Did She REALLY Say That?!

Katrina van Oudheusden
  • 5.0 (66)
  • Entrepreneurship
  • Updated Weekly

Most business advice was never built for women. This show is. Did She REALLY Say That?! is the podcast for women entrepreneurs who are done with the polished version — and ready for the honest one. If you're a woman in business who wants real conversations about what's actually working, what's not, and what it truly costs to build something you're proud of, you just found your show. Hosted by Katrina van Oudheusden, creator of the CreatHER™ Method and the Female Intelligence Cycle™, this female business podcast features bold, unfiltered conversations with women entrepreneurs across every industry, business model, and stage of the journey. Ranked #1 on Apple Podcasts for Female Business Mentorship. This is not a highlight reel. It's not a motivational montage. It's what women in business are actually saying when the performance drops — about money, marketing, health, hustle, rest, and the real architecture of a life that works. What gets covered on this podcast for women entrepreneurs: Real talk on business growth strategies, email marketing, social media strategy, and what's actually moving the needle. Business models that break the traditional mold. Cash flow, wealth building, and the financial conversations women rarely have out loud. Product invention and bringing something new to market. Coaching methodologies and how women are leading clients differently. Female health, somatic work, and the body's role in business performance. Scaling differently — and why that's a strength, not a compromise. The woo-woo and the practical, often in the same conversation. This show is for you if: You want to hear how women are actually doing business differently — not the version they post aboutYou're building something real and want to hear directly from other women in business who are figuring it out in real timeYou're done with hustle culture as an identity and ready to lead from rhythm, not forceYou want honest conversations about how women weave together life, family, health, business, money, and rest — not from performance, but from truthYou're hungry for marketing strategies, business models, and financial insights built by women, for women ✦ Ready to live the Method? The CreatHER™ Planner is where it begins — the physical tool that puts the Female Intelligence Cycle™ into your hands and your business into rhythm. This is the CreatHER™ Method in action. Get the CreatHER™ Planner: https://CreatHERplanner.com New episodes weekly. Press play. Come back every season.

  1. Why Your Quest for Perfection Is Killing Your Business

    2d ago

    Why Your Quest for Perfection Is Killing Your Business

    Most business advice was never built for Women Entrepreneurs. This show is. And when you're standing at the intersection of a successful career and a calling that won't leave you alone, the path forward isn't always a dramatic leap—sometimes it's a slow, deliberate shift that changes everything. This conversation isn't just about leaving corporate. It's about leadership at midlife, redefining success on your own terms, and recognizing that the next season of growth requires a different way of thinking. Through the lens of the Female Intelligence Cycle, this episode explores what happens when awareness creates the clarity to stop performing and start building. In this episode, Katrina sits down with a respected advocate for professional women navigating midlife transitions, whose work focuses on helping women steward their health, embrace change, and step confidently into vocation-driven entrepreneurship. You'll hear: Why the most powerful business transitions rarely happen overnight—and why that's a good thingHow midlife creates a demand for new tools, not a problem that needs fixingThe hidden mindset shift required when moving from corporate leadership into entrepreneurshipWhy women consistently underestimate the value of the experience they've already earnedHow proximity to successful women accelerates confidence, decision-making, and growthWhy endless beta testing is often fear disguised as preparationThe truth behind perfectionism—and why it may be the very thing keeping your business stuck One of the most powerful moments in this conversation comes when Katrina doubles down on a statement that stopped the room: "The myth of perfection is a veil for insecurity." Because waiting until it's perfect isn't strategy. It's delay. And too many brilliant women are spending precious years refining, proving, and polishing instead of serving the people they're uniquely equipped to help. Pillar: Female Intelligence Cycle Scalable business design for women starts within. 🎙️ Access this episode and all related resources here: ⁠https://truthbombmarketing.com/did-she-really-say-that/⁠

    33 min
  2. Stop Letting Their Bad Behavior Dictate Your Growth

    Jun 19

    Stop Letting Their Bad Behavior Dictate Your Growth

    Most business advice was never built for Women Entrepreneurs. This show is. And when leadership gets reduced to reacting, defending, or absorbing everyone else's behavior, women end up carrying burdens that were never theirs to begin with. This episode explores what happens when we stop operating from assumption and start leading from conscious choice. This conversation isn't just about humanism. It's about leadership architecture. It's about understanding the relationship between awareness, boundaries, responsibility, and compassion—and how those elements create sustainable influence without self-sacrifice. Through the lens of the Female Intelligence Cycle, we explore how women can create space between trigger and response, allowing wisdom—not conditioning—to lead. This week, I'm joined by Jennifer Hancock, a behavioral science educator and humanism advocate whose work centers on helping people better understand human behavior, ethical decision-making, and what it truly means to be a good human being in a complex world. In this episode, we discuss: • Why humanism is less about philosophy and more about practical leadership in everyday life • The surprising reason most conflict and bullying stem from misunderstanding rather than malice • How awareness creates the space needed to choose a different response instead of reacting automatically • Why compassion, responsibility, and ethics form the foundation of stronger relationships and stronger leadership • How redefining "no" transforms boundaries from rejection into information and opportunity • Why judging actions by outcomes—not intentions—creates greater clarity in decision-making • How setting boundaries attracts healthier people, healthier relationships, and healthier business environments Pillar: Female Intelligence Cycle Success shouldn't require self-erasure. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/ 🎙️

    49 min
  3. Female Founders Wanted: Become a CreatHER™ Rebel

    Jun 17

    Female Founders Wanted: Become a CreatHER™ Rebel

    Most business advice was never built for Women Entrepreneurs. This show is. If you're trying to scale using the same structures that taught you to disconnect from your own intelligence, you're not building freedom—you're rebuilding the very system you wanted to escape. This conversation isn't about productivity hacks or another business framework. It's about leadership. It's about understanding why so many women hit a ceiling despite doing everything "right" and what becomes possible when business is designed through the lens of the Female Intelligence Cycle instead of a linear, male-centered model. In this episode, I'm joined by Heidi, financial strategist, business advisor, and co-creator of the CreatHER Rebels movement. Together, we unpack why women need a different operating system for growth, profit, planning, and sustainable scale—and why learning it changes everything. You'll discover: • Why so many women leave corporate only to rebuild the exact same structure inside their business • How to work backwards from your desired lifestyle and revenue goals instead of guessing your way to growth • Why understanding your biological rhythms creates better business decisions—not less ambition • The difference between revenue growth and actual profitability (and why most women are measuring the wrong thing) • How the Female Intelligence Cycle becomes a practical capacity and decision-making tool • Why celebration is a strategic business practice, not an optional reward • What it really means to join the CreatHER Rebellion and build business on your terms Pillar: Female Intelligence Cycle Once you learn this, you cannot unlearn it. Scalable business design for women starts within. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    39 min
  4. Women Entrepreneurs: Your MBA Is Actually Sabotaging You

    Jun 10

    Women Entrepreneurs: Your MBA Is Actually Sabotaging You

    Women Entrepreneurs are still being taught to build businesses that ignore their capacity, their seasons, and their energy—and the cost is a model that can’t hold them long-term. When the system demands more than you can sustainably give, the issue isn’t effort. It’s architecture. This episode challenges the foundation of how businesses are built and who they’re built for. Inside the Female Intelligence Cycle, awareness, clarity, expansion, and reflection aren’t optional—they are the structure. This is leadership that prioritizes longevity, not short-term output. Featuring Hillary, Operations Integrator with an MBA background, and Heidi, financial architect, bringing operational and profit-driven insight into what it actually takes to build businesses designed for women. What you’ll walk away with: Why traditional business education trains you into misalignment—and what replaces itThe shift from time-based productivity to capacity-based business designHow life seasons directly impact decision-making, pacing, and growth strategyWhy chasing rapid revenue milestones undermines long-term sustainabilityThe role of energy rhythms and intuitive decision-making in leadershipHow disciplined money management becomes the backbone of scalable profitWhy building a business that can hold you is the only model worth scalingPillar: Business Architecture Scalable business design for women starts within. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    36 min
  5. Trying Harder Is Why You Are Still Exhausted

    Jun 8

    Trying Harder Is Why You Are Still Exhausted

    Most business advice was never built for women. This show isn't either. Women entrepreneurs are taught that control is the answer. We're rewarded for pushing, praised for our "good at managing it all" energy, and then we wake up one day unable to recognize ourselves in the mirror. Control becomes the cage we built ourselves—and the Alexander Technique reveals why. In this episode, Serena Venditto shares how high-functioning anxiety masquerades as motivation until it doesn't. She introduces the Alexander Technique—a systematic practice for identifying the unconscious physical patterns that sabotage our performance and presence—and how letting go of control as we've been taught it actually gives us access to real capacity. Katrina and Serena explore: Why high-achieving women weaponize anxiety as a motivator (and what it costs)The mind-body feedback loop that keeps you trapped in push-modeHow "trying harder" became the trap instead of the solutionThe difference between self-critique and conscious awarenessWhy surrendering your old definition of control is how you actually scaleWhat it means to reclaim yourself when you've forgotten who you are This is about business architecture, not therapy. It's about the Female Intelligence Cycle's Awareness and Reflect phases—and what happens when you finally stop performing effort and start practicing presence. Women don't need to shrink to scale. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    28 min
  6. Build the Table: Why Women Must Reject Masculine Business Models

    Jun 3

    Build the Table: Why Women Must Reject Masculine Business Models

    Women Entrepreneurs are still trying to earn seats at tables that were never built for them—and paying for it with diluted leadership, forced competition, and a constant over-reliance on doing instead of leading. The real cost isn’t exclusion. It’s participating in systems that were structurally incapable of holding them in the first place. This isn’t about networking better. It’s about redefining where and how leadership happens. When you move through Awareness and into Clarity in the Female Intelligence Cycle, you stop negotiating for belonging and start building spaces that reflect it. Dorothy Rosen is a leadership strategist and creator of belonging-centered business models, challenging how women gather, lead, and scale—especially in environments that were never designed for collaboration. Why belonging is not granted—it’s a leadership decision you make before you walk in the roomThe 30% threshold that shifts power, profitability, and culture inside organizationsWhy traditional networking models fail women—and what replaces themThe difference between the Hero’s Journey and the Heroine’s Journey—and why it changes business designHow reclaiming language reshapes authority, identity, and presenceWhy hierarchy breaks trust—and how circular leadership structures restore itThe shift from over-functioning to aligned contribution—and why “being” is not passive Pillar: Female Intelligence Cycle Success shouldn't require self-erasure. 🎙️ Access this episode and all related resources here:⁠https://truthbombmarketing.com/did-she-really-say-that/⁠

    50 min
  7. Female Entrepreneurs Don't Need Another 90-Day Plan. Period.

    May 27

    Female Entrepreneurs Don't Need Another 90-Day Plan. Period.

    Women Entrepreneurs are still being handed business blueprints that were never designed for the realities they live—and then wondering why success feels like self-betrayal. The cost isn’t just inefficiency; it’s building systems that quietly replicate the very structures they were trying to escape. This isn’t about tweaking strategy. It’s about leadership identity and rejecting inherited design defaults that were never built for women’s lives. When you understand where you are in the Female Intelligence Cycle—especially Awareness and Reflect—you stop chasing models and start questioning them. Jen Barrett is a thought partner redefining what it means to build a business while navigating caregiving, grief, and real life—and why that demands a different kind of structure. The uncomfortable truth: leaving corporate doesn’t mean you stopped recreating its broken systemsWhy “take what you need and leave the rest” is a leadership skill—not a lack of commitmentThe hidden cost of 30-60-90 day plans—and why they fail women specificallyThe shift from “solver” to “thought partner” and why it changes everything about how you scaleWhy “we can do hard things” is a flawed mantra—and what replaces itThe high-alert state women operate in—and how it silently drives over-functioningMidlife as a leadership upgrade: trading diplomacy for directness Pillar: Female Intelligence Cycle Scalable business design for women starts within. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    34 min
  8. She Built It Without Logic — And Scaled Faster

    May 25

    She Built It Without Logic — And Scaled Faster

    Most business advice was never built for Women Entrepreneurs. This show is. Because intuition was never the problem. The suppression of it was. And women have spent decades being rewarded for overriding the very intelligence that could have led them differently in business, leadership, relationships, and life. This episode is not about “following your feelings.” It’s about strategic coherence. About understanding that aligned leadership requires more than logic alone — especially for women whose businesses are directly impacted by identity, rhythm, emotion, embodiment, and the Female Intelligence Cycle. When women disconnect from intuition, they don’t become more powerful. They become more fragmented. In this episode, I sit down with Terry Wildemann — intuitive leadership expert, speaker, author, and creator of the Shiftology Method — whose 38-year entrepreneurial journey took her from repeated burnout cycles to building an entirely different model of leadership rooted in coherence, intuition, and present-moment awareness. Inside this conversation, we unpack: Why women are often terrified of their own intuition — and what that fear is actually protectingThe difference between forcing outcomes versus leading from alignmentHow burnout is often the consequence of business design that ignores the female nervous systemWhy “Who do I choose to be in this moment?” may be the most important leadership question a woman can askTerry’s Shift Bridge framework: regret lives in the past, worry lives in the future, power lives in the presentHow trapped emotional energy can shape decision-making, leadership patterns, and even physical symptomsThe HeartMath research that completely reframes emotional intelligence as measurable leadership intelligenceWhy the heart may be sending more strategic data to the brain than most women have ever been taught to trust There’s also a moment near the end of this episode where Terry says, “The heart is actually a brain,” and for one of the very few times on this podcast… I genuinely had nothing left to say after that. This episode falls under: Female Intelligence Cycle Success shouldn't require self-erasure. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    41 min
See All (148)

Trailers

5
out of 5
66 Ratings

About

Most business advice was never built for women. This show is. Did She REALLY Say That?! is the podcast for women entrepreneurs who are done with the polished version — and ready for the honest one. If you're a woman in business who wants real conversations about what's actually working, what's not, and what it truly costs to build something you're proud of, you just found your show. Hosted by Katrina van Oudheusden, creator of the CreatHER™ Method and the Female Intelligence Cycle™, this female business podcast features bold, unfiltered conversations with women entrepreneurs across every industry, business model, and stage of the journey. Ranked #1 on Apple Podcasts for Female Business Mentorship. This is not a highlight reel. It's not a motivational montage. It's what women in business are actually saying when the performance drops — about money, marketing, health, hustle, rest, and the real architecture of a life that works. What gets covered on this podcast for women entrepreneurs: Real talk on business growth strategies, email marketing, social media strategy, and what's actually moving the needle. Business models that break the traditional mold. Cash flow, wealth building, and the financial conversations women rarely have out loud. Product invention and bringing something new to market. Coaching methodologies and how women are leading clients differently. Female health, somatic work, and the body's role in business performance. Scaling differently — and why that's a strength, not a compromise. The woo-woo and the practical, often in the same conversation. This show is for you if: You want to hear how women are actually doing business differently — not the version they post aboutYou're building something real and want to hear directly from other women in business who are figuring it out in real timeYou're done with hustle culture as an identity and ready to lead from rhythm, not forceYou want honest conversations about how women weave together life, family, health, business, money, and rest — not from performance, but from truthYou're hungry for marketing strategies, business models, and financial insights built by women, for women ✦ Ready to live the Method? The CreatHER™ Planner is where it begins — the physical tool that puts the Female Intelligence Cycle™ into your hands and your business into rhythm. This is the CreatHER™ Method in action. Get the CreatHER™ Planner: https://CreatHERplanner.com New episodes weekly. Press play. Come back every season.

Information

  • Creator
    Katrina van Oudheusden
  • Years Active
    2023 - 2026
  • Episodes
    148
  • Rating
    Explicit
  • Copyright
    © Katrina van Oudheusden
  • Show Website
    Did She REALLY Say That?!