The #Uncommon Podcast

Lisa Desilet

Welcome to #UnCommon, the podcast where personal growth meets bold ambition. Hosted by Lisa Desilet—leadership coach, mom, wife, and VP of Business Development—this show is for people who refuse to settle for "good enough" in life, business, or relationships. Here, we challenge the status quo and redefine success on your terms. From mindset shifts and leadership strategies to creating a thriving work-life balance, every episode delivers actionable insights to help you: ✅ Build unshakable confidence. ✅ Lead with purpose. ✅ Pursue what truly lights you up. If you're ready to think differently, live boldly, and relentlessly pursue the best version of yourself, you're in the right place. Let's break free from the ordinary. Together, let's be #UnCommon.

  1. 02/19/2024

    E28: Are You in a Category of One?

    In this episode, Lisa explores the concept of becoming a category of one and how it relates to imposter syndrome and fear of competition. She shares her inspiration from Erica Reitman and discusses the importance of clarity, confidence, and conviction in your business. Lisa emphasizes the need to leverage your unique life experience and collection of expertise to stand out and become a category of one. She encourages listeners to embrace their category of one and celebrate their unique contribution. Takeaways Imposter syndrome and fear of competition can hinder success in business. Becoming a category of one involves leveraging your unique experience and expertise. Believing in abundance and embracing collaboration can dissipate fear and create opportunities. Gaining clarity, confidence, and conviction in your business is essential to becoming a category of one. Chapters 00:00 Introduction: Imposter Syndrome and the Importance of Becoming a Category of One 01:06 Inspiration from Erica Reitman: Approaching Becoming a Category of One from a Branding and Messaging Perspective 02:18 The Fear of Competition and Imposter Syndrome 04:16 Understanding What It Means to Be a Category of One 05:22 Believing in Abundance and Embracing Collaboration 06:20 Leveraging Experience and Expertise to Stand Out 08:44 Gaining Clarity, Confidence, and Conviction in Your Business 09:40 Embracing Your Unique Life Experience and Collection of Expertise 10:38 Leveraging Experience and Expertise to Be Your Own Category of One 13:31 Examining Your Expertise and Answering the Question: What Gives You the Right? 16:57 Connecting the Dots of Your Experience and Expertise to Become a Category of One 19:12 Recognizing Your Category of One and Celebrating Your Unique Contribution 20:11 Joining the Private Facebook Group and Embracing Your Category of One 21:06 Conclusion: Embrace Being a Category of One -- If you're ready to take this to the next level, let's achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can't wait to see what we can do together! Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs. Explore my coaching and education programs here. Stay connected with me on social media: @lisadesilet

    22 min
  2. 02/12/2024

    E27: Do You Think Like an Employee or a Successful CEO? The Power of Mindset

    In this episode, Lisa discusses the importance of mindset for entrepreneurs and how to shift from thinking like an employee to thinking like a successful CEO. She introduces the concept of the three levels of business and emphasizes the need to operate as both the manager and the doer in addition to being the business owner. Lisa also highlights the mindset shifts required to focus on value rather than hours, treat the root of problems instead of the symptoms, and think about the job to be done rather than immediate needs. She concludes by encouraging listeners to join her anti-fragile business and leadership community. Takeaways Shift from an employee mindset to a successful CEO mindset Focus on delivering value rather than logging hours Treat the root of problems, not just the symptoms Think about the job to be done, not just immediate needs Chapters 00:00 Introduction to Mindset 02:11 The Three Levels of Business 06:17 Shifting from Employee Mindset to CEO Mindset 07:42 Focus on Value, Not Hours 09:33 Completion vs Solution 10:55 Pricing Based on Value 13:47 Treating the Root, Not the Symptoms 20:37 Thinking About the Job to Be Done 24:25 Becoming a Category of One 26:18 Conclusion and Call to Action -- If you're ready to take this to the next level, let's achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can't wait to see what we can do together! Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs. Explore my coaching and education programs here. Stay connected with me on social media: @lisadesilet

    24 min
  3. 02/06/2024

    E26: Three Lessons I Learned in My First Year as a Full-Time Entrepreneur

    In this episode, Lisa Desilet reflects on her first year as a full-time entrepreneur and shares three important lessons she has learned. Imposter syndrome is real. Stability is essential for creativity to thrive, Ego is your worst enemy in Entrepreneurship. 00:00 Introduction and Background 05:17 Lesson 1: Imposter Syndrome is Real 12:25 Lesson 2: Stability is the Foundation for Creativity 26:26 Lesson 3: Ego is the Enemy Takeaways Acknowledge your transferable skills and believe in yourself to overcome imposter syndrome. You don't have to "burn the boats" to be committed in business Do not let your ego control your business decisions. Overcharging can be a symptom of imposter syndrome; Give more than what feels comfortable and allow yourself to receive. Know your worth and charge according to the value you deliver. Chapters 00:00 Introduction and Background 05:17 Lesson 1: Imposter Syndrome is Real 12:25 Lesson 2: Stability is the Foundation for Creativity 26:26 Lesson 3: Ego is the Enemy 32:44 Know Your Worth and Charge According to Value If you're ready to take this to the next level, let's achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can't wait to see what we can do together! Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs. Explore my coaching and education programs here. Stay connected with me on social media: @lisadesilet

    32 min
  4. 01/29/2024

    E25: What does Anti-Fragile mean?

    Summary In this episode, Lisa introduces the concept of anti-fragile entrepreneurship and explains its evolution from the Uncommon Podcast. She shares her personal journey of discovering the concept and expands on the definition of anti-fragility. Lisa highlights the three key values of anti-fragility: integrity, freedom, and vitality. She then discusses the four pillars of anti-fragile entrepreneurship and emphasizes the importance of creating a transformation in business and leadership. Lisa invites listeners to join the private Facebook group and shares that the teachings are applicable to non-entrepreneurs as well. She concludes with a call to action to share and review the podcast. Takeaways Anti-fragile entrepreneurship is about embracing challenges and adversity to become stronger and better. The three key values of anti-fragility are: Integrity, Freedom, and Vitality. The four pillars of anti-fragile entrepreneurship include business & leadership, relationships & family, health & well-being, and money & success. The podcast aims to create a transformation in business and leadership by challenging the traditional thinking and embracing a more personal and relationship-based approach. Chapters 00:00 Introduction and Evolution of the Podcast 01:26 Discovering the Concept of Anti-Fragility 04:14 Expanding the Definition of Anti-Fragility 05:39 The Three Key Values of Anti-Fragility 09:02 The Four Pillars of Anti-Fragile Entrepreneurship 10:30 Creating a Transformation in Business and Leadership 12:50 Invitation to Join the Community If you're ready to take this to the next level, let's achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can't wait to see what we can do together! Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs. Explore my coaching and education programs here. Stay connected with me on social media: @lisadesilet

    17 min
4.6
out of 5
11 Ratings

About

Welcome to #UnCommon, the podcast where personal growth meets bold ambition. Hosted by Lisa Desilet—leadership coach, mom, wife, and VP of Business Development—this show is for people who refuse to settle for "good enough" in life, business, or relationships. Here, we challenge the status quo and redefine success on your terms. From mindset shifts and leadership strategies to creating a thriving work-life balance, every episode delivers actionable insights to help you: ✅ Build unshakable confidence. ✅ Lead with purpose. ✅ Pursue what truly lights you up. If you're ready to think differently, live boldly, and relentlessly pursue the best version of yourself, you're in the right place. Let's break free from the ordinary. Together, let's be #UnCommon.