The Business Fondle

Professional Babe
  • 0.0 (0)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.

  1. 170. BUILDING A MILLION DOLLAR AI BUSINESS WITH BROOKE WRIGHT FROM WRIGHT MODE

    3d ago

    170. BUILDING A MILLION DOLLAR AI BUSINESS WITH BROOKE WRIGHT FROM WRIGHT MODE

    She turned a failed launch and a screen recording for one client into $40K — and that was just the beginning. Brooke Wright is back on the podcast, and this time the numbers are very different. When she was last here, she'd just hit her first $100K year. Now she's tracking $100K quarters, her membership has grown from 10 to 150 people, major global brands are sliding into her DMs, and she's founding Techella — a women's AI festival that went from idea to trademark in about two days.  We get into how she pivoted her signature offer, how she used Claude Code to build a sales page mid-coaching-call, how one Canva tutorial racked up 250,000 organic views, and what it actually looks like when your body of work meets its viral moment. Key Topics Covered: How Brooke went from $100K year to an almost $100k month and what actually changed in her businessThe "failed" launch that forced a pivot — and why that was the best possible outcomeUsing Claude Code to build a complete sales page and Stripe checkout in an afternoonThe Canva/Claude tutorial that got 250K organic views and filled a paid masterclass (with ManyChat)Why generosity with your expertise doesn't undermine your value — it amplifies itThe stages of competence and why experienced founders can "throw shit at the wall" in a way beginners can'tTechella: the origin story of Brooke's women's AI festival, from a Microsoft keyboard to a brand deckCONNECT WITH BROOKE: Website: https://www.wrightmode.com/ Instagram: https://www.instagram.com/wright_mode Membership: https://www.wrightmode.com/membership TIMESTAMPS 0:00:00 - Why Brooke's back: from $100K year to $100K quarter 0:02:00 - The body of work that was waiting for its viral moment 0:05:00 - When your best offer stops feeling right: the AI Dream Team pivot 0:07:00 - How Brooke built a sales page mid-coaching-call and launched same day 0:09:00 - Using Claude Code to build a checkout page in an afternoon 0:10:00 - The Canva tutorial that got 250K views and nearly filled a masterclass 0:12:00 - Going in without an agenda — and making $40K from 90 minutes 0:15:00 - Trusting your gut vs. sunk cost: knowing when it's time to evolve 0:18:00 - The stages of competence (and why experienced founders move differently) 0:22:00 - AI is a mirror: why generosity with your knowledge doesn't give your value away 0:26:00 - You have to love it — on freedom, flexibility, and working harder than ever 0:28:00 - What grew after the workshop: membership, consulting, global clients 0:31:00 - How Brooke 10x'd her consulting rate (from $300 to $3,300) 0:34:00 - Techchella: the idea, the vision, and why women's AI events need to exist LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

    1h 10m

  2. Jun 1

    169. DECISIVENESS IS AN AURA

    Indecision isn't just a mindset problem — it's leaking out of your business and your clients can smell it. If you've been wondering why your perfect website, schmick feed, and polished assets aren't converting the way they should, this episode is your answer. I break down why decisiveness is one of the most powerful business strategies you can have, how indecision operates like a veil over everything you do, and why buyers are ultimately purchasing certainty — not content. Key Topics Covered: Why buyers purchase certainty, not content or aestheticsThe embodiment gap: the difference between performing confidence and actually having itHow indecision in one area bleeds into everything in your businessWhy a Google Doc with audacity outsells a polished site without convictionThe mental noise loop — and how decisive action clears itHow to self-audit your decisiveness and use it as a positioning toolTIMESTAMPS 0:00:00 - The best business strategy no one's talking about 0:00:26 - The siren analogy: embodied confidence vs performing it 0:02:04 - Why polish alone won't sell if you're secretly indecisive 0:02:45 - What buyers are actually purchasing (hint: it's certainty) 0:05:11 - How indecision in one area spreads across your whole business 0:06:12 - The Google Doc audacity story — why conviction beats perfection 0:07:24 - The fat loss decision example: clearing mental noise fast 0:09:36 - Premium positioning requires decisive self-trust 0:10:46 - Nothing is set in stone — decisiveness without permanence 0:12:34 - Your challenge: be decisive this week and watch what happens 🔗 LINKS & RESOURCES: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

    17 min

  3. May 25

    168. YOU ARE THE PREMIUM OPTION

    You are the premium option — and it's time you actually believed it. This one's about the two beliefs that are holding you back. Here's what we cover: Key Topics Covered: The two non-negotiables I tell every client: "I am the premium option" + "It is a privilege to be my client"Why sitting in imposter syndrome is self-indulgent — and what to do insteadThe wardrobe analogy that perfectly explains why mindset work has to happen alongside strategyWhat happens when you start your day with the wrong monologue (and how to flip it)Why familiar negative self-talk feels soothing — and why that's the problemThe single-life parallel that will reframe how you define your worth as a founderYour homework: two mantras, written down, posted up, non-negotiableTIMESTAMPS 0:02:00 - Why mindset work and strategy have to happen together  0:03:30 - Inside Good in Business: the 8-week overhaul  0:05:00 - Stop finger painting in the negative — shop for what you want  0:06:30 - "I am the premium option" — what this belief actually does  0:08:00 - The two sliding doors monologues: which one are you running?  0:11:00 - "It is a privilege to be my client" — reclaiming your worth  0:14:30 - The single-life analogy: stop defining yourself by external validation  0:17:00 - Your homework: two mantras that will change your business 🔗 LINKS & RESOURCES: Good In Business: https://www.notion.so/GOOD-IN-BUSINESS-33bd0768cb8981d0b8b4f3313184e3c3?source=copy_link Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

    25 min

  4. Apr 8

    167. WHAT HAPPENS TO YOUR BUSINESS WHEN LIFE GETS IN THE WAY?

    There's a belief that creeps in for almost every business owner on a winning streak: the moment you go quiet, it's all over. The momentum dies. You're starting from scratch. In this episode, I'm dismantling that myth completely. You've done will always outlast the frequency at which you did it. Key topics covered: Why good work stays with people long after they stop seeing youThe "muscle memory" principle applied to your business and contentWhy consistency is overrated and a body of work is everythingHow to stop hiding your best stuff behind a paywallThe difference between posting to stay visible vs. creating genuine assetsWhat it actually means to build a business that holds you when life happensWhy people will always remember the lineage of good work — and come back ready to buyTimestamps: 0:00:00 - Intro: The winning streak panic spiral 0:01:19 - Good work stays with people — even when you go dark 0:01:43 - The muscle memory principle for business 0:02:00 - The song/book test: proving your work has longevity 0:05:00 - Your best wins have come from being absent 0:06:38 - Stop hiding your best work behind a paywall 0:07:28 - Posting to stay visible vs. building real assets 0:08:01 - People always remember the lineage of good work 0:09:12 - Does your business hold you when life happens? 🔗 LINKS & RESOURCES: Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

    13 min

  5. Mar 30

    166. BAD WORK IS GOOD BUSINESS

    Perfectionism is one of the sneakiest productivity killers in business. Mid work is actually a non-negotiable part of becoming exceptional — and why withholding your "imperfect" output will never make you exceptional.  Key Topics Covered: Why bad work is a required step on the path to exceptional workHow perfectionism screws over your future selfThe online publishing deadline that changed how Peta approaches content creationWhy your "half-arsed" podcast episode or email could be the first draft of your best workThe difference between a body of work and individual perfect piecesWhy showing up consistently beats showing up perfectlyHow visibility — even imperfect visibility — creates compounding opportunitiesTIMESTAMPS 0:00:00 - Intro: Part of doing good work is actually doing bad work 0:01:00 - Why growth makes us forget where we started 0:01:55 - Comparing yourself to AI — and why that's a trap 0:03:20 - Peta's perfectionism problem with the podcast 0:04:26 - The online publishing deadline that changed everything 0:06:00 - Bad work is the first draft of your best work 0:07:17 - How "imperfect" content becomes your most important content 0:08:00 - What perfectionism actually costs your future self 🔗 LINKS & RESOURCES: Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

    19 min

  6. Mar 23

    165. WHAT AN MLM TAUGHT ME ABOUT DOING A MONTH'S WORK IN 2 DAYS

    If you've ever told yourself you'll start fresh on Monday, next month, or when the timing is finally right, this ep is going to call you out in the best way 😉 Using the lens of network marketing sales cycles and a very relatable story about convincing herself she needed a full 90-minute window just to exercise, I'm breaking down why waiting for perfect conditions is the thing that's keeping your results identical year after year. Key Topics Covered: Why needing "perfect circumstances" is costing you growthWhat network marketing taught me about compressing a whole month's work into two daysThe identity gap: why you can't build a future business with a past-you belief systemThe two types of people when a goal is slipping — and which one actually winsHow to fill your "evidence bag" with new proof of what you're capable ofWhy announcing your goals before you've done the thing is sabotaging your momentumTIMESTAMPS 0:00:00 - Intro: Why waiting for the perfect moment is killing your results  0:01:33 - What network marketing taught me about collapsing time  0:03:04 - Identity: Why you keep getting the same business every month  0:05:14 - The two types of people when a goal is slipping away  0:06:46 - You don't need more time — you just need your next move  0:08:31 - How to fill your evidence bag and build new belief  0:09:51 - Action step: Where are you always waiting to begin?  0:11:01 - Stop declaring, start doing — then celebrate 🔗 LINKS & RESOURCES: Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

    16 min

  7. Mar 15

    164. MONDAY MINDSET: This is what 'doing the work' actually looks like

    Money loves speed — and your business results prove it. In this episode, I'm breaking down why the fastest path to results isn't working harder, it's closing the gap between decision and action. I share a real-time example of a Business Bang client who went from idea to 36 workshop sales in under a day, and exactly what separates experts who win from those who stay stuck in their heads. Key Topics Covered: Why "money loves speed" is the business principle you're probably ignoringThe real reason your great ideas aren't converting into resultsHow to habit-stack decisions with action (and why most people are doing the opposite)The difference between being impulsive and being a fast-moving expertWhy thinking about work isn't the same as doing work — and how to tell which one you're doingThe graveyard of unfinished ideas and how to get out of itWhy completion is the standard my clients hold themselves toTIMESTAMPS 0:00:00 - Intro: Money loves speed  0:01:00 - The client who went from idea to 36 sales in one day  0:02:30 - Why good ideas die before they become anything  0:03:30 - Habit-stacking decisions with action  0:04:30 - Fast vs impulsive: knowing the difference  0:05:30 - Are you actually working or just thinking?  0:07:00 - The graveyard of unfinished ideas  0:08:45 - Your challenge: decide, act, finish 🔗 LINKS & RESOURCES: Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

    15 min

  8. Mar 10

    163. MONDAY MINDSET: The Average Tuesday Morning Fantasy

    Your Tuesday morning should feel just as sexy as your weekend — and if it doesn't, your business structure is the problem. In this episode, I'm sharing the "Average Tuesday Morning Fantasy" — a concept born from a broke, dehydrated walk around Newcastle 17 years ago — and why it's been one of the most powerful guiding principles in how I've built my business and my life. If you're clawing to the weekend or quietly resenting your business, this one's for you. Key Topics Covered: What the Average Tuesday Morning Fantasy is and how to define yoursWhy your business structure might be completely conflicting with the life you actually wantThe radical responsibility principle — and why it's actually good newsWhy I sold my successful Pilates studio (and what it taught me about identity vs. business)The difference between desiring a hot life and actually doing the work to get itHow to stop normalising poor clients, low profit, and a business you want to escapeTIMESTAMPS: 0:00:00 - Intro: The Average Tuesday Morning Fantasy — how it started 0:02:38 - What the Average Tuesday Morning Fantasy actually means 0:03:40 - Why loving your work week changes everything 0:04:28 - Radical responsibility: you are the cause and the solution 0:05:35 - How to define your own Average Tuesday Morning Fantasy 0:06:08 - When your business structure conflicts with the life you want 0:09:00 - Why I sold my Pilates studio (and what I realised) 0:10:29 - Challenge your beliefs: what are you normalising that shouldn't be? 0:11:47 - The caveat — desire without the work won't get you there 🔗 LINKS & RESOURCES: Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

    17 min
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About

Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.

Information

  • Creator
    Professional Babe
  • Years Active
    2023 - 2026
  • Episodes
    171
  • Rating
    Explicit
  • Copyright
    © 2026 The Business Fondle
  • Show Website
    The Business Fondle

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