In this episode of the Pixel Retentive Podcast, Carl sits down with Ryan Canuel, CEO and co-founder of Petricore, an award-winning game studio building innovative experiences across augmented reality, virtual reality, and emerging gaming platforms. Since founding the studio in 2015, Ryan has helped Petricore create immersive experiences for partners including Meta, Google, Scholastic, Bose, and Burger King while developing original games like Mythic Realms that push the boundaries of mixed reality. Together, Carl and Ryan dive deep into what it really takes to build a sustainable game studio in one of the fastest-changing areas of technology. They discuss why niching down beats chasing trends, balancing client work with original IP, how Meta supports mixed reality developers, the future of XR gaming, healthy studio culture, AI in game development, and why long-term success comes from building a business—not just making games. Whether you're a game developer, studio founder, entrepreneur, XR enthusiast, creative leader, or someone curious about where immersive technology is headed, this episode is packed with practical advice and behind-the-scenes insights from a studio that's helping define the future of interactive entertainment. Here's a Glimpse of What You'll Learn: How Ryan founded Petricore immediately after graduating college Why niching into AR, VR, and XR helped the studio stand out Building a sustainable game studio instead of chasing trends The importance of passion when choosing a creative niche Lessons from developing games for emerging technologies Why mixed reality offers opportunities traditional gaming doesn't How Meta helps fund innovative VR and XR experiences Balancing client work with developing original game IP The biggest mistakes studios make when creating passion projects How to pitch original games that actually get funded Maintaining a healthy studio culture during long development cycles Why commerce often has to come before artistic perfection Emerging technologies that could shape the next generation of games How AI is improving production workflows inside game studios Leadership lessons for running a creative business over the long term *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="9e3d7e94-796d-4154-9b22-2d513d41e438" data-turn-id-container="9e3d7e94-796d-4154-9b22-2d513d41e438" data-testid="conversation-turn-48" data-turn="assistant"> Guest Links 🌐 Petricore Games 💼 Ryan Canuel on LinkedIn 🎮 Learn more about Project Death Game and Petricore's latest VR projects on their website. Special Thanks A huge thank you to Ryan Canuel for sharing his journey from college graduate to studio founder, along with practical insights into building sustainable creative businesses, developing immersive technologies, and navigating the rapidly evolving world of AR, VR, and mixed reality. Connect with Epic Made For more conversations about game development, creative leadership, storytelling, emerging technology, animation, marketing, design, entrepreneurship, and the business behind entertainment: 🌐 https://www.epicmade.net/resources/category/Podcast If you enjoyed this episode, share it with a game developer, XR creator, studio founder, entrepreneur, creative leader, or anyone fascinated by the future of immersive technology. Until next time, ✌️ – Carl #RyanCanuel #Petricore #MixedReality #XR #VirtualReality #AugmentedReality #GameDevelopment #GameStudio #MetaQuest #IndieGames #CreativeLeadership #Entrepreneurship #GamingIndustry #PixelRetentivePodcast #EpicMade