Thriving Business

Dr Kate De Jong & Sam Morris

THRIVING BUSINESS Business Insights to Help You Grow Your Business with Ease We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.

  1. Ep #12 | Beyond the Sale: Designing a Remarkable Client Experience that Keeps Happy Customers Coming Back

    2d ago

    Ep #12 | Beyond the Sale: Designing a Remarkable Client Experience that Keeps Happy Customers Coming Back

    Send a question or message to Kate & Sam Welcome to Episode 12 of the Roadmap to Business Success series, and our third episode in Quadrant 3: Grow Smart | Capacity! Most businesses pour their energy into acquiring new clients. The most successful businesses pay enough attention to what happens after the sale. Did you know that it costs five to seven times more to acquire a new client than to retain an existing one? And your best marketing is a client who won't stop talking about you and refers you to all their friends. In this episode, Kate and Sam get practical about how to design a client experience so consistently good that it turns happy customers into raving fans who refer others , and keep coming back themselves. "Your best marketing is a client who won't stop talking about you. Design your experience to create those people." We cover: Why remarkable experiences don't happen by accident: Every great client experience is the result of intentional design and consistent systems, not luck or personalityThe client journey map: How to identify every touchpoint from first enquiry to final delivery, and why systemising each one is the foundation of consistent qualityOnboarding done right: Why what happens immediately after someone pays you sets the tone for the entire relationship, and the simple automations that eliminate no-shows and buyer's remorseHuman versus automated: Why you need to understand your client journey manually before you automate any part of it, and where technology enhances the experience versus where it undermines itFeedback as a growth tool: Why positive feedback tells you nothing useful, and how to ask questions that actually reveal where your client experience is falling shortThe Google review system: Why asking once rarely works, and why timing your request immediately after a win dramatically increases your conversion ratePost-engagement follow up: Why the relationship shouldn't end when the contract does, and how a simple check-in system keeps clients warm and generates referralsLiving up to the hype: Why it's always better to shrink your marketing promises and over-deliver on the experienceThe consistency formula: Systems create consistency. Consistency creates trust. Trust creates referrals. Referrals create growth.Kate and Sam also share real stories from the experience side, good and bad. They also discuss the exciting frontier of AI avatars that can deliver personalised video messages to new clients, and why the businesses that combine smart automation with genuine human warmth are the ones that will win long-term. Coming Up Next: Episode 13 Designing a business that doesn't break you. How to protect your energy, design for sustainability, and make sure that as your business grows, your life gets better, not worse. Join the Workshop: Kate and Sam are hosting their Grow Smart Workshop on Wednesday 24th June — bring your questions on business models, capacity, hiring, client experience and scaling and get coached live. 👉 Register here And save the date — Bali Business Retreat 27 August – 1 September 2026. Secure your spot with a $200 deposit: https://katedejong.com/inspired-business-bali-retreat/ Kate’s Blog: "10 Questions to Get Valuable Feedback" https://katedejong.com/how-to-get-great-testimonials-and-market-research-data/ Don't let your clients fall into the "hole" of silence after they sign up. Tune in to learn how to build the systems that create trust, consistency, and ultimately, a thriving business. Connect with Your Hosts: Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com Sam Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: sam@theo8.com Thriving Business Podcast 🌐Website:   https://www.thrivingbusinesspodcast.com/  JOIN OUR WORKSHOPS 🌐 https://www.thrivingbusinesspodcast.com/workshops COME ON THE 2026 BALI RETREAT 🌐 https://www.thrivingbusinesspodcast.com/baliretreat2026

    45 min
  2. Ep #11 |  To Hire or Not To Hire? When and How to Build a Team That Fuels Your Freedom

    May 26

    Ep #11 | To Hire or Not To Hire? When and How to Build a Team That Fuels Your Freedom

    Send a question or message to Kate & Sam Welcome to Episode 11 of the Roadmap to Business Success series, and our second episode in Quadrant 3: Grow Smart | Scale with Ease. Hiring is one of the scariest decisions a business owner can ever make. The compliance is complex, the stakes are high, and the fear of getting it wrong stops many people from doing it at all. But there's a compelling reason to build a team: the burnout rates of solopreneurs are significantly higher than business owners who build a team. In this episode, Kate and Sam get honest about both sides of the hiring equation, and give you a practical framework for doing it well. "If you can't take four weeks off and leave your business running, you're a slave to your own business." In this episode, you will learn: Should you even hire? Why the answer depends entirely on the type of business you're running, what you want from it, and whether you actually enjoy managing people, because if you don't, there are other optionsThe maths of leverage: How hiring one person who takes 20 hours of work off your plate every week gives you 80 hours a month back, and why those hours should generate far more revenue than the salary you're payingSigns you're ready to hire: You're constantly turning away work, working unsustainable hours, tasks are falling through the cracks, or you're doing work someone else could do for less than your hourly rateSigns you're not ready: You don't have documented systems, you can't clearly articulate what the role involves, your revenue isn't consistent enough to support a salary, or you haven't identified what you're actually hiring forHire for your weaknesses, not your familiarity: Why hiring a mini-me is one of the most common and costly hiring mistakes, and how personality profiling tools like B.A.N.K, Harrison Assessment and Myers Briggs help you identify who will actually complement your teamUse AI in the hiring process: How Kate used Claude to analyse Harrison Assessment reports for multiple candidates simultaneously, and how it ranked them in order with reasons, picking up things that an hour of human analysis had missedHire slow, fire fast: Why desperation hiring almost always goes wrong — and why the cost of keeping the wrong person is almost always higher than the cost of starting the search againThe compliance minefield: Why navigating awards, Fair Work, workers' compensation and workplace health and safety is one of the biggest barriers to hiring in small business — and why even Fair Work won't tell you if you're interpreting an award correctlyIt's not just about the money: Why the research consistently shows that fulfilment, autonomy, flexibility and purpose drive performance far more than salary — and how to build those things into your hiring process and culture from day oneThe goal: A team that runs the ship when you're not there — so you can take a holiday, recharge, and come back betterKate and Sam also share real stories from the trenches — including a workers' comp situation that left them frustrated by the system, the bookkeeping firm with eight remote women who've built an extraordinary culture over 15 years, and why Sam has started including collaborative goals and personal development pathways in every staff contract. Coming Up Next: Episode 12 — how to deliver a remarkable client experience every time. Onboarding, communication, feedback loops, and turning clients into raving fans who refer others. Save the Date — Grow Smart Workshop: Kate and Sam are hosting their third live workshop on Wednesday 25 June — bring your hiring, team building, capacity and business model questions and get coached live. Details coming soon — keep an eye on thrivingbusinesspodcast.com/workshops And save the date — Bali Business Retreat: 27 August – 1 September 2026. Secure your spot with a $200 deposit. Reach out directly to lock in your place. Connect with Your Hosts: Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com Sam Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: sam@theo8.com Thriving Business Podcast 🌐Website:   https://www.thrivingbusinesspodcast.com/  JOIN OUR WORKSHOPS 🌐 https://www.thrivingbusinesspodcast.com/workshops COME ON THE 2026 BALI RETREAT 🌐 https://www.thrivingbusinesspodcast.com/baliretreat2026

    59 min
  3. Ep #10 | Stop Winging It: How to Design a Business Model That Gives You Revenue, Freedom and a Life

    May 20

    Ep #10 | Stop Winging It: How to Design a Business Model That Gives You Revenue, Freedom and a Life

    Send a question or message to Kate & Sam Welcome to Episode 10 of the Roadmap to Business Success series, and the first episode of Quadrant 3: Grow Smart | Capacity! Most business owners start with a skill or a product, not a model. They figure it out as they go. And if you don't design your model intentionally, your business will design itself, and it usually designs itself into something that consumes your life. In this episode, Kate and Sam get honest about the difference between accidental growth and intentional design, and why getting clear on your business model is the single most important thing you can do to create sustainable revenue, freedom and a business you actually love running. "If you don't design your model, the business will design itself, and it usually designs itself into something that consumes your life." In this episode, you will learn: Business model vs business plan vs business structure: Why these three terms are not interchangeable, and what each one actually means for your businessThe fragmented model trap: Why having multiple revenue streams that don't talk to each other creates chaos, exhaustion and a business that's almost impossible to scale, and how to fix itIntentional vs accidental growth: Why accidental businesses are usually chaotic and exhausting and the simple questions to ask yourself to design something that actually worksScale is a choice, not an obligation: Why 10x growth isn't the right goal for everyone, and how to design a business model around the lifestyle, freedom and revenue that actually lights you upReverse engineer your profit goal: How to start with the number you want in your pocket and work backwards to figure out exactly what your business model needs to look like to get you thereThe product spiral, not the product ladder: Why Sam has banned the term "product ladder" and why a spiral or loop model that keeps clients circling through your offerings is far more powerful than a linear funnel with a dead endRecurring revenue as a non-negotiable: Why the businesses that are valued the highest, and feel the most stable to run, are the ones with subscription, membership or retainer income baked into their modelThe Matt Church cluster methodology: How launching one cluster every three to six months, one market, one problem, one method of delivery, and assuming 50% will fail gives you the freedom to experiment without betting everything on one ideaZone of genius as a design parameter: Why your business model should be built around the work that puts you in your zone of genius, not just the work you can do or the work that pays wellBusiness should be boring: Why repeatability and predictability are the foundations of freedom, and why the excitement should come from your life, not your businessKate and Sam also share personal stories about the moments they realised they were operating outside their zone of genius, why the Revenue Breakthrough Workshop felt so energising compared to a day of back-to-back one-on-one sessions, and why the question "what is your end game?" is one of the most important questions every business owner needs to answer. Coming Up Next: Episode 11 To hire or not to hire? How to build a strong team, make smart hiring decisions, and create a business that doesn't depend entirely on you. Join the Workshop: Kate and Sam are hosting Grow Smart: Scale with Ease on Wednesday 24th June, 9–10:30am AWST | 11am–12:30pm AEST,  What is it? 90 minutes of live profitability coaching. Every participant walks away with a personalised report. Bring your business model questions, this workshop is the perfect place to get Kate and Sam's eyes on your model live. 🐦 Early bird: $49 (until 10 June) | 🎟️ LIVE: $89 | 🎧 Replay: $49 👉 Register here And save the date! Bali Business Retreat: 27 August – 1 September 2026. Secure your spot with a $200 deposit. Reach out directly to lock in your place. 00:00 Podcast Welcome 01:57 Quadrant Three Begins 02:36 Model Plan Structure 04:55 Scattered Offers Trap 10:34 Designing Intentional Growth 14:04 Reverse Engineering Profit 17:26 Evolving Zone Genius 20:24 Joyful Work Choices 23:13 Group Work Momentum 24:12 Scaling Group Coaching 25:23 Small Rooms Big Results 26:12 Who Your Room Is For 26:56 From Courses To Coaching 27:57 Business Model Takeaways 31:14 Boring Business Wins 32:38 Predictability Beats Panic 35:40 Growing Teams With Purpose 40:15 Recurring Revenue Flywheel 42:52 Clusters Not One Niche 45:45 Workshop Invite And Topics 47:02 Product Loop Not Ladder 48:50 Wrap Up And Next Steps Connect with Your Hosts: Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com Sam Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: sam@theo8.com Thriving Business Podcast 🌐Website:   https://www.thrivingbusinesspodcast.com/  JOIN OUR WORKSHOPS 🌐 https://www.thrivingbusinesspodcast.com/workshops COME ON THE 2026 BALI RETREAT 🌐 https://www.thrivingbusinesspodcast.com/baliretreat2026

    49 min
  4. Ep #9 | Systems Before Staff: The Smart Way to Outsource, Delegate and Hire

    May 8

    Ep #9 | Systems Before Staff: The Smart Way to Outsource, Delegate and Hire

    Send a question or message to Kate & Sam Welcome to Episode 9 of the Roadmap to Business Success series, and the final episode of Quadrant 2: Keep More | Profitable Operations! You can't outsource chaos. Before you bring anyone into your business, you need systems, clarity, and a clear understanding of what you're actually handing off. In this episode, Kate and Sam get practical about the smartest way to automate, delegate, outsource, and hire — in that order. "Systems before staff. You cannot delegate chaos." In this episode, you will learn: The automate → delegate → hire framework: Why this is the right order , and what goes wrong when business owners skip straight to hiring before foundations are in placeZone of genius vs everything else: How to identify the tasks only you should be doing, the tasks AI can handle, and the tasks that need a humanHow AI is replacing the need for a VA: How Sam used the Claude Chrome extension to build detailed standard operating procedures while she played games on her phoneHire slow, fire fast: Why hiring should be a financial decision before a workload decision, and why desperation hiring almost always goes wrongWrite your job ad for culture, not just skills: How to attract the right candidates from the first line, including Sam's hidden keyword trick that instantly filters out applicants who lack attention to detailLayla Hormozi's five C's: Compliance, clarity, culture, connection, and checkback, the framework Sam incorporated into her most recent hiring processGive people responsibility, not just tasks: Why the best hires want ownership and autonomy, and how a long-term vision keeps them loyalThis episode wraps up Quadrant 2. Next up — Quadrant 3: Grow Smart | Capacity. Join the Workshop:  Kate and Sam are hosting Profit Unlocked on Wednesday 20 May, 9–10:30am AWST | 11am–12:30pm AEST  What is it? 90 minutes of live profitability coaching. Every participant walks away with a personalised report. 🐦 Early bird: $49 (until 10 May) | 🎟️ LIVE: $89 | 🎧 Replay: $49 👉 Register here And save the date — Bali Business Retreat: 27 August - 1 September 2026. Secure your spot with a $200 deposit. Reach out directly to lock in your place. 00:00 Show Welcome 00:30 Roadmap Recap 01:49 Claude Extension Wins 06:09 SOPs Before Delegation 11:05 AI Reports Workflow 15:07 Back to Delegation 18:35 What to Outsource 23:28 Hiring Lessons 25:55 Hiring Framework Reel 26:52 Five Hiring Elements 29:33 Hire Slow Fire Fast 30:36 Values Over Skills 32:57 Write Better Job Ads 35:07 Easter Egg Screening 36:01 Job Market Reality Check 39:11 Ownership And Incentives 44:09 People Management Fit 46:04 Key Takeaways And Next Steps Connect with Your Hosts: Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com Sam Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: sam@theo8.com Thriving Business Podcast 🌐Website:   https://www.thrivingbusinesspodcast.com/  JOIN OUR WORKSHOPS 🌐 https://www.thrivingbusinesspodcast.com/workshops COME ON THE 2026 BALI RETREAT 🌐 https://www.thrivingbusinesspodcast.com/baliretreat2026

    50 min
  5. Ep #8 | AI for Maximum Efficiency: How to Automate the 80% and Focus on the Work Only You Can Do

    Apr 28

    Ep #8 | AI for Maximum Efficiency: How to Automate the 80% and Focus on the Work Only You Can Do

    Send a question or message to Kate & Sam Welcome to Episode 8 of the Roadmap to Business Success series! If you're only using AI for content creation, you're leaving the biggest gains on the table. In this episode, Kate and Sam dive into the AI tools they actually use in their businesses every day, and discuss how to shift from using AI to do more, to using AI to work less. "AI should handle the 80% of grunt work while you handle the 20% that requires judgment, relationships, and nuance." In this episode, you will learn: Why you shouldn't be loyal to just one AI tool: Different AI platforms have different strengths, and the smartest business owners use multiple tools for different jobs.Claude: Why it's Kate's go-to for content creation, critical analysis, data analysis, book writing, and coding tasks, including how she saved $10,000 in website costs by using Claude to write code herself.Claude Cowork: Sam's introduction to the agentic side of Claude, how it can organise your entire filing system, build sales pages, and execute complex multi-step tasks on your behalf while you step away.Gemini: How Sam uses Google's AI to automate payroll calculations, organise her inbox, add tasks to her calendar, and manage the chaos of a busy brain, all through its deep integration with Google apps.Notebook LM: The hosts personal favourite for repurposing content. How to upload a podcast transcript or YouTube link and turn it into blog posts, infographics, slide decks, or even a new podcast episode, in your own voice.REVE AI: The free image generation tool Sam uses to create AI-generated images of herself and Kate for podcast thumbnails and social media.AI for website SEO: How to enter your URL into an AI and instantly get a plain-English audit of what's missing: H1 tags, meta descriptions, ALT tags and more.The tells of AI-generated content: The words, phrases and structural patterns that immediately give away AI-generated copy.Automation vs productivity: Why the real opportunity isn't doing more in the same time, it's doing the same in less time.How to use AI to figure out what to automate: Why asking AI to review your regular tasks and identify what can be automated is one of the highest-value conversations you can have.Kate and Sam also discuss the evolution of AI since their first conversation about it in September 2023, why ChatGPT is no longer the only game in town, the rise of agentic AI, and how they've used AI to almost fully automate the production of this very podcast. Join the Workshop:  Kate and Sam are hosting Profit Unlocked on Wednesday 20 May, 9–10:30am AWST | 11am–12:30pm AEST. What is it? A LIVE 90-minute coaching session where you can bring your questions on AI systems, profitability, pricing and more. 🐦 Early bird tickets available until Sunday 10 May for just $49 (live attendance) 🎟️ Attend LIVE: $89 🎧 Replay only: $49 Grab your early bird ticket now! 👉 Register here Connect with Your Hosts: Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com Sam Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: sam@theo8.com Thriving Business Podcast 🌐Website:   https://www.thrivingbusinesspodcast.com/  JOIN OUR WORKSHOPS 🌐 https://www.thrivingbusinesspodcast.com/workshops COME ON THE 2026 BALI RETREAT 🌐 https://www.thrivingbusinesspodcast.com/baliretreat2026

    47 min
  6. Ep #7 | Price for Profit: Why What You Charge Says Everything About How You See Your Own Value

    Apr 16

    Ep #7 | Price for Profit: Why What You Charge Says Everything About How You See Your Own Value

    Send a question or message to Kate & Sam Welcome to Episode 7 of the Roadmap to Business Success series, our second episode in Quadrant 2 of the Thriving Business Wheel: Keep More | Profitable Operations. Pricing is one of the most emotionally loaded topics in business. Many business owners, particularly women, are significantly undercharging, and it's costing them not just money, but credibility and energy. "Being the cheapest in the market doesn't make you attractive. It makes you look desperate." In this episode, you will learn: Why under-pricing harms your profits and reputation: Charging too little signals a lack of confidence, and buyers trust you less when your prices are too low.The hourly rate trap: Why trading time for money is a burnout trap, and why breaking free is one of the most important shifts you'll ever make.How to price based on outcomes: What is the problem costing your client? What is solving it worth to them? These two questions reframe everything.The mindset piece: Why so many business owners habitually undervalue their skills, and what it takes to price with genuine confidence.Why discounting is rarely the answer: How habitual discounting erodes perceived value and attracts the wrong clients.What to do instead: How tiered pricing lets clients at different budget levels access your services, without slashing your rates.Reverse-engineering your revenue goals: Start with the income you want and work backwards to what you need to charge.Coming Up Next: Episode 8 on AI systems for maximum efficiency. How to work smarter, not harder, using the tools available to you right now. Join the Workshop: Kate and Sam are hosting Profit Unlocked on Wednesday 20 May, 9–10:30am AWST | 11am–12:30pm AEST  You'll get 90 minutes of live profitability coaching. 🎟️ Attend LIVE: $89 | 🎧 Replay only: $49  👉 Register here Connect with Your Hosts: Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com Sam Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: sam@theo8.com Thriving Business Podcast 🌐Website:   https://www.thrivingbusinesspodcast.com/  JOIN OUR WORKSHOPS 🌐 https://www.thrivingbusinesspodcast.com/workshops COME ON THE 2026 BALI RETREAT 🌐 https://www.thrivingbusinesspodcast.com/baliretreat2026

    43 min
  7. Ep #6 | Master Your Money: The Profit First Approach to Keeping More of What You Earn

    Apr 8

    Ep #6 | Master Your Money: The Profit First Approach to Keeping More of What You Earn

    Send a question or message to Kate & Sam Welcome to Episode 6 of the Roadmap to Business Success series, and the first episode of Quadrant 2: Keep More | Profitable Operations! You've done the work to generate revenue. Now it's time to talk about the part most business owners avoid until it's too late: keeping it. In this episode, Sam takes the lead on one of her favourite topics: money. Not the fluffy version, but the practical, roll-up-your-sleeves kind that actually changes how your business feels to run day to day. "Most business owners know what they're earning. Very few know what they're actually keeping." In this episode, you will learn: Why traditional accounting often fails business owners: How accounting is largely historical and tax-focused, and rarely designed to help you make better day-to-day decisions.Markup vs margin: One of the most common and costly mistakes small business owners make, explained clearly and simply.How to make your chart of accounts work for you: Why restructuring how you categorise income and expenses gives you far greater clarity over where your money is going.Cost of goods sold vs operating expenses: Why separating these properly is essential for accurate forecasting and understanding your true profitability.The Profit First method: How splitting income across separate bank accounts for profit, tax, operating expenses and owner pay creates automatic financial discipline.How to build a cash buffer: Why a financial cushion isn't a luxury, it's a necessity, and how to start building one even when cash feels tight.Adjusting your Profit First percentages by business stage: Why the right allocation for a startup looks very different to an established business.Why you must never "steal" from your profit account: The habit that keeps business owners stuck in financial stress, and how to break it.Sam and Kate also discuss why money slips through fingers even when revenue is strong, and why the solution isn't always earning more, it's managing better. Recommended Reading: Profit First by Mike Michalowicz, the book that underpins Sam's entire approach to profitability. Join the Workshop: Kate and Sam are hosting Profit Unlocked on Wednesday 20 May, 9–10:30am AWST | 11am–12:30pm AEST You'll get 90 minutes of live profitability coaching. 🎟️ Attend LIVE: $110 | 🎧 Replay only: $50  👉 Register here Coming Up Next: Episode 7 — pricing for profit, why you're leaving money on the table, and how to price based on value rather than time. Connect with Your Hosts: Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com Sam Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: sam@theo8.com Thriving Business Podcast 🌐Website:   https://www.thrivingbusinesspodcast.com/  JOIN OUR WORKSHOPS 🌐 https://www.thrivingbusinesspodcast.com/workshops COME ON THE 2026 BALI RETREAT 🌐 https://www.thrivingbusinesspodcast.com/baliretreat2026

    45 min
  8. Ep #5 | Sell with Ease: How to Turn Conversations into Clients Without the Ick

    Mar 30

    Ep #5 | Sell with Ease: How to Turn Conversations into Clients Without the Ick

    Send a question or message to Kate & Sam Welcome to Episode 5 of the Roadmap to Business Success series, and the final episode of Quadrant 1: Revenue Generation! If the word "selling" makes you cringe, you're not alone. In this episode, Kate and Sam get honest about their complicated relationships with sales and how reframing selling as serving completely changes the game. "People don't mind being sold to, they just don't like being sold to poorly." In this episode, you'll learn: Why selling is actually serving: How shifting your mindset from "closing a deal" to "solving a problem" transforms every sales conversation — and why curiosity is the only attitude you need to bring.Emotional intelligence in sales: Why active listening and reading the room matters far more than any sales tactic or script.Why non-attachment is your secret weapon: The less attached you are to the outcome, the more people want to work with you.How your foundations do the heavy lifting: When your identity, offer and marketing are aligned, sales becomes a natural conversation. Low conversion rates are feedback that something earlier in the process needs attention.The golden rule: Follow up. Why so many sales are lost simply because people don't follow up, and why you should always leave a voicemail.How to handle ghosting and "no" professionally: Why your reaction to rejection tells potential clients more about your character than almost anything else.The power of post-purchase nurturing: Why what happens immediately after someone pays you is just as important as everything that came before.Retention over acquisition: Why a repeat customer is far more profitable than constantly winning new ones.This episode wraps up Quadrant 1: Revenue Generation.  Next up, we'll be entering Quadrant 2 of the Thriving Business Wheel: Keep More | Profitability. JOIN OUR UPCOMING WORKSHOPS and get all your questions answered LIVE 👉 thrivingbusinesspodcast.com/workshops Connect with Your Hosts: Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: kate@katedejong.com Sam Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: sam@theo8.com Thriving Business Podcast 🌐Website:   https://www.thrivingbusinesspodcast.com/  JOIN OUR WORKSHOPS 🌐 https://www.thrivingbusinesspodcast.com/workshops COME ON THE 2026 BALI RETREAT 🌐 https://www.thrivingbusinesspodcast.com/baliretreat2026

    43 min

About

THRIVING BUSINESS Business Insights to Help You Grow Your Business with Ease We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.