Did She REALLY Say That?!

Katrina van Oudheusden
  • 5.0 (64)
  • Entrepreneurship
  • Updated Weekly

Most business advice was never built for women. This show is. Did She REALLY Say That?! is the podcast for women entrepreneurs who are done with the polished version — and ready for the honest one. If you're a woman in business who wants real conversations about what's actually working, what's not, and what it truly costs to build something you're proud of, you just found your show. Hosted by Katrina van Oudheusden, creator of the CreatHER™ Method and the Female Intelligence Cycle™, this female business podcast features bold, unfiltered conversations with women entrepreneurs across every industry, business model, and stage of the journey. Ranked #1 on Apple Podcasts for Female Business Mentorship. This is not a highlight reel. It's not a motivational montage. It's what women in business are actually saying when the performance drops — about money, marketing, health, hustle, rest, and the real architecture of a life that works. What gets covered on this podcast for women entrepreneurs: Real talk on business growth strategies, email marketing, social media strategy, and what's actually moving the needle. Business models that break the traditional mold. Cash flow, wealth building, and the financial conversations women rarely have out loud. Product invention and bringing something new to market. Coaching methodologies and how women are leading clients differently. Female health, somatic work, and the body's role in business performance. Scaling differently — and why that's a strength, not a compromise. The woo-woo and the practical, often in the same conversation. This show is for you if: You want to hear how women are actually doing business differently — not the version they post aboutYou're building something real and want to hear directly from other women in business who are figuring it out in real timeYou're done with hustle culture as an identity and ready to lead from rhythm, not forceYou want honest conversations about how women weave together life, family, health, business, money, and rest — not from performance, but from truthYou're hungry for marketing strategies, business models, and financial insights built by women, for women ✦ Ready to live the Method? The CreatHER™ Planner is where it begins — the physical tool that puts the Female Intelligence Cycle™ into your hands and your business into rhythm. This is the CreatHER™ Method in action. Get the CreatHER™ Planner: https://CreatHERplanner.com New episodes weekly. Press play. Come back every season.

  1. 5d ago

    For the Woman Who’s Sick of “Proven Systems” and Owner Dependency

    Most business advice was never built for women. This show is. Women Entrepreneurs are often handed business models that reward being the operator, the problem-solver, and the person holding every lever. That is not scale. That is owner dependency. This episode is about a different question: What if your business is supposed to feed you, not the other way around? Because scalable business design is not about doing more. It is about building the structure, leadership, and systems that allow the business to support the life you actually want. Sailynn Doyle joins me to unpack what happens when “success” starts demanding more than you're willing to give. After building and selling a franchise business with an exit strategy in mind, she brings a hard-earned perspective on ownership, freedom, and designing a business around what matters. In this episode, we get into: Why a “proven system” can still leave you carrying the business on your back.The moment when 80-hour weeks force you to question whether your version of success is actually success.Why a 90-day plan is rarely enough when you're building for the next chapter of your life.The question more women need to ask before they scale: “What do you want?”Why an exit strategy should influence how you build the business from the beginning—not when you're ready to leave.How “more” became the default definition of success, and why more is not necessarily better.What changes when you stop designing yourself around the business and start designing the business around your life. This is bigger than operations. It is about leadership, identity, and the structural decisions that determine whether your business creates freedom—or creates another job you happen to own. The Female Intelligence Cycle gives us another way to look at that progression: Awareness of the pattern. Clarity about what you actually want. Expansion through better systems and strategic leadership. Reflecting on whether the business you're building still serves the life you're building. Pillar: Business Architecture Women don't need to shrink to scale. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    For the Woman Who’s Sick of “Proven Systems” and Owner Dependency

  2. Aug 19

    For the Woman Who Was Told "That's All You're Worth"

    Most business advice was never built for Women Entrepreneurs. This show is. If you've ever been underpaid, undervalued, or built a business that started to feel like another corporate job, it's time to ask a different question: are you feeding your business, or is your business feeding you? This conversation goes far beyond confidence or business strategy. It's about designing leadership that honors who you are, building authority without borrowed credibility, and recognizing that sustainable success comes from working with—not against—the Female Intelligence Cycle. This episode sits firmly in the Awareness and Reflect phases, where women stop repeating inherited business models and begin creating businesses that support their lives. In this episode, Katrina is joined by Angie, a business coach and entrepreneur who transformed the pain of salary discrimination into a business built on clear boundaries, authentic leadership, and client-first systems that create deeper, longer-lasting results. • Why being undervalued can become the catalyst for building true business ownership. • The hidden cost of borrowing someone else's authority—and why it often creates another version of employment. • How intentional "pre-coaching" transforms onboarding into a strategic advantage instead of an administrative task. • Why rigid timelines often undermine client success—and what sustainable coaching actually looks like. • How legal, emotional, and relational boundaries create stronger businesses and better client experiences. • Why radical honesty attracts the right clients while naturally filtering out the wrong ones. • The powerful question every female business owner should ask: Is your business serving your life, or consuming it? Pillar: Female Intelligence Cycle Scalable business design for women starts within. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

  3. Aug 12

    Stop Being a Victim to Unpaid Invoices

    Most business advice was never built for Women Entrepreneurs. This show is. If you're still chasing unpaid invoices, relying on handshake agreements, or treating contracts as an afterthought, you're not building a business—you're carrying unnecessary risk. This isn't just a conversation about getting paid. It's about leadership, boundaries, and creating a business that protects both your revenue and your peace of mind. This episode challenges women to stop reacting to problems and start designing businesses with stronger operational foundations. In this episode, Katrina sits down with Grace, legal entrepreneur and co-founder of DuPay, who is reshaping how freelancers, creators, and small business owners protect their income through accessible legal advocacy, contract education, and practical systems that prevent payment issues before they happen. In this episode, you'll discover: Why contract literacy is one of the most overlooked business skills in today's creator economy.How clear agreements and upfront boundaries can eliminate many payment disputes before they begin.Why prevention is almost always more valuable—and less expensive—than chasing unpaid invoices.How motherhood, community leadership, and life experience translate into powerful entrepreneurial strengths.What mission-driven legal advocacy looks like when profit isn't built on someone else's struggle.Why slow, intentional systems create stronger businesses than constantly "building the plane in the air."How leaning into proven strategies instead of every new trend creates sustainable growth. Pillar: Female Intelligence Cycle Women don't need to shrink to scale. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    Stop Being a Victim to Unpaid Invoices

  4. Aug 5

    Challenge the Norm: How This Women Built a Business Overhauling An Outdated Practice.

    Most business advice was never built for Women Entrepreneurs. This show is. Some of the most transformative businesses aren't created by following industry tradition—they're built by questioning it. This episode explores what happens when a woman decides that "the way it's always been done" is no longer good enough. This isn't simply a conversation about the funeral industry. It's about courageous leadership, challenging inherited systems, and designing businesses that reflect purpose instead of default. This conversation invites women to reconsider not only how they build their businesses, but the legacy they are creating every day. In this episode, Katrina and Heidi sits down with Jennifer Barker, founder of Luna Brio, whose mission is transforming end-of-life planning by helping families move beyond traditional funerals and create intentional Celebration of Life experiences that honor both legacy and human connection. In this episode, you'll discover: Why every meaningful end-of-life plan should begin with a conversation—not a casket.How intentional planning can spare families unnecessary stress and decision fatigue during their hardest moments.Why legacy is built through relationships, impact, and the way we live—not the titles we accumulate.How Jennifer's Luna Brio philosophy reframes grief through light, purpose, and intentional celebration.Practical ways to personalize memorial experiences so they truly reflect the life being honored.What it takes to disrupt an established industry while staying deeply connected to your mission.Why questioning default thinking is often the first step toward building a business with lasting significance. Pillar: Female Intelligence Cycle Success shouldn't require self-erasure. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    Challenge the Norm: How This Women Built a Business Overhauling An Outdated Practice.

  5. Jul 29

    Stop Building Your Business Like It’s 1999

    Most business advice was never built for Women Entrepreneurs. This show is. If you're still trying to scale a business by overriding your instincts, ignoring your body's signals, and following outdated success formulas, it may not be your ambition that's holding you back—it may be the design you're working within. This conversation isn't just about building a business differently. It's about leading differently. When women stop forcing themselves into systems that were never designed for them, they create businesses that are more sustainable, more profitable, and far more aligned with who they actually are. This episode sits firmly at the intersection of Awareness and Clarity within the Female Intelligence Cycle. In this episode, Katrina sits down with Debra Joy, a business mentor and regenerative leadership advocate who helps women design businesses around their natural strengths instead of inherited expectations, challenging conventional business models that reward extraction over sustainability. In this episode, you'll discover: Why constant chaos in business is often a nervous system issue—not a business requirement.How identifying your unique "power place" can transform the way you lead, sell, and grow.Why redefining sales as customer care changes both your confidence and your client experience.The hidden cost of building a business around someone else's definition of success.How regenerative business principles create greater sustainability than traditional hustle culture.Why intuitive pricing still requires sound business thinking—and how to balance both.What it looks like to remove years of conditioning and build from your authentic strengths instead. Pillar: Female Intelligence Cycle Women don't need to shrink to scale. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    Stop Building Your Business Like It’s 1999

  6. Jul 22

    Why Your Linear Business Model is Killing Your Growth

    Women Entrepreneurs have spent far too long trying to succeed inside business models that were never designed for them. This show is about building businesses that honor how women lead, make decisions, and create sustainable success—without sacrificing themselves in the process. This conversation isn't simply about leaving corporate or finding a better work-life balance. It's about redefining leadership, designing a business around your own operating system, and giving yourself permission to stop copying linear success models. Through the Female Intelligence Cycle, this episode invites you to build awareness of what's no longer serving you and create the clarity to lead from your own rhythm instead. Joining me is Mel, a business mentor and entrepreneur who helps high-achieving women create businesses that align with their values, natural rhythms, and long-term vision after walking through her own transition from corporate success to entrepreneurial freedom. In this episode, you'll discover: Why pushing harder is often evidence of a broken business design—not a lack of ambition.How stillness creates better strategic decisions than constant motion ever will.Why there isn't one "right" path to becoming a successful CEO.The hidden cost of building your business around corporate expectations instead of your own leadership style.Why investing in yourself is one of the hardest—and most necessary—business decisions women make.How honoring your natural rhythm creates stronger performance instead of slowing your growth.Why success should be measured by the life your business creates, not just the revenue it generates. Pillar: Female Intelligence Cycle Scalable business design for women starts within. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    Why Your Linear Business Model is Killing Your Growth

  7. Jul 15

    Why Your "Growth" Strategy Is Actually Failing

    Women Entrepreneurs have been told that success means scaling faster, selling more, and being everywhere at once. This show is about challenging that narrative because the businesses women build should create freedom—not another version of the corporate treadmill. This conversation isn't simply about Amazon or e-commerce. It's about designing a business around intentional leadership, sustainable growth, and success that aligns with your life instead of consuming it. Through the Female Intelligence Cycle, this episode invites you to build awareness around inherited business narratives, reflect on what success actually means to you, and create from that place instead. Joining me is Mandeep, an e-commerce entrepreneur and business strategist who helps founders build profitable online businesses by understanding their customers deeply, embracing niche positioning, and rejecting one-size-fits-all growth strategies. In this episode, you'll discover: Why mastering one marketplace creates more leverage than chasing every new platform.How niching down becomes your greatest competitive advantage instead of your biggest limitation.Why failed product launches often reveal better business opportunities than early wins.The truth about "passive income" and why sustainable businesses require intentional evolution.How defining your own version of wealth changes every business decision you make.Why women don't need another male-centric blueprint to build profitable companies.How building depth with your customers will outperform shallow growth every time. Pillar: Female Intelligence Cycle Women don't need to shrink to scale. Thank you to FeedSpot for recommending us as one of the TOP 100 Female Entrepreneur Podcasts! 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    Why Your "Growth" Strategy Is Actually Failing

  8. Jul 8

    Stop Treating Your Business Like a Charity: Financial Truths for Women Entrepreneurs

    Women Entrepreneurs have been handed a financial playbook that was never designed for how we build, lead, or create wealth. This show is about replacing outdated rules with business strategies that actually serve women—not keeping us trapped on the perpetual hamster wheel of earning without building lasting financial freedom. This conversation isn't simply about money. It's about leadership, ownership, and designing a business that becomes an asset instead of another job. Through the Female Intelligence Cycle, we challenge inherited financial narratives, reflect on what isn't working, and gain the clarity to build wealth with intention rather than imitation. Joining me is Kaitlyn Carlson, founder of Theory Planning Partners, a wealth strategist helping entrepreneurs rethink financial planning through advice-first, flat-fee wealth management that aligns strategy with long-term stewardship instead of asset accumulation. In this episode you'll discover: Why traditional wealth advice often feels disconnected from the realities of female business ownership.The financial mistake that keeps entrepreneurs working harder instead of building wealth.How profit and owner's compensation should be designed into your business from day one.Why your business must become the vehicle that funds your life—not the other way around.The difference between building wealth through concentration and protecting it through diversification.How understanding your financial freedom number changes every strategic business decision.Why knowledge around money isn't optional if you intend to build a business that lasts.Pillar: Female Intelligence Cycle Success shouldn't require self-erasure. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    Stop Treating Your Business Like a Charity: Financial Truths for Women Entrepreneurs
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About

Most business advice was never built for women. This show is. Did She REALLY Say That?! is the podcast for women entrepreneurs who are done with the polished version — and ready for the honest one. If you're a woman in business who wants real conversations about what's actually working, what's not, and what it truly costs to build something you're proud of, you just found your show. Hosted by Katrina van Oudheusden, creator of the CreatHER™ Method and the Female Intelligence Cycle™, this female business podcast features bold, unfiltered conversations with women entrepreneurs across every industry, business model, and stage of the journey. Ranked #1 on Apple Podcasts for Female Business Mentorship. This is not a highlight reel. It's not a motivational montage. It's what women in business are actually saying when the performance drops — about money, marketing, health, hustle, rest, and the real architecture of a life that works. What gets covered on this podcast for women entrepreneurs: Real talk on business growth strategies, email marketing, social media strategy, and what's actually moving the needle. Business models that break the traditional mold. Cash flow, wealth building, and the financial conversations women rarely have out loud. Product invention and bringing something new to market. Coaching methodologies and how women are leading clients differently. Female health, somatic work, and the body's role in business performance. Scaling differently — and why that's a strength, not a compromise. The woo-woo and the practical, often in the same conversation. This show is for you if: You want to hear how women are actually doing business differently — not the version they post aboutYou're building something real and want to hear directly from other women in business who are figuring it out in real timeYou're done with hustle culture as an identity and ready to lead from rhythm, not forceYou want honest conversations about how women weave together life, family, health, business, money, and rest — not from performance, but from truthYou're hungry for marketing strategies, business models, and financial insights built by women, for women ✦ Ready to live the Method? The CreatHER™ Planner is where it begins — the physical tool that puts the Female Intelligence Cycle™ into your hands and your business into rhythm. This is the CreatHER™ Method in action. Get the CreatHER™ Planner: https://CreatHERplanner.com New episodes weekly. Press play. Come back every season.

Information

  • Creator
    Katrina van Oudheusden
  • Years Active
    2023 - 2026
  • Episodes
    157
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 | All Rights Reserved | Katrina van Oudheusden
  • Show Website
    Did She REALLY Say That?!