Audience Architect podcast

Bill Levine
  • 5.0 (1)
  • Business
  • Updated Monthly

We are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode, we'll unravel the meaning and perspective on trends that are shaping the industry. Hosted on Acast. See acast.com/privacy for more information.

  1. Building Durable Audience Engines with Sondra Hadden (Industry Dive/Informa)

    Mar 8

    Building Durable Audience Engines with Sondra Hadden (Industry Dive/Informa)

    In Episode 19 of Audience Architect, hosts Bill Levine and Rick Ellis speak with Sondra Hadden, Senior Director of Audience Growth & Retention Marketing at Informa TechTarget, working across the Industry Dive portfolio. Industry Dive has become one of the most admired audience models in B2B publishing — particularly for its disciplined focus on newsletters, trust with readers, and a clear understanding of what audience products are meant to do. In this conversation, Sondra shares how her team approaches growth and retention in a media environment where distribution is volatile, search is shifting, and audience data is increasingly fragmented. The discussion explores: • Why newsletters remain one of the most durable advantages in B2B publishing • The difference between meaningful audience KPIs and vanity metrics • How AI-driven search and platform shifts are changing acquisition strategy • What behaviors signal a “sticky” reader relationship — and how retention is built intentionally • How audience leaders work across editorial, product, and revenue teams without breaking trust • How the audience leadership role has evolved from channel operator to systems builder For media leaders navigating a more complex distribution landscape, this episode offers a practical look at how audience strategy is evolving — and what it takes to build a durable audience engine across channels, products, and teams. Hosted on Acast. See acast.com/privacy for more information.

    59 min
  2. In Real Life: Why Print Still Pulls Us In

    11/05/2025

    In Real Life: Why Print Still Pulls Us In

    In this episode #18 of Audience Architect, we sit down with Megan Wray Schertler, Co-Founder and Managing Director of In Real Life Media, a strategy and execution studio helping independent publishers turn their magazines into modern, revenue-generating platforms—without losing the cultural magnetism that makes them special. Megan draws from her unique experience on both sides of the industry—leading brand and publishing strategy for titles like CR Fashion Book, Fantastic Man, and Interview, and co-founding Case Sensitive, a thought-leadership event exploring the future of print. We unpack how she’s helping publishers and brands design smarter ecosystems where print and digital actually strengthen each other—and why a new generation, including Gen Z, is rediscovering print as a medium for meaning, connection, and belonging. Hosted on Acast. See acast.com/privacy for more information.

    59 min
  3. The AI Governance Playbook: Transforming Risk Into Strategy

    09/01/2025

    The AI Governance Playbook: Transforming Risk Into Strategy

    AI is revolutionizing how we create, market, and monetize media, but it’s also rewriting the rules on trust, consent, and data governance. In this captivating episode of Audience Architect, host Amanda Landsaw, of EndeavorB2B, is joined by Bettina L. Lippisch of Omeda and Karl Herbert Grabbi of Credo AI to explore what trustworthy AI looks like in practice. From demystifying GenAI and agentic AI to navigating risks, frameworks, and organizational accountability, we unpack how leaders and employees can harness AI’s power without losing sight of ethics, compliance, or value. Whether you’re building smarter campaigns or smarter products, this is your roadmap to impactful, yet responsible AI use. Hosted on Acast. See acast.com/privacy for more information.

    48 min

  4. 07/19/2025

    Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

    What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex Business Media, joins us for a candid conversation on the future of publishing and the evolving business models reshaping the B2B landscape. We explore: How U.S.–Canada trade friction is impacting mediaStrategies for audience development and omni-channel growthHow to thrive in a fractured attention economyWhether you're in publishing, marketing, or media strategy, this episode is packed with forward-looking insights and real-world leadership lessons. 🎧 Available on demand now. #publishing #media #B2B #MACMA #audiencedevelopment #ScottJamieson #marketingstrategy #trends Hosted on Acast. See acast.com/privacy for more information.

    58 min

  5. 12/03/2024

    Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

    In Episode 15 of Audience Architect, we explore the art and science of audience engagement in the evolving world of media and publishing. Hosted by Bill Levine, this episode features Sheena Hakimian, Senior Director of Digital Consumer Marketing at Condé Nast, and Ladell Fuqua, Senior VP of Client Solutions at PWX Solutions. Together, they share actionable strategies for understanding audience behaviors, driving cross-channel engagement, and monetizing audience relationships. From segmentation to personalization, this conversation delivers insights to help publishers connect deeply with their audiences and thrive in today’s fragmented media landscape. Don't miss this practical guide to shaping the future of audience engagement. SHOW NOTE: Sheena Hakimian is not only a seasoned leader in digital consumer marketing but also a certified life and career coach dedicated to empowering individuals to build confidence and achieve their goals. Through her coaching business, Sheena provides personalized guidance to help clients navigate career transitions, enhance professional growth, and unlock their full potential. Her holistic approach combines actionable strategies with deep empathy, making her a trusted partner for those seeking meaningful change in their personal and professional lives. Explore more about her coaching services and subscribe to her insightful newsletter at sheenahakimian.com. Hosted on Acast. See acast.com/privacy for more information.

    56 min

  6. 09/15/2024

    The Power of Data and its Impact on Audience Growth and Engagement

    In this episode, host Mike Bennett and Amanda Landsaw, sit down with Len Roberto, V.P. of Audience Growth at CyberRisk Alliance. Len’s career spans over 15 years in the B2B space, where he has consistently demonstrated his ability to transform complex data challenges into practical and effective strategies. In this casual conversation we discuss how organizations can harness the power of data and derive insights from that data to fuel audience growth and engagement. We discuss topics such as identifying unknown website visitors, creating frictionless data acquisition journeys and how to leverage data to turn users into deeply engaged power users. Being able to harness the power of data and correctly interpret its signals is a crucial step to understanding your audience and building a proper relationship with those individuals. Hosted on Acast. See acast.com/privacy for more information.

    57 min
  7. Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit

    07/20/2024

    Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit

    You are ALL in for a treat. AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement.   They cover first-party data strategies, emphasizing user consent and industry collaboration for privacy best practices. Learn about engaging high-value audiences, reducing churn, and implementing these changes within your organization, including sales team integration and data-driven decision-making.   They also discuss the importance of leadership buy-in and cross-departmental collaboration to align on privacy-compliant data strategies. Throughout, they highlight the ethical imperative for prioritizing user privacy to achieve better business and audience outcomes. Host: Amanda Landsaw Vice President, Audience Development Endeavor Business Media (26) Amanda Landsaw | LinkedIn Guests: AnnMarie Wills CEO & Co-Founder Leverage Lab (26) AnnMarie Wills | LinkedIn Rob McLaughlin Founder & CEO Audiences (26) Rob McLaughlin | LinkedIn Mentioned in the episode: International Association of Privacy Professionals (iapp.org) Hosted on Acast. See acast.com/privacy for more information.

    55 min
  8. Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White

    06/22/2024

    Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White

    In this comprehensive episode of Audience Architect, host Carla Zanoni sits down with Madeleine White, VP of Marketing at Poool and co-founder & editor-in-chief of The Audiencers. (https://www.linkedin.com/in/madeleinewhite123/) Madeleine takes us on a journey through the evolving landscape of digital publishing, sharing insights from her unique path from French translator to industry thought leader.  Dive deep into the art of community building as Madeleine reveals innovative strategies for fostering genuine connections, from WhatsApp groups to real-name commenting policies. Learn how to strike the delicate balance between reader engagement and monetization through dynamic paywalls and personalized journeys, adapting to cultural differences across global markets. Madeleine unpacks the concept of the "value exchange," explaining how to tailor "frustration" levels to individual reader engagement for optimal conversion. Discover the power of registration walls and newsletter strategies in building a known audience, and how to leverage community contributions to enrich your content. Throughout the episode, Madeleine emphasizes the importance of experimentation, maintaining a "beginner's mindset," and fostering cross-team collaboration to break down organizational silos. She also offers a refreshing perspective on the industry's future, focusing on solutions and innovations rather than dwelling on challenges.  Whether you're a seasoned publisher or new to the field, this episode provides a comprehensive toolkit for thriving in the digital publishing landscape. Join us for an inspiring discussion that will leave you energized and equipped to tackle the evolving world of audience engagement and monetization. Check out The Audiencers: https://theaudiencers.com/ Hosted on Acast. See acast.com/privacy for more information.

    57 min
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We are crafting the future of audience engagement. Our mission is to dive into the intricacies of the ever-evolving media and publishing landscape through the sharp lens of audience and marketing professionals. Each episode, we'll unravel the meaning and perspective on trends that are shaping the industry. Hosted on Acast. See acast.com/privacy for more information.

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