Coaching Business Spotlight - A Big Conversation of Soul and Strategy

Kat Knecht

Welcome to Coaching Business Spotlight, the podcast that combines the excitement of a fun and inspiring conversation with the practicality of proven business strategies. If you're a coach looking to not only elevate your business but also nurture your own personal growth, you're in the right place.Hosted by Kat Knecht, a successful coach and author of the best-selling book "Evolve Your Coaching Business," this podcast is your go-to source for insightful discussions, enlightening stories, and actionable tips that will help you flourish in the coaching industry.

  1. 2d ago

    Kat Knecht – The Truth About Imposter Syndrome for Coaches

    How can coaches overcome imposter syndrome? Imposter syndrome is one of the most common struggles coaches face — especially in the early stages of building a coaching business. In this episode, Kat explores why so many coaches secretly question whether they’re “good enough,” even after years of experience and training. She shares personal stories from her own coaching journey and reveals why more certifications and credentials aren’t always the answer. Kat explains how comparison, unclear messaging, and trying to help everyone can keep coaches stuck in self-doubt. She also shares why finding the right niche, trusting your coaching process, and building real-world experience are far more powerful than chasing perfection. Most importantly, she introduces the true opposite of imposter syndrome: self-trust. Key Takeaways: Imposter syndrome often appears when coaches are stretching into growth.More certifications won’t automatically create confidence or self-trust.A clear niche helps coaches feel more grounded and effective.Comparing your “inside” to someone else’s polished “outside” creates unnecessary self-doubt.Self-trust grows through action, experience, honesty, and learning as you go.Resources Mentioned in This Episode: Co-Active Training Institute ORSC Training | CRR Global ICF (International Coaching Federation) Genius Wheelhouse Assessment -- request access by emailing katandcurtis@souldrivensuccess.com Helpful Resources: Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Connect with Kat: Website: https://souldrivensuccess.com/LinkedIn: https://www.linkedin.com/in/kat-knecht/Facebook: https://www.facebook.com/SoulDrivenSuccessCoaching Business Spotlight with Kat Knecht brings inspiring stories, proven business strategies, and soulful success tips for coaches. Designed for new and emerging coaches, each episode offers practical tools to grow your coaching business, attract clients, and thrive doing the work you love. Learn more at souldrivensuccess.com. © 2023 - 2026 Kat Knecht / Soul Driven Success

    28 min
  2. May 21

    Kat & Curtis Knecht – Why Alignment Matters More Than Strategy

    How do you grow a coaching business without losing alignment? Growing a coaching business isn’t just about strategy—it’s about building something that feels aligned, sustainable, and true to who you are. In this episode, Kat and Curtis share insights on how coaches can move out of overwhelm and into clarity by focusing on what truly matters in their business and their work. You’ll learn how to simplify your approach, reconnect with your purpose, and create momentum in a way that feels grounded and intentional. This conversation is especially powerful for early-stage coaches who want to grow without forcing themselves into business models or strategies that don’t feel right. Key Takeaways: Clarity creates momentum—without it, everything feels harderAlignment matters more than chasing every strategyYou don’t need to do everything to grow your businessYour energy and intention impact how you show up and attract clientsSimple, consistent actions often lead to the biggest breakthroughs Helpful Resources: Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Connect with Kat: Website: https://souldrivensuccess.com/LinkedIn: https://www.linkedin.com/in/kat-knecht/Facebook: https://www.facebook.com/SoulDrivenSuccessCoaching Business Spotlight with Kat Knecht brings inspiring stories, proven business strategies, and soulful success tips for coaches. Designed for new and emerging coaches, each episode offers practical tools to grow your coaching business, attract clients, and thrive doing the work you love. Learn more at souldrivensuccess.com. © 2023 - 2026 Kat Knecht / Soul Driven Success

    27 min
  3. May 7

    Kat Knecht – Busting the Biggest Myths Coaches Still Believe

    Is building a coaching business supposed to be easy? Many coaches enter the industry believing that because coaching is their calling, the business side should feel natural, effortless, even “magical.” In this episode, Kat gently but honestly challenges that belief. She unpacks two persistent myths—first, that a coaching business should be easy to build, and second, that coaches don’t need support to succeed. Kat shares her 25+ years of experience to reveal a more grounded truth: building a coaching business is both deeply fulfilling and genuinely challenging. There are learning curves, failures, vulnerability, and time investment—but also joy, growth, and meaning. When coaches release unrealistic expectations and embrace both the “hard” and the “fun,” they create space for real, sustainable success. Key Takeaways: Building a coaching business is meaningful work, but not effortlessFailure is part of the process and leads to growth and clarityCoaches need support, mentorship, and continued learningBoth attraction and action are required to grow a businessLetting go of myths creates more freedom, resilience, and joy Helpful Resources: Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Connect with Kat: Website: https://souldrivensuccess.com/LinkedIn: https://www.linkedin.com/in/kat-knecht/Facebook: https://www.facebook.com/SoulDrivenSuccessCoaching Business Spotlight with Kat Knecht brings inspiring stories, proven business strategies, and soulful success tips for coaches. Designed for new and emerging coaches, each episode offers practical tools to grow your coaching business, attract clients, and thrive doing the work you love. Learn more at souldrivensuccess.com. © 2023 - 2026 Kat Knecht / Soul Driven Success

    28 min
  4. Apr 16

    Kat Knecht - The 3-Step Path from Marketing to Paid Clients

    What’s the difference between marketing and sales in a coaching business? Many coaches blur the line between marketing and sales, which can lead to confusion when one is working and the other isn’t. In this episode, Kat breaks down the clear distinction: marketing is how you get your message in front of people, while sales is the conversation that leads to a decision—and ultimately, a paid client. She introduces a powerful three-part framework—marketing, sales conversation, and the actual sale—and shares real-life examples to help you see how these pieces work together. You’ll also hear how to approach sales with integrity, how to focus on your client’s dream (not just your offer), and why your natural strengths matter more than trying to copy someone else’s style. If you’ve ever felt like “I’m showing up, but it’s not converting,” this episode will bring clarity and a grounded, soul-aligned way forward. Key Takeaways: Marketing gets attention, but sales conversations create clientsA “sample” experience builds trust and opens the door to salesSales is about your client’s dream—not your offerIntegrity in sales builds long-term trust and aligned clientsYour unique strengths shape how you sell bestResources Mentioned in This Episode: Free Resource: Coaching Consultations That Inspire & Sell Get it here → https://souldrivensuccess.com/resources/ Free Resource: Pricing Cheat Sheet Available by request → Email: katandcurtis@souldrivensuccess.com Free Resource: The Essential Group Coaching Guidebook Get it here → https://souldrivensuccess.com/group-coaching-guidebook/ Helpful Resources: Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Connect with Kat: Website: https://souldrivensuccess.com/LinkedIn: https://www.linkedin.com/in/kat-knecht/Facebook: https://www.facebook.com/SoulDrivenSuccessCoaching Business Spotlight with Kat Knecht brings inspiring stories, proven business strategies, and soulful success tips for coaches. Designed for new and emerging coaches, each episode offers practical tools to grow your coaching business, attract clients, and thrive doing the work you love. Learn more at souldrivensuccess.com. © 2023 - 2026 Kat Knecht / Soul Driven Success

    30 min
  5. Apr 2

    Kat Knecht – Marketing That Connects: Storytelling for Coaches

    How can coaches use storytelling to attract clients authentically? Storytelling is one of the most natural and effective ways to market your coaching business. In this episode, Kat shares how your personal experiences—both big and small—can become powerful teaching tools that inspire and connect with your audience. When you lead with truth, lessons, and transformation, your message becomes something people feel, not just read. Kat walks through real examples from her own life to show how stories create connection, build trust, and offer hope. She also reframes marketing as something deeper than selling—it's about enrolling people in a possibility for themselves and showing them what’s possible through your lived experience. Key Takeaways Your personal stories are your most powerful marketing toolMarketing is simply sharing how you help people—nothing moreStories should teach, inspire, and connect to your client’s realityAuthenticity creates deeper trust than polished or “perfect” messagingHope and inspiration are the foundation of meaningful marketing Helpful Resources: Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Connect with Kat: Website: https://souldrivensuccess.com/LinkedIn: https://www.linkedin.com/in/kat-knecht/Facebook: https://www.facebook.com/SoulDrivenSuccessCoaching Business Spotlight with Kat Knecht brings inspiring stories, proven business strategies, and soulful success tips for coaches. Designed for new and emerging coaches, each episode offers practical tools to grow your coaching business, attract clients, and thrive doing the work you love. Learn more at souldrivensuccess.com. © 2023 - 2026 Kat Knecht / Soul Driven Success

    29 min
  6. Mar 19

    Kat Knecht with Tara Wear – From Self-Doubt to Soul-Led Action

    In this episode of The Coaching Business Spotlight Show, Kat continues the theme of soul-driven action by walking through her Soul Search process in real time with coach Tara Wear. Together, they unpack procrastination, creative tension, self-doubt, and the pressure to “be special” — and transform it into heart-led clarity. If you’ve ever felt stuck finalizing a program, second-guessed your expertise, or spiraled into overthinking instead of creating, this conversation will feel deeply familiar. Kat demonstrates how to move from head-driven pressure to heart-centered action — and why your presence, lived experience, and self-trust matter more than perfection. Key Takeaways Creative tension is normal when building something meaningful — it doesn’t mean you’re behind.The voice that says “it’s not special enough” is often just fear dressed up as strategy.Revisiting testimonials can reconnect you to your impact and reignite motivation.Heart-led creation produces more resonance than overthinking ever will.Your presence and lived experience are part of the offer — not just your content. Resources Mentioned in This Episode: Tara Wear's Website: readytothriveco.com Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Website: https://souldrivensuccess.com/ LinkedIn: https://www.linkedin.com/in/kat-knecht/ Facebook: https://www.facebook.com/SoulDrivenSuccess Helpful Resources: Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Connect with Kat: Website: https://souldrivensuccess.com/LinkedIn: https://www.linkedin.com/in/kat-knecht/Facebook: https://www.facebook.com/SoulDrivenSuccessCoaching Business Spotlight with Kat Knecht brings inspiring stories, proven business strategies, and soulful success tips for coaches. Designed for new and emerging coaches, each episode offers practical tools to grow your coaching business, attract clients, and thrive doing the work you love. Learn more at souldrivensuccess.com. © 2023 - 2026 Kat Knecht / Soul Driven Success

    35 min
  7. Mar 5

    Kat Knecht – The 7 Steps to Soul-Driven Action

    In this episode of the Coaching Business Spotlight Show, Kat introduces her powerful Soul Search framework — a 7-step process for taking action that feels aligned, energized, and deeply true to who you are. If you’re a coach who knows how to take action but sometimes feels overwhelmed, exhausted, or unsure which action is actually right… this episode is for you. Kat breaks down how to move from reactive, fear-based doing into creative, soul-driven action that leads to sustainable success. This isn’t about hustling harder. It’s about aligning your actions with your intuition, imagination, and higher wisdom so your business grows in a way that feels good. Key Takeaways Soul-driven action starts with clarity. Set the narrative first — what’s the real topic or focus?Shift into the positive before solving the problem. Your brain and energy respond differently when you start from what’s working.Name the negative — but don’t create from it. Acknowledge doubts and fears without letting them drive your decisions.Imagination is the bridge to aligned action. Generating 10–20 possible pathways opens creative, inspired momentum.Linear strategy + inner alignment = sustainable success. You need both structure and soul to build a thriving coaching business.Resources Mentioned in This Episode: The Soul Search by Kat Knecht - Available in paperback or for Kindle Soul Search worksheets (available upon request - katandcurtis@souldrivensuccess.com) Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Website: https://souldrivensuccess.com/ LinkedIn: https://www.linkedin.com/in/kat-knecht/ Facebook: https://www.facebook.com/SoulDrivenSuccess Helpful Resources: Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Connect with Kat: Website: https://souldrivensuccess.com/LinkedIn: https://www.linkedin.com/in/kat-knecht/Facebook: https://www.facebook.com/SoulDrivenSuccessCoaching Business Spotlight with Kat Knecht brings inspiring stories, proven business strategies, and soulful success tips for coaches. Designed for new and emerging coaches, each episode offers practical tools to grow your coaching business, attract clients, and thrive doing the work you love. Learn more at souldrivensuccess.com. © 2023 - 2026 Kat Knecht / Soul Driven Success

    29 min
  8. Feb 19

    Kat Knecht – Relationship-Driven Marketing for Coaches

    In this episode, Kat explores one of the most powerful — and often overlooked — elements of growing a sustainable coaching business: the personal touch. Marketing isn’t just about visibility or tactics; it’s about relationships. Kat shares why meaningful, authentic connection is the foundation of both short-term results and long-term success. Through real stories from her own business, Kat illustrates how small, sincere outreach efforts can lead to referrals, collaborations, and opportunities years later. She walks listeners through practical, doable ways to build the personal touch into their marketing — without being salesy — and explains why consistency, intuition, and genuine care matter more than volume. Key Takeaways Marketing your coaching business is a relational effort, not a transactional oneThe long game — nurturing real relationships — creates sustainable growthPersonal touch means authentic outreach, not automated follow-upsReferrals and collaborations grow naturally from sincere connectionConsistent, intuitive outreach builds momentum without burnoutResources Mentioned in This Episode: Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Website: https://souldrivensuccess.com/ LinkedIn: https://www.linkedin.com/in/kat-knecht/ Facebook: https://www.facebook.com/SoulDrivenSuccess Helpful Resources: Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/ Learn more about Soul Driven Success courses and programs -- email katandcurtis@souldrivensuccess.com Connect with Kat: Website: https://souldrivensuccess.com/LinkedIn: https://www.linkedin.com/in/kat-knecht/Facebook: https://www.facebook.com/SoulDrivenSuccessCoaching Business Spotlight with Kat Knecht brings inspiring stories, proven business strategies, and soulful success tips for coaches. Designed for new and emerging coaches, each episode offers practical tools to grow your coaching business, attract clients, and thrive doing the work you love. Learn more at souldrivensuccess.com. © 2023 - 2026 Kat Knecht / Soul Driven Success

    30 min

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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to Coaching Business Spotlight, the podcast that combines the excitement of a fun and inspiring conversation with the practicality of proven business strategies. If you're a coach looking to not only elevate your business but also nurture your own personal growth, you're in the right place.Hosted by Kat Knecht, a successful coach and author of the best-selling book "Evolve Your Coaching Business," this podcast is your go-to source for insightful discussions, enlightening stories, and actionable tips that will help you flourish in the coaching industry.