SaaS Metrics School

Ben Murray
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Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

  1. 2D AGO

    Where Tech Funding Is Flowing in 1Q26: AI Infrastructure, Vertical SaaS, and Enterprise Wins

    Is your SaaS company competing for funding in a market that's already decided AI wins? The Q1 2026 data is in — and the numbers are decisive. If you're a SaaS founder thinking about your next raise — or a CFO modeling out valuation scenarios — understanding where investors are actually writing checks matters more than ever. In epsiode #363, Ben Murray covers: Which software categories dominated Q1 funding — AI infrastructure and vertical SaaS led at $4.6B and $4.5B respectively, and knowing why could sharpen your positioning Why enterprise pricing is the investor favorite — 59% of all capital flowed into enterprise-model companies, signaling exactly what target customer story VCs want to hear How Seed vs. Series A funding differs by category — Series A flipped toward vertical software and GRC, while Seed stayed heavy on AI infrastructure and DevOps What AI native vs. AI embedded actually means for classification — and why the distinction is shaping how investors evaluate your product Where to get the full Q1 2026 funding report — with searchable data across 552 rounds and $20B+ in tracked investment Listen now to get the Q1 2026 funding breakdown — then download the full PDF report to see exactly where smart money is going before your next raise. Resources Mentioned Q1 2026 Funding Report PDF — available via Ben's newsletter:  https://mailchi.mp/thesaascfo.com/investors-sent-a-message-in-1q26-ai-or-bust

    7 min

  2. 4D AGO

    Why Feeding Raw Data to AI Is Killing Your FP&A Accuracy

    Are you feeding raw financial data straight into AI and wondering why the results are inconsistent — or worse, just wrong? AI is only as good as the data architecture underneath it. For SaaS CFOs and operators running monthly FP&A cycles, that means the order of operations matters enormously. Skip the deterministic compute layer, and your AI narrates garbage. Get the structure right, and suddenly AI can do what no human ever could — synthesize five years of retention schedules and SaaS metrics in seconds. In episode #362, I'll cover: Why separating the 'thinking layer' (math) from the 'talking layer' (AI analysis) is the foundational principle for reliable SaaS financial AI — and what breaks when you skip it The pre-compute-everything rule: why you should never ask AI to calculate cohort retention, ARR, or MRR — and what you should ask it to do instead Why context beats prompts: how structured data inputs dramatically outperform one-off prompt experiments in repeatable FP&A workflows How constraints on what AI can and can't touch produce better output than better prompting — and why your context window size is quietly sabotaging your analysis The right mental model for AI in SaaS finance: a super-smart narrator that reads 1,000 computed data points — not an engine that replaces your metrics framework If you're building or buying any AI layer on top of your SaaS financials, listen to this before you ship anything — these five lessons will save you weeks of bad output. Resources Mentioned SoftwareMetrics.ai — Ben's five-pillar SaaS metrics platform

    6 min

  3. MAR 22

    The SaaSpocalypse Is Overblown: 4 Reasons Your SaaS Company Isn't Dead Yet

    Everyone's saying AI will kill SaaS — but is the SaaSpocalypse actually real, or just the latest wave of disruption that enterprise software has survived before? If you're a SaaS founder or operator watching vibe-coded apps spin up overnight, the fear is real. But the narrative is missing something critical: enterprise software isn't just code, and the moats that protect your ARR aren't going away anytime soon. Understanding what actually protects your revenue — and what doesn't — is the difference between panic and a clear-headed strategy. Here's what will you'll learn in episode #361 with Ben Murray. Why enterprise software is far more than code — compliance infrastructure, security, governance, SLAs, and integrations take years to harden, and a weekend project won't replace that How your proprietary data moat is actually becoming more powerful in the AI era, not less — and why AI agents without that data context are starting from zero Why switching costs remain one of the strongest SaaS defensibility factors — and why even AI-native alternatives face massive operational barriers to displacement The real operational commitment behind SaaS that vibe-coded tools can't replicate: customer support, product development, distribution, and long-term value delivery Why internal vibe-coded tools face their own adoption ceiling — from data security concerns to IT compliance — so enterprise spend isn't fleeing as fast as the hype suggests Tune in for the full bull case on SaaS survival — and get the frameworks from Ben's SaaSpocalypse blog post linked in the show notes. Resources Mentioned Ben's SaaSpocalypse Blog Post + Defensibility Frameworks: https://www.thesaascfo.com/the-saaspocalypse-ai-agents-vibe-coding-and-the-changing-economics-of-saas/

    6 min

  4. MAR 21

    3 Ways AI Could Kill Traditional SaaS

    Is the “SaaSpocalypse” real—or just another wave of disruption you need to navigate? If you’re building or scaling a SaaS company, the rapid rise of AI agents, lower barriers to entry, and shifting pricing models could directly impact your growth, revenue predictability, and competitive edge. Understanding these changes isn’t optional—it’s critical to staying relevant and defensible in an AI-driven market. Here's what you'll take away in episode #360 with Ben Murray. Understand how AI agents are reshaping the traditional SaaS interface and customer interaction Learn why barriers to entry are dropping fast—and what that means for competition Discover how evolving pricing models could impact your revenue and forecasting strategy Tune in to uncover whether SaaS is truly at risk—and what you should do right now to stay ahead. Resources: AI defensibility framework: https://www.thesaascfo.com/the-saaspocalypse-ai-agents-vibe-coding-and-the-changing-economics-of-saas/

    4 min

  5. MAR 18

    CFOs We are Implementing AI Backwards

    Are finance teams implementing AI the wrong way? In episode #359, Ben Murray argues that many CFOs and finance leaders are approaching AI backward—focusing too much on prompts and quick wins rather than building the foundational data infrastructure required for meaningful, repeatable insights. Drawing from recent AI webinars and his experience building softwaremetrics.ai, Ben explains why SaaS metrics, retention, and cohort analysis should not rely on AI. Instead, these should be computed through structured, deterministic systems first—then enhanced with AI for deeper analysis and pattern recognition. Resources Mentioned My new metrics engine: https://softwaremetrics.ai/ My SaaSpocalypse post: https://www.thesaascfo.com/the-saaspocalypse-ai-agents-vibe-coding-and-the-changing-economics-of-saas/ What You’ll Learn Why prompt-driven AI workflows are not scalable in finance The difference between deterministic systems and AI-driven analysis Why you don’t need AI to calculate core SaaS metrics like retention or CAC payback The importance of structured data and clean data pipelines How AI should be layered on top of computed financial data—not raw inputs Why context windows and token usage matter when working with large datasets How AI can uncover insights (like expansion opportunities) that FP&A teams may miss Why It Matters Prompt-based workflows create inconsistency and lack of auditability Without structured data, AI outputs are unreliable and not repeatable Finance teams risk “prompt fatigue” without building scalable systems Deterministic calculations ensure accuracy for critical SaaS metrics and reporting AI delivers the most value when used for analysis—not basic computation Efficient data handling reduces token costs and improves performance

    5 min

  6. MAR 12

    What Started the SaaSpocalypse?

    What sparked the recent “SaaSpocalypse” conversation across social media, news outlets, and investor circles? In episode #358 of SaaS Metrics School, Ben Murray explains how the debate around AI potentially disrupting SaaS began. Ben breaks down what actually started the conversation, the major concerns investors and operators are discussing, and why SaaS founders and CFOs should pay attention to the shift. Resources Mentioned Ben’s blog post: The SaaSpocalypse — Bull Case, Bear Case, and How to Assess SaaS Defensibility: https://www.thesaascfo.com/the-saaspocalypse-ai-agents-vibe-coding-and-the-changing-economics-of-saas/ What You’ll Learn What triggered the “SaaSpocalypse” narrative in early 2026 Why AI coding tools are accelerating the build vs. buy decision for software How agentic workflows could pressure traditional SaaS products Why seat-based pricing models may face scrutiny in an AI-driven world How investors may rethink the durability of SaaS revenue and growth Why It Matters AI agents capable of executing workflows could reshape how software is delivered SaaS pricing models tied to seats may become less durable if AI reduces headcount needs The build vs. buy equation is shifting as AI coding tools make software easier to create Investors may begin reassessing SaaS valuations based on AI disruption risk SaaS operators must stay informed and proactive as AI reshapes the software landscape

    4 min

  7. MAR 3

    Here's Why AI is Not Killing SaaS

    Is AI killing SaaS? Ben argues the opposite. In episode #357 of SaaS Metrics School, Ben Murray explains why AI isn’t replacing SaaS companies — it’s amplifying subject matter expertise. Drawing on his experience building SoftwareMetrics.ai with AI coding tools, he walks through how he would not be able to create a useful expert without domain knowledge. It doens't just apply to Ben. Resources Mentioned Ben's new app at: https://softwaremetrics.ai/ What You’ll Learn Why AI is not replacing SaaS business models How subject matter expertise becomes more valuable in an AI-native world The importance of structured MRR schedules and clean invoice data How metadata (ACV, geography, vertical, company size) unlocks deeper retention insights The difference between dashboards and AI-powered revenue intelligence How AI can identify dormant expansion opportunities within your existing customer base Why It Matters AI tools amplify expertise — they don’t replace it Clean financial and customer data becomes a strategic asset Revenue intelligence goes far beyond basic retention reporting SaaS operators who understand their metrics can leverage AI more effectively Industry-specific knowledge remains a competitive moat in a world of AI tooling

    5 min

  8. FEB 25

    Top FP&A Solutions Used by Software Companies

    In episode #356, Ben shares the results from the FP&A category of his 7th Annual SaaS Tech Stack Survey, highlighting the top financial planning and analysis solutions used in software companies today. With 37 FP&A solutions named in the survey, this remains one of the most competitive and fast-moving segments in the back-office tech stack. While spreadsheets still dominate usage—by a wide margin—dedicated FP&A platforms are gaining traction, especially as companies scale past $10M+ ARR and investor reporting requirements increase. Ben also compares this year’s results to prior years and explains how FP&A tool adoption shifts by ARR size. Resources Mentioned 7th Annual SaaS Tech Stack Survey: https://www.thesaascfo.com/surveys/finance-accounting-tech-stack-survey/ What You’ll Learn The most widely used FP&A solutions in SaaS and AI companies Why spreadsheets still dominate financial modeling workflows Which platforms are gaining momentum (Drivetrain, Mosaic, Aleph, Pigment, Planful, and others) How FP&A adoption changes as companies scale beyond $10M ARR Why enterprise-grade tools like Workday appear in larger organizations How funding and competition are reshaping the FP&A software landscape Why It Matters FP&A systems power your forecasting, budgeting, and board reporting Spreadsheet-based processes eventually break as complexity increases As ARR grows, investors expect more sophisticated financial modeling and analytics Selecting the right FP&A tool impacts forecasting accuracy, KPI visibility, and strategic planning Understanding market adoption trends helps founders and CFOs benchmark their financial systems

    4 min
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4.6
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About

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

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