EmpowerHER Business Podcast

Linette Cottrell/Coach/Accountant/Writer

Welcome to the EmpowerHER Business Podcast—the unapologetic space where women of color go beyond the highlight reels, create our own tables, and build wealth without losing ourselves. This is not another hustle-harder business podcast. Here, we tell the truth about the human side of entrepreneurship: money trauma and money stories, financial avoidance, CEO identity, the messy middle, and the emotional weight of building something of our own. We explore how our histories, identities, and experiences shape the way we lead, grow, and relate to money. Hosted by Linette Cottrell—accountant, financial leadership advisor, speaker, and creator of Compassionate Accounting™ and Holistic Financial Leadership™—each episode blends candid conversations, practical financial wisdom, mindset shifts, and soul-aligned leadership. We don’t separate the numbers from the woman behind them. Here, revenue is not your worth. Wealth and well-being can coexist. Your business should support your life—not consume it. ✨ If you’re ready to replace financial overwhelm with clarity, lead with grounded confidence, and build a profitable, sustainable business with peace, purpose, and legacy—you belong here. 🔔 Subscribe and join a growing community of women of color changing the face of entrepreneurship. #BlackWomenInBusiness 

  1. 5d ago

    Revenue Is Coming In. But Do You Actually Know Where Your Business Stands?

    Revenue Is Coming In. But Do You Actually Know Where Your Business Stands? Your business is making money. But is it actually financially healthy? Clients are paying. Invoices are going out. Bills are getting paid. From the outside, everything may look like it's going well. But here's the question: Do you really know where your business stands financially? In this episode of the EmpowerHER Business Podcast, host Linette Cottrell explores the difference between generating revenue and having true financial clarity. Because being busy doesn't necessarily mean being profitable. Revenue isn't the same as cash flow. And money in the bank doesn't always tell the whole story. We'll explore why understanding your business finances is essential to making confident decisions about hiring, investing, paying yourself, and planning for growth. You don't have to become an accountant to become the Financial CEO of your business. But you do need to understand what your money is doing. This episode is part of our series, Empowering the Woman Behind the Business, and Pillar 2: Becoming the Financial CEO. Because the business you're building should support the life you desire to live. Support the show ✨ Support the Podcast ✨  Become an EmpowerHER Insider for $10/month → HERE 🌐 Visit website: www.empowerherbusiness.us 📧 For speaking & sponsorships: linette@empowerherbusiness.us  📱 Connect on Instagram: HERE @empowerher_biz  Together, we’re helping women entrepreneurs thrive beyond Year Five!

    Revenue Is Coming In. But Do You Actually Know Where Your Business Stands?
  2. Oct 26

    Stop Should-ing Yourself: Financial Confidence Without Shame

    Stop Should-ing Yourself: Financial Confidence Without Shame “I should have hired a bookkeeper sooner.” “I should have saved more for taxes.” “I should have known better.” Sound familiar? As women entrepreneurs, we can spend so much time replaying past financial decisions that we overlook the power we have to make different ones today. In this episode of the EmpowerHER Business Podcast, Linette Cottrell explores how the word should can quietly turn financial responsibility into shame. Drawing on more than 30 years of accounting experience and her philosophy of Compassionate Accounting™, Linette reminds us that addressing financial challenges doesn't require judging the woman who made those decisions. It requires understanding what happened, learning from it, and choosing what comes next. In this episode, we explore: Why financial regret can keep entrepreneurs looking backwardThe difference between accountability and shameHow Compassionate Accounting™ approaches financial challengesWhy financial leadership is about informed decisions, not perfectionHow to move forward with greater clarity and confidenceA question to reflect on: Instead of asking, “What should I have done?” ask yourself: “What do I know now, and what am I going to do next?” Because the business you're building should support the life you desire to live. Support the show ✨ Support the Podcast ✨  Become an EmpowerHER Insider for $10/month → HERE 🌐 Visit website: www.empowerherbusiness.us 📧 For speaking & sponsorships: linette@empowerherbusiness.us  📱 Connect on Instagram: HERE @empowerher_biz  Together, we’re helping women entrepreneurs thrive beyond Year Five!

  3. Oct 20

    The Cost of Financial Avoidance — Your Peace of Mind Matters

    What is financial avoidance really costing you? It's not always about money. Sometimes it's the bank account you haven't reconciled, the tax return that still needs attention, or the financial reports you've been putting off reviewing. What starts as one unfinished task can slowly become a source of anxiety, uncertainty, and mental exhaustion. In this episode of the EmpowerHER Business Podcast, host Linette Cottrell explores the hidden emotional cost of financial avoidance and why taking one small step toward resolution can bring relief long before the problem is completely solved. In this episode, we explore: Why small financial issues can become emotionally overwhelmingThe hidden mental and emotional costs of avoiding your business financesHow financial avoidance affects confidence and decision-makingWhy you don't need to solve everything to begin feeling betterHow one intentional action can move you from avoidance toward resolutionHere's something to remember: You don't have to clean up years of financial records today. You don't have to understand every report or have all the answers. You simply have to decide that you're ready to take the first step. Because sometimes, relief begins the moment you stop avoiding what needs your attention. 🎧 Listen now and discover how one small step can bring you closer to financial clarity, confidence, and peace of mind. The business you're building should support the life you desire to live. Connect with EmpowerHER Bookkeeping + Advisory: https://empowerherbookkeeping.com #FinancialAvoidance #FinancialWellness #WomenEntrepreneurs #FinancialClarity #BusinessFinances #EmpowerHERBusinessPodcast Support the show ✨ Support the Podcast ✨  Become an EmpowerHER Insider for $10/month → HERE 🌐 Visit website: www.empowerherbusiness.us 📧 For speaking & sponsorships: linette@empowerherbusiness.us  📱 Connect on Instagram: HERE @empowerher_biz  Together, we’re helping women entrepreneurs thrive beyond Year Five!

  4. Oct 13

    Business Comparison, Social Media, and Financial Confidence

    It can feel as though every other woman in business has everything figured out. You see the new clients, revenue milestones, beautiful branding, growing teams, and sold-out events—but you rarely see the financial uncertainty behind the scenes. In this episode of the EmpowerHER Business Podcast, Linette Cottrell explains why another entrepreneur’s social media presence is not an accurate measure of her business’s financial health—or yours. You can be incredibly talented at what you do and still need guidance in another area of your business. Being a CEO does not mean knowing how to do everything. It means recognizing what your business needs, asking questions, building the right team, and making sure those needs are addressed. Instead of comparing your reality to someone else’s highlight reel, give yourself grace and focus on what is happening inside your own business. Remember: Your responsibility is not to keep up with her. It is to take care of the business you are building and make sure it supports the life you desire to live. Learn more about EmpowerHER Bookkeeping + Advisory at https://empowerherbookkeeping.com. Listen and subscribe: https://pod.link/1704913643 Visit: https://empowerherbookkeeping.com Instagram: @empowerher_bookkeepingfl YouTube: @EHBPODCAST If this episode helped you see financial avoidance differently, share it with a woman business owner who may need permission to look at her numbers without judgment. Then subscribe to the EmpowerHER Business Podcast for more conversations about money, leadership, confidence, and the life behind the business. Support the show ✨ Support the Podcast ✨  Become an EmpowerHER Insider for $10/month → HERE 🌐 Visit website: www.empowerherbusiness.us 📧 For speaking & sponsorships: linette@empowerherbusiness.us  📱 Connect on Instagram: HERE @empowerher_biz  Together, we’re helping women entrepreneurs thrive beyond Year Five!

  5. Sep 28

    Financial Avoidance How to Face the Numbers Without Shame

    Sometimes you are not avoiding the numbers. You are avoiding how the numbers make you feel. In this episode of the EmpowerHER Business Podcast, Linette Cottrell explores the emotional side of financial avoidance. A bank balance, QuickBooks file, or financial report can carry fear, disappointment, old memories, and questions about whether there is enough. That reaction does not make you irresponsible or bad with money. It may mean the financial picture feels emotionally unsafe to face alone. Linette offers a more compassionate way forward. Your financial statements are information, not a judgment about who you are. A past mistake is not your identity, and an area that needs attention is not proof that you have failed. You will leave with two questions that can make looking at your finances feel safer, smaller, and more manageable. In This Episode You Will Learn Why financial avoidance is not always procrastination or irresponsibility How numbers can trigger fear, disappointment, shame, or painful memories Why financial statements should be treated as information rather than judgment Two compassionate questions to ask before reviewing your finances How financial confidence can begin before everything is organized or perfect If you have been telling yourself, 'I am just not good with money,' this conversation offers a gentler and more useful place to begin. Listen and subscribe: https://pod.link/1704913643 Visit: https://empowerherbookkeeping.com Instagram: @empowerher_bookkeepingfl YouTube: @EHBPODCAST If this episode helped you see financial avoidance differently, share it with a woman business owner who may need permission to look at her numbers without judgment. Then subscribe to the EmpowerHER Business Podcast for more conversations about money, leadership, confidence, and the life behind the business. Support the show ✨ Support the Podcast ✨  Become an EmpowerHER Insider for $10/month → HERE 🌐 Visit website: www.empowerherbusiness.us 📧 For speaking & sponsorships: linette@empowerherbusiness.us  📱 Connect on Instagram: HERE @empowerher_biz  Together, we’re helping women entrepreneurs thrive beyond Year Five!

  6. Sep 21

    Making Money but Still Feel Financially Insecure? | Financial Clarity for Women Entrepreneurs

    You can be making money, serving clients, and building a successful business—and still feel financially insecure. In Episode 1 of The Woman Behind the Business, Linette Cottrell explores why increased revenue does not automatically create financial confidence—and why financial clarity begins with understanding where your business stands today. If your business appears successful but you still feel uncertain about your finances, anxious about taxes, confused by your numbers, or unsure where the money is going, this conversation is for you. In this episode, you’ll discover: • Why revenue and financial confidence are not the same • How financial uncertainty can exist alongside business success • Why avoiding your numbers increases financial stress • How clarity creates relief and supports better business decisions • Why understanding your finances is an essential part of becoming the Financial CEO Through Compassionate Accounting™, Linette reminds women entrepreneurs that financial disorganization is not a personal failure. You do not need shame or judgment to move forward—you need a clear, honest understanding of where you are. The Woman Behind the Business is a series of conversations about money, leadership, confidence, and the life behind the business. Subscribe to the EmpowerHER Business Podcast, leave a comment, and share this episode with another woman founder. Learn more: https://empowerherbookkeeping.com Listen to the podcast: https://pod.link/1704913643 YouTube: @EHBPODCAST Instagram: @empowerher_bookkeepingfl #FinancialClarity #FinancialConfidence #WomenEntrepreneurs #BusinessFinances #WomenInBusiness #FinancialLeadership Support the show ✨ Support the Podcast ✨  Become an EmpowerHER Insider for $10/month → HERE 🌐 Visit website: www.empowerherbusiness.us 📧 For speaking & sponsorships: linette@empowerherbusiness.us  📱 Connect on Instagram: HERE @empowerher_biz  Together, we’re helping women entrepreneurs thrive beyond Year Five!

    Making Money but Still Feel Financially Insecure? | Financial Clarity for Women Entrepreneurs
  7. Sep 9

    Truth About Women Entrepreneur Burnout No One Talks About

    Success isn't supposed to cost you your peace—but for many women entrepreneurs, it does. If you've been building your business while slowly losing yourself, this conversation is for you. In this episode of the EmpowerHER Business Podcast, Linette Cottrell sits down with Ashley Williams, Fractional Business Strategist and founder of Exceptional Services Agency, to unpack the hidden cost of ambition. Together, they explore burnout, self-abandonment, boundaries, rest, self-trust, and how to redefine success so you can build a thriving business without disappearing in the process. In this episode, you'll learn: Why high-achieving women often experience burnout and self-abandonment How healthy boundaries create sustainable business growth The role of rest and self-trust in long-term entrepreneurial success How to redefine success without sacrificing your well-being Practical mindset shifts to build a business that supports the life you actually want 👉 Follow the podcast and share it with a sister who needs this conversation. We’re on a mission to help Black women make it through the first five years in business — and thrive far beyond them. #BlackWomenInBusiness #WomenEntrepreneurs #EntrepreneurMindset #BusinessGrowth #BurnoutRecovery #Boundaries #SelfTrust #WomenInLeadership #FounderLife #SmallBusinessOwner #BusinessStrategy #WorkLifeBalance #PersonalGrowth #EntrepreneurLife #EmpowerHERPodcast #BlackFemaleFounder #SuccessMindset #LeadershipDevelopment #BusinessPodcast #SelfCareForEntrepreneurs Support the show ✨ Support the Podcast ✨  Become an EmpowerHER Insider for $10/month → HERE 🌐 Visit website: www.empowerherbusiness.us 📧 For speaking & sponsorships: linette@empowerherbusiness.us  📱 Connect on Instagram: HERE @empowerher_biz  Together, we’re helping women entrepreneurs thrive beyond Year Five!

    Truth About Women Entrepreneur Burnout No One Talks About
  8. Sep 2

    Soul Spa: 6 Financial Beliefs Women Founders Must Release

    Some of the beliefs we carry about money can quietly shape the way we price, earn, spend, save, and grow our businesses. What if some of those beliefs are no longer serving you? In this episode of The Soul Spa Series, we’re creating space to examine six critical financial beliefs women founders may need to release. From the stories we’ve learned about money to the expectations we place on ourselves as business owners, these beliefs can influence how we make financial decisions and how confidently we lead our businesses. This is an invitation to pause, reflect, and create a healthier relationship with money and business growth. In this episode, you’ll learn: Six financial beliefs that may be limiting the way you think about money and business. How your beliefs about money can influence your decisions as a founder. Why releasing outdated financial beliefs can create space for new possibilities. How to become more intentional about the way you earn, manage, and think about money. Why your financial mindset is an important part of building a sustainable business. 👉 This episode is part of The Soul Spa—short solo pauses you can return to whenever you need a moment of grounding. #EmpowerHERBusinessPodcast #SoulSpaSeries #FinancialMindset #MoneyMindset #WomenFounders #WomenEntrepreneurs #BlackWomenEntrepreneurs #BlackWomenInBusiness #BusinessFinances #FinancialLiteracy #EntrepreneurMindset #BusinessGrowth #MoneyBeliefs #FinancialGoals #WomenInBusiness #Entrepreneurship #SmallBusinessOwner #BusinessSuccess #PurposeDrivenBusiness #FounderMindset Support the show ✨ Support the Podcast ✨  Become an EmpowerHER Insider for $10/month → HERE 🌐 Visit website: www.empowerherbusiness.us 📧 For speaking & sponsorships: linette@empowerherbusiness.us  📱 Connect on Instagram: HERE @empowerher_biz  Together, we’re helping women entrepreneurs thrive beyond Year Five!

    Soul Spa: 6 Financial Beliefs Women Founders Must Release

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to the EmpowerHER Business Podcast—the unapologetic space where women of color go beyond the highlight reels, create our own tables, and build wealth without losing ourselves. This is not another hustle-harder business podcast. Here, we tell the truth about the human side of entrepreneurship: money trauma and money stories, financial avoidance, CEO identity, the messy middle, and the emotional weight of building something of our own. We explore how our histories, identities, and experiences shape the way we lead, grow, and relate to money. Hosted by Linette Cottrell—accountant, financial leadership advisor, speaker, and creator of Compassionate Accounting™ and Holistic Financial Leadership™—each episode blends candid conversations, practical financial wisdom, mindset shifts, and soul-aligned leadership. We don’t separate the numbers from the woman behind them. Here, revenue is not your worth. Wealth and well-being can coexist. Your business should support your life—not consume it. ✨ If you’re ready to replace financial overwhelm with clarity, lead with grounded confidence, and build a profitable, sustainable business with peace, purpose, and legacy—you belong here. 🔔 Subscribe and join a growing community of women of color changing the face of entrepreneurship. #BlackWomenInBusiness