Marketing Rebels: Breaking Business Barriers

Shauna Leigh Van Mourik
  • 5.0 (8)
  • Marketing
  • Updated Weekly

You're never not marketing. Here, we talk about typical stuff like systems, strategies, mindset, authenticity, algorithms & marketing tips, tricks & trends but also.. We'll speak about deep philosophical matters, psychology, feminism, culture & society as it pertains to marketing, the media, the human condition & the natural consequences that follow. And.. We will also speak about lighter topics such as ice cream, wine, Fan girling, Harry Potter, T. Swift, Mr. A-Z & having fun as you navigate this weird world from the perspective that: You're never not marketing. Watch Ep.1 for more info

  1. 16h ago

    The Neuroscience of Marketing Habits and Sustainable Business Growth

    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the intersection of neuroscience, habits, and brand authority to uncover actionable insights for women entrepreneurs struggling with inconsistent income and marketing burnout. What You’ll Learn in This Episode: How competency creates confidence (and why you shouldn't wait to "feel" ready before taking action). The "4 N's" framework (Notice, Normalize, Neutralize, Next Best Step) to move past mental blocks and perfectionism. The power of habit stacking and celebration in rewiring your brain for business consistency. How to transition from being an "invisible expert" to a recognized authority through strategic thought leadership. This episode was inspired by the common struggle of the "marketing hamster wheel", the cycle of feast-or-famine visibility that leads to burnout. Main Point #1: Confidence is built through "reps" not feelings.Main Point #2: To make marketing sustainable, you must move away from relying on fleeting motivation.Main Point #3: When you feel stuck or "not good enough," use this psychological toolReal-Life Example:Julie shares her experience launching the "Brave Moves" podcast. To practice what she preaches, she committed to a daily show for one year, handling all the technical aspects herself. About the Guest: Julie DeLucca-Collins is a dynamic business strategist and coach dedicated to empowering women entrepreneurs to build profitable, purpose-driven businesses. As the founder of Go Confidently Services, and Casa De Confidence Productions, she combines her expertise as a successful C-level executive who has excelled in growing successful business, Tiny Habits®, Cognitive Behavioral Techniques, and Holistic Life Coaching to help clients develop confidence, build profitable business, launch and grow podcasts while becoming in demand thought leaders. Julie is the #1 award-winning author of *Confident You*, a TEDx speaker, and a Top 50 Over 50 Podcaster. She has been featured on ABC, NBC, and FOX and cohosts the globally ranked Casa De Confidence podcast with her husband Dan. julie@goconfidentlycoaching.com Website LinkedIn Instagram Facebook Pinterest Tiktok YouTube Key Quotes from the Episode: “Confidence is not about faking it until you make it... the more that you do it, you're exercising that muscle of consistency.”“Neurons that fire together stay together... but it's about showing up, staying in that zone, and getting better every single day at least 1%.” Recommended Resources from Shauna: ⁠⁠⁠AirTable⁠⁠⁠ to help you plan, create, organize & outsource your content marketing. ⁠⁠⁠Restream⁠⁠⁠ to easily broadcast live across multiple platforms and expand your reach.⁠⁠⁠Fathom⁠⁠⁠ to easily record your calls, take notes and share with guests.⁠⁠⁠The Brand Visibility Vault.⁠⁠⁠ Your repurposable 6-month content marketing blueprint! ⁠⁠⁠Dream Business, Dream Life Roadmap. ⁠⁠⁠⁠⁠⁠The AI Clarity Kit.⁠⁠⁠ Build a brand that actually sounds like you. 3 custom GPT tools to help you clarify who you are, what you do, & how to say it like a damn human. About Shauna Van Mourik: Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing. Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support! Connect With Us: ⁠⁠WEBSITE⁠⁠ Connect with Shauna link page: ⁠⁠https://www.shaunaleigh.com/connect-with-shauna⁠⁠  ⁠⁠YOUTUBE⁠⁠  ⁠⁠TikTok⁠⁠ ⁠⁠Instagram⁠⁠   ⁠⁠LinkedIn⁠⁠ ⁠⁠Facebook page⁠⁠ ⁠⁠Facebook profile

    31 min

  2. Jun 9

    5 Essentials of Building a Website for Your Business

    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the essential pillars of creating a high-converting website and uncover actionable insights for women coaches and therapists who want to stop the hustle and start building a sustainable "hub" for their brand.  What You’ll Learn in This Episode: Why having a website you control is vital for long-term growth compared to relying solely on social media algorithms. How to use concise, relatable copywriting to ensure your audience immediately knows they are in the right place. Why your website visuals should focus on the transformation and outcome of your work rather than the "pain points" of where your clients are now. How to design a seamless journey from the first click to the first call to build immediate trust and safety. Introduction: This conversation was inspired by the common question: "Do I even really need a website anymore?" Shauna and Shiva explore why a digital home is the "staple" of a professional business and how a fragmented strategy, where social media and your actual services don't align, creates fragile growth. Main Point #1:The most important piece of any website is professional branding rooted in deep market research.  Main Point #2:Copywriting isn't about being clever; it’s about being clear and relatable. Main Point #3:Your photos are an extension of your brand that should embody the feeling of the results you provide. Real-Life Example:Shauna shares a powerful reminder that perfection is not required to start. She recalls her early days in business when she pulled together her first testimonials, including one from her own grandmother, to begin building social proof and momentum. About the Guest: Shiva Nassiri is a strategic brand and website designer with a background in holistic nutrition. She specializes in helping wellness practitioners build elevated brands and websites that attract aligned clients and communicate their impact with clarity and confidence. Her work blends thoughtful design with an understanding of the wellness space to create brands that not only look beautiful, but also support meaningful business growth. shiva@shivanassiri.com https://www.shivanassiri.com/ https://www.instagram.com/shiva.nassiri/ https://www.facebook.com/shiva.nassiri https://www.pinterest.ca/shivanassiri/ https://www.linkedin.com/in/shiva-nassiri Key Quotes from the Episode: "A website is one of the most important assets in your business that's working 24 hours a day for you." "Your messaging needs to be able to be conveyed in as little words as possible... they need to be able to know right away if you're the right person for them." Recommended Resources from Shauna: ⁠⁠AirTable⁠⁠ to help you plan, create, organize & outsource your content marketing. ⁠⁠Restream⁠⁠ to easily broadcast live across multiple platforms and expand your reach.⁠⁠Fathom⁠⁠ to easily record your calls, take notes and share with guests.⁠⁠The Brand Visibility Vault.⁠⁠ Your repurposable 6-month content marketing blueprint! ⁠⁠Dream Business, Dream Life Roadmap. ⁠⁠⁠⁠The AI Clarity Kit.⁠⁠ Build a brand that actually sounds like you. 3 custom GPT tools to help you clarify who you are, what you do, & how to say it like a damn human. About Shauna Van Mourik: Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing. Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support! Connect With Us: ⁠WEBSITE⁠ Connect with Shauna link page: ⁠https://www.shaunaleigh.com/connect-with-shauna⁠  ⁠YOUTUBE⁠  ⁠TikTok⁠ ⁠Instagram⁠   ⁠LinkedIn⁠ ⁠Facebook page⁠ ⁠Facebook profile

    28 min

  3. Jun 2

    AI as a Humanizing Force: Leveraging Technology to Amplify Your Area of Genius

    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the concept of Authority Power and uncover actionable insights for service-based professionals who want to stop chasing algorithms and start building brands that feel like home. What You’ll Learn in This Episode: How to shift from broad marketing tactics to intimacy-based content that builds trust before you even say hello. The secret to unleashing your Authority Power by leaning into your "area of genius" rather than trying to fix your weaknesses. Why AI is actually making us more human by acting as a thinking partner to organize your brilliant ideas. The role of authorship (in any form) as a tool to establish close relationships and permanent authority. Episode Highlights: Introduction: In an era of AI-generated noise, true human connection is the ultimate competitive advantage. This conversation explores why "doing marketing" isn't enough, you have to be the recognized authority your audience trusts to solve their "3:00 a.m. problems." Main Point #1: The Authority Power Shift Guest Lisa Apolinski explains that Authority Power isn't something you create from scratch; it’s something you unleash from your existing genius.Main Point #2:AI as a Thinking Partner Instead of competing against AI, leverage it to reduce your cognitive load.Main Point #3: Leading with Service and Connection Stop "passing out business cards at a funeral." Real-Life Example: Lisa shares a story of how she helped a peer set up a LinkedIn newsletter. About the Guest: Lisa Apolinski known as "America's Digital Content Futurist", is an international author and speaker who helps professionals become industry authorities through strategic content and brand development. With over 30 years of marketing expertise, including Fortune 500 experience, she has helped clients generate over $1.5 billion in new revenue through her guidance. Lisa has authored five books, including the globally recognized Persuade With A Digital Content Story and her latest work, The Greatest Personal Brand Story Ever Told. Her expertise in digital storytelling and small business marketing growth has been featured in Forbes and The New York Times. Email www.indiebooksintl.com LinkedIn YouTube Key Quotes from the Episode: “I believe for every service-based professional... they have an area of genius within them that is just scratching at the surface to get out... it doesn’t come out like a blossom; it comes out like an explosion of power.” “AI is making us more human. We are actually creating this amazing shift from attention-seeking content to intimacy content.” Recommended Resources from Shauna: ⁠AirTable⁠ to help you plan, create, organize & outsource your content marketing. ⁠Restream⁠ to easily broadcast live across multiple platforms and expand your reach.⁠Fathom⁠ to easily record your calls, take notes and share with guests.⁠The Brand Visibility Vault.⁠ Your repurposable 6-month content marketing blueprint! ⁠Dream Business, Dream Life Roadmap. ⁠⁠The AI Clarity Kit.⁠ Build a brand that actually sounds like you. 3 custom GPT tools to help you clarify who you are, what you do, & how to say it like a damn human. About Shauna Van Mourik: Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing. Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support! Connect With Us: WEBSITE Connect with Shauna link page: https://www.shaunaleigh.com/connect-with-shauna  YOUTUBE  TikTok Instagram   LinkedIn Facebook page Facebook profile

    38 min

  4. May 26

    Beyond the Logo: Integrating Personal Values into Sustainable Brand Authority

    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the deep intersection of personal identity and professional brand strategy to uncover actionable insights for service-based professionals, coaches, and therapists who are tired of soul-sucking marketing advice.. What You’ll Learn in This Episode: The Diving Board Principle: Why your professional brand will "suck" if it isn't firmly harnessed to your personal values and identity. Kaizen Branding: How to use the principle of small, continuous improvements to evolve your business without the need for a "revolutionary" (and expensive) rebrand. The Three G’s: Why you must "Get going, Get smart, and Get good" to defeat analysis paralysis and start seeing real-world data. The Power of Differentiation: How embracing your "messy bits" and living out loud creates a "true differentiator" that attracts aligned clients before you even start a sales conversation. Episode Highlights: We explore why traditional marketing often feels "fragmented" and "fragile". Shauna and Joshua discuss why branding is tactically and practically vital to the heartbeat of your business, moving far beyond mere aesthetics like logos and fonts. Main Point #1: Your Personal Brand is the Foundation A professional brand without a personal root is a "superhero" without a secret identity, it has no life support.Main Point #2: Evolution, Not Revolution Success in business is about continuous evolution, not constant reinvention.Main Point #3: Success Leaves Clues Instead of mimicking others, become a "professional clue picker-upper".Real-Life Example: Joshua shares his "Sequin Jacket" story, where a last-minute Amazon purchase for a conference led to a realization about his own brand. By allowing himself to "live out loud," he accidentally discovered his truest brand differentiator, proving that finding your brand "flavor" often happens by mistake when you stop following the rules. About the Guest: Joshua Harrell is an entrepreneur, author, brand strategist, and presenter, serving as chief revenue officer at WorldVia Travel Network. With over 25 years of experience across travel, entertainment, fashion, and cosmetics, Joshua is the creator of Travel Marketeering, a system for marketing and selling travel products through branding and storytelling. He hosts the Travel Marketeering podcast and serves on the boards of the Professional Association of Travel Hosts (PATH) and the Family Bonds Foundation. Joshua is passionate about empowering travel advisors, building innovative tools, and driving positive change and growth in the travel industry. Email Website Key Quotes from the Episode: "Success leaves clues, but I’m a professional clue picker-upper and sharer because I want to help people get there faster." "Growth that cannot be sustained is not success; it is deferred burnout." Recommended Resources from Shauna: AirTable to help you plan, create, organize & outsource your content marketing. Restream to easily broadcast live across multiple platforms and expand your reach.Fathom to easily record your calls, take notes and share with guests.The Brand Visibility Vault. Your repurposable 6-month content marketing blueprint! Dream Business, Dream Life Roadmap. The AI Clarity Kit. Build a brand that actually sounds like you. 3 custom GPT tools to help you clarify who you are, what you do, & how to say it like a damn human. About Shauna Van Mourik: Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing. Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support! Connect With Us: WEBSITE Connect with Shauna link page YOUTUBE TikTok Instagram LinkedIn Facebook page Facebook profile

    29 min

  5. May 19

    Why Money Alone Won’t Save Your Business

    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the power of identity-aware advisory and uncover actionable insights for breaking through business plateaus without sacrificing your humanity. What You’ll Learn in This Episode: The Investment Mindset: Why viewing an advisor as a necessary business component like a computer, is the key to rebounding from mistakes faster. Identity-Aware Strategy: How to pivot your business tactics based on your current "season of life," whether you are a new parent, an empty nester, or navigating a late-diagnosed neurodivergent journey. Bridging the Gap: Understanding the "Eye Level to High Level" framework to ensure you have both the capital and the capacity to grow sustainably. Overcoming the "I Need Help" Barrier: How to humble yourself to learn new technologies, like AI, and why asking for help is the only way to reach your true destination. Explores why so many businesses "blow themselves out of the water" within five years and how mentorship and community can provide the resilience needed to keep your head above water. Main Point #1: Mentorship as a Strategic Necessity.  Main Point #2: Customizing Action to Your Reality. Main Point #3: The Eye Level to High Level Blueprint. Real-Life Example: Shauna shares a story about a client who wanted to use video for marketing but felt overwhelmed by technical hurdles. By identifying a "workaround" using intuitive tools like Instagram for editing and voiceovers, the client was able to immediately create content without the cognitive load of learning complex new software. About the Guest: Jimmy Rios is a serial entrepreneur, advisor, and community builder focused on helping families and business owners turn vision into sustainable wealth. As the founder of Rios Business Advisors, Rios Business Funding, and Rios Financial Group, he specializes in capital access, real estate, and strategic growth. Jimmy blends disciplined strategy with heart-centered leadership, emphasizing legacy, education, and impact. Whether advising clients, building communities, or training for his next 5K, he leads with the belief that clarity, consistency, and action create freedom. info@riosbusinessadvisors.com Riosbusinessfunding.com Riosbusinessadvisors.com @riosbusinessfunding @riosbusinessadvisors Key Quotes from the Episode: “The truth is the moment becomes perfect because you start.” “Success isn't built from giant leaps. It's built from consistent steps taken when no one is watching.” Recommended Resources from Shauna: AirTable to help you plan, create, organize & outsource your content marketing. Create your free account: https://airtable.com/invite/r/ufuF12cV  Restream to easily broadcast live across multiple platforms and expand your reach. Start streaming: https://restream.io/join/pY0v3X  Fathom to easily record your calls, take notes and share with guests. Start recording: https://fathom.partnerlinks.io/2e0ik6jtnx6e  The Brand Visibility Vault Your repurposable 6-month content marketing blueprint! https://www.shaunaleigh.com/brandvisibilityvault  Dream Business, Dream Life Roadmap https://www.shaunaleigh.com/DreamBusiness-DreamLife-Roadmap  The AI Clarity Kit Build a brand that actually sounds like you. 3 custom GPT tools to help you clarify who you are, what you do, & how to say it like a damn human. https://www.shaunaleigh.com/AI-Clarity-Kit  About Shauna Van Mourik: Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing. Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support! Connect With Us: WEBSITE: www.shaunaleigh.com  Connect with Shauna link page: https://www.shaunaleigh.com/connect-with-shauna  YOUTUBE TikTok Instagram LinkedIn Facebook page Facebook profile

    29 min

  6. May 12

    Streamlining Your Business with Custom GPTs and Structured Communication

    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the intersection of leadership vision and sustainable scaling through training and uncover actionable insights for moving from solopreneur to micro-business owner without losing your humanity. What You’ll Learn in This Episode: Training as a Profit Center: Why professional training is a revenue generator rather than a cost center for your growing business. The 5-7 Year Vision: How "sustained consecutive thought" allows a leader to paint a clear picture that prevents team burnout and confusion. The "Never Repeat Yourself" Rule: Practical ways to use recordings and QR codes to automate onboarding and task delegation. Solving the 3-Year Churn: How building a "learning pipeline" keeps employees engaged and prevents valuable knowledge from walking out the door. Introduction: Shauna and guest Christopher Dundy discuss why traditional "best practices" often fail neurodivergent or service-based business owners. They explore the disconnect between a CEO’s vision and the team's execution, emphasizing that sustainable growth requires connecting these elements into one coherent ecosystem. Main Point #1: The CEO's True Job Main Point #2: Leading by Example in Training Main Point #3: Leveraging AI for Structure Real-Life Example: Chris shares a brilliant, low-cost hack: record a process on your iPhone, upload it to a platform like Dropbox or Vimeo, and use Google Chrome to generate a QR code for that link. About the Guest: Christopher Dundy is the CEO of Flagship LMS, a company that builds, hosts, and manages learning management systems for organizations around the world. With a career in eLearning since 2007, he has helped associations, unions, and nonprofits turn training into a strategic advantage. Chris has lived and worked in Korea, Japan, the Philippines, Saudi Arabia, and Lebanon, gaining a global perspective on digital learning. His focus is on making online education seamless, accessible, and aligned with each organization’s goals. Email LinkedIn Profile LinkedIn Page Youtube Facebook Website Key Quotes from the Episode: “Creating a vision... takes sustained consecutive thought, which is a really really difficult thing to do. And it’s just easier to put out the fires that are right at your feet.” “Growth that cannot be sustained is not success; it is deferred burnout.” Recommended Resources from Shauna: AirTable to help you plan, create, organize & outsource your content marketing. Click here to create your free account: ⁠⁠⁠⁠⁠⁠https://airtable.com/invite/r/ufuF12cV⁠⁠⁠⁠⁠⁠ Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming: ⁠⁠⁠⁠⁠⁠https://restream.io/join/pY0v3X⁠⁠⁠⁠⁠⁠ Fathom to easily record your calls, take notes and share with guests. Click here to start recording: ⁠⁠⁠⁠⁠⁠https://fathom.partnerlinks.io/2e0ik6jtnx6e⁠⁠⁠⁠⁠⁠ The Brand Visibility Vault Your repurposable 6-month content marketing blueprint! ⁠⁠⁠⁠⁠⁠https://www.shaunaleigh.com/brandvisibilityvault⁠⁠⁠⁠⁠⁠ Dream Business, Dream Life Roadmap ⁠⁠⁠⁠⁠⁠https://www.shaunaleigh.com/DreamBusiness-DreamLife-Roadmap⁠⁠⁠⁠⁠⁠ The AI Clarity Kit Build a brand that actually sounds like you. 3 custom GPT tools to help you clarify who you are, what you do, & how to say it like a damn human. ⁠⁠⁠⁠⁠⁠https://www.shaunaleigh.com/AI-Clarity-Kit⁠⁠⁠⁠⁠⁠ About Shauna Van Mourik: Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing. Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support! Connect With Us: WEBSITE Connect with Shauna link page: ⁠⁠https://www.shaunaleigh.com/connect-with-shauna⁠⁠  ⁠⁠YOUTUBE⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Facebook page⁠⁠ ⁠⁠Facebook profile

    29 min

  7. May 5

    Mastering Podcast Outreach and Audience Sharing

    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the power of podcasting and productized services and uncover actionable insights for service-based professionals who want to build authority without sacrificing their humanity. What You’ll Learn in This Episode: How to reframe yourself from an "unknown" to an industry-leading voice by recognizing your unique experience as your ultimate differentiator. The REACH framework for high-integrity podcast outreach that avoids "pod-scams" and builds genuine rapport. The secrets to productizing your services to ensure you start every month with revenue in your pocket rather than a "debt of work". Why changing your physical location or environment can be the catalyst for strategic breakthroughs and "flow". Episode Highlights: Main Point #1:Your Experience is Your Differentiator You don’t need 50k followers or a "perfect" brand to be a great guest.  Main Point #2:The REACH Framework To get on the right shows, you must be intentional: Research the show, Extract a personal win, Align your topic with their audience, Connect with warmth, and Handle follow-ups. Main Point #3:Productizing for Scalability Move away from "shenanigans" like endless meetings and billing cycles.  Real-Life Example:Gal shares how moving his location to Portugal for four months allowed him to move out of a "war zone" mentality, both literally and figuratively, to perfect his offer and build the systems that now run his agency. About the Guest: Gal Ko I help founders, marketers, and creators become the voice their industry listens to - 3 podcasts at a time. As the Founder of PodStar, I’ve built a system that helps B2B leaders get featured on top global podcasts without PR firms, cold pitching, or guesswork. We turn your story into visibility, credibility, and real business growth. Alongside PodStar, I also lead product marketing for some of the fastest-growing startups, helping them position complex products, scale revenue, and launch new categories across global markets. I lecture at Google’s & Reichman Tech School and Reichman University, where I teach digital marketing, storytelling, and startup growth to the next generation of entrepreneurs. EMAIL Website Key Quotes from the Episode: “Growth that cannot be sustained is not success; it is deferred burnout.” “You are always one podcast away from your next big opportunity.” Recommended Resources from Shauna: AirTable to help you plan, create, organize & outsource your content marketing.Click here to create your free account: ⁠⁠⁠⁠⁠https://airtable.com/invite/r/ufuF12cV⁠⁠⁠⁠⁠ Restream to easily broadcast live across multiple platforms and expand your reach.Click here to start streaming: ⁠⁠⁠⁠⁠https://restream.io/join/pY0v3X⁠⁠⁠⁠⁠ Fathom to easily record your calls, take notes and share with guests.Click here to start recording: ⁠⁠⁠⁠⁠https://fathom.partnerlinks.io/2e0ik6jtnx6e⁠⁠⁠⁠⁠ The Brand Visibility Vault Your repurposable 6-month content marketing blueprint! ⁠⁠⁠⁠⁠https://www.shaunaleigh.com/brandvisibilityvault⁠⁠⁠⁠⁠ Dream Business, Dream Life Roadmap ⁠⁠⁠⁠⁠https://www.shaunaleigh.com/DreamBusiness-DreamLife-Roadmap⁠⁠⁠⁠⁠ The AI Clarity Kit Build a brand that actually sounds like you. 3 custom GPT tools to help you clarify who you are, what you do, & how to say it like a damn human. ⁠⁠⁠⁠⁠https://www.shaunaleigh.com/AI-Clarity-Kit⁠⁠⁠⁠⁠ About Shauna Van Mourik: Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing. Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support! Connect With Us: WEBSITE: ⁠www.shaunaleigh.com⁠  Connect with Shauna link page: ⁠https://www.shaunaleigh.com/connect-with-shauna⁠  ⁠YOUTUBE⁠ ⁠TikTok⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠Facebook page⁠ ⁠Facebook profile

    28 min

  8. Apr 28

    Reverse Marketing: How to Stop Hunting Clients and Start Attracting Them

    In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the world of "reverse marketing" and uncover actionable insights for coaches, therapists, and service-based professionals who are ready to ditch the complexity and find sustainable visibility. What You’ll Learn in This Episode: The Power of Reverse Marketing: Why extending a hand and "allowing people into your world" is more effective than "hunting" for clients. Designing a Life-First Business: How to stop living by default and start designing your business to fit your desired lifestyle. Identifying "Green Light" Activities: A simple pen-and-paper exercise to stop doing the marketing tasks you hate and focus on what you love. The "What is Working?" Mindset: Why this one question can shift your brain out of "firefighting mode" and transform your results. Episode Highlights: Main Point #1:Heart-to-Heart Connection over Scripts Marketing is simply communication and relationship-building at scale. Main Point #2:AI as a Tool, Not a Crutch While AI is a powerful tool for research and structuring "jumbled ideas," it cannot replace human emotion and storytelling. Main Point #3:Aligned Action and the Law of Attraction The "Law of Attraction" requires action to be effective.  Real-Life Example: Terry shares a story of how she met a long-term client simply by walking in a local park. By being in her element and engaging in human conversation without a "pitch," she attracted someone who eventually reached out to work with her after discovering her expertise on their own. About the Guest: Dr. Terry Levine is the founder of Heartrepreneur and has over 30 years of experience helping professionals get clients and make an impact through simple, heart-based business strategies. She is the author of the 8-Shift Framework, a system designed to transform businesses and lives through simplicity and authentic alignment. terri@heartrepreneur.com www.heartrepreneur.com LinkedIn Facebook Profile Instagram Facebook Group Key Quotes from the Episode: "Marketing is about human-to-human heart-to-heart connection and simply allowing people into your world so that you can help them." "What if you just stop and slow down and you go, what is working? ... That question for me has been a gift that has transformed my life." Recommended Resources from Shauna: AirTable to help you plan, create, organize & outsource your content marketing.Click here to create your free account: ⁠⁠⁠⁠https://airtable.com/invite/r/ufuF12cV⁠⁠⁠⁠ Restream to easily broadcast live across multiple platforms and expand your reach.Click here to start streaming: ⁠⁠⁠⁠https://restream.io/join/pY0v3X⁠⁠⁠⁠ Fathom to easily record your calls, take notes and share with guests.Click here to start recording: ⁠⁠⁠⁠https://fathom.partnerlinks.io/2e0ik6jtnx6e⁠⁠⁠⁠ The Brand Visibility Vault Your repurposable 6-month content marketing blueprint! ⁠⁠⁠⁠https://www.shaunaleigh.com/brandvisibilityvault⁠⁠⁠⁠ Dream Business, Dream Life Roadmap ⁠⁠⁠⁠https://www.shaunaleigh.com/DreamBusiness-DreamLife-Roadmap⁠⁠⁠⁠ The AI Clarity Kit Build a brand that actually sounds like you. 3 custom GPT tools to help you clarify who you are, what you do, & how to say it like a damn human. ⁠⁠⁠⁠https://www.shaunaleigh.com/AI-Clarity-Kit⁠⁠⁠⁠  About Shauna Van Mourik: Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing. Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support! Connect With Us: WEBSITE: www.shaunaleigh.com  Connect with Shauna link page: https://www.shaunaleigh.com/connect-with-shauna  YOUTUBE TikTok Instagram LinkedIn Facebook page Facebook profile

    27 min
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About

You're never not marketing. Here, we talk about typical stuff like systems, strategies, mindset, authenticity, algorithms & marketing tips, tricks & trends but also.. We'll speak about deep philosophical matters, psychology, feminism, culture & society as it pertains to marketing, the media, the human condition & the natural consequences that follow. And.. We will also speak about lighter topics such as ice cream, wine, Fan girling, Harry Potter, T. Swift, Mr. A-Z & having fun as you navigate this weird world from the perspective that: You're never not marketing. Watch Ep.1 for more info

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