Crunching Your Growth - Growth Class

Phil Masiello
  • 5.0 (6)
  • Entrepreneurship
  • Updated Weekly

Join Phil Masiello on Crunching Your Growth, a weekly show, designed for entrepreneurs looking to scale their businesses. Every episode features exclusive interviews with founding entrepreneurs who have successfully grown their ventures, offering invaluable advice and actionable strategies. From tales of triumph to close calls, each guest shares the lessons they’ve learned on their growth journey, providing viewers with the insights and tactics needed to achieve their own business success. Whether you're just starting out or you're ready to scale, Crunching Your Growth is packed with practical tips to help you overcome challenges and seize growth opportunities. Hear inspiring anecdotes, uncover key growth tactics, and gain access to insider knowledge from those who have been in your shoes. A must-watch for anyone serious about scaling their business!

  1. 5d ago

    Wellness Entrepreneurship: Turning Yoga Culture into a Global Brand with Ian Lopatin

    In this episode of The Growth Class, host Phil Masiello interviews Ian Lopatin, co-founder of Of Course Sanctuary and co-founder and former CEO of Spiritual Gangster.  Ian shares his journey from entertainment law to building At One Yoga and ultimately turning a yoga studio T-shirt concept into Spiritual Gangster, a global wellness and lifestyle brand.  The conversation explores how validating customer demand can create the foundation for scalable growth, how community and culture can turn a product into a movement, and what it takes to build a brand beyond its original market.  Ian also discusses the personal side of entrepreneurship, including the relationship between achievement and stress, his decision to stop drinking, and the mindset shift that came from realizing that greater success does not always lead to greater fulfillment.  He explains how these experiences shaped his next chapter with Of Course Sanctuary, which focuses on meditation, mindfulness, connection, and helping high-performing people live with less stress and greater presence.   Of Course Sanctuary website:  ⁠https://ofcoursesanctuary.com/ Pizza Franchise OpportunityAnthony & Luca's Pizza Kitchen is the hottest new Cheesesteak & NY Pizza Franchise.Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Wellness Entrepreneurship: Turning Yoga Culture into a Global Brand with Ian Lopatin

  2. Aug 27

    Sustainable Scaling: Rethinking Retail Growth Through Wholesale and Walmart with Misha Kuryla

    In this episode of The Growth Class, host Phil Massiel interviews Misha Kuryla, founder of Misha’s Cupcakes.  Misha shares the story of building her dessert brand from a home kitchen in 2005 into a multi-location, multi-channel consumer business, offering an honest look at what it takes to scale while preserving the heart of a brand.  They explore the realities of rapid expansion, including managing multiple stores, maintaining product consistency, building the right team, and navigating the operational challenges that come with growth.  Misha also explains how COVID forced a major rethink of the business, leading to store closures, a stronger focus on wholesale, online ordering, and new distribution opportunities. Today, Misha’s Cupcakes continues to evolve through retail, wholesale, nationwide shipping, and new product opportunities, demonstrating how resilience and adaptability can help a consumer brand navigate major transitions.   Misha’s Cupcakes website:  ⁠https://mishascupcakes.com/ Pizza Franchise OpportunityAnthony & Luca's Pizza Kitchen is the hottest new Cheesesteak & NY Pizza Franchise.Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Sustainable Scaling: Rethinking Retail Growth Through Wholesale and Walmart with Misha Kuryla

  3. Aug 26

    Business Acquisition: Transforming an Established Brand with Layne Mayfield

    In this episode of The Growth Class, host Phil Masiello interviews Layne Mayfield, owner of BBQ Outfitters.  Layne shares how he transitioned from a 12-year career in commercial real estate to entrepreneurship through acquisition, ultimately purchasing the established Texas barbecue retailer in 2021.  They explore the advantages of acquiring an existing business rather than starting from scratch, including the value of an established brand, customer base, and market awareness, as well as the operational challenges that come with scaling an established company.  Layne discusses how BBQ Outfitters consolidated disconnected systems, implemented an operating system to improve accountability and execution, and built a business capable of running without constant owner involvement.  BBQ Outfitters website: https://bbqoutfitters.com  Pizza Franchise OpportunityAnthony & Luca's Pizza Kitchen is the hottest new Cheesesteak & NY Pizza Franchise.Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Business Acquisition: Transforming an Established Brand with Layne Mayfield

  4. Aug 25

    Fashion Entrepreneurship: Building a Lifestyle Brand with Pattie Friedman and Kristin Wilenga

    In this episode of The Growth Class, host Phil Masiello interviews Pattie Friedman and Kristin Wielenga, Co-Founders of Think Royln.  They share how two longtime fashion industry professionals turned a small collection of functional, fashion-forward bags into a growing lifestyle brand built around “life on the fly.”  Pattie and Kristin discuss starting Think Royln with limited resources, using decades of industry relationships to open doors, and recognizing market demand when their bags became the breakout category. They also explore how the brand navigated COVID-19 by staying nimble, strengthening relationships with boutique retailers, and leaning into the growing demand for hands-free, lightweight products.  They also share how Think Royln continues to anticipate the needs of its customers by expanding beyond everyday bags into travel, sports, and other aspects of a modern woman’s lifestyle.   Think Royln website: https://thinkroyln.com/ Pizza Franchise OpportunityAnthony & Luca's Pizza Kitchen is the hottest new Cheesesteak & NY Pizza Franchise.Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Fashion Entrepreneurship: Building a Lifestyle Brand with Pattie Friedman and Kristin Wilenga

  5. Aug 15

    Challenging the Status Quo: Building a Platform for Social Impact with Meredith Curren and Bari Harlam

    In this episode of The Growth Class, host Phil Masiello interviews Meredith Curren and Bari Harlam, co-founders of TROUBLE, also known as TroubleMakers for Good. They explore how challenging the status quo can create better outcomes in business and society, from advancing gender equity to bringing more diverse perspectives into decision-making.  Meredith and Bari explain TROUBLE’s unique model of using merchandise sales and community engagement to generate funding and visibility for organizations working to promote gender equity, while also highlighting the importance of supporting organizations that are already creating meaningful change.  The conversation also examines workplace flexibility, shared parenting, the value of diverse perspectives in business, and how companies can move beyond traditional thinking to build stronger teams and make better decisions.  They also discuss the challenge of reaching younger audiences in an increasingly fragmented media environment and the role of social platforms in sharing factual, purpose-driven content. Learn more about how TROUBLE is building a community of people committed to creating positive change and challenging the status quo. TROUBLE website: https://troublemakers.org/   Pizza Franchise OpportunityAnthony & Luca's Pizza Kitchen is the hottest new Cheesesteak & NY Pizza Franchise.Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Challenging the Status Quo: Building a Platform for Social Impact with Meredith Curren and Bari Harlam

  6. Aug 6

    Entrepreneurial Leadership: Growing Yourself Before Growing Your Business with Catherine Dennig

    In this episode of The Growth Class, host Phil Masiello interviews Catherine Dennig, co-founder and former CEO of Fursure.  Catherine shares how a deeply personal experience with unexpected veterinary bills inspired her to build a venture-backed pet insurance company that helped thousands of pet owners better prepare for the financial realities of caring for their pets. Drawing from her background as a former Facebook Senior Product Manager, she discusses the realities of startup life—from validating an idea and finding product-market fit to raising venture capital and ultimately achieving a successful exit.  The conversation explores why founders should embrace experimentation before scaling, the importance of doing things that don’t scale in the early days, and how authentic marketing, PR opportunities, and bold decision-making can create outsized growth.  Catherine also reflects on the role of personal development in entrepreneurship, explaining why self-awareness, resilience, and intuition are often the greatest drivers of long-term business success.   Fursure website: https://getfursure.com   Pizza Franchise OpportunityAnthony & Luca's Pizza Kitchen is the hottest new Cheesesteak & NY Pizza Franchise.Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Entrepreneurial Leadership: Growing Yourself Before Growing Your Business with Catherine Dennig

  7. Jul 31

    Retail Brand Growth: Balancing E-Commerce, Exclusivity, and Customer Experience with Tina Loyd

    In this episode of The Growth Class, host Phil Masiello interviews Tina Loyd, CEO of Terry Costa.  They explore what it takes to grow and sustain a destination retail brand through changing customer expectations, technology, and market conditions.  Tina shares her journey of taking over Terry Costa in 2007, navigating the challenges of growing the business during a recession, expanding its brick-and-mortar presence and e-commerce operation, and developing an exclusive product line through international manufacturing.  The conversation also examines the importance of creating a memorable customer experience in specialty retail, building a highly trained team, and balancing growth with authenticity.  Tina and Phil discuss the practical challenges of manufacturing, forecasting, logistics, CRM implementation, and adopting AI without losing the human connection that makes a consumer brand distinctive.  Terry Costa website: terrycosta.com Pizza Franchise OpportunityAnthony & Luca's Pizza Kitchen is the hottest new Cheesesteak & NY Pizza Franchise.Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Retail Brand Growth: Balancing E-Commerce, Exclusivity, and Customer Experience with Tina Loyd

  8. Jul 28

    Heritage Branding: Turning Craftsmanship into Long-Term Business Growth with Chris Bray

    In this episode of The Growth Class, host Phil Masiello interviews Chris Bray, co-founder of BILLYKIRK and co-founder of Bray Brothers Creative.  Chris shares the story of how he and his brother transformed a simple leather watch strap idea into a heritage brand known for timeless craftsmanship and products designed to last for decades.  Chris also discusses the inspiration behind Bray Brothers Creative, where the team helps companies rethink corporate gifting and hospitality design by replacing disposable promotional items with meaningful, well-crafted experiences that strengthen customer relationships and elevate brand perception.   BILLYKIRK website: https://www.billykirk.com Bray Brothers Creative website: https://braybrotherscreative.com/ Pizza Franchise OpportunityAnthony & Luca's Pizza Kitchen is the hottest new Cheesesteak & NY Pizza Franchise.Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    Heritage Branding: Turning Craftsmanship into Long-Term Business Growth with Chris Bray
See All (63)

Ratings & Reviews

5
out of 5
6 Ratings

About

Join Phil Masiello on Crunching Your Growth, a weekly show, designed for entrepreneurs looking to scale their businesses. Every episode features exclusive interviews with founding entrepreneurs who have successfully grown their ventures, offering invaluable advice and actionable strategies. From tales of triumph to close calls, each guest shares the lessons they’ve learned on their growth journey, providing viewers with the insights and tactics needed to achieve their own business success. Whether you're just starting out or you're ready to scale, Crunching Your Growth is packed with practical tips to help you overcome challenges and seize growth opportunities. Hear inspiring anecdotes, uncover key growth tactics, and gain access to insider knowledge from those who have been in your shoes. A must-watch for anyone serious about scaling their business!

Information