The Bolt: Tips, trends and tools for people growing construction brands

Expert Trades
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Sharing the latest news, tips, tricks and trends to help grow brands in the construction industry.

  1. 05/27/2024

    E027 - New features from Instagram, an important delay from Google for media buyers, and good news for TikTok content creators

    Here's what we cover on this episode: ⭐️ Instagram Updates Feed Algorithm to Prioritise Original and Emerging Creators 🍪 Google has delayed cookie deprecation (again…) 🎶 TikTok Reaches a New Licensing Agreement With Universal Music ✅ The Complete Checklist for Crafting a Client Video Brief 🧨 13 Cuts & Transitions To Make Your Content POP!  As usual, here’s some stories from marketing from around the world… #1: YouTube has launched a new ideas generator… #2: Meta’s added some new AI-Powered tools for advertisers #3: Google’s latest 2024 Core update is out, but smaller websites have taken a hit in traffic… #4: There’s over 15m sellers on TikTok worldwide now #5: Google will automatically pause low-activity keywords from June Sara and the team at Expert Trades ⁠⁠www.experttrades.com

    10 min

  2. 05/20/2024

    E026 - New features from YouTube, Meta Ads Lead Gen Tips and tips for shooting and editing video

    Here's what we cover on this episode: 📈 App Store Optimisation: 9 Tips to Rank at the Top ⭐️ YouTube Launches Premium Placement Option for Shorts Ads 💡 Meta Shares Lead Generation Ad Tips 🎥 3 Tips to Improve Your iPhone Videos 👨💻 5 Top Tips for Video Editing for Social Media As usual, here’s some stories from marketing from around the world… #1: New features coming to Meta Ads? Maybe… find out on May 2nd #2: Backlinks aren’t as important to SEO as they used to be, according to Google #3: TikTok’s ban in the US is coming closer to fruition… #4: TikTok’s customer retention rate is up there with Amazon, where Amazon average 27% of consumers coming back within 5 months… #5: You can now mention other TikTok accounts in your bio (great for brands with multiple accounts) Sara and the team at Expert Trades ⁠⁠www.experttrades.com

    12 min

  3. 04/30/2024

    E025 - Copy that converts, TikTok Photos, Do’s & Don’t of video editing and 6 step Social Media guide for your business

    Here's what we cover on this episode: ✏️ 7-Step Framework For Writing High-Converting Copy 📸 Instagram is Facing Competition… TikTok Photos! ✅ The Do’s & Dont’s When Editing Your Videos 📲 Level Up Your Video Editing Game: Best Mobile Video Editing Apps in 2024 📈 6 Step Social Media Guide For Your Small Business ⭐️ Meta’s Got a New Reels Update🔩 Rounding off The Bolt As usual, here’s some stories from marketing from around the world… #1: Believe it or not, Facebook was the most downloaded app last month #2: Running ads? See what not to do in ASA’s latest round of rulings #3: Google Ads may be introducing new carousels #4: Google Universal Analytics is coming to a close on July 1st 2024. #5: Traffic on X is down by 30% YoY #6: You can now use ChatGPT without having an account… finally! Sara and the team at Expert Trades ⁠www.experttrades.com

    14 min

  4. 04/22/2024

    E024 - Must-Have Landing Pages, Create Better Content, Editing Tips to Boost Engagement, Ad Cheat Sheet and Instagram Tests Longer Reels

    Here's what we cover on this episode: ✅ Must-have landing pages for SaaS businesses 📽️ 3 ways to create better content for your audience 💡 10 Video Editing Tips To Help Boost Engagement 📊 Google Ads Cheat Sheet: The Factors Affecting Your Ad Position ⏱️ Instagram’s Testing Longer Reels To Maximise Engagement 🔩 Rounding off The Bolt As usual, here’s some stories from marketing from around the world… #1: Are we now in the era of de-influencing? #2: Stop creating lots of SEO content, create better content instead #3: Meta’s introduced some new ad preview options #4: Get a feel for the inner workings of TikTok’s intricate algorithm #5: Is ChatGPT5 due this summer? #6: Big Local SEO changes from Q1 2024 Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Expert Trades www.experttrades.com

    12 min

  5. 04/16/2024

    E023 - AVOID TikTok Shop, STOP worrying about open rates, Clickbait headlines, Google Business Social posts and Engagement doesn’t equal readership

    Here's what we cover on this episode: 🤔 6 Reasons your Brand SHOULD NOT be on TikTok Shop 💌 Email Open Rates: 3 Reasons you can STOP Worrying about them 😱 10 Clickbait headlines you can use in your content 📉 No Correlation Between Social Media Engagement and Content Readership 🎥 Google Adds Social Media Posts to Business Listings🔩 Rounding off The Bolt As usual, here’s some stories from marketing from around the world… #1: Instagram overtakes TikTok as world’s most downloaded app #2: TikTok could be about to be banned in the US (for real this time) #3: Likes & retweets are about to disappear on X #4: Selling in Germany? You might need to advertise off of social media #5: TikTok is on the decline… apparently! Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Expert Trades www.experttrades.com

    12 min

  6. 04/08/2024

    E022 - 8 Static Ad ideas, Viral TikTok hooks, YouTube retention tactics, Carousels in Reels and Insights into LinkedIn’s Algorithm

    Inside this issue: 💡8 Static Ad Ideas for DTC brands 🤫 The Secret to going TikTok Viral with a Captivating Hook 🚀 6 Tactics to Skyrocket Your YouTube Audience Retention 🎥 Instagram is Testing Carousel Posts Within The Reels Stream 📊 LinkedIn Shares Insights into it’s Latest Feed Algorithm Updates 🔩 Rounding off The Bolt As usual, here’s some stories from marketing from around the world… #1: Here’s 7 Google ads shortcuts to help you manage your Google Ads account #2: Google is relaunching its Gemini AI picture generator in a few weeks #3: Instagram’s launching a new marketplace to connect brands & creators #4: Buy Now Pay Later Market is expected to grow exponentially by 2028 #5: New ad feature on Meta #6: TikTok’s released a 34 step guide on marketing strategy Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Expert Trades www.experttrades.com

    10 min

  7. 04/04/2024

    E021 - Top Rated vs Best Seller, Instagram limits hashtags, 7 Paid media tracking tips, Master your social media and Meta’s AI-Based targeting

    Inside this issue: 🆚 Top Rated vs Best Seller - which one converts best? 👋🏻 Wave goodbye to unlimited Instagram hashtags ✅ Paid Media Reports: 7 Tips to Track What’s Working 🎯 7 Steps To Mastering Your Social Media Management 📓 Notes on the Development of Meta’s AI-Based Ad Targeting Systems 🔩 Rounding off The Bolt As usual, here’s some stories from marketing from around the world… #1: Advertising on TikTok? Read their 13 Page summary of best practices #2: Carousel reels coming to Insta? Maybe soon… #3: Nasty websites linking to your website? Google says don’t worry about it #4: Fake reviews on Google are soon to be a thing of the past #5: Meta will begin labelling AI content pretty soon… Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Expert Trades www.experttrades.com

    12 min

  8. 03/01/2024

    E020 - 3 SEO reports you NEED, Meta Ad Predictions, Search on TikTok, Instagram read Receipts and TikTok horizontal content

    Inside this issue: 📈 3 Google Analytics SEO Reports You Need to Set Up for Success in 2024 🎯 5 Meta Ads predictions for 2024 🚀 TikTok: The Rising Star in Search 👀 Instagram Lets You Turn Off Read Receipts 🤯 TikTok is Looking to Push Horizontal Content 🔩 Rounding off The Bolt As usual, here’s some stories from marketing from around the world… #1: Use Pinterest? Check out their top tips to help optimise your product listings #2: 8.5% of all paid traffic is invalid, according to this study by Lunio #3: For brands who sell direct, PayPal are launching a new payment feature called FastLane, which boosts the checkout experience by up to 40% #4: Looking for a marketing calendar with key events for 2024? See X’s Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Expert Trades www.experttrades.com

    10 min
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Sharing the latest news, tips, tricks and trends to help grow brands in the construction industry.

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