What you do in October + November decides if February is a flop or a success. This “All I want for Christmas Is A Market Wage + A Business Net Profit Of 20-35%” series is about getting on the front foot for the back end of the year. In this episode: -how to get ready for the “busy” season ahead -why “busy-ness” is like a rocking chair (it gives you something to do but it gets you nowhere) -how to plan out your on site capacity for the rest of the year -cash is king! Ensuring cash is in the bank + you are getting paid (see pod #341) -identifying the key bottlenecks (ie supply, demand, profit) and then making a plan accordingly May this podcast help + inspire you as you build a business that is a blessing to yourself, your family, your clients, your staff, your community, and anyone who comes in contact with it. Much love x Your February Starts Now - Part 2 Greg Crowe continues the series by pushing business owners to get in front of the busy season instead of being surprised by it. This episode focuses on planning capacity, protecting cash, and identifying the real bottleneck in the business before the end of the year creates pressure.He also ties the strategy back to long term reputation and profitability, reminding listeners that the decisions made now shape what the business looks like 3 to 6 months from today. Key topics He stresses that busy season is predictable, not surprising, and that strong businesses get ahead of the yearly rush instead of reacting late.Greg shares why your business today is the result of decisions made 3 to 6 months ago, and why burning bridges now will show up in next year’s workload.He walks through planning on-site capacity by forecasting workload, checking labour availability, and deciding whether subcontractors, apprentices, or new hires are needed.He strongly encourages building around “weapon” people - excellent staff, subcontractors, and apprentices - rather than holding onto average performers who block better ones.He explains why annual leave should be handled with respect, and why staff should not be guilted for taking legitimate time off.He breaks down how to estimate the amount of cash needed to survive shutdown periods by forecasting wages, tax, super, overheads, and expected receivables.He distinguishes the three main bottlenecks in a trade business - supply, demand, and profit - and says you need to know which one is actually holding you back.He reinforces that profit is simple at its core: revenue must exceed expenditure, consistently, across jobs, days, weeks, and months. Timestamps 00:00 - Why part two is about getting on the front foot 00:49 - Business results come from decisions made months earlier 02:46 - Recap of part one and the shift into planning mode 03:16 - Forecast on-site capacity before the year ends 05:35 - How much work is actually already on the books? 06:34 - Hiring apprentices and building around strong performers 08:00 - Stop holding onto average staff and average clients 09:27 - Why it is too early to push work into next year 10:23 - Respect annual leave and keep your team refreshed 12:35 - Use simple forecasting to see capacity problems early 13:05 - How much work can you actually say yes to? 14:30 - Cash is king and cash in bank is what matters 16:01 - Send invoices fast, but do not confuse invoicing with payment 17:24 - Forecast shutdown cash needs before Christmas hits 18:52 - Identify whether the real bottleneck is supply, demand, or profit 20:40 - The harsh reality check: current facts versus long term faith 22:02 - Close the week and month to see what is really working 23:26 - Gross profit, net profit, and why simple measurement wins 24:51 - Why businesses need to measure jobs and days properly 25:20 - The golden triage: when staff, work, and profit all line up 26:46 - Wrap up and preview of part three