From Startup to Wunderbrand

Nicholas Kuhne
  • 5.0 (17)
  • MARKETING
  • UPDATED WEEKLY

Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

  1. 4D AGO

    Most SaaS Companies Lose Millions at Exit Because of Weak Branding

    00:00 – Intro & Jed’s welcome 01:20 – How Backstory Branding was born from client feedback 02:33 – Jed’s non-traditional background vs. the usual MBA crowd 04:52 – Why founders struggle to accept bold brand strategy 06:50 – Branding is not a crap shoot 08:26 – How strong brands multiply SaaS exit value 12:13 – The four phases of the Backstory Brand Wheel 13:46 – The DemoChimp → Consensus rebrand story ($110M raise) 16:36 – Jed’s IDEO days, patents & human-centred design 20:10 – Why marketing leadership churn destroys brand equity 23:27 – Final thoughts & where to find Jed Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    23 min

  2. 6D AGO

    He Made $65k in One Summer at 17 — Now His AI Platform Is Saving America’s Jobs

    Follow Emil on LinkedIn & Twitter (X) Learn more about FlashPass: flashpass.com (or search FlashPass upskilling) 00:00 FlashPass: Upskilling for the AI Era 02:08 From Dorm Room to Millions: Emil's Origin Story 03:47 The $65K Summer: Tennis, COVID & Finding His Lane 07:01 What Is FlashPass? Upskilling America for the AI Era 10:27 AI Won't Just Take Jobs — It's a Feature of Progress 12:40 How FlashPass Works: Intake, Upskill, Match 14:44 Bipartisan Support & Scaling to 20% of America 15:29 Building Courses with Industry Partners 16:49 Working with Government & What's Next 18:30 Where to Find Emil Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    19 min

  3. MAY 13

    Why Email Is Your Most Powerful Brand-Building Channel in 2026

    With 13+ years of experience, she reveals why buying lists destroys your brand reputation, how to create irresistible lead magnets that feel on-brand, and the smart automations and segmentation that make every subscriber feel personally known. From welcome series tailored to signup source to connecting email seamlessly with your wider brand strategy, this episode gives you the playbook to stop treating email as an afterthought and start using it as a core Wunderbrand asset. The Value Right Now Email still delivers a 35:1 ROI and is the quiet channel where real brand relationships are built and protected — especially when every other platform changes algorithms overnight. Guest Links Website: bylorengene.com LinkedIn: Lauren Luedeke Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    21 min

  4. MAY 8

    Why Most SaaS Founders Get Pricing Completely Wrong (And How to Fix It)

    Links & Socials: Product Tranquility: https://producttranquility.com Dan Balcauski on LinkedIn: search “Dan Balcauski” SaaS CEO Pricing Scorecard (free): producttranquility.com Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps: 00:00 – Volcano chat & intro 01:30 – Is pricing art or science? 04:45 – Why founders delay pricing decisions 05:30 – ChatGPT’s pricing evolution explained 09:30 – Why freemium can actually work for OpenAI 12:30 – Customer Lifetime Value (CLV) reality check 16:45 – Pricing brand-new AI SaaS products 20:00 – You must earn the right to monetise 23:30 – Microsoft Copilot pricing lesson 26:30 – Where to find Dan & the free scorecard Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    28 min

  5. MAY 5

    Community Over Cash: How to Build a Patagonia-Level Brand That Actually Lasts

    We're joined by Daniel Frankavilla, an experienced brand strategist and entrepreneur who excels at turning purpose into real-world traction. His journey, from founding a nonprofit organization at 17 to building and selling a creative agency, showcases his deep understanding of marketing and business. Daniel's ventures consistently help others achieve tangible results, embodying the spirit of effective entrepreneurship and personal branding. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

    22 min

  6. APR 30

    The $100M Mistake: Why Scientists Can't Translate Ideas to Market

    From CFO/CEO roles to running Boston Market Strategies (reviewing 450+ products), to re-engineering clinical trials at places like Penn and Drexel, Curtis has spent 38+ years bridging academia, industry, and investors. In 2009 he launched Eureka Connect, a behavioural science powerhouse that uses validated assessments to reveal exactly why you do what you do — your hardwired drives, ego, discipline, social skills, and more. The core value right now? Leadership is the bottleneck in biotech translation. Curtis shows how understanding behavioural mechanisms of action lets you build teams that don’t just survive but actually deliver cures, close funding rounds, and scale without the usual ego explosions. Guest Links Eureka Connect: https://eurekaconnect.com Institute for Biomedical Entrepreneurship: https://ibeinc.org Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Introduction & Curtis Sprouse’s background 02:30 – What Eureka Connect actually does (behavioural mechanism of action) 06:45 – Why 30 minutes reveals more than you expect 09:30 – Building real trust and social skills in teams 11:45 – Why the Institute for Biomedical Entrepreneurship exists 14:00 – The knowledge gap vs funding gap in translation 17:30 – Real success stories and the power of the 1500-person network 20:15 – US reshoring, investment climate, and global collaboration 25:00 – What Curtis’s year as CEO actually looks like 28:30 – Integrating AI into a 13-year-tenured team 32:45 – Behavioural science vs finance – where the real excitement is 35:30 – When to take the assessment (high school to C-suite) 37:45 – How to get involved with Eureka Connect and IBE Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    36 min

  7. APR 29

    What is a Serial Integrator and Why Every Entrepreneur Needs One to Scale

    In this episode you’ll discover why most “masterminds” are really just group coaching, how to stop choosing between business success and family presence, and why being a serial integrator might be the highest-leverage role in any company. Guest Links • Gathering the Kings: https://gatheringthekings.com • Driven to Win Podcast (Jake’s show) – link in description Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome & Jake Isaacs introduction 01:00 – The serial integrator explained (Gino Wickman Traction reference) 03:45 – Why fulfilment comes from execution, not likes 05:10 – The power of true mastermind communities vs group coaching 07:30 – Legacy beyond money: being present for your family 09:45 – Real success story: landscaping owner adds $2M while running 100-mile ultras 12:30 – The lie of work-life “balance” – obsession in both arenas instead 15:20 – Jake’s personal story: two divorces, hospitality fixer days, and the phone-off transformation 19:00 – Daily boundaries and protecting your time 21:00 – Who Gathering the Kings is for: “grateful but not done” entrepreneurs 23:30 – Final thoughts and call to connect Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    25 min

  8. APR 28

    Stop Chasing Vanity Metrics: How to Build a High-Value LinkedIn Network That Actually Makes Money

    Guest Links Website & Resources: alfon.com Daniel’s LinkedIn: Search Daniel Alfon (profile with 1,893 followers and serious results) Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps 00:00 – Welcome and Daniel’s 20+ years on LinkedIn 01:50 – Why only 1,893 followers after two decades 03:30 – Best connected vs most connected 05:10 – Why clients come to him (no cold outreach) 07:00 – Natural engagement instead of spammy messages 09:00 – His training offers and keeping the fire after all these years 11:30 – What he’d fix if he ran LinkedIn 14:40 – Advice for new grads entering the workforce 16:20 – Podcasting as the new Wild West 20:30 – Where to find Daniel’s resources Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    22 min
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5
out of 5
17 Ratings

About

Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴

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