The Leading in a Crisis Podcast

Tom Mueller

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.  Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog | Marc Mullen Our goal is to help you  grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization.Music credit: Special thanks to Nick Longoria from  Austin, Texas for creating the theme music for the podcast. #crisis #crisismanagement #crisiscomms #crisiscommunications #BusinessContinuity #LeadingThroughCrisis  #CrisisResponse

  1. EP87 Prioritizing video and social media - Orange County incident comms, Part 3

    2d ago

    EP87 Prioritizing video and social media - Orange County incident comms, Part 3

    Send us Fan Mail When tens of thousands of people have to leave home over a chemical incident, the hardest part isn’t just operations, it’s keeping the public confidently informed while the story explodes across the news. We pick up our conversation with Greg Barta, Public Information Officer for Orange County Fire Authority, on what actually works when the phones won’t stop ringing and every word can move a community.  We dig into OCFA’s crisis communication strategy on X, why it remains their primary channel, and how that choice serves two critical audiences at once: residents who need clear instructions and the media who amplify official updates. Greg shares how the team uses short incident commander video messages to “feed the beast” with accurate B roll and soundbites, while still carving out time for one off interviews with local affiliates and national outlets without pulling chiefs away from running unified command.  We also get real about pressure points: a tiny on air wording slip that triggers hours of follow up, how media monitoring helps you spot problems fast, and why it’s better to admit uncertainty than to guess. Then we zoom out to crisis websites, the danger of information vacuums, and what it signals when a responsible company is largely invisible in public messaging. Along the way, Greg talks onboarding brand new PIOs mid crisis, choosing between specialists and well rounded reps, and the leadership support that makes timely, accurate updates possible.  Subscribe for more crisis management lessons, share this with a communicator who needs it, and leave a review so more responders and leaders can find the show.  #ocfa #gknaerospace #crisiscomms #crisiscommunications #PIO #gardengrove #emergencymanagement #orangecounty Support the show We'd love to hear from you.  Email the show at Tom@leadinginacrisis.com.

    30 min
  2. EP86 Orange County black swan incident with PIO Greg Barta, Part 2

    2d ago

    EP86 Orange County black swan incident with PIO Greg Barta, Part 2

    Send us Fan Mail When a chemical incident triggers the evacuation of tens of thousands of residents, communications stops being a “nice to have” and becomes operational. We’re back with Greg Barta, Public Information Officer for the Orange County Fire Authority, to dig into the nuts and bolts of crisis communication that most people never see: where to stage a press conference, how to set the tone, and the subtle skill of knowing when it’s time to end Q&A before it turns into a loop of repeats and rumors. We also get candid about staffing and endurance. Greg walks through how his incident management team scaled PIO coverage with a 24/7 posture, including clear assignments for on-camera interviews, a dedicated media phone line, and a rover role to absorb surges. If you’ve ever wondered how agencies keep messaging consistent across multiple shifts and multiple partner agencies, this is a practical look at building a battle rhythm that holds up after the chaotic first 24 to 48 hours. Then we zoom out to coordination: the interplay between the PIO shop and the liaison officer when elected officials are intensely engaged, and why a dedicated elected officials briefing can protect the core response while keeping leaders informed. On the public side, we talk community hotlines run through the Emergency Operations Center, the flood of social media comments and X direct messages, and what happens when “helpful suggestions” start clogging the system. If crisis management, emergency communications, media relations, and incident command are part of your world, you’ll leave with tactics you can apply immediately. Subscribe, share this with a colleague, and leave a review so more crisis leaders can find the show. #ocfa #gknaerospace #crisiscomms #crisiscommunications #PIO #gardengrove #emergencymanagement #orangecounty Support the show We'd love to hear from you.  Email the show at Tom@leadinginacrisis.com.

    19 min
  3. EP85 Orange County Fire PIO shares stories from mass evacuation incident, Part 1

    2d ago

    EP85 Orange County Fire PIO shares stories from mass evacuation incident, Part 1

    Send us Fan Mail Imagine being PIO for an incident that includes the evacuation of 50,000 local residents and and a real threat of major explosion or chemical release that could cause massive damage to homes and businesses. That' black swan scenario is what PIO Greg Barta was facing with his team at Orange County Fire Authority this past Memorial Day weekend when a runaway chemical reaction threatened their community. Greg serves as lead Public Information Officer (PIO) for the Orange County Fire Authority and gives us an inside look at how the team organized and managed communications to local residents and media around this incident.  We walk through what it looks like to staff up communications on a holiday weekend when you only have a few full time shift PIOs who just completed their PIO training the day before the incident. Talk about being tossed into the deep end of the pool!  Greg shares with us his strategy for relying on videos and social media to communicate critical incident updates to the evacuated communities. This proved an effective strategy, largely owing to the communications skills and empathy of the incident commanders and fire chief who appeared in the videos.  We also dig into the mechanics that keep a unified message intact: media advisories, daily talking points as living documents, and a fast approval loop with unified command so information moves quickly without getting sloppy. Finally, we talk media relations when the story goes national, reporters are clustered at the command post, and a press conference expands to nine speakers, plus the pre briefing steps that kept the event controlled and on message. This is part one of a multi part deep dive. Subscribe, share this with a communicator who needs it, and leave a review. #OCFA #gknaerospace #crisis comms #crisiscommunications #PIO #orangecounty #gardengrove  Support the show We'd love to hear from you.  Email the show at Tom@leadinginacrisis.com.

    22 min
  4. Jun 7

    EP83 Volunteer Turns Chaos Into Clarity With A Community Crisis Website

    Send us Fan Mail Fifty thousand people evacuate, rumors fly, and the search for the latest information becomes frantic. During the Memorial Day weekend chemical incident in Orange County, California, residents in Garden Grove and Anaheim needed more than breaking news; they needed clear, trusted, practical directions they could use immediately. Enter Victor Tran, a 27-year-old web designer and software engineer who voluntarily created a crisis website to aggregate emergency information and updates. Through some busy and sleepless nights, Victor built it into a real-time resource hub for the community, including translations into seven languages, at ggspill.com. We unpack the crisis communications problem that shows up in almost every emergency: too many sources, too little time, and a constant drip of misinformation. Victor walks through how he vetted resources, organized essentials like food, transportation, housing, mutual aid, and services, and designed the site to reduce mental load for people who were displaced and exhausted. We also dig into how he pulled official updates from the Orange County Fire Authority into a single place so residents could keep situational awareness without chasing posts across platforms. Find Victor Tran on LinkedIn, or at his development site: https://victortran.dev/  #gknaerospace #orangecounty #ofca #gardengrove #crisiscommunications #crisismanagement Support the show We'd love to hear from you.  Email the show at Tom@leadinginacrisis.com.

    19 min
  5. EP82 A Journalist's View - high stakes chemical leak and evacuation in Orange County, CA

    Jun 2

    EP82 A Journalist's View - high stakes chemical leak and evacuation in Orange County, CA

    Send us Fan Mail On this episode, we continue our review of the high-stakes incident and evacuation in Orange County, CA over the Memorial Day holiday weekend. Some 50,000 residents were forced to flee their homes as a runaway thermal reaction built pressure and risk inside a local manufacturing facility. We're joined by journalist Alexandra Datig, who covers news issues in Southern California, and also runs her own news site, FrontPageIndex.com. Alex was on the scene as emergency responders worked to stop the runaway reaction taking place in a chemical storage tank located not far from the famed vacation destination of Disneyland.  How well did emergency managers communicate the threats and requested evacuations to a population of 50,000 people?  Alex walks us through her assessment of the communications response as she saw it over the course of six days. We take a detailed look at  the real communications choices that helped keep people calm while responders worked through uncertainty, rising temperatures, and fears of a potential explosion tied to methyl methacrylate (MMA).  Several community meetings were held during the incident. Did the responsible company, GKN Aerospace, participate in those meetings with local residents? Should they? We discuss those issues, along with the threats and upsides, of participating in a community meeting. You can reach Alex Datig at FrontPageIndex.com.  #orangecounty #ocfa #emergencymanagement #crisiscommunication #gardengrove  Support the show We'd love to hear from you.  Email the show at Tom@leadinginacrisis.com.

    30 min
  6. May 30

    EP81 Hot take: Orange County chemical incident - crisis communications review

    Send us Fan Mail A storage tank starts heating up, pressure builds, and suddenly Orange County is staring down a worst-case scenario: a thermal runaway that could end in a catastrophic explosion or a dangerous vapor release. Over Memorial Day weekend, that risk forces rapidly changing evacuation decisions, including a massive evacuation affecting about 50,000 people in Garden Grove and Anaheim.  We dig into the pieces that worked: frequent, casually shot video updates from incident command that let people see empathy and competence, clear plain-language explanations of what’s at stake, and strong public health framing from Orange County’s health officer, Dr. Regina Chinsio Kwong (Dr. CK), on what exposure could do and why the evacuation zone matters. We also look at smart distribution choices, like making “critical incident updates” easy to spot on social feeds, plus the later push to add multilingual subtitles, including Spanish and Vietnamese, using AI-assisted translation.  Then we get into the complicated parts crisis leaders have to own. The company involved, GKN Aerospace, stays mostly invisible until late written statements, raising real questions about trust, accountability, and timing. A volunteer-built website becomes the best one-stop information hub, exposing the risks of not launching a unified command site quickly. And as the incident stretches on, lawsuits and town halls show up right on schedule, bringing emotion, politics, and safety concerns into the response environment.  If you lead in emergency management, public information, or corporate crisis response, this is a practical playbook you can borrow from. Subscribe, share this with someone who handles high-stakes comms, and leave a review with your biggest takeaway. Resources mentioned in the podcast: ggcity.org/emergency - Garden Grove city emergency pages ggspill.com - Volunteer information website that provided valuable information #orangecounty #gknaerospace #crisiscommunications #emergencymanagement #emergencyresponse  Support the show We'd love to hear from you.  Email the show at Tom@leadinginacrisis.com.

    28 min
  7. EP80 Dude! Where's my stuff? Managing Iran war supply chain disruptions

    May 23

    EP80 Dude! Where's my stuff? Managing Iran war supply chain disruptions

    Send us Fan Mail As impacts from the war with Iran become more evident around the world, and more serious, we dive into how one highly experienced supply chain manager is managing the disruption. Hint, planning is key, but existing relationships (or lack thereof) with suppliers can play a significant role in your response. Jeff Zudock, a veteran of ExxonMobil and an expert in supply chain management and troubleshooting, shares his insight into how companies are handling this emerging crisis. More product shortages are likely in the coming months as material storage is drawn down and not replenished. What can you do about it? Jeff offers up his perspective for VPs and senior managers working these critical issues. We talk about why the Iran conflict is not just an “oil story,” but a transportation and capacity story, where vessels get trapped, lead times stretch, and costs surge even when material still exists somewhere in the world. Jeff explains how modern global supply chains depend on invisible feedstocks like methanol and other industrial chemicals, and why some specialized fuel additives are made by only a handful of producers across limited regions.  From there, we zoom out to the management systems behind the scenes: just-in-time inventory, minimal safety stock, and the harsh math of rebalancing supply across oceans, rail, and truck when ships and containers are out of position. Jeff shares a practical crisis management approach for procurement leaders: map your gaps, set trigger points, segment customers, communicate early and often with suppliers, and empower the people closest to the work to run tactical solutions while leadership steers the longer-term plan. If you want a clearer view of supply chain risk, procurement strategy, and business continuity planning under real pressure, listen now. Subscribe, share this with a colleague, and leave a review: what part of your supply chain would break first? Reach Jeff Zudock on LinkedIn here. #supplychain #iranwar #crisismanagement #procurement Support the show We'd love to hear from you.  Email the show at Tom@leadinginacrisis.com.

    41 min

Ratings & Reviews

5
out of 5
6 Ratings

About

Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com.  Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog | Marc Mullen Our goal is to help you  grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization.Music credit: Special thanks to Nick Longoria from  Austin, Texas for creating the theme music for the podcast. #crisis #crisismanagement #crisiscomms #crisiscommunications #BusinessContinuity #LeadingThroughCrisis  #CrisisResponse

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