45 - What buyers are actually purchasing (hint: it's certainty) 0:05:11 - How indecision in one area spreads across your whole business 0:06:12 - The Google Doc audacity story — why conviction beats perfection 0:07:24 - The fat loss decision example: clearing mental noise fast 0:09:36 - Premium positioning requires decisive self-trust 0:10:46 - Nothing is set in stone — decisiveness without permanence 0:12:34 - Your challenge: be decisive this week and watch what happens 🔗 LINKS & RESOURCES: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

  8. May 25

    168. YOU ARE THE PREMIUM OPTION

    You are the premium option — and it's time you actually believed it. This one's about the two beliefs that are holding you back. Here's what we cover: Key Topics Covered: The two non-negotiables I tell every client: "I am the premium option" + "It is a privilege to be my client"Why sitting in imposter syndrome is self-indulgent — and what to do insteadThe wardrobe analogy that perfectly explains why mindset work has to happen alongside strategyWhat happens when you start your day with the wrong monologue (and how to flip it)Why familiar negative self-talk feels soothing — and why that's the problemThe single-life parallel that will reframe how you define your worth as a founderYour homework: two mantras, written down, posted up, non-negotiableTIMESTAMPS 0:02:00 - Why mindset work and strategy have to happen together  0:03:30 - Inside Good in Business: the 8-week overhaul  0:05:00 - Stop finger painting in the negative — shop for what you want  0:06:30 - "I am the premium option" — what this belief actually does  0:08:00 - The two sliding doors monologues: which one are you running?  0:11:00 - "It is a privilege to be my client" — reclaiming your worth  0:14:30 - The single-life analogy: stop defining yourself by external validation  0:17:00 - Your homework: two mantras that will change your business 🔗 LINKS & RESOURCES: Good In Business: https://www.notion.so/GOOD-IN-BUSINESS-33bd0768cb8981d0b8b4f3313184e3c3?source=copy_link Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

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About

Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.

Information

  • Creator
    Professional Babe
  • Years Active
    2023 - 2026
  • Episodes
    176
  • Rating
    Explicit
  • Copyright
    © 2026 The Business Fondle
  • Show Website
    The Business Fondle

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