Marketing by Design

Andy Milligan
  • 5.0 (7)
  • Marketing
  • Updated Weekly

Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.

  1. 4d ago

    College Professor: “Marketing is Fundamentally Changing!”

    ⚡️ Are you a marketer? Get the best jobs delivered to your inbox every Monday: https://www.columbusmarketingjobs.com Dr. Kristina Medvedeva is an Assistant Professor of Marketing at Otterbein University who spent nearly a decade as a marketing practitioner at companies like IKEA and Deutsche Post DHL before stepping into academia. In this episode, she and Andy dig into what's really changing in higher ed, why AI is both the great equalizer and the great trap for marketers, and how she's rebuilding her curriculum around critical thinking instead of prompt writing. If you're trying to figure out how to stay marketable, hire smarter, or make sense of what a marketing degree is actually worth in 2026, this conversation gives you a straight answer. CONNECT WITH KRISTINA 🌐 Website: https://www.otterbein.edu/profiles/kristina-medvedeva/ 💼 LinkedIn: https://www.linkedin.com/in/kristina-s-medvedeva/ CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Intro 00:36 - Six degrees, four languages, three countries 03:15 - Why she left the industry to teach 05:56 - Nine years teaching, fifteen years as a student 06:53 - What's actually changed in higher ed 13:02 - The real ROI question every student should ask 16:03 - Is US business education really the best in the world 20:17 - How she keeps her curriculum from going stale 23:43 - What makes a marketing student marketable 28:27 - Why every marketer has to be AI literate 32:37 - The advantage, and disadvantage, of AI: everybody can use it 36:28 - Why she still grades you, not the AI 42:33 - The wrong way to pick a career based on AI 45:09 - Her honest advice for anyone considering college TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org

    College Professor: “Marketing is Fundamentally Changing!”

  2. Aug 11

    LinkedIn Ads For B2B: Setup, Targeting, and Strategy (LIVE Coaching Episode)

    ⚡️ 2026 State of Healthcare Web Report (100+ Websites Analyzed): report.mmg.studio Tom Casano, founder of Tamarind, has managed over $50 million in LinkedIn ad spend across 3,000+ campaigns. In this episode, he breaks down what actually separates LinkedIn Ads from Meta and Google, why Thought Leader Ads are one of the cheapest ways to reach decision makers, and the exact default settings that quietly burn ad budget. Then Andy hands over his screen so Tom can build a real LinkedIn ad campaign for MMG Design live, targeting mistakes and all. CONNECT WITH TOM 🌐 Website: https://www.tamarind.agency/ 💼 LinkedIn: https://www.linkedin.com/in/tomcasano/ 🏢 Company: https://www.linkedin.com/company/tamarind-0/ CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Intro 00:26 - From Wall Street to accidental marketer 02:47 - The $50 lead that became a $10 lead (and why that didn't matter) 05:21 - LinkedIn vs. Meta vs. Google, the real difference 15:28 - The $2 click hiding in plain sight (Thought Leader Ads) 23:11 - What makes a perfect LinkedIn Ads client 32:02 - The default setting quietly tripling your ad costs 40:06 - Building a live LinkedIn ad campaign on camera 55:41 - One click, ten million wasted dollars TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks or premium coworking, on us) https://www.cohatch.com/mbd TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/

    LinkedIn Ads For B2B: Setup, Targeting, and Strategy (LIVE Coaching Episode)

  3. Aug 4

    B2B vs. Retail, Columbus Marketing, and Extreme Ownership | Andy on the Brands & Banter Podcast

    ⚡️ Columbus Marketing Jobs: www.columbusmarketingjobs.com I sat down with Max Miller of Chute Gerdeman for an episode of Brands & Banter, a show about retail design and brand strategy. We got into extreme ownership, why brand consistency works like a bouquet of flowers, and why most B2B websites are designed like filing cabinets when they should be designed like storefronts. CONNECT WITH MAX 🌐 Website: https://www.chutegerdeman.com/ 💼 LinkedIn: https://www.linkedin.com/in/maxmiller614/ CONNECT WITH ANDY 🌐 Website: https://www.mmg.studio/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Intro 00:20 - How I explain what I actually do 01:20 - What Findlay and student-run agency work taught me 06:51 - The power follows the finger of blame 09:15 - The bouquet of flowers, why brand consistency breaks trust 15:49 - Getting laid off and starting MMG the same year 18:15 - Why we niched into healthcare and B2B 20:38 - Quantifying risk instead of avoiding it 25:25 - Why a website is a digital storefront 34:51 - The lead magnet philosophy, giving away what you could charge for 41:55 - Volunteering with AMA Columbus and no expectation of return 44:16 - Why Columbus Marketing Jobs exists TEAM 🎙 Host // Max Miller: https://www.linkedin.com/in/maxmiller614/ 🎥 Production // Chute Gerdeman: https://www.chutegerdeman.com/ 🤝 Guest // Andy Milligan, MMG Studio: https://www.mmg.studio/ TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/

    B2B vs. Retail, Columbus Marketing, and Extreme Ownership | Andy on the Brands & Banter Podcast

  4. Jul 28

    What 40,000 CRO Tests Taught Us About Conversion: Brian Massey, Conversion Sciences

    ⚡️ 2026 State of Heathcare Web Report: https://www.report.mmg.studio Brian Massey has spent eighteen years proving that CRO isn't a small tweak to your homepage headline, it's a discipline. As founder of Conversion Sciences, he's run over 35,000 tests and helped 300+ companies generate more than $1 billion in new revenue. In this episode, Brian explains why most website redesigns lose ground instead of gaining it, why your own traffic is the biggest focus group you'll ever have, and how AI is changing the pace of testing without changing the need for proof. If you've ever launched a "better" site that performed worse, this one will change how you think about every future redesign. CONNECT WITH BRIAN🌐 Website: https://conversionsciences.com/💼 LinkedIn: https://www.linkedin.com/in/bmassey/📖 Book: CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS00:00 - Intro00:22 - Why nobody understood CRO back in 200701:55 - The dot-com crash that led him here03:34 - The real science behind the lab coat06:52 - Your website is one giant focus group10:52 - The right way to personalize a B2B site12:42 - Business people are still just people16:14 - Building test tools with Claude and Codex17:19 - Why ten AI ideas still need a test22:36 - Does AI make experts more valuable or less25:25 - What used to take two hours now takes ten minutes27:13 - The bank teller problem29:07 - Road bikes, Jung, and quantum physics TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/

    What 40,000 CRO Tests Taught Us About Conversion: Brian Massey, Conversion Sciences

  5. Jul 21

    Telling My Story on The Marketers Exit Podcast | Rebounding From a Layoff, Client Horror Stories, and More

    ⚡️ Columbus Marketing Jobs Newsletter: https://www.columbusmarketingjobs.com/ 📄 The B2B Healthcare Website Breakdown: https://www.report.mmg.studio I sat down as the guest on The Marketers Exit with Tas Bober and Tim Davidson, and we're bringing the full conversation over to Marketing by Design. I get into the real story behind MMG Design, the February 2024 layoff that started it all, the local networking grind that built 70% of my referral business, and how I went from a $1,200 client to a $200K studio in two years without a niche for the first year. We also get into the YouTube discipline of posting my monthly P&L for 26 straight months, why I waited too long to specialize in Webflow and healthcare, and what I'd actually tell someone thinking about going solo. CONNECT WITH TAS & TIM (The Marketers Exit) 🎙 Podcast: https://themarketersexit.com/ 🎥 YouTube: https://www.youtube.com/@TheMarketersExit 💼 Tas Bober, The Scroll Lab: https://thescrolllab.com/ 💼 Tim Davidson, B2B Rizz: https://b2brizz.com/ CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Intro 04:26 - I Got Catfished By a Co-Working Space 09:13 - Why I Never Looked For Another Job 11:30 - My First Client Paid Me $1,200 13:47 - Why I Post My P&L Every Month 16:02 - 439 YouTube Videos and Counting 20:44 - The Videos With 3 Views Still Mattered 22:40 - Why I Ignore Every Bad Comment 25:02 - No Safety Net, No Plan B 27:18 - The 7:30 AM Networking Grind 32:04 - Why I Waited Too Long to Niche 34:15 - My Actual Offer Breakdown 38:54 - The Project That Made a Client Cry 41:12 - $40K to $200K in One Year 53:00 - Would I Ever Sell MMG? 57:37 - The Most Overrated Advice I Got 59:35 - Advice vs. Experience, Know the Difference 1:00:01 - What My Parents Think I Do TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

  6. Jul 14

    “I’ve Signed 7-FIGURE Marketing Contracts Wearing This!” Matt Vojacek

    ⚡️ Start Your Website Redesign Here: https://www.mmg.studio/visualswipefile Motion design founder Matt Vojacek returns to Marketing by Design to unpack what actually separates memorable creative from forgettable work now that AI can get anyone to "average" in minutes. We dig into why he built Made by Things around story instead of software, the difference between creating and curating, and how the entire quality bar is shifting under marketers' feet. He also breaks down a sales philosophy that has nothing to do with cold calls and everything to do with being a real person over a long horizon. If you market a B2B brand and you're worried about blending in, this gives you a sharper way to think about standing out. CONNECT WITH MATT 🌐 Website: https://www.madebythings.com 💼 LinkedIn: https://www.linkedin.com/in/mattvojacek/ 📚 Book (The Business of Making Things): https://www.amazon.com/dp/B0GVBK9KVC 🎟 Making Midwest: https://www.makingmidwest.com CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Intro 02:10 - The book he swore he'd never write 09:30 - "I wanted to make something real" 13:15 - How a dinner for 8 became a Columbus conference 22:40 - The first question every creative asks him 27:05 - The number he hit, and why it felt empty 34:20 - What AI actually changed (and what it didn't) 38:50 - Creating vs curating 44:30 - "AI makes everyone average" 49:15 - Sales is just making friends at scale 54:40 - Seven figures in a backwards hat TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

    “I’ve Signed 7-FIGURE Marketing Contracts Wearing This!” Matt Vojacek

  7. Jul 7

    Why Your Website Betrays Trust (And How to Actually Stand Out) in 2026

    ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile Alexander Ferguson, co-founder and CMO of TeraLeap, has helped over 170 B2B brands turn happy customers into video testimonials that close deals faster. In this conversation, Andy and Alexander get into why AI-generated websites all start to look the same, why traffic to B2B sites has dropped sharply, and what actually earns a buyer's trust in the first few seconds. You'll walk away knowing exactly where to place social proof, how to structure FAQs for conversion, and why differentiation is the only thing that wins when everyone can ship a "good enough" site. CONNECT WITH ALEXANDER 🌐 Website: https://teraleap.io 💼 LinkedIn: https://www.linkedin.com/in/alexferguson/ 🎙 Podcast: UpTech Report CONNECT WITH ANDY 🌐 Website: https://www.mmg.studio/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Intro 01:16 - The $10M agency that never ran an ad 03:52 - How one meetup became a whale client 08:15 - Turning "be a good person" into a system 11:45 - Why B2B site traffic dropped 60% 15:11 - The "AI look" that kills trust 17:23 - FAQs are a conversion tool, not a dumping ground 23:08 - The testimonials page mistake almost everyone makes 27:17 - Why real video proof can't be faked 39:29 - The one word that wins deals in 18 months TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmg.studio/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net

  8. Jun 30

    Build an UNFORGETTABLE Brand as a Marketer (While Working In-House)

    ⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile Maxwell Miller is a marketer and designer at Chute Gerdeman who thinks differently about how brands actually win. In this episode, he breaks down why building preference through storytelling beats selling features every single time. We explore the gap between marketing and sales, why early-career marketers need a personal brand before anything else, and how in-person experiences create loyalty you can't manufacture online. Max also shares his research into auditory accessibility in retail, fragrance as a side hustle, and why violent action beats perfect planning. His philosophy is simple: as long as you don't quit, you can't fail. CONNECT WITH MAXWELL 🌐 Website: https://www.chutegerdeman.com/ 💼 LinkedIn: https://www.linkedin.com/in/maxmiller614/ 📸 Instagram: @maxmiller614 🎵 Side projects: Local country band + experimental metal band in Columbus CONNECT WITH ANDY 🌐 Website: https://www.mmgdesign.net/ 💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/ 📸 Instagram: https://www.instagram.com/mindfulmilligan/ TIMESTAMPS 00:00 - Intro 01:47 - Podcast recommendations and the Columbus creator scene 04:13 - Sensory retail experiences at luxury brands 06:35 - Building a fragrance collection and side hustle 08:59 - The Cadult market (designing for parents, not just kids) 11:18 - Why smaller agencies stay plugged into Gen Z trends 13:40 - Marketing is story, not features 16:05 - Building personal brand vs relying on talent alone 18:32 - Accountability and learning from failure 23:11 - Violent action and moving despite uncertainty 25:35 - Why in-person experiences will never go out of style 27:58 - Launching Brands and Banter podcast from nothing 32:51 - The Gist newsletter on retail optimism 35:17 - Auditory accessibility research in retail environments 40:00 - Career advice for early-stage marketers TEAM 🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/ 🎥 Production // MMG Design: https://www.mmgdesign.net/ 🤝 Powered by // AMA Columbus: https://amacolumbus.org and COhatch: https://www.cohatch.com/mbd

    Build an UNFORGETTABLE Brand as a Marketer (While Working In-House)
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About

Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.

Information

  • Creator
    Andy Milligan
  • Years Active
    2023 - 2026
  • Episodes
    175
  • Rating
    Explicit
  • Copyright
    © Andy Milligan
  • Show Website
    Marketing by Design