The Bloom-Print Podcast

Elysia Tsangarides
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  • Entrepreneurship
  • Updated Weekly

Welcome to The Bloom-Print Podcast, a podcast for florists who want to create elegant, efficient and effective floral businesses. Brought to you by Maple & Wren Floral Art Academy where the business is just as important as the blooms. In this podcast you can find some incredible advise from Perth florist and floral mentor Elysia Tsangarides, creative director of Maple & Wren PTY LTD as well as juicy interviews with floral and event industry experts as well as business experts to help you build a business you love!  If you're looking to take your floristry business to six figures and beyond, to create a business that works around your life and start living and working with purpose - my love welcome, let this be your bloom-print. 

  1. 18h ago

    Episode 97 - Are you asking for the sale?

    Hello my loves and welcome back to The Bloom-Print Podcast, how are you? I want to let you in on a little secret, so make sure you’re listening to what I’m about to say… You can’t sell a secret. It’s one of my favourite sayings from years working in marketing. And what does that mean exactly? Well, it doesn’t matter how good you are if no one knows you’re there. It’s actually not enough to be great at something. To have a great product or offer a beautiful service. If you’re going to own a business, you’ve also got to make marketing your next biggest job. Because if you’re showing your work but you’re not asking people to book you or telling them how they should, or why they should… i don’t what to point out the obvious byt what reason do they have to do so? You need to invite them in. Invite them to engage with you. Invite them to work with you. So in this episode I'm talking about asking for the sale directly and indirectly, how often you should be selling and the best ways to bring in your ideal client.  So pour yourself a cup of tea and let's get into it!

  2. Sep 9

    Episode 96 — Why I swear by a price guide

    Hello my loves, today I’m talking about price guides - do you have one? And if you do or don’t I’m so interested to know why or why not, so shoot me a DM and tell me, because it’s a conversation worth having. And I’m not gonna be a cocky biatch and tell you that I’m going to change your mind with this episode… but there’s every chance that I’m gonna change your mind with this episode. I used to be that florist, the one who didn’t have a price guide and couldn’t give a client an indication before an in depth discussion, because everything is bespoke and unique to each couple so how could I possibly tell you how much your bouquet is going to be? Quoting used to kind of unravel me, it would take me ages to do. And I was constantly flicking back to my previous quotes, how much did I charge the last person? And so if this is a little bigger than the last one or has more orchids, what would be fair to charge?  Hear that language ‘what would be fair to charge?’ it was a bit of a guessing game to me. Introducing a price guide into my business was one of the best things I ever did and in this episode I'm  sharing how I structure it, how it helps couples in becoming more realistic with their budgets, how I use it as a pre-qualification tool, and how it keeps me accountable.  Need more support in your business? Join The Bloom-Print Membership today.

  3. Aug 26

    Episode 95 - Setting Your Schedule

    Welcome back to The Bloom-Print Podcast. In this episode we're talking about boundaries and schedules as we head back into the wedding & event season. And I don’t mean the boundaries we set for our clients, although that’s an important conversation too. I'm talking about the boundaries we need to set for ourselves. During a recent Bloom-Print Members call one of our members was having trouble setting her work schedule. And it was such a great question because it seems like a simple thing: You do the work to build the business. But when you’re used to working in a job where there are set hours, set expectations, set KPIs, set deadlines, even set work, moving into entrepreneurship where it’s all on you, up to you and on your timeframe can actually feel a little unsettling. What should I actually be working on? When should I be doing it? How much should I be getting done? And importantly, how do I schedule it amongst the rest of life and home? That's what we're diving into today! ------------------------------------------------------------------------------------------------------------ Keen to get more of this in your life? The Bloom-Print Membership is, it’s my coaching container and mastermind for florists and wedding and event business owners in the first five years of business who are ready to strap in, take their business more seriously and shortcut their way to success. You get access to all the resources, tools, processes and expert advice I’ve garnered over the last 10 years in this business, plus our mastermind sessions where we work through the actual issues you’re facing in real time so you can get results faster. We’re talking wedding processes, consultation formats, staffing, budgeting, terms and conditions, marketing strategies, business planning and so much more. Join now - let's shortcut to success!

  4. Aug 20

    Episode 94 - The Birth of Natraform with Kristina Bircsak

    This episode, I'm joined by a very special guest, introducing an incredible product that I truly believe is going to change the landscape of the floral design industry - for real! We are all very aware of the foam-free conversation, of sustainability amongst an indusrtry that starts with a very natural product, and over in the most remote city in the world here in Perth, accessing those great foam free alternatives, also presents challenges.  Enter Kristina.  Kristina Bircsak is a floral designer, eco artist and innovator, and she’s a WA girl - born in Busselton and raised in the Pilbara. Although now living and creating on the East Coast. With a lifelong love of floristry, art and the natural world, Kristina was influenced from an early age by her mother and grandmother — both passionate gardeners, painters and elders of the South West . Their influence instilled in her a deep appreciation for the relationship between people, land and creativity. Today, Kristina combines her creative practice with her scientific background and growing passion for sustainability. As the creator of NATRAFORM™, she is developing innovative, plant-based floral mechanics using mycelium and hemp, with a vision to reduce the floristry industry's reliance on traditional floral foam. NATRAFORM™ is launching across the country very soon - and if you want to get on the waitlist to get a sample of this incredible product head to: https://www.myconetsolutions.com.au/products/natraform-sample-pack Follow Kristina at: https://www.instagram.com/natraform/ for all the latest and to see how this product is getting put to use by florists all around the country.

  5. Aug 11

    Episode 93 - Things That Are Working Right Now

    Hello my loves, and welcome back to another episode of The Bloom Print Podcast. I got to play with flowers last week, actually a couple of times during the week and it felt so good! That might sound really strange to you for a florist to say that, but the thing is, I haven’t actually touched flowers much the last few weeks, even the last few months. I’ve spent the off season in the business development space and my days have been consultation focused and admin focused. I can’t tell you how many proposals I’ve done over the last few weeks but it’s been a lot, which is amazing. The admin load has been really heavy, which is THE BEST problem to have, having enquiries to get back to, proposals and moodboards to create and quotes to cost.  So while I’ve been very laptop focussed lately, there are a few things that have been working really well for me at the moment. Not necessarily massive strategies or groundbreaking business ideas. Just little changes I’ve made that I’m noticing are having a really positive impact. So in this episode I'm sharing a few of those with you, because maybe there’s something in here that you can take into your own business. None of them are particularly complicated. I'm not talking about a new piece of software or some groundbreaking marketing funnel or a complete overhaul of the business. They're actually all about removing friction.

  6. Aug 4

    Episode 92 - Building a Luxury Brand with Norman Yap

    In this episode, I'm joined by Norman Yap - Perth-based wedding photographer with close to a decade of experience documenting weddings throughout Australia and around the world. We dive deep on building a luxury brand in the wedding industry, nurturing a team and managing the work-life flow while creating a sustainable business.  About Norman Yap Before photography he spent almost fifteen years working as a paramedic in emergency care - a chapter that taught him to remain calm when emotions are heightened, to think methodically under pressure and if you’ve ever witnessed Norman on the job, you’ll see how this has transferred into his photography work as a calm and reassuring presence at a wedding. Beyond photography, however, he is first and foremost a son, a husband and a father. Moving through each of these stages of life has changed the way he see people, relationships and the significance of the moments we often take for granted. It has shaped not only the person he has become, but also the artist he continues to grow into. His approach to weddings is deeply relationship-based. Taking the time to genuinely know the people he photographs to create images that feel honest, considered and true to who they are. Norman believes weddings are not simply events to be photographed, they are reminders of where we have come from, who has helped shape us and the people we have chosen to walk beside as we move through the chapters of our lives.  Follow Norman on instagram @normanyapphotography and @nobleandyours Discover Norman Yap's beautiful work https://normanyap.com.au/ and https://nobleandyours.com.au/

  7. Jul 28

    Episode 91 - Things I Believe About Business (That Not Everyone Will Agree With)

    Hello my loves! As you know if you’ve been listening the last few weeks, I've found myself in a bit of a state of reflection lately on just how much my thinking around business has changed over the past decade of doing this.  There are things I was absolutely convinced were true when I first started that I don't believe anymore. And there are opinions I hold today that 30-year-old El would've probably argued with. So in this episode I wanted to share some of those. They're not all cold hard facts. They're not rules as such, although some of them are definitely rules I biz by.  And they certainly won't be everyone's experience. And that’s ok.  They're simply the business opinions I've formed after ten years of building, making mistakes, trying and testing things, changing my mind and expanding my thinking.  And if these resonate with you, perhaps you're in the right place and perhaps you need a little bit of help navigating them in your own business. I'm here for that! Join me in The Bloom-Print Membership and let's turn your side hustle into your soul-income! (and I mean that double entendre, it's totally intentional).

  8. Jul 21

    Episode 90 - Mid-Year Checkpoint: Refocus for the Second Half of 2026

    Can we all agree that July is a funny time of year? January gets all the attention. New goals. New calendars. New planners. New energy. But July? In Australia? It's cold and winter somehow makes everything feel just a little slower...  What I do think, is that this time of year is the perfect time for a checkpoint. Not a reset. A checkpoint. Because there's a big difference. A reset suggests something's gone wrong. A checkpoint simply asks, "Am I still heading where I wanted to go?" And I think that's one of the most valuable things we can do as business owners. Because the second half of the year rarely falls apart because of one big decision. It quietly slips away through a thousand small, unfocussed ones. So this episode is a little morsel - because I’m leaving you with homework that only you can answer. Get out your notebook, pull out your January goals and let's reassess what January you wanted for the year, what July you actually needs now and what December you will be grateful you did.  And if you're feeling like what July you might actually need is more support in you business - my love, I would adore to be of assistance. You can explore 1:1 mentoring to help you really kick those business goals and The Bloom-Print Membership for something a little more self-paced mentorship.

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About

Welcome to The Bloom-Print Podcast, a podcast for florists who want to create elegant, efficient and effective floral businesses. Brought to you by Maple & Wren Floral Art Academy where the business is just as important as the blooms. In this podcast you can find some incredible advise from Perth florist and floral mentor Elysia Tsangarides, creative director of Maple & Wren PTY LTD as well as juicy interviews with floral and event industry experts as well as business experts to help you build a business you love!  If you're looking to take your floristry business to six figures and beyond, to create a business that works around your life and start living and working with purpose - my love welcome, let this be your bloom-print. 

Information

  • Creator
    Elysia Tsangarides
  • Years Active
    2023 - 2026
  • Episodes
    97
  • Rating
    Explicit
  • Copyright
    © 2026 Maple & Wren PTY LTD
  • Show Website
    The Bloom-Print Podcast