Teacher Business School: TPT, Homeschool, & Beyond

Lindsay Bowden
  • 5.0 (230)
  • BUSINESS

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

  1. 2D AGO

    116: How to Use Data to Grow Your Teachers Pay Teachers (TPT) Store Faster

    Are you focusing on the right data in your Teachers Pay Teachers (TPT) store, or are you guessing your way to growth? In this episode, Lindsay sits down with Jarrett Vaucher from Your Data Playbook to break down exactly how teacher sellers can use data to make smarter decisions and scale their businesses. If you’ve ever felt overwhelmed by your dashboard or unsure what metrics actually matter, this conversation simplifies everything. Jarrett walks us through the customer journey, from getting discovered to making the sale, and shows how small, strategic changes can lead to big results. You’ll also hear how top sellers think differently, what data actually drives revenue, and how tools like Your Data Playbook remove the guesswork so you can focus on what moves the needle. Key Discussion Points: [00:00:41] What to Expect from Data-Driven Growth Why understanding your data is the key to scaling your Teachers Pay Teachers (TPT) store and making smarter business decisions. [00:01:41] How Your Data Playbook Was Created Jarrett shares how his background in analytics and his wife’s Teachers Pay Teachers (TPT) store led to building a tool for sellers. [00:03:41] Why the TPT Dashboard Isn’t Enough The limitations of Teachers Pay Teachers’ (TPT's) native data and why sellers struggle to interpret what’s actually working. [00:05:41] Understanding the Customer Funnel A breakdown of the full buyer journey, from discovery to purchase, and why each stage matters. [00:06:41] Discoverability and Keyword Strategy Why showing up in search is everything and how ranking on page one impacts your sales. [00:08:41] Stopping the Scroll with Covers How your product cover influences clicks and what makes a listing stand out in a crowded market. [00:09:41] The Role of Previews in Conversion Why previews are one of the most important factors in converting buyers and building trust. [00:10:41] Are Video Previews Worth It? The pros and cons of video previews and why static previews often perform better. [00:13:41] The Conversion Phase Explained How to build confidence with buyers and increase purchases through strong previews and social proof. [00:14:41] What Data Points to Track First The most important metrics to focus on if you’re making under $500 per month. [00:16:41] Why SEO Should Come Before Product Creation How to use search data to validate demand before you spend time creating resources. [00:19:41] The Three Growth Levers Traffic, conversion rate, and pricing, and how each one impacts your revenue. [00:21:41] How to Improve Low-Converting Products How to identify weak products and what to tweak first to boost performance. [00:22:41] Pricing Myths That Hold Sellers Back Why sellers are afraid to raise prices and how testing pricing can increase profits. [00:24:41] Inside Your Data Playbook An overview of the platform and how it provides actionable recommendations for growth. [00:26:41] The Product Change Tracker Explained How to know if your changes actually worked and how much revenue they can generate. [00:28:41] Creating a Weekly Optimization Plan How small, consistent updates can lead to meaningful growth over time. [00:30:41] SEO Tools for New Sellers Why SEO tools are the best starting point and how to use them to find product ideas. [00:31:41] What Top Sellers Do Differently Why the biggest difference is simply more page views and diversified traffic sources. [00:33:41] Can New Sellers Still Succeed? How newer products can still rank and why fresh reviews matter more than old ones. [00:36:41] Scaling Beyond Teachers Pay Teachers (TPT) Traffic How adding email lists and other channels helps sellers grow faster. [00:38:41] Why Email Lists Matter Most The importance of owning your audience and why email outperforms social media. [00:41:41] How AI Is Changing Teachers Pay Teachers (TPT) Businesses How AI speeds up creation and optimization while still requiring your expertise. [00:44:41] Thinking Like a Business Owner Why shifting your mindset is essential for long-term success on Teachers Pay Teachers (TPT). [00:46:41] A Generosity Moment Jarrett shares how his family gives back both in business and in their local community. Your Data Playbook: https://www.yourdataplaybook.com Free Audit: https://www.yourdataplaybook.com/free-store-audit Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    52 min

  2. MAR 25

    115: From TPT to Etsy: How to Reach More Buyers and Grow Your Business

    What if you could turn your existing Teachers Pay Teachers (TPT) resources into a whole new income stream, without creating anything new? In this episode, Lindsay sits down with Etsy expert Dylan Jahraus to break down exactly how teacher sellers can expand beyond Teachers Pay Teachers (TPT) and tap into a completely different audience on Etsy. From understanding the Etsy customer to optimizing listings for search and conversions, this conversation is packed with actionable strategies. Whether you're brand new to Etsy or just curious about diversifying your revenue, this episode will help you see what’s possible and how to get started. Key Discussion Points: [00:00:41] Why Etsy Is a Powerful Opportunity for Teachers Pay Teachers (TPT) Sellers How Etsy reaches a different audience, including parents, homeschool families, and tutors, giving teachers access to new streams of income. [00:04:41] Understanding the Etsy Customer vs. Teachers Pay Teachers (TPT) Buyer Why Etsy shoppers are often browsing for ideas and solutions, and how that changes the way you position your products. [00:06:41] What Types of Teacher Resources Sell Well on Etsy From early childhood activities to test prep and even higher-level content, what niches are performing across the platform. [00:09:41] How to Open Your Etsy Shop the Right Way Why timing matters when launching your shop and how to take advantage of Etsy’s early visibility boost. [00:10:41] Creating Listings That Actually Get Found How to shift from product-focused titles to customer-focused keywords that match how people search on Etsy and Google. [00:12:41] Using Images to Drive Conversions Why Etsy gives you up to 20 photos and how to use them like a sales page to showcase value, usage, and outcomes. [00:14:41] Writing Descriptions for Mobile Shoppers How Etsy’s mobile-first experience changes the way you write descriptions and present product details. [00:16:41] Increasing Sales with Simple Messaging Strategies How automated messages and bundle offers can turn low-cost purchases into higher-value sales. [00:19:41] Owning the Customer Experience on Etsy Why having control over messaging, policies, and communication gives you a competitive edge. [00:20:41] Driving Traffic Without Paid Ads How to use SEO, pricing strategy, and perceived value to stand out in Etsy search results. [00:21:41] The Power of Loss Leaders for Shop Growth Why low-priced, high-volume listings can boost visibility across your entire shop. [00:22:41] Leveraging Pinterest for Consistent Traffic How Pinterest integrates with Etsy and why optimized images can drive long-term organic traffic. [00:24:41] Understanding Etsy Fees and Costs A breakdown of listing fees, transaction fees, and what to expect when starting your shop. [00:25:41] Using Facebook Groups to Find Customers Why Facebook groups are one of the fastest ways to connect with your ideal audience and generate sales. [00:27:41] Common Listing Mistakes That Hurt Sales How weak images, lack of clarity, or missing trust signals can stop customers from purchasing. [00:28:41] Building Trust Through Authority and Reviews Why showcasing your teaching experience and leveraging reviews can significantly boost conversions. [00:30:41] How to Get Started Without Overwhelm Why you only need one product to begin and how to build momentum step by step. [00:31:41] Balancing Business and Family Life A realistic look at building a business in the margins and redefining productivity as a busy teacher or parent. [00:33:41] A Powerful Perspective on Generosity and Freedom How building a business can create opportunities to give back through time, experiences, and financial support. Dylan's 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    39 min

  3. MAR 18

    114: How to Prepare for Tax Season as a Teachers Pay Teachers Seller (Without the Stress)

    Are you feeling overwhelmed trying to figure out taxes for your Teachers Pay Teachers (TPT) business? You’re not alone, and the good news is, it doesn’t have to be complicated. In this episode, Lindsay sits down with Emily Bryant from All About Accounting to break down everything Teachers Pay Teachers (TPT) sellers need to know about preparing for tax season. Whether you’re brand new to selling on Teachers Pay Teachers (TPT) or you’ve been running your teacher business for years, this conversation will help you get organized, understand your options, and feel more confident about your finances. From business bank accounts to deductions and deciding whether you need an LLC, this episode is packed with practical, easy-to-follow advice designed specifically for teacherpreneurs. Key Discussion Points: [00:00:41] The #1 Tax Tip Every Teachers Pay Teachers (TPT) Seller Needs to Know Why opening a separate business bank account is the first step to simplifying your taxes and staying organized as a Teachers Pay Teachers seller. [00:03:12] LLCs vs. Sole Proprietor for TPT Sellers What you need to know about business structures, when an LLC makes sense, and how it impacts your taxes as a teacher business owner. [00:07:28] Best Tax Deductions for Teachers Pay Teachers (TPT) Sellers A breakdown of common write-offs like digital tools, curriculum resources, office supplies, and other often-missed deductions. [00:12:05] DIY Taxes vs. Hiring a CPA How to decide whether to file your own taxes using software like TurboTax or hire a professional for your Teachers Pay Teachers (TPT) business. [00:16:44] Common Tax Mistakes TPT Sellers Make The biggest pitfalls teachers run into during tax season and how to avoid costly errors. Connect with Emily Bryant: All About Accounting Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    1 hr

  4. MAR 11

    113: How Teachers Can Turn Teachers Pay Teachers (TPT) Resources into Amazon KDP Books

    Are you sitting on a library of Teachers Pay Teachers (TPT) resources that could be earning you income somewhere else too? In this episode, Lindsay shares an exciting opportunity for teacher entrepreneurs who want to expand beyond Teachers Pay Teachers (TPT) and turn their existing resources into published books on Amazon KDP. If you have already created educational materials, you may be closer to publishing a book than you think. Lindsay walks through what’s inside her new course that teaches educators how to transform their current resources into Amazon KDP books quickly and efficiently. From setting up your account to formatting your book and launching it successfully, this training is designed to simplify the process and help teachers start earning from a brand new platform. Key Discussion Points: [00:00:41] A New Course for Teacher Entrepreneurs Lindsay announces the launch of her highly requested course that teaches teachers how to sell educational books using Amazon KDP. [00:01:05] Real Results from Publishing on KDP She shares her own experience selling 13 books in less than a month with just one title, plus results from a team member who sold 11 books in a single month. [00:01:24] Turning Existing Teachers Pay Teachers (TPT) Resources into Books Learn how teachers can repurpose educational materials they have already created and convert them into publishable books in less than a week. [00:01:46] Step by Step Setup and Book Creation The course walks through setting up a free KDP account, connecting payment information, selecting the right product, formatting pages, and assembling the full book. [00:02:05] Designing a Scroll Stopping Cover and Listing Lindsay explains why book covers are critical for visibility on Amazon and how to create a compelling cover that grabs attention. [00:02:28] Publishing, Pricing, and Standing Out on Amazon Inside the training, she teaches how to upload the book, price it strategically, create an author profile, and use A+ Content to make listings stand out. [00:02:47] Launching Your Book and Generating Sales Lindsay shares strategies for launching your book effectively so it begins generating income quickly. [00:03:06] Templates, Bonuses, and Launch Resources The program includes interior templates, cover templates, launch emails, and a complete checklist to guide you through the entire process. KDP Course: lindsaybowden.com/KDP ($97 today only!) One of Lindsay's Amazon KDP Workbooks: https://www.amazon.com/dp/B0GLYKZQ15 Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    4 min

  5. MAR 4

    112: The Best Next Income Stream for Teachers Pay Teachers (TPT) Sellers? An Introduction to Amazon KDP

    Are you a Teachers Pay Teachers (TPT) seller who wants to increase your income without creating an entirely new business from scratch? What if your next revenue stream could come from resources you have already made? In this episode, Lindsay shares why Amazon KDP might be the best next step for teacher business owners who are ready to diversify their income. After personally listing more than 10 workbooks and working through every formatting mistake along the way, she breaks down exactly how Kindle Direct Publishing works, how royalties are calculated, and how to turn your existing Teachers Pay Teachers (TPT) content into print workbooks that sell organically on Amazon. If you have been curious about KDP but unsure where to start, this episode gives you a clear, practical overview. Key Discussion Points: [00:00:41] Why KDP Is a Smart Next Income Stream for Teachers Pay Teachers (TPT) Sellers Why Amazon KDP is a natural expansion for teacher entrepreneurs who want additional revenue without building something completely new. [00:01:00] What Is Amazon KDP and How Does It Work? An overview of Kindle Direct Publishing, including how you upload a workbook, how Amazon prints and ships it, and why there are no upfront startup costs. [00:02:50] Understanding the Royalty Structure How pricing works, how printing costs are calculated, and what the 60 percent royalty means for your actual profit per book. [00:04:02] Is KDP Really Passive Income? What makes KDP close to passive income, how the search algorithm works, and why organic sales can add up over time. [00:05:31] What Teachers Pay Teachers (TPT) Products Translate Well to KDP Which types of resources, such as worksheets and guided notes, work best as print workbooks and which digital products do not translate. [00:06:49] Reaching a Different Audience on Amazon Why your KDP customers are typically parents, homeschool families, and tutors, and how that should shape your workbook content. [00:07:15] Formatting Your Workbook the Right Way The required half-inch margins, how to set up guides in Canva or PowerPoint, and the importance of clean, printable layouts. [00:07:39] Adding Teaching Support for Parents Why including teaching tips, detailed answer keys, and extra support resources can lead to better reviews and repeat buyers. [00:08:29] Using Teachers Pay Teachers (TPT) and KDP Together How to cross-promote your Teachers Pay Teachers (TPT) store and KDP books to reach different audiences and maximize sales across both platforms. Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    11 min

  6. FEB 25

    111: How to Price Your Teachers Pay Teachers (TPT) Products for Maximum Profit

    Are you second-guessing your prices every time you upload a new resource to Teachers Pay Teachers (TPT)? Wondering if you’re charging too much, or worse, not enough? Pricing can feel emotional. You’ve poured time and expertise into creating something valuable, and now you have to decide what it’s worth. In this episode, Lindsay walks you through practical, experience-backed pricing strategies that help you think long term. Instead of pricing based on hours worked or guesswork, you’ll learn how to use market research, buyer psychology, and smart product structuring to price with confidence and profitability. Whether you’re brand new to Teachers Pay Teachers (TPT) or refining an established store, this episode will help you make strategic pricing decisions that support growth and sustainability. Key Discussion Points: [00:00:41] Why Pricing Feels So Stressful for Sellers Why pricing plays such a big role in a buyer’s decision and why using best practices matters more than you think. [00:01:23] The Power of Market Research How to find comparable products in your niche and choose a “happy medium” price that builds trust and credibility. [00:01:43] Why Cheaper Isn’t Always Better How underpricing can actually signal lower quality to buyers and hurt your long-term sales potential. [00:02:48] Stop Pricing Based on Your Time Why calculating your hourly rate per resource is short-sighted, and how to shift to a scalable, long-term income mindset. [00:03:35] Understanding Teachers Pay Teachers (TPT)’s Transaction Fees What happens when carts total less than $3 and how that impacts your pricing strategy. [00:04:25] Creating Resources That Are Worth $3 or More Why a single worksheet won’t cut it, and how to think bigger when planning high-quality products. [00:04:44] Why Educator Expertise Still Wins Over AI How your classroom experience gives you a competitive edge and helps you create resources AI simply cannot replicate. [00:05:44] The Strategy Behind High-Quality Freebies Why having strong free resources attracts buyers, builds trust, and turns freebie seekers into paying customers. [00:06:59] Using the “Under $5” Filter to Your Advantage How pricing at $4.50 instead of $4.99 can help you show up in filtered searches without looking spammy. [00:08:44] The Psychology of 99-Cent Pricing on Teachers Pay Teachers (TPT) Why $4.99 may look out of place on Teachers Pay Teachers (TPT) and why whole numbers or 50-cent increments feel more aligned with the platform. [00:09:45] How to Price Bundles Strategically Why 10 to 20 percent discounts work well, and how Teachers Pay Teachers (TPT)’s bundle tool visually increases perceived savings for buyers. [00:10:53] Price Per Page Guidelines and When to Use Them Where the 10-cent-per-page rule still applies, when it doesn’t, and why market research always matters more than rigid formulas. FREE Pricing Guide: lindsaybowden.com/price Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    13 min

  7. FEB 18

    110: Teachers Pay Teachers (TPT) Success Story - Kama

    Are you sitting on great classroom resources but barely seeing any sales on Teachers Pay Teachers (TPT)? Or maybe you’re wondering if there’s even room for you in a “saturated” lower elementary market. In this episode, Lindsay sits down with Teacher Resource Academy member Kama, a third grade teacher, new mom, and now Top 1% Teachers Pay Teachers (TPT) seller. What started as a small side hustle to help pay for her wedding has grown into consistent four figure months, enough to cover her child’s daycare and even open the door to staying home in the future. Kama shares what changed after joining TRA, how she identified profitable gaps in the market, and how she created nearly 150 resources in a single summer while on maternity leave. If you’ve ever doubted whether Teachers Pay Teachers (TPT) could truly make an impact on your finances, this episode will challenge that belief. Key Discussion Points: [00:00:41] From Side Hustle to Serious Income Kama shares how she opened her Teachers Pay Teachers (TPT) store in January 2023 to help fund her wedding, but initially struggled to gain traction in the crowded preschool market. [00:02:08] Why Great Resources Alone Are Not Enough The shift that happened when she realized listing, marketing, and positioning matter just as much as the quality of the resource itself. [00:03:47] Navigating a “Saturated” Lower Elementary Market Why competition in grades Pre-K through third is real, but opportunity still exists if you know how to stand out. [00:04:47] Treating Teachers Pay Teachers (TPT) Like an Investment How joining Teacher Resource Academy helped her move from guessing to executing with clarity and confidence. [00:05:36] Finding a Gap in the Market During Maternity Leave How creating resources she personally needed led her to discover unmet demand, and why that strategy continues to pay off. [00:06:40] Hitting Top 1% Status What it felt like to see her November sales place her in the Top 1% of sellers, and how quickly her store scaled. [00:07:14] Building a 350 Resource Store How she doubled her store from 150 to 300 resources in one summer while caring for a newborn. [00:08:36] Creating Resources in Bulk The systems and tools she used to streamline production, including template based creation and bulk workflows. [00:09:28] Four Figure Months and Real Bills How her Teachers Pay Teachers (TPT) income now covers daycare costs and is creating options for her family’s future. [00:10:26] Using Data to Find Profitable Keywords How she uses keyword research tools to identify high popularity, low competition ideas in her niche. [00:13:07] Balancing Teaching, Motherhood, and Teachers Pay Teachers (TPT) Why intentional work blocks, clear to do lists, and focused time make all the difference. [00:14:18] Overcoming Imposter Syndrome The mindset shift that helped her keep showing up, even when success felt surreal. [00:15:08] Why Getting Help Speeds Up Results How investing in guidance helped her earn back her program cost quickly and avoid years of trial and error. Kama's TPT Store: https://www.teacherspayteachers.com/store/extraordinary-enrichment Bulk Creator: https://www.bearwoodlabs.com/products/bulkcreator/ Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    19 min

  8. FEB 11

    109: How to Go from 3 Figures to 4 Figures on Teachers Pay Teachers (TPT) Finding Gaps in the Market

    If you feel like Teachers Pay Teachers (TPT) is too crowded to break into, or you’re tired of creating resources that don’t sell, this episode will completely change how you think about product ideas. In this episode, Lindsay walks you through one of the most effective strategies for increasing sales on Teachers Pay Teachers (TPT), finding gaps in the market. Whether you’re brand new and don’t even have a store yet, or you’re an established seller in a high-competition niche, this approach helps you create resources teachers are actively searching for with far less competition. Lindsay also gives a behind-the-scenes look at how she uses keyword data to guide what she creates, instead of guessing. Key Discussion Points: [00:00:41] Why finding gaps in the market leads to faster sales How identifying high-demand, low-competition resources can help both new and established sellers make sales more consistently. [00:01:14] Why competition looks different across grade levels How seller saturation varies between lower elementary and secondary subjects, and why this matters when choosing what to create. [00:01:37] Finding product ideas from real classroom needs How gaps in the market often come from resources you need but cannot find, and why those ideas tend to perform well. [00:02:38] Using keyword data instead of guessing How Lindsay uses keyword research to validate ideas before creating resources, saving time and energy. [00:02:56] How the Seller Spy Keyword Generator works A walkthrough of how the keyword generator shows popularity and competition so you can spot real opportunities. [00:03:23] Understanding green, yellow, and red keyword indicators What each color means and how to decide which keywords are worth targeting. [00:04:18] Why keywords alone are not enough How strong covers, previews, and product quality work together with keywords to improve search ranking. [00:04:35] Using seasonal and holiday keywords strategically Why holiday-related keywords often create powerful opportunities, even outside the peak season. [00:05:35] Using long-tail keywords to reduce competition How getting more specific with your keywords helps you avoid overly crowded search results. [00:07:06] Creating a personal keyword idea bank Why keeping a running list of low-competition keywords makes content creation easier and more strategic. [00:07:42] Avoiding overly broad keywords Why trying to rank for extremely broad terms makes it harder to get visibility and sales. [00:08:01] A realistic plan for using Seller Spy effectively How to use free searches or a single paid month to build a strong list of product ideas. Resources: Seller Spy: Research what’s trending and spy on top TPT sellers to stay ahead. https://sellerspy.co/?via=lindsay Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    10 min
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5
out of 5
230 Ratings

About

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

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