Leaders Of The West

Jessie Jarvis

Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave … These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go! Website: http://app.ofthewest.co Instagram: @ofthewest.co Instagram: @mrsjjarv Facebook: @jobsofthewest

  1. 6D AGO

    Girl Talk (with Jena Oschner): Rethinking “Healthy,” Part 1

    I’m so excited to be sitting down again with my good friend Jena Oschner for a raw, relatable conversation about health, healing, and doing better for ourselves and our families. Jena’s previous episode was the Leaders of the West most-listened-to of 2025! This week, we’re continuing the conversation with even more honesty, insight, and shared experiences. From navigating autoimmune diagnoses and migraines to learning how to read food labels and remove hidden toxins from our homes, we’re sharing what this wellness journey really looks like behind the scenes. ​ We talk about functional medicine, regulating your nervous system, and rethinking what “moderation” means. Whether you’re already on your own health path or just curious about how to get started, this episode will meet you right where you are. Get ready for practical swaps, thought-provoking stats, and some laughs along the way. And be sure to come back next week for Part 2 of our conversation! Resources & Links: Good Life Beef Sweet Briar Creative Leaders of the West Episode 85: Journey to Wellness with Jena Oschner Beyond the Crops Episode 50: How Functional Medicine Healed Chronic Migraines and Lyme Disease Farm Wife Tallow Our Place Air Fryer Ninja Combi Air Fryer 3 Farm Daughters Pasta Simple Mills Siete Foods Thrive Market Grocery Outlet Izzio Artisan Bakery Partners Sourdough Crackers NARS Cosmetics Partake Foods Cookies Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jena: Follow on Instagram @jenaoschner Listen to her podcast Beyond the Crops Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

    46 min
  2. JAN 6

    Someone Copied You, Now What? With Attorney at Law, Andrea Sager

    This week, I’m joined by Andrea Sager, founder of The Legalpreneur, podcast host, mom of two, and one of the most candid, insightful voices in the small business legal world. Andrea’s story is anything but traditional. After walking away from her “dream job” at a big law firm, she built a new model that helps entrepreneurs legally protect their businesses while staying true to who they are. We talk about why she left big law, how she pivoted after her divorce, and the major mindset shifts that helped her rebuild her life and her company with more alignment. Andrea shares how she’s regulating her nervous system, reshaping her approach to success, and why she believes women are meant to build wealth. You’ll leave this one feeling inspired to bet on yourself on your own terms. Resources & Links: The Legalpreneur Membership Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Andrea: Follow on Instagram @andreasagerlaw and @thelegalpreneur Follow on TikTok @thelegalpreneur Listen to The Legalpreneur Podcast Visit her websites AndreaSager.com and TheLegalpreneur.com Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min
  3. 12/30/2025

    Lessons from Leading 36,000 Volunteers with Melinda Underhill

    This week, I’m joined by Melinda Underhill, the powerhouse VP of Human Resources at the Houston Livestock Show and Rodeo, aka the largest event of its kind in the world. With over 36,000 volunteers, 109 committees, and a year-round operation, Melinda offers a behind-the-scenes look at how RodeoHouston runs like a well-oiled (and wildly passionate) machine. We talk about how they cultivate volunteer leadership, create accountability without burnout, and keep communication flowing across thousands of people. Melinda also shares her thoughts on leading with integrity, building family-first cultures, and the powerful role that celebration and recognition play in long-term success. This is a masterclass in people-first leadership, whether you’re running a local booster club or the biggest rodeo in the world. Resources & Links: Peloton Dare to Lead by Brené Brown Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Follow the Houston Livestock Show and Rodeo: Follow on Instagram @rodeohouston Visit the website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min
  4. 12/23/2025

    Girl Talk: My Decision to Get a Blepharoplasty

    In this honest solo episode, I’m pulling back the curtain on a personal decision I wrestled with for months: getting an upper blepharoplasty. If you’ve ever looked in the mirror and felt unsure about whether it’s okay to want a change (especially as a mom or role model), this episode is for you. I walk through what the surgery is, why I chose to do it now, and how I reconciled that decision with my desire to model confidence and self-love for my daughter. I also share my full experience, from cost, healing time, and recovery tips to the unexpected emotional side of cosmetic surgery. Whether you’ve been curious about eyelid surgery, are navigating your own self-care journey, or just want to hear a very real perspective on beauty, aging, and womanhood, this episode is full of heartfelt, unfiltered conversation. Resources & Links: Idaho Eyelid and Facial Plastic Surgery Radiance Rebel Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 min
  5. 12/09/2025

    Keeping Rodeo Relevant with Tiah DeGrofft

    This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world. In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along the way. She shares what her background in sports marketing and the PGA Tour taught her about rodeo as a business, why hospitality is the best ROI, and how Round-Up’s 1,200+ volunteers make it all possible. We also dive into her favorite rodeos, what every event can do to create a memorable experience, and how women can relentlessly pursue big dreams without giving up their seat at the table. Resources & Links: Pendleton Round-Up How to Win Friends & Influence People by Dale Carnegie Let’er Buck Not Gonna Lie with Kylie Kelce Podcast Calm Down with Erin & Charissa Podcast The Skinny Confidential Him & Her Show Podcast The Chris Harder Show Podcast The Ed Mylett Show Podcast Toter Tales with Coleman Proctor Podcast The Jeff Fenster Show Podcast The Luke Branquinho Show Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Tiah: Follow on Instagram @tdegrofft Follow on Facebook @tiah.degrofft Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min
  6. 11/25/2025

    “Strive to Do Something Nobody Else Is” with Karoline Rose Bohannan

    This week, I’m joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company.  In this episode, Karoline and I talk about growing up in a family full of hustle, learning how to lead without micromanaging, and building multiple companies that blend tradition with innovation. From launching a dirty soda shop in Montana to buying 30,000 feeder calves a year with her dad, Karoline shares what it really takes to chase ideas, manage people, and lead with intention. She talks candidly about what it takes to be a true visionary, how she decides which ideas are worth pursuing, and the leadership lessons she’s learned along the way. We also cover hiring, hustle culture, entrepreneurial identity, and making time for what actually matters. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Karoline: Follow Karoline on Instagram @rose.karoline Visit KRose Company and follow on Instagram @krosecompany and Facebook Visit The Rancher’s Daughter and follow on Instagram @the_ranchersdaughter and Facebook Visit Cattleman U and follow on Instagram @cattlemanu, Facebook, and listen to the podcast Visit North Fork Fizz and follow on Instagram @northforkfizz, Facebook, and TikTok Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 min

Trailer

5
out of 5
266 Ratings

About

Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave … These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go! Website: http://app.ofthewest.co Instagram: @ofthewest.co Instagram: @mrsjjarv Facebook: @jobsofthewest

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