Marketing by Design

Andy Milligan
  • 5.0 (7)
  • Marketing
  • Updated Weekly

Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.

  1. I Interviewed 700 World-Class Leaders (This is What They Taught Me)

    4d ago

    I Interviewed 700 World-Class Leaders (This is What They Taught Me)

    ⚡️ See how your brand appears in AI search: https://www.mmg.studio Ryan Hawk has had nearly 700 conversations with world-class leaders over the past 11 years. Tony Robbins. Admiral McRaven. James Clear. Jocko Willink. And he's distilled everything he's learned into his new book, "The Price of Becoming: The Compounding Practices of High Performance," dropping in July 2026. But here's what stands out: Ryan doesn't just interview people and move on. He's built The Learning Leader Show into one of the top business podcasts globally. He left corporate America and created a business with zero contracts and no advance payments. He speaks on major stages. And through the Learning Leader Masterminds and coaching, he works directly with leadership teams at some of the world's most impactful companies. In this conversation, we dig into the core of his book and the philosophy that shapes everything he does. We talk about the Ben Roethlisberger moment that changed his life at 19. We explore why the gap between effort and reward is one of the hardest pills to swallow. And we break down how to actually become valuable in a world that only cares about value creation, not how hard you worked. This is about consistency. Compounding. And understanding that confidence needs evidence. CONNECT WITH RYAN 🌐 Website: https://www.thelearnerleader.com 💼 LinkedIn: https://www.linkedin.com/in/ryanhawk/ CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Intro 03:45 - The Ski Trip and Gen Z Lingo 08:30 - Dr. Daniel Modaff and Dr. J.W. Smith 12:15 - The Ben Roethlisberger Story 19:40 - The Gap Between Effort and Reward 26:40 - Environment and High Performers 38:10 - Learn, Work, Lead Framework 44:55 - Imitate Then Innovate 49:10 - Morgan Freeman's 30-Year Apprenticeship 55:50 - The Sales Mindset 01:00:00 - Who This Book Is For TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org 🤝 Partner // COhatch: https://www.cohatch.com/mbd (Get 2 free weeks of premium coworking)

    1h 6m
  2. Building a Marketing Business That SELLS: Lessons form an Exited Agency Founder

    Jun 2

    Building a Marketing Business That SELLS: Lessons form an Exited Agency Founder

    ⚡️ Columbus Marketing Jobs Newsletter:https://www.columbusmarketingjobs.com Danielle Walton co-founded Adept Marketing in Columbus, Ohio, scaled it to 40+ employees, landed on the Inc 5000, and sold it to a global performance commerce agency in 2022. In this episode, she breaks down exactly how she and her business partner built something a buyer actually wanted, where the gaps were, and what she'd do differently. We also get into why Columbus gave Adept an edge that no other market could have replicated, and what she's building now with LGS Consultants and a growing dental group. CONNECT WITH DANIELLE 💼 LinkedIn: https://www.linkedin.com/in/danielle-walton-a6205720/ CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Introduction to Business Acquisition and Consulting02:47 - Career Trajectory and Entrepreneurial Roots05:54 - Identifying Market Trends and Business Strategy09:11 - Narrowing Focus: The Shift to Digital Marketing11:57 - Building a Business for Acquisition14:50 - Misconceptions About the Acquisition Process24:41 - Misconceptions in Entrepreneurship30:10 - Building a Business in Columbus34:52 - Transitioning to New Ventures39:14 - Coaching and Leadership Insights40:12 - Implementing the Entrepreneurial Operating System TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

    44 min
  3. A Transparent Look Into My Business (2026)

    May 27

    A Transparent Look Into My Business (2026)

    ⚡️ Columbus Marketing Jobs Newsletter: The best marketing jobs in Columbus delivered to your inbox every Monday. Freelance, fractional, in-house. Totally free. https://www.columbusmarketingjobs.com/ This week, Andy pulls back the curtain on his marketing studio with the full January 2026 monthly retro. He walks through revenue, contractor costs, the new MMG rebrand, two LinkedIn posts that popped off, and the websites his team shipped. If you run a marketing business or a freelance practice and want to see how someone else thinks about finances, hiring, and accountability, this episode is the inside look most agency owners will never show you. CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ 📬 Columbus Marketing Jobs: https://www.columbusmarketingjobs.com/ TIMESTAMPS 00:00 - Intro 01:30 - I Show My Numbers Every Month 02:30 - $28,818. Here's Where It Came From. 04:15 - The Diagram That Runs My Business 06:30 - Why Contractors Cost Me $4K 09:00 - Why I Stopped Saying "Expenses" 11:00 - We Moved Into a Real Studio 12:45 - Florida On Spirit Airlines 14:30 - The MMG Rebrand Is Real 17:00 - Two LinkedIn Posts That Hit 19:30 - The Websites We Launched in January 22:30 - The Things I Need To Own 25:00 - What I Said I'd Do in January 27:00 - My February Marching Orders TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

    30 min
  4. LinkedIn Marketing For Founders Masterclass (2026 Proven Playbook)

    May 19

    LinkedIn Marketing For Founders Masterclass (2026 Proven Playbook)

    ⚡️ Get the best marketing jobs delivered to your inbox every week: https://www.columbusmarketingjobs.com/ The real LinkedIn growth isn't what you see on the surface. It's the behind-the-scenes work that happens in DMs, profile optimization, and strategic commenting. In this episode, I sit down with Alison Ditmer, a LinkedIn strategist who's helped countless founders build thriving businesses on the platform. We break down what actually works in 2026: the consistency required, why clarity beats content volume, and the conversations that turn into real client relationships. This episode contains the secret to growth on LinkedIn and becoming a thought leader on LinkedIn. CONNECT WITH ALISON DITMER 🌐 Website: https://allisonditmer.com/ 💼 LinkedIn: https://www.linkedin.com/in/allisonditmer/ 📹 YouTube: https://www.youtube.com/@allisonditmer/videos CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile TIMESTAMPS 0:00 - The Algorithm Lie Nobody Talks About 3:15 - How Often Should You Actually Post 8:45 - The Busy Founder Problem 12:30 - Show Your Work, Not Your Life 18:00 - Why Comments Beat Posts Right Now 24:15 - The Real Money Happens in the DMs 30:45 - How to Audit Your Profile for the Right People 36:30 - The Lacey Picasso Attribution Story 42:00 - What's Actually Working on LinkedIn in 2026 48:15 - Testing the Phone Posting Theory 52:45 - What Alison's Building Next TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking): https://www.cohatch.com/mbd

    55 min
  5. Ex-Google Employee Reveals Secrets to Profitable Ads

    May 12

    Ex-Google Employee Reveals Secrets to Profitable Ads

    ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile Peter Guba spent nearly a decade at Google managing more than 1,000 ad accounts before launching Profit Mill, where he now helps B2B startups, scale-ups, and service businesses turn ad spend into measurable profit. In this episode, Peter pulls back the curtain on why most B2B paid ads campaigns are quietly broken before they launch, the 50/50 truth about offers and setup that most agencies will never tell you, and how he is rebuilding his agency around AI without losing the human edge. If you run paid ads or are thinking about starting, this is the inside look most people in this space will never give you. CONNECT WITH PETER🌐 Website: https://www.profitmill.io/💼 LinkedIn: https://www.linkedin.com/in/peterguba/ CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS00:00 - Intro01:00 - Why Fridays are sacred at Profit Mill11:30 - Why Peter wakes up at 3am18:12 - From Google to founder22:00 - The "drain the swamp" lesson27:25 - The all-nighter that started automating the agency33:45 - Why speed is the only moat43:40 - Who's actually ready for paid ads46:30 - The 50/50 rule of paid ads52:18 - Why your hook has nothing to do with your customer55:30 - Where the name "Profit Mill" came from TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/

    1 hr

  6. May 5

    How I Made $200K in My First Year as a Freelance Marketer

    How I Got My First 5 Freelance Marketing Clients: https://mmgdesign.kit.com/first5 If you're a freelance marketer trying to land your first few clients or break six figures for the first time, this is the playbook I wish someone had handed me when I got laid off February 1st of 2024. This presentation was given at the SEO Search Summit. It walks through the exact three-part system I used to get there using a podcast and LinkedIn outreach. Stick around until the end. The lead generation section is the most important part of the whole thing. All resources, links, and tools mentioned in the video are below. RESOURCES MENTIONED - The three-part system: podcasting, LinkedIn, and lead generation activities- The mindset shift that has to come before any of this works- Guest selection framework (potential clients, referral partners, thought leaders)- My 9 highest-performing LinkedIn post types with examples- LinkedIn profile optimization basics- The Fibonacci follow-up cadence I use to close more deals- Bonus: how I got my first 5 web design clients (resource link below) RESOURCES MENTIONED IN THIS VIDEO Marketing by Design Podcast: http://www.mmg.studio/podcast How I Got My First 5 Freelance Marketing Clients: https://mmgdesign.kit.com/first5 Subscribe to Columbus Marketing Jobs (The Best Marketing Gigs in Columbus delivered to you, weekly, for free) http://www.columbusmarketingjobs.com

    47 min
  7. AI “Commandments” For Marketing Leaders (From a 20+ Year CMO)

    Apr 28

    AI “Commandments” For Marketing Leaders (From a 20+ Year CMO)

    ⚡️ Get the BEST marketing jobs in Columbus delivered to your inbox every week: https://www.columbusmarketingjobs.com/ Nikhil Hunshikatti has built his career at the intersection of legacy media and modern marketing, from Ogilvy in Mumbai to the Chicago Tribune to running fractional CMO work today. In this episode, we get into what AI actually changes for marketers (and what it doesn't), why "write AI, edit human" is the operating principle he lives by, and the specific workflow he uses to turn raw client data into boardroom-ready strategy. Nikhil also shares the 90-10 philosophy that shapes how he approaches his career and what he's teaching his kids about life in an uncertain world. CONNECT WITH NIKHIL🌐 Website: https://hunshika.com/about/💼 LinkedIn: https://www.linkedin.com/in/nikhilhunshikatti/ CONNECT WITH ANDY🌐 Website: https://mmg.studio💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS00:00 - Intro01:30 - From Mumbai to the Midwest03:00 - The Lakeshore Drive phone call05:30 - Gen Z has internships backward09:00 - How the Tribune pivoted into digital13:00 - Write AI, edit human18:00 - Raw data to executive deck20:00 - The AI slop problem25:00 - The skill AI will never replace28:30 - Why agentic checkout has limits30:30 - The 90-10 rule TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://mmg.studio🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/

    34 min
  8. How To Build World-Class Partnerships (and Grow Your Business) | Bridget Murphy, Envision Promotions

    Apr 21

    How To Build World-Class Partnerships (and Grow Your Business) | Bridget Murphy, Envision Promotions

    ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile Bridget O'Murphy is the founder of Envision Partnerships, where she's spent 20+ years building strategic brand partnerships for companies like Nickelodeon, Tyson, and Coca-Cola. In this episode, we dig into what it actually looks like to build a business on relationships, not just talk about it. Bridget shares how she landed her first client on a plane ride, the gifting habits that create real loyalty, the client she lost by not asking the right questions, and why the compounding effect of daily relationship investment is the most underrated strategy in business. CONNECT WITH BRIDGET🌐 https://www.envisionp.com/💼 https://www.linkedin.com/in/bridgetomurphy/ CONNECT WITH ANDY🌐 https://www.mmgdesign.net/💼 https://www.linkedin.com/in/mmgdesign/📸 https://www.instagram.com/mindfulmilligan/ TEAM🎙 Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 MMG Design: https://www.mmgdesign.net/🤝 AMA Columbus: https://amacolumbus.orgCOHATCH (Get 2 free weeks of premium coworking, on us): https://www.cohatch.com/mbd

    50 min
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About

Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.

Information

  • Creator
    Andy Milligan
  • Years Active
    2023 - 2026
  • Episodes
    165
  • Rating
    Clean
  • Copyright
    © Andy Milligan
  • Show Website
    Marketing by Design