CREATIVE STRENGTHS

Philippa Craddock
  • 5.0 (13)
  • Entrepreneurship
  • Updated Weekly

Welcome to Creative Strengths, the business podcast for creative entrepreneurs who want to build a profitable, sustainable business, while honouring the way you naturally work. Hosted by designer and creative business mentor Philippa Craddock, the show is rooted in the belief that your greatest success comes from recognising and working with your natural strengths. Philippa grew her own design business from the kitchen table to a seven-figure global brand, and now supports creative business owners through her signature strength-led methodology. Each week, she shares practical, jargon-free guidance on pricing, marketing, mindset, and business growth, helping you charge with confidence, attract aligned clients, and build a business that supports your energy, creativity, and ambition. If you're ready to grow your business so it feels wholeheartedly yours, one built around your own unique creative strengths, this is where your next chapter begins.

  1. 5d ago

    150. THE MOST COMPELLING THING ABOUT YOUR WORK IS YOU

    There's a moment I see again and again: a creative starts talking about their work, and they simply light up, the passion pours out, and the person listening is quietly won over without a single thing being pitched. And then that same person looks you up online, and somehow all that warmth has gone a little quiet. The lovely part is that this is one of the best problems to have, because the very thing that draws people in when you talk is already yours, it just needs a way onto the page. And this week, I'll help you find it. IN THIS EPISODE YOU'LL DISCOVER: ◼️ The moment, over dinner or on a call, when you quietly win someone over, without pitching a single thing ◼️ Why the warm, 'alive you' so often goes quiet the moment it reaches your website and what's really happening when it does ◼️ The reason your personality isn't a nice extra sitting on top of your marketing, but one of the most distinctive things you have ◼️ What it does for the right person when they experience the same 'you' at every step: the post, the profile, the page, the call ◼️ The small, easy thing to try this week: Far gentler than the 'careful writing' you've probably been making yourself do RESOURCES MENTIONED: The Bright Line: Application This week's Blog Post Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  SHARE YOUR INSIGHTS: Where do you feel the real you has gone a little quiet, your website, your Instagram, your emails? Send me a DM on Instagram or reply to the Thursday newsletter I'd genuinely love to hear and help. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.

    150. THE MOST COMPELLING THING ABOUT YOUR WORK IS YOU

  2. Jul 2

    149. THE LITTLE TEST I'D LOVE YOU TO TRY THIS WEEK

    There's a quiet two-minute test I'd love you to run on your business today: on your own, no tools, just said out loud. It shows you two things at once: how clear your business really is, and how much it actually sounds like you, rather than like everyone else doing something similar.  By the end, you'll have a much clearer sense of what's already working, and what perhaps needs a little more of your attention. IN THIS EPISODE YOU'LL DISCOVER: ◼️ The two-minute test that shows whether your business is clear enough for a stranger to understand and whether it could only ever be yours ◼️ The three things that make up your centre and the one most people quietly get wrong, even when they're sure they've nailed it ◼️ Why being perfectly clear still isn't enough on its own and the subtle trap that leaves good businesses sounding like everyone else ◼️ A single piece of advice about writing a book that turns out to be exactly right for building a business ◼️ What one member managed in under an hour, four Mondays running and the quiet thing that made it possible RESOURCES MENTIONED: The Bright Line: Application This week's Blog Post Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  SHARE YOUR INSIGHTS: When you say your three sentences out loud, which one comes easiest and which has you stumbling? Send me a DM on Instagram or reply to the Thursday newsletter I'd genuinely love to hear. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.

    149. THE LITTLE TEST I'D LOVE YOU TO TRY THIS WEEK

  3. Jun 24

    148. GETTING CLEAR ON YOUR CREATIVE BUSINESS

    Part 1 of a new series. You've built something real, you're good at what you do, and yet somehow it all feels heavier than it should, and every new thing you add only seems to add to the weight. I used to believe that meant I wasn't doing enough. It turns out the opposite is true, and it's where this new summer series of podcasts begins: with the one idea that sits underneath all the others to come. IN THIS EPISODE YOU'LL DISCOVER: ◼️ The simple thing we instinctively do with a cluttered room, and the key shift when you finally let yourself do it for your business too ◼️ The three things that, once they're clear, quietly bring everything else into focus ◼️ What happens the moment you become, clearly one thing rather than three, and who quietly starts finding you when you do ◼️ The single, freeing question to ask before you add anything else to your business RESOURCES MENTIONED: Free Training: The Missing Piece This Week's Full Journal Post The Bright Line - Six Month Programme Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  SHARE YOUR INSIGHTS: Do you try to add your way to clarity? I'd genuinely love your thoughts on this, DM me on Instagram or reply to the Thursday newsletter NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and part of the conversations.

    148. GETTING CLEAR ON YOUR CREATIVE BUSINESS

  4. Jun 17

    147. WHAT YOU CAN ALWAYS CONTROL (EVEN ON THE HARD DAYS)

    This is an episode I'd love you to save. For the morning after a 'No' you didn't see coming, For the week your inbox goes quiet and your mind rushes to fill the silence.  After all these years, those weeks still find me too. But there's one quiet idea I come back to whenever they do, not a strategy, not a tactic... And once you've really taken it on, the hard days stop knocking you over in quite the same way." IN THIS EPISODE YOU'LL DISCOVER: ◼️ Why some days a huge setback feels strangely manageable, and others a tiny one floors you, and what actually decides which ◼️ The one thing in your business that's always, completely yours and why feeling its full weight changes everything ◼️ The second reading hidden inside almost every hard moment and how to find the true one, not a forced silver lining ◼️ The question Sara Blakely's father asked at the dinner table every week: The lighter way of carrying your own setbacks it points to ◼️ The single shift I lean on most: Turning one exhausting question into a far kinder one that leaves no room for self-doubt RESOURCES MENTIONED: Free Training: The Missing Piece: Free   This Week's Full Journal Post The Bright Line - Six Month Programme Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  SHARE YOUR INSIGHTS: Do you have your own way of finding that second reading on a hard day: The steadier story underneath the first one? Send me a DM on Instagram or reply to the Thursday newsletter, I'd genuinely love to hear from you. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already signed up. "How you read what happens to you is the one thing that's always yours — and it quietly shapes everything that comes next." — Philippa Craddock

    147. WHAT YOU CAN ALWAYS CONTROL (EVEN ON THE HARD DAYS)

  5. Jun 10

    146. THERE'S NO ONE RIGHT WAY TO MARKET A CREATIVE BUSINESS

    There's a quiet pressure almost every creative business owner carries, The sense that everyone else has worked out the right way to do this, and that you're somehow behind. Post more. Show up more. Be more visible. I spent a week going right to the source of one of those "shoulds", fully expecting to come back convinced. Instead I came back with something far more freeing: and a question I think changes everything about how you choose to grow from here. IN THIS EPISODE YOU'LL DISCOVER: ◼️ The low hum of pressure underneath almost all creative marketing, where it actually comes from, and why it has so little to do with whether you're doing enough ◼️ The question worth sitting with whenever something new seems to be working for everybody else and the instinct it quietly protects you from ◼️ Why two people could look at the very same business and give completely opposite advice  and both be entirely right ◼️ What I decided to do in my own business afterwards and why I'm choosing an order most people wouldn't expect ◼️ The single most effective way I know to grow a creative business  and why it's neither of the things everyone keeps pushing RESOURCES MENTIONED: This Week's Full Journal Post Meta Ad Library - search any business's live ads  The Bright Line - Six Month Programme Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  SHARE YOUR INSIGHTS: How do you grow your visibility in a way that feels properly like you not the way everyone else seems to insist on? Send me a DM on Instagram or reply to the Thursday newsletter I'd genuinely love to hear. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already signed up.

    146. THERE'S NO ONE RIGHT WAY TO MARKET A CREATIVE BUSINESS

  6. Jun 3

    145. YOU BUILT A REAL BUSINESS: NOW LET YOURSELF RUN IT

    A woman in my audience wrote to me this week, ready to take her website down and walk away from it all. Worn out, and quietly wondering whether any of it had ever really been a proper business at all. I've been turning her message over ever since, because I don't think that question was ever truly hers and I suspect you might recognise the voice behind it more than you'd like. IN THIS EPISODE YOU'LL DISCOVER: ◼️ The message that landed in my inbox this week and the question running underneath every line of it that I don't believe was ever really hers ◼️ Where that small, shrinking voice actually comes from  ◼️ Three women you'd recognise in an instant and the thing they quietly did that the rest of us are still told not to take seriously ◼️ The extra layer creative founders have to push through that founders in every other field simply don't ◼️ The small, fixable thing most of us never think to question and why changing it quietly clears the way for everything downstream: the offers, the pricing, all of it RESOURCES MENTIONED: The Missing Piece A FREE 45-minute live Zoom conversation on the underlying question beneath most things creative business owners are trying to fix This Week's Full Journal Post The Bright Line - Six Month Programme Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  SHARE YOUR INSIGHTS: I'd love to know where you are with this right now? Still quietly wondering whether it's a real business, or standing fully in being its founder? Send me a DM on Instagram or reply to the Thursday newsletter, I'd genuinely love to hear from you on this. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already signed up.

    145. YOU BUILT A REAL BUSINESS: NOW LET YOURSELF RUN IT

  7. May 27

    144. THREE THINGS I'M STUDYING RIGHT NOW (AS A BEGINNER)

    There are three things I'm properly studying at the moment and being a beginner at all of them at once has given me a particular view on something I think is worth sharing. One of the course teachers opened with something I really didn't expect. What she said wasn't really about the subject I'd signed up to learn but it's the thing that's stayed with me longest. And I suspect it might be exactly what you need to hear right now too. IN THIS EPISODE YOU'LL DISCOVER: The three areas I am actively invested in as a learner right now and what's quietly driving each decision Why finding time to study something new can feel almost impossible to justify but why that resistance might be worth paying attention to The unexpected place this episode goes and the image one teacher used that reframes why certain things haven't worked yet Four beliefs that quietly determine how far anyone gets with learning something new and the one that most creative business owners haven't explored yet The single line I havn't been able to shake and why I think it holds the answer to more than just the subject I am studying RESOURCES MENTIONED: The Missing Piece A FREE 45-minute live Zoom conversation on the underlying question beneath most things creative business owners are trying to fix This Week's Full Journal Post The Bright Line - Six Month Programme Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  SHARE YOUR INSIGHTS: Is there something you've been wanting to learn but haven't quite given yourself permission to start? Send me a DM on Instagram or reply to the Thursday newsletter, I'd genuinely love to know. NEVER MISS AN EPISODE: My weekly newsletter is where I think out loud, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often find their way into future episodes. I'd love you to join the many wonderful creative business owners who have already signed up. "The beliefs that got you to where you are won't necessarily be the same beliefs that take you to where you want to go next."  Philippa Craddock

    144. THREE THINGS I'M STUDYING RIGHT NOW (AS A BEGINNER)

  8. May 20

    143. PERSISTENCE: WHY SOME PEOPLE KEEP GOING (AND OTHERS QUIETLY STOP)

    Most people think persistence is a personality trait. Fifteen years of running creative businesses has quietly convinced me otherwise and I'd like to share why. IN THIS EPISODE YOU'LL DISCOVER: Why the real reason some people keep going has little to do with willpower or grit My Selfridges story: two years of no and what actually got me through and into store Why some no's take a little piece of you, and others don't  The honest question to ask yourself when keeping going starts to feel exhausting  Three patterns from real creative businesses that reveal where the answer actually lives RESOURCES MENTIONED: Free Live Session: The Missing Piece exploring the things that aren't quite working in creative businesses This Week's Full Journal Post The Six Month Programme - The Bright Line The Base Note Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  Share Your Insights: Has there been a moment when clarity made the hard stretches feel different? I'd love to hear. Send me a DM on IInstagram or feel free to reply to the Thursday newsletter. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes thinking, first access to new things, and conversations that don't quite fit into a podcast episode.

    143. PERSISTENCE: WHY SOME PEOPLE KEEP GOING (AND OTHERS QUIETLY STOP)
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Trailer

5
out of 5
13 Ratings

About

Welcome to Creative Strengths, the business podcast for creative entrepreneurs who want to build a profitable, sustainable business, while honouring the way you naturally work. Hosted by designer and creative business mentor Philippa Craddock, the show is rooted in the belief that your greatest success comes from recognising and working with your natural strengths. Philippa grew her own design business from the kitchen table to a seven-figure global brand, and now supports creative business owners through her signature strength-led methodology. Each week, she shares practical, jargon-free guidance on pricing, marketing, mindset, and business growth, helping you charge with confidence, attract aligned clients, and build a business that supports your energy, creativity, and ambition. If you're ready to grow your business so it feels wholeheartedly yours, one built around your own unique creative strengths, this is where your next chapter begins.

Information

  • Creator
    Philippa Craddock
  • Years Active
    2023 - 2026
  • Episodes
    152
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    CREATIVE STRENGTHS

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