Most pizzeria "marketing" is really just a pile of one-off tactics — a flyer here, a boosted post there, a guy you hired to run social — with no strategy tying it together. In this week's Takeout Tips, Tyrell breaks down the only four levers that actually move the needle for a pizzeria, and how his shop pulls all four at once. You'll learn why every plan has to start with the goal, the four levers (acquire new customers, reactivate lapsed customers, increase frequency, raise ticket average), why pizza is a local business and how to map your trade area (yes, using AI), and how one strong mail offer feeding a loyalty program can activate all four levers — with the tracking to prove it works. 🔥 EDGE OVENS — This episode is powered by Edge Ovens. George brings the test truck to your shop and bakes your own dough, sauce, cheese, and toppings through the oven so you can see the quality before you commit. Book a test bake at https://www.edgeovens.com/test-bake, and follow #wheresgeorgetoday to see where he's headed next. 📬 MAILWISE SOLUTIONS — Thanks to Mailwise Solutions, direct mail that actually works for pizzerias, with no contracts. Menus, postcards, table toppers, and full mailing services. Pizza King listeners get $150 off. Visit mailwisesolutions.com or call (859) 341-3400. George rolls up in the EDGE test truck and invites you to step inside, where you’ll bake your own pizzas in our oven—using your dough, your toppings, your process. It’s the simplest way to experience firsthand why EDGE powers some of the best-performing pizza kitchens in the world, and why our bake is widely regarded as market-leading. https://www.edgeovens.com/test-bake Starting a Podcast? Try Riverside freeStreamline Your Inventory Process!📝 Track stock levels: No more guesswork! Discover the future of restaurant management: WookAIDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Want to grow your pizza shop with better systems, better leadership, and real operator conversations? Join Pizza Pro Circle. It’s a free community for pizzeria owners, operators, and managers who want practical ideas they can use in the shop. We talk about sales, marketing, leadership, team development, operations, and the real work of running a better pizzeria. Join us here: https://www.skool.com/tyrells-group-9324/about Free Tools and Courses for Pizzeria Owners & Managers Email: info@tyrellreed.com Upcoming events and appearances: California Restaurant Show August 24-26
